---
title: "News Flash | JDB Launches New Packaging and Raises Prices; Nongfu Spring to Debut New Spokesperson in 2019; COFCO Yuehuo Introduces Meal Replacement Weight-Loss Biscuits..."
description: "JDB introduces two new gold can products with upgraded ingredients and higher prices. Nongfu Spring will use Taiwanese singer Guan Lin as its new spokesperson in 2019. COFCO Yuehuo launches a meal replacement biscuit with high fiber and no added sugar."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-01-17"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/nmzCQMAdcKEizs0DexVzkQ"
translation: "https://xinjignxiao.com/zh/articles/%E5%BF%AB%E8%AE%AF-%E5%8A%A0%E5%A4%9A%E5%AE%9D%E6%8E%A8%E6%96%B0%E5%8C%85%E8%A3%85%E5%B9%B6%E6%8F%90%E4%BB%B7-2019%E5%B9%B4-%E5%86%9C%E5%A4%AB%E5%B1%B1%E6%B3%89%E5%B0%86%E5%90%AF%E7%94%A8%E6%96%B0%E4%BB%A3%E8%A8%80%E4%BA%BA-%E4%B8%AD%E7%B2%AE%E6%82%A6%E6%B4%BB%E6%8E%A8%E4%BB%A3%E9%A4%90%E5%87%8F%E8%82%A5%E9%A5%BC%E5%B9%B2-464ab4ff.md"
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---

# News Flash | JDB Launches New Packaging and Raises Prices; Nongfu Spring to Debut New Spokesperson in 2019; COFCO Yuehuo Introduces Meal Replacement Weight-Loss Biscuits...

> JDB introduces two new gold can products with upgraded ingredients and higher prices. Nongfu Spring will use Taiwanese singer Guan Lin as its new spokesperson in 2019. COFCO Yuehuo launches a meal replacement biscuit with high fiber and no added sugar.

Click the image for details
Top News
**1. JDB Launches New Packaging and Raises Prices** ▲▲▲
Recently, JDB will launch two new gold can products. The new cans have a deeper color, upgraded ingredients, and a fresher taste.
Image source: Beijing Business Today
In addition to the original thick can packaging, a young and fashionable slim can has been added, with each can still holding 310 ml. It is reported that the new gold cans are priced higher than the old ones, with the slim can retailing around 7 yuan and the thick can around 5.5 yuan. In 2019, the new gold cans will gradually replace the old ones in channels.
@Baicao: Herbal tea is becoming unaffordable...!
**2. Nongfu Spring to Debut New Spokesperson in 2019** ▲▲▲
A beverage under Nongfu Spring will have a new spokesperson: Taiwanese pop singer Guan Lin. You may not know him, but that's okay, because in recent years Nongfu Spring has been targeting young consumers, and even those born in the 1990s may not recognize many of them.
Nongfu Spring seems to have found a marketing approach that is easier to "please" the younger generation: the "fan economy." The popularity of the fan economy has led companies like Nongfu Spring to compete for it, which also reflects the huge domestic market for young consumers. In 2019, Nongfu Spring will once again use a traffic star to endorse its products, aiming to harvest another wave of fan economy.
@37° Man: Nongfu Spring has been following a "pretty boy" route in recent years. Although I don't like it, it captures the young consumer trend; Tea π is the best example.
**3. COFCO Yuehuo Launches Meal Replacement Weight-Loss Biscuits** ▲▲▲
Recently, COFCO has turned its attention to the biscuit market, launching a new biscuit with meal replacement and weight-loss effects.
It is reported that this biscuit, named Yuehuo Wheat Bran Oat Biscuit, strictly selects Australian oats with an oat content of ≥17.5%, and is rich in seven types of grains including wheat bran and tartary buckwheat flour. Each 100g contains up to 13g of dietary fiber, which helps maintain normal intestinal function. Additionally, it has no added sucrose, making it suitable for people managing sugar intake or losing weight.
