---
title: "News Flash | Master Kong Launches New Iced Tea; Mengniu Launches Fermented Milk to Counter Yili; Alibaba Retail Link Partners with Jing Brand..."
description: "Today's top stories: Jiangzhong Food Therapy receives 575 million yuan investment; Bright Dairy acquires two subsidiaries; Jing Brand and Alibaba Retail Link sign strategic cooperation; new national standards for natural mineral water and packaged drinking water released; Suntory products denied entry; Yangyuan's wealth management products reach 16.1 billion yuan. New products: Master Kong's tropical flavor iced tea, Mengniu's Smooth Day yogurt, and more."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2018-06-23"
language: "en"
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# News Flash | Master Kong Launches New Iced Tea; Mengniu Launches Fermented Milk to Counter Yili; Alibaba Retail Link Partners with Jing Brand...

> Today's top stories: Jiangzhong Food Therapy receives 575 million yuan investment; Bright Dairy acquires two subsidiaries; Jing Brand and Alibaba Retail Link sign strategic cooperation; new national standards for natural mineral water and packaged drinking water released; Suntory products denied entry; Yangyuan's wealth management products reach 16.1 billion yuan. New products: Master Kong's tropical flavor iced tea, Mengniu's Smooth Day yogurt, and more.

Today's Headlines
**Highlight 1: Jiangzhong Group's 'Jiangzhong Food Therapy' Receives 575 Million Yuan Investment from Shengdao**
Recently, Jiangzhong Pharmaceutical Group's subsidiary, the food therapy brand "Jiangxi Jiangzhong Food Therapy Technology Co., Ltd.", jointly announced with Shengdao Investment that Shengdao Investment would invest in Jiangzhong Food Therapy through a capital increase and share expansion. Shengdao Investment, together with Zhongye Capital and others, increased capital by a total of 575 million yuan, with Shengdao Investment achieving controlling interest. The transaction has been completed.
Jiangzhong Food Therapy is a wholly-owned subsidiary of Jiangzhong Group. In 2013, Jiangzhong Group, which had established a foothold in the OTC drug market with "Jiangzhong Jianwei Xiaoshi Pian" (Jiangzhong Digestive Tablets), launched Jiangzhong Hougu biscuits, followed by Hougu beverages, Hougu rice paste, and other food therapy products, becoming a representative of pharmaceutical companies diversifying into food therapy. It is reported that the raised funds will be mainly used for the company's R&D of a series of traditional Chinese medicine food therapy products, market promotion, and production base construction.
**Highlight 2: Bright Dairy Acquires Two Companies under Bright Food**
Bright Dairy announced on June 20 that it would acquire 100% equity of two affiliated companies, Shanghai Dairy Cow Research Institute Co., Ltd. and Shanghai Dairy Training and Research Center Co., Ltd., for approximately 11.37 million yuan. The two acquired companies belong to Shanghai Maling Aquarius Co., Ltd., a subsidiary of Bright Food (Group) Co., Ltd., the controlling shareholder of Bright Dairy.
As of March 31, 2018, the Dairy Cow Research Institute had total assets of 4.2 million yuan and net assets of 9.09 million yuan; from January to March 2018, its operating revenue was 1.4 million yuan, with net profit of 0 yuan. (The above data are unaudited.) As of March 31, 2018, the Dairy Training and Research Center had total assets of 9.66 million yuan and net assets of 9.57 million yuan; from January to March 2018, its operating revenue was 41,000 yuan, with net profit of 0 yuan. (The above data are unaudited.)
**Highlight 3: Jing Brand and Alibaba Retail Link Sign Strategic Cooperation Agreement to Jointly Create a Benchmark for New Retail in the Liquor Industry**
Recently, Jing Brand Co., Ltd. and Alibaba Retail Link signed a strategic cooperation agreement in Hangzhou. Leaders from both sides attended the meeting, including Wang Nanbo, Vice President of Jing Brand Co., Ltd.; Lin Xiaohai, Vice President of Alibaba Group; Wang Jun, General Manager of the Internet Business Department of Jing Brand Co., Ltd.; Chen Tongtong, Senior Expert of Alibaba Group's Retail Link Industry Center; and Cheng Yan, Head of Alibaba's Tmall liquor business. The meeting discussed fully integrating Alibaba and Jing Brand's advantageous resources to explore new retail business, and reached consensus on future cooperation plans such as health liquor category development and deepening Jing Brand's Tmall liquor business, jointly creating a benchmark for new retail in the liquor industry.
**Highlight 4: Latest Standards for 'Natural Mineral Water' and 'Hygienic Specifications for Production of Packaged Drinking Water' Released**
June 20 news: The National Health Commission and the State Administration for Market Regulation jointly released the "National Food Safety Standard for Natural Mineral Water" (GB 8537-2018) and the "National Food Safety Standard for Hygienic Specifications for Production of Packaged Drinking Water" (GB 19304-2018) today. The two standards will be implemented one year after the date of publication.
