---
title: "News Flash | Coca-Cola Unveils Its First Alcoholic Beverage \"Lemon-do\"; Pepsi Acquires a Vegan Snack Company; Yili's 5 Billion Brand Launches New Product; 3.4x Premium, 1.5 Billion Valuation"
description: "Today's headlines: The Ministry of Commerce and the Ministry of Finance issued a new policy for pilot cities in modern supply chain construction in the circulation field. Yili's YouSuanRu brand launched a new product called \"Guoguo Xi\". Forbes released the 2018 Global Brand Value 100 list. Telunsu organic milk won the only dairy gold award at BIOFACH CHINA. Jiugui Liquor announced a share transfer. Pepsi acquired vegan snack company Bare Foods. A survey shows strong demand for imported goods. Qiaqia collaborated with TanChe for a marketing campaign. Nestlé announced further sugar and salt reduction. JD Fresh plans to open 50 stores this year. New products include Weilong's spicy strip zongzi, Coca-Cola's first alcoholic drink \"Lemon-do\" in Japan, and Chuyuan's fruit-flavored soda. Financial reports: Kedi Dairy's acquisition plan with a 3.4x premium and 1.5 billion valuation, and Jinzi Ham's formal implementation of its dual main business."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-05-29"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/news-flash-coca-cola-unveils-its-first-alcoholic-beverage-lemon-do-pepsi-ffa0b1db/"
markdown: "https://xinjignxiao.com/en/articles/news-flash-coca-cola-unveils-its-first-alcoholic-beverage-lemon-do-pepsi-ffa0b1db.md"
original_source: "https://mp.weixin.qq.com/s/c9L7c2SEZ4vq3jvxxCM69A"
translation: "https://xinjignxiao.com/zh/articles/%E5%BF%AB%E8%AE%AF-%E5%8F%AF%E5%8F%A3%E5%8F%AF%E4%B9%90%E9%A6%96%E6%AC%BE%E5%90%AB%E9%85%92%E7%B2%BE%E9%A5%AE%E6%96%99-%E6%AA%B8%E6%AA%AC%E5%A0%82-%E9%9C%B2%E7%9C%9F%E5%AE%B9-%E7%99%BE%E4%BA%8B%E6%96%B0%E6%94%B6%E8%B4%AD%E4%BA%86%E4%B8%80%E5%AE%B6%E7%B4%A0%E9%A3%9F%E9%9B%B6%E9%A3%9F%E5%85%AC%E5%8F%B8-%E4%BC%8A%E5%88%A9%E6%97%97%E4%B8%8B50%E4%BA%BF%E5%93%81%E7%89%8C%E6%8E%A8%E6%96%B0-%E6%BA%A2%E4%BB%B73-4%E5%80%8D%E4%BC%B0%E5%80%BC15%E4%BA%BF%E5%85%83-ffa0b1db.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/news-flash-coca-cola-unveils-its-first-alcoholic-beverage-lemon-do-pepsi-ffa0b1db/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# News Flash | Coca-Cola Unveils Its First Alcoholic Beverage "Lemon-do"; Pepsi Acquires a Vegan Snack Company; Yili's 5 Billion Brand Launches New Product; 3.4x Premium, 1.5 Billion Valuation

> Today's headlines: The Ministry of Commerce and the Ministry of Finance issued a new policy for pilot cities in modern supply chain construction in the circulation field. Yili's YouSuanRu brand launched a new product called "Guoguo Xi". Forbes released the 2018 Global Brand Value 100 list. Telunsu organic milk won the only dairy gold award at BIOFACH CHINA. Jiugui Liquor announced a share transfer. Pepsi acquired vegan snack company Bare Foods. A survey shows strong demand for imported goods. Qiaqia collaborated with TanChe for a marketing campaign. Nestlé announced further sugar and salt reduction. JD Fresh plans to open 50 stores this year. New products include Weilong's spicy strip zongzi, Coca-Cola's first alcoholic drink "Lemon-do" in Japan, and Chuyuan's fruit-flavored soda. Financial reports: Kedi Dairy's acquisition plan with a 3.4x premium and 1.5 billion valuation, and Jinzi Ham's formal implementation of its dual main business.

Today's Headlines
**Point 1: Major! Ministry of Commerce and Ministry of Finance Issue New Policy for Pilot Cities in Modern Supply Chain in Circulation Field**
On May 28, the Ministry of Commerce and the Ministry of Finance jointly issued the "Notice on Carrying out the Construction of Modern Supply Chain System in the Circulation Field in 2018", issuing a general order to attack the construction of modern supply chain system in the circulation field on the basis of four years of pilot projects for logistics chain standardization.