Yuehuo Wheat Bran Oat Biscuit is available in three specifications: 20g bag, 200g box, and 840g gift box, priced at 2.5 yuan, 19.9 yuan, and 49.9 yuan respectively.
@Canghai Sangtian: This aligns with the major trend of product upgrades.
**4. Baorun Co., Ltd.: Focus on Promoting Weixun in 2019, No Price Adjustment Plans** ▲▲▲
Recently, Baorun Co., Ltd. stated that the distribution of the new Weixun series is progressing orderly, and it will remain the company's key product for promotion in 2019. There are currently no plans to adjust prices of existing products. The company has a rich product reserve and will follow product development laws to continuously launch high-quality new products, while upgrading some products based on market feedback and consumer demand.
@Xiaojiuguan: In 2019, there will surely be a battle between Suntory's Weixun "Horoyoi" and RIO Weixun!
**5. Zhao Jiejun Appointed to Modern Farming** ▲▲▲
Modern Farming announced on the evening of January 15 that Zhao Jiejun, 42, assistant vice president of Mengniu and general manager of the dairy resources division, will succeed Wen Yongping as a non-executive director. According to data, Zhao joined Mengniu in 2002 as a salesperson, and has held positions including product manager, sales director, operations general manager, and planning and logistics general manager. He is currently assistant vice president of Mengniu and general manager of the dairy resources division.
**6. Lin Gengxin Endorses Yanjin Shop's "Xiaoxin Prince" Spicy Strips** ▲▲▲
Recently, listed company Yanjin Shop announced its official entry into the spicy strip industry, launching eight products including Linjia Xiaodoupi and Mola Bangbangjuan. At the same time, Yanjin Shop signed Lin Gengxin as the spokesperson and chief brand officer for its "Xiaoxin Prince" brand spicy strips. According to data, in the second half of 2017, Yanjin Shop initiated a spicy strip R&D project, focusing on diversifying raw materials, i.e., adding oats, corn, sweet potato flour, and potato flour to the strips in addition to wheat flour.
@Xiaye: As one of the "900 million girls," I finally have my own exclusive "Xiaoxin Prince" spicy strips!
**7. Coca-Cola Launches Two New Modern Can Products in 2019** ▲▲▲
The "Modern Can" was introduced by Coca-Cola in 2016, and because of its slim and stylish shape, it has been well-loved by consumers. In the past two years, Coca-Cola has tasted success with the Modern Can and has launched new products one after another. Now, as the new year approaches, Coca-Cola has launched two new Modern Can products.
Look at the images first:
From the images, it is clear that the new Modern Can products are the Fiber+ series, which the company heavily promoted last year.
In recent years, the company has been quite attentive to the Modern Can, having successively repackaged Schweppes +C, Zero Coke, and Diet Coke. In early 2018, the company also launched "City Cans" with strong city labels.
Leisure Moment
**Nissin Cup Noodles Inspirational Creative Ad: Kitano Takeshi's Idiot University**
New Distribution will hold the **2019 (5th) FMCG + Internet Conference** during the Chengdu Spring Sugar Fair from March 16 to 18. This conference will focus on the topic **"Breakthrough"** , with in-depth discussions among brand owners, supply chain service providers, distributors, retailers, and others.
Compared to previous conferences, this summit will be fully upgraded. In addition to original topics such as **channel innovation, city distribution logistics, and distributor transformation** , it will add multiple parallel forums on **new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail** . Through three days of ten high-density, high-quality expert sharing sessions, we believe every brand owner and distributor can learn the latest business models, expert insights, and practical methods, finding new tools and approaches for their own breakthrough in 2019 and returning to a track of high-speed growth.
******Conference Time: March 16-18, 2019** **Conference Venue: Longfeng Hall, Chengdu Longemont Hotel**
Conference Topics
**2019 5th FMCG + Internet Conference**
Date | Time
| Venue | Topic
3.16
| All day | Main Forum | Breakthrough – 2019 (5th) FMCG + Internet Conference
3.17| Morning | Parallel Forum 1 | New Logistics, New City Distribution
Parallel Forum 2 | How Can Distributors Achieve Iterative Upgrades?