Compared with the original standards:
> Main modifications include raw material requirements, some sensory requirements, some limit indicators, and microbiological indicators. The "color" indicator limit is reduced from 15 degrees to 10 degrees, and the "turbidity" indicator limit is reduced from 5 NTU to 1 NTU;
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> Following international common practices and China's industry actual situation, the requirements for manganese and oxygen consumption in mineral water source water are deleted, and the iodide indicator in the boundary indicators is deleted;
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> Considering that deep groundwater as natural mineral water is not easily contaminated by organic matter, combined with industry survey data, the oxygen consumption indicator has been lowered from 3.0 mg/L to 2.0 mg/L;
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> The requirements for coliform bacteria and Pseudomonas aeruginosa and the sampling plan are basically consistent with the "National Food Safety Standard for Packaged Drinking Water" (GB 19298-2014);
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> At the same time, the requirements for fecal streptococci and Clostridium perfringens are modified to require that none of the 5 samples be detected;
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> The definitions of four types of natural mineral water are refined, and water source requirements are modified;
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> The nitrite, nitrate, arsenic, cadmium, lead, and mercury pollutant indicators in the original standard are no longer separately specified, and are required to directly comply with the provisions of GB 2762.
**Highlight 5: Multiple Products Not Allowed Entry in May, Suntory 'Named'**
On June 19, the General Administration of Customs website published the information on food and cosmetics not allowed entry in May 2018. A reporter from China Business News found that as many as 169 batches of food and 23 batches of cosmetics were not allowed entry, involving companies such as Suntory, Devondale, and P&G.
Among the production enterprises of food products not allowed entry, the most notable are Suntory and Devondale. Specifically, the announcement shows that a total of 20 batches of Suntory products, including Suntory white peach fruit wine, Suntory cola-flavored fruit wine, and Suntory cassis orange fruit wine, were not allowed entry, all due to failure to provide certificates of origin.
**Highlight 6: Yangyuan Beverage's Cumulative Wealth Management Products Reach 16.1 Billion Yuan, with Investment Income of 79.02 Million Yuan in Q1**
Recent news: Among many food and beverage listed companies keen on wealth management, Yangyuan Beverage has the largest amount in wealth management products.
According to data from East Money Choice, based on the announcement time of listed companies, from January 1 to June 20, 2018, Yangyuan Beverage made 45 wealth management investments, with a cumulative amount of 16.127 billion yuan, of which the realized income upon maturity was 6.42 million yuan. In terms of performance, Yangyuan Beverage's 2017 was not good: operating revenue was 7.74 billion yuan, a decrease of 13.03% year-on-year, while net profit attributable to shareholders of the listed company was 2.309 billion yuan, a decrease of 15.72% year-on-year.
**New Product Highlights**
**Highlight 1: After Lemon and Green Apple Flavors, Master Kong Launches 'Tropical Flavor' Iced Tea, Now Fully Available**
Recently, iced tea has launched a third flavor, "Tropical Flavor."
This iced tea is in a 500ml specification, made from a blend of six different fruit juices: apple, mango, pineapple, passion fruit, peach, and white grape, combined with the classic tangy taste of iced tea, providing consumers with a more layered taste experience. In addition, the packaging of this new product is colorful and overall very tropical. It not only complements the "Tropical Flavor" taste but also clearly distinguishes it from the classic lemon and green apple flavors of iced tea.
**Highlight 2: Targeting Yili's Strategic New Product JoyDay Yogurt Cup, Mengniu Launches Smooth Day Fermented Milk**
Recently, reporters learned that Mengniu has launched a new Smooth Day refrigerated fermented milk, which seems to target Yili's JoyDay yogurt cup. It is reported that this yogurt is fermented with 100% fresh raw milk, selected large rose petals, rich in anthocyanins; limited to North American large cranberries, innovative fresh flowers, fresh fruit, and fresh milk combination, with a rich taste and strong aroma. Specification: 180g/cup.
**Highlight 3: Six Walnut Adds New Product, 'Zhihui Leyuan' Arrives Cutely**
As a leading brand in the plant protein beverage industry, Yangyuan Beverage's Six Walnut recently launched a dedicated health drink tailored for children - [Children's Edition] Six Walnut Zhihui Leyuan. The product specially adds zinc gluconate, which can effectively improve children's anorexia, making them have a better appetite, absorb nutrients better, and promote the simultaneous development of brain and physical strength. In addition, the packaging design of Zhihui Leyuan uses four cute cartoon dolls with bright and cheerful colors, meeting children's "visual" needs. In the logo design on the can, the number "6" resembles a walnut, and the words "Six Walnut" are more fashionable and recognizable.
**Highlight 4: Toyo Beverage Launches Genki Forest Japanese Cucumber Flavored Sparkling Water**
It is the first to combine cucumber with sparkling water, unique in taste. In addition, this product also deeply grasps the psychological pain points of consumers - zero sugar, zero fat, zero calories. The cucumber-flavored soda sparkling water uses the premium sugar substitute "erythritol" instead of white sugar. "Erythritol" has a sweet taste and an energy coefficient of 0KJ/g, making it a healthier and more premium sugar substitute compared to the "acesulfame" and "aspartame" contained in carbonated drinks on the market. When entering the mouth, the sparkling water is mild and cool, with a refreshingly sweet aftertaste that is memorable.