In simple terms, excellent supply chain pilot cities will be selected again, but this time the pilot focuses on the circulation field, that is, the urban consumer goods supply chain closely related to consumption. What's more, this time it is clear that the central government will provide key financial support!
According to insiders, the difficulty of the supply chain lies in the connection of logistics and information flow, while commercial flow and capital flow are market-oriented. Therefore, fiscal funds are mainly concentrated on supporting the standardization and transformation of basic logistics facility nodes, supporting the development of unitized logistics and the recycling and sharing of pallets, turnover boxes, and containers, supporting the updating of standardized logistics equipment for upstream and downstream enterprises in the supply chain, supporting the system research and development and information equipment investment to connect supply chain information flow, supporting the promotion of energy-saving logistics facilities and equipment and green packaging recycling, as well as certification, training, standards, etc.
## **Point 2: Yili's 5 Billion Brand Launches New Product, Named "Guoguo Xi", Targeting This Market!**
At present, Yili's liquid milk business unit has 2 brands with over 10 billion in sales (Yili, Ambrosial), 3 brands with over 5 billion (Jindian, YouSuanRu, QQ Star), and 4 brands with over 1 billion (Changyi 100%, Shuhua, Guliduo, Weikezi), forming a strong product matrix.
Recently, Yili's YouSuanRu brand launched a new product called "Guoguo Xi".
It is understood that YouSuanRu "Guoguo Xi" is made from selected North American blueberries, cranberries, and high-quality strawberries, paired with yogurt. The packaging also uses the ultraviolet color that is at the forefront of fashion this year, mainly targeting people who love food, sharing, and fitness. It will be launched gradually from May.
**Point 3: Forbes Releases 2018 Global Brand Value 100 List, Food and Beverage Industry Rankings!**
Recently, Forbes released its 7th annual Global Brand Value 100 list, with a total value of $1.95 trillion. Among these 100 companies, four beverage industry brands made the list: Coca-Cola, Pepsi, Nescafé Coffee, and Red Bull. Among them, Coca-Cola is the only brand in the food and beverage industry to break into the top ten, ranking sixth.
Coca-Cola is the only non-tech brand in the top seven of the list, with brand value slightly increasing by 2% to $57.3 billion. Last year, Coca-Cola brand sales accounted for 45% of the company's total sales, selling 13 billion boxes. People's drinking habits around the world are changing, and Coca-Cola has been affected. However, in the industry of selling sugar water, the role of the brand is still very important. Coca-Cola remains the industry leader.
**Point 4: Telunsu Organic Milk 250ml Dream Cap New Product Wins Championship**
From May 24 to 26, 2018, Telunsu, with its newly upgraded 250ml Dream Cap organic milk product, appeared at the China International Organic Food Expo for the seventh time and won the only dairy gold award at the expo, achieving a seven consecutive championship!
Although it started late, the rise of domestic organic milk has been very fast. It not only quickly occupied the domestic market and led the domestic organic milk consumption concept, but also quickly gained widespread international recognition. From 2012 to 2017, Telunsu organic milk won the only dairy gold award at BIOFACH CHINA, the most influential organic industry event in China, for six consecutive years, showing the world the highest level of China's organic dairy industry.
**Point 5: Jiugui Liquor Issues Share Transfer Announcement**
On the evening of May 27, Jiugui Liquor announced that the company received a notice from its controlling shareholder Zhonghuang Company, stating that COFCO Wine Industry Investment received approval from the China Securities Regulatory Commission on May 25, approving the exemption of COFCO Wine Industry Investment from the tender offer obligation triggered by the change of state-owned assets that would control 100 million shares of the company, accounting for 31% of the company's total share capital.
After the completion of this transfer, COFCO Wine Industry Investment will hold 31% and become the company's indirect controlling shareholder. The actual controller of the company has not changed. The overall transfer is expected to take about 42 working days.
Jiugui Liquor stated that this share transfer will help COFCO Group effectively integrate its high-quality liquor assets, strengthen and optimize its liquor business, comprehensively improve the quality and efficiency of liquor asset development, and better achieve the preservation and appreciation of liquor assets.
**Industry News**
**Point 1: Pepsi Continues to Increase Investment in Health Food Business, Acquires a Vegan Snack Company**
PepsiCo Inc. has seen American consumers' love for healthy snacks and acquired vegan snack company Bare Foods.