Afternoon | Parallel Forum 3 | IP Empowerment, Boosting Brand Growth
Parallel Forum 4 | How Can Community Group Buying Reconstruct the Value Chain?
3.18| Morning | Parallel Forum 1 | Retail Scenario Innovation
Parallel Forum 2 | New Product Sales Public Class
Afternoon
| Parallel Forum 3 | Social E-commerce
Parallel Forum 4 | New Marketing Public Class
Invited Guests (Tentative)
Chen Qiwei, Chairman, Coca-Cola (China) Investment Co., Ltd.
Zhao Shuanglian, Chairman, COFCO Group
Lin Bibao, Chairman, PepsiCo Greater China
Wang Chaocheng, Founder, Yijiupi
Su Xiaoxin, Executive President, Zhongshang Huimin
Zong Fuli, Chairman, Hangzhou Wahaha Group
Chen Duye, General Manager, Toutiao Marketing Center
Lin Xiaohai, General Manager, Alibaba Retail Link
Yang Qianhui, Chairman, Tingyi (Cayman Islands) Holding Corp. China Region
Chen Xiaodong, Senior Vice President, Nestlé Greater China
Zhang Nan, General Manager, Douyin Short Video
Tao Shiquan, Founder, Jiangxiaobai
Mao Wenchao, CEO, Xiaohongshu
Cui Zhen, Founder, Huidanxia
Huang Zheng, Founder, Pinduoduo
Liu Bo, Vice President, BEST Inc., General Manager, BEST Store Plus
Ye Maozhong, Famous Marketing Expert
Li Jiaoshou, Famous Marketing Expert
Xiao Masong, Independent Strategic Marketing Consultant
Liu Chunxiong, Founder of New Marketing Theory
Fang Gang, Famous Marketing Expert
Bai Ya, Founder, Youzan
Li Qian, Founder, Youqingxu
Liu Zhao, Founder, Waiqin365
Xu Yonggang, Founder, Maidelin
Niu Enkun, Famous Marketing Expert
Wang Qi, Founder, Weijie City Distribution
Wang Shenbing, Founder, Zhongke Shangruan
Chen Siting, Founder, Wanchaobang
Rui Yun, Founder & Chairman, Dianda
Huang Wei, General Manager, Uni-President Lifestyle Food Business Division
Liu Peng, Vice President, Chongqing Jiangxiaobai Liquor Co., Ltd.
Chen Lei, Founder, Maolaile
Ma Xiaolong, Marketing Director, Taishan Beer
Wu Jinghe, General Manager, Caihua Trading
Tang Xiangyang, General Manager, Lidu Liquor
Guo Guangyu, General Manager, Squirrel Small Store
Wang Jun, Famous New Retail Expert
Liu Xiaoting, Famous New Retail Expert
Wang Jinghua, CEO, Miduo Big Data Engine
Lin Feng, Chairman, Beijing Jundu Zhuoyue Consulting
Chen Ruifen, General Manager, Uni-President Tea Business Group
Gu Tiefeng, CEO, Answer Tea
Zhu Zhentao, CEO & Chief Product Officer, Jumi Intelligent
Zhuang Jianzhong, CEO, Meinian Changxiao
Miao Qingxian, Chief Consultant, Shanghai Yihe Marketing Agency
Ding Ding, Founder, Fans Factory
Liao Chuan, CEO, Xianshiji
Zheng Yubin, CEO, Palm Quick Sale
More guests are being invited...