**Industry News**
**Highlight 1: Convenience 24 Completes $10 Million Pre-A Round, Led by Sequoia Capital China**
June 20 news: Unmanned retail service company Convenience 24 announced that it completed a $10 million Pre-A round of financing in February 2018, led by Sequoia Capital China. In September 2017, Convenience 24 announced the completion of its angel round, led by Gaorong Capital.
Founded in 2017, Convenience 24 is committed to helping nearly 7 million convenience stores and mom-and-pop shops in China enjoy unmanned retail technology. Through its self-developed multiple low-cost self-service vending devices, it not only effectively extends business hours to 24 hours but also reduces some cashier work. Huang Hongguang, founder and CEO of Convenience 24, said, "The points already deployed can basically account for 15-20% of the original store's daily revenue. With the increase in sellable SKUs, it is expected to further improve. We believe that Convenience 24 can use this as an entry point to build China's largest unmanned retail network."
**Highlight 2: Devondale Dairy Products Denied Entry Six Times Within One Year of Entering Chinese Market**
On June 19, the "Information on Food and Cosmetics Not Allowed Entry in May 2018" released by Chinese Customs showed that 169 batches of food were detected with quality and safety issues and not allowed entry, of which 960 kg of Devondale full cream milk was required to be returned or destroyed due to packaging non-compliance. This is the sixth time Devondale dairy products have been denied entry since August last year.
**Highlight 3: Hema Fresh, Duodian, Yonghui, etc. Selected for China's 50 Most Innovative Companies List**
Recently, Forbes released the list of China's 50 Most Innovative Companies. Among them, five companies were selected as the most innovative companies in the retail sector: Hema Fresh, Duodian Dmall, Yonghui Superstores, Xiaohongshu, and NetEase Yanxuan. It is understood that this list covers 12 fields including online education, retail, big entertainment, and smart home.
**Highlight 4: Yili, Mengniu, Bright, and Wondersun Selected for 'China Light Industry Food Top 50 Enterprises'**
On June 20, the "China Light Industry Top 100 Enterprises Summit Forum" was held in Beijing. At this gathering of elites in the light industry field, Yili, Mengniu, Bright, and Wondersun were successfully selected for the 2017 "China Light Industry Food Industry Top 50 Enterprises."
**Highlight 5: Former Friso Executive Bao Xiufei to Become General Manager of Beingmate**
The news that Beingmate founder Xie Hong has returned to serve as chairman of Beingmate has not yet settled. Reporters confirmed from multiple channels today that Bao Xiufei, who made "brilliant achievements" in sales for Royal FrieslandCampina China, will join Beingmate and serve as general manager of Beingmate Co., Ltd. According to NetEase Finance, Bao Xiufei has not yet officially joined Beingmate; before this, his position was Chief Sales Officer for B2C of Friso China Business Group of Royal FrieslandCampina China.
Today's Video
**Workplace Dress Transformation Guide for Beginners: Make Colleagues and Bosses Look at You with Admiration in Three Minutes!**
Far.
In late August, the "2018 China Digital Innovation Conference (2018FDIC)" with the theme "Finding New Engines for Growth" will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution.
The conference will last for 3 days, focusing on two major themes: marketing and supply chain, with six parallel forums: brand, channel, communication, B2B, same-city logistics, and innovative retail. We will invite industry experts, CEOs, and brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry.
This conference will have more than 5,000+ enterprises participating. This grand event brings together outstanding explorers and promoters of digital transformation in various industries, sharing case practices of digital transformation of industry enterprises and partners, discussing digital technology development trends and cutting-edge applications, building a bridge for brand owners, distributors, retail enterprises, and marketing agencies, helping FMCG manufacturers obtain the latest information and understand the best application practices. Help brand owners and distributors find new engines for digital growth in the Internet era!
**The following is the list of invited companies**
Conference Time
August 22-24, 2018
Conference Venue
Shanghai Baohua Marriott Hotel
Conference Content
August 22: Full-day check-in
Afternoon 14:00-17:30
Distributor same-city logistics parallel forum
Evening 18:30-21:00
New Distribution Night Gala Dinner
August 23: Theme: Marketing Digital Innovation
Morning 9:00-12:00
Marketing Digital Innovation Main Forum
Afternoon 14:00-17:30
Brand, Channel, Communication Parallel Forums
August 24: Theme: FMCG Supply Chain Digital Upgrade
Full day: FMCG Supply Chain Conference
Registration Method
Registration channel is now open. Long press the QR code below or click "Read Original" to register. Limited to 200 early bird tickets at half price, while supplies last!
Registration Consultation
Ticket inquiries:
Media cooperation inquiries:
New Distribution Previous Conference Highlights
Click the links below to review the highlights of the 1st, 2nd, and 3rd FMCG + Internet Conferences:
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