Pepsi announced last Friday that it acquired San Francisco-based Bare Foods. The company's products include healthy snack lines such as beet chips and baked apple crisps. Although Pepsi did not disclose the specific details of the acquisition, CNBC reported that sources said the price was less than $200 million.
**Point 2: Strong Demand for Imported Goods, Over 20% of Consumers Spend More Than 30% of Their Consumption on Imports**
To coordinate with the first China International Import Expo, and to timely and accurately grasp the supply and demand of imported consumer goods, the Ministry of Commerce recently organized a statistical survey on the supply and demand of major consumer goods, and on May 28 released the "Statistical Survey Analysis Report on the Supply and Demand of Major Consumer Goods".
The report shows the following important contents: 1) **Imported goods have become an important supplement to market supply.** Enterprises where imported goods sales account for more than 50% of total commodity sales account for 24.4% of all surveyed enterprises. 2) **Enterprises have a strong willingness to increase imports.** Consumers have strong demand for imported goods. Consumers where imported goods consumption accounts for more than 30% of total commodity consumption account for over 20% of all surveyed consumers. 3) **Imports place more emphasis on brands.** 39.2% of enterprises believe that brand is the decisive factor for imported goods, followed by safety, price, design, and raw materials.
**Point 3: Eat Melon Seeds and Drive a New Car to Travel Around, Qiaqia Collaborates with TanChe to Tempt Consumers with Products!**
Recently, the national melon seed brand Qiaqia boldly crossed boundaries, joining hands with TanChe to launch a fun marketing campaign themed "Qiaqia x TanChe Enjoy Happiness and Relaxed Travel", opening a travel mode to tour all of China. Qiaqia once again proved with practical actions that as long as you deeply explore the crowd and position the consumption scenarios of the target group, such cross-border cooperation can also spark different sparks.
They distributed 300 million packs of "scheming" melon seeds nationwide, printing copy with obvious city characteristics on the packaging, such as Shanghai - watch the night view at the Bund, self-driving is very cool; Shaanxi - the ancient capital of a thousand years, drive a new car to relax; Xinjiang - beautiful sea of flowers, go for a spin, Yaxxi; Zhejiang - broken bridge with flowers reflecting the moon, enjoy the lake with a unique flavor... subtly "showing off" the brand value.
**Point 4: Nestlé to Further Reduce Sugar and Salt in Packaged Foods**
Recently, Nestlé announced that it will continue to reduce sugar. This is another health initiative after Nestlé has already reduced sugar content by more than 34% since 2000. It announced that it will reduce another 5%; at the same time, it will continue to adjust from the already reduced salt content of 10% to a reduction of more than 20%. In addition, regarding the recent concerns of the World Health Organization about fat and cardiovascular disease, Nestlé stated that in 2014 it had already committed to reducing saturated fat by 10% in all products that do not meet WHO recommendations.
**Point 5: JD Fresh Plans to Open 50 Stores This Year**
On May 28, the JD Fresh "Fresh on JD" 2018 Strategy Conference was held in Beijing. At the meeting, Wang Xiaosong, Senior Vice President of JD Group and President of JD Mall's Large Fast-Moving Consumer Goods Business Group, delivered a speech on "The Future Path of JD Fresh". At the same time, Wang Xiaosong revealed that the company plans to open about 50 fresh food stores this year.
New Products
**Point 1: Weilong Launches Spicy Strip Zongzi? Aren't You Curious About the Packaging Design?**
When you mention Weilong, what comes to mind first? It must be spicy strips, but from now on, you might also remember Weilong's "Spicy Zongzi". Before the Dragon Boat Festival even arrived, Weilong came out to make a fuss, launching "Weilong Spicy Strip Zongzi".
"Soft, sticky, and mildly spicy on entry, with full fillings, wrapped with pork belly, sausage, preserved mustard greens, and Weilong konjac snacks, layers of flavor passionately performed between lips and teeth, encountering a different Sichuan flavor."
**Point 2: Coca-Cola's First Alcoholic Beverage "Lemon-do" Reveals Its True Face, Launched First in Japan!**
Coca-Cola Japan is one of the global Coca-Cola companies. This company releases the largest number of new products each year and plays a role in driving innovation. On May 28, Coca-Cola Japan released a canned sparkling alcoholic beverage "Lemon-do" as a new product. This is the first time in Coca-Cola's 132-year history that it has sold alcoholic beverages.
"Lemon-do" has three alcohol concentrations: 3%, 5%, and 7%, including salted lemon flavor and honey lemon