**Past Participating Companies**
**Brand Owners
Coca-Cola, Mengniu, P&G, Mengniu, Lay's, Master Kong, Uni-President, Yili, Bright Dairy, Wahaha, Mondelez, China Resources, Jiangxiaobai, APP, Daliyuan, Haojiayi, Xiaoshile, Youbulao, Xipin Tiancheng, Tsingtao Beer, Budweiser, Youqingxu Snacks, Ximai, Six Walnuts, Mingren Soda Water, Deqingyuan, Blue Moon, Haoxiangni, Wyeth, Hengan, Bright Dairy, Sanquan Food, Daohuaxiang, Zhujiang Beer, Suntory, Kraft Heinz, Unilever, Qiaqia, Jinluo, Johnson & Johnson, Colgate, Bacardi, Laiyifen, RIO, Zhonglv Culiangwang, Beibingyang, Mars Wrigley, Zhongjing Mushroom Sauce, Liby, Hengshun Vinegar, Totole, Orion, Meili Plum, Baicaowei, Baiya Group...
**Supply Chain Platforms**
Alibaba Retail Link, JD New Channel, Yijiupi, Zhongshang Huimin, BEST Store Plus, Huidanxia, RT-Mart E-Lufa, Caihua Trading (Yueheji), No.1 Life, Xingaoqiao, Xianshiji, Palm Quick Sale, Dianda, Rongcheng Yigou, Waiqin365, Qianmi Network, Zhongke Shangruan, Youshang Software, Weijie City Distribution, Wanchaobang, Tao Daqing, Dinghuobao, Huoquanquan, Hailian Tiandi, Shenzhou Liangpin, Guanjiapo, Fengwang, Yi Shenghuo, Yiyatong, Yun Niao, Dian Xiaohuo, Xin Shangmeng, Yuncangpei, Wuqianjia, Bianlibao, Lianpin, Jingxiaoyi, Yibao Payment...
**Internet Platforms**
Alibaba, JD.com, Suning, Pinduoduo, Xiaohongshu, Youhaohuo, Dalingjia, Yunji, Sibu Group, Weixuan, Youzan, NetEase Yanxuan, Weimob...
**Unmanned Retail**
Shenlan Technology, Bingo Box, Xingbianli, Xiaomaigui, Youbao, Meiri Youxian, Haha Convenience...
**IP Commercialization
Tencent Video, iQiyi, Youku, Palace Museum, Tencent Animation, Wanda Pictures, AC Nielsen, Alibaba Fish, Miduo, Jiangxiaobai, Peppa Pig, Xiaoming Classmate, Lawson, Three Squirrels, Luckin Coffee...
**Community Group Buying
Chongma Linli, Kaola Jingxuan, Linlinyi, Tianxianpei, Meiri Yitao, Yipin Fresh, Dailebu, Shixianghui, Shihuituan, Niwonin, Xingsheng Youxuan, Linzhanggui, Haoxiangtuan, Xianlepin, Youjia Puzi, Huigou GO, Qian Dama, Meijia Youxiang, Keke Jingxuan, Rongcheng Youpin, Squirrel Pinpin, Xiaoqule, No.1 Life, Dingdantu, Shudongpo...
Ticket Information
Type | Price | Early Bird Price | Benefits
Regular Ticket | 599
| 399 | 1. Access to the full-day conference and all forum activities;
2. Receive conference guide, agenda, and other materials;
3. One copy of the "2018 China FMCG B2B Competitiveness Research Report";
4. Early bird discount limited to 200 tickets, available on a first-come, first-served basis.
VIP Ticket | 1999 | 1299 | 1. Reserved VIP seating in the front rows of the main venue;
2. Dinner voucher for the closed-door dinner on the evening of the 16th;
3. Receive conference guide, agenda, and authorized speaker PPTs;
4. Access to the full-day conference and all forum activities;
5. One copy of the "2018 China FMCG B2B Competitiveness Research Report";
6. Early bird discount limited to 50 tickets, available on a first-come, first-served basis.
Registration Method
**Registration is now open. Long press the QR code below** or **click "Read Original" to register** . Early bird tickets at 66% discount are limited to 200 and are selling fast...!**
Add the conference staff to register
Review of Past Conferences
Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences:
**-END-**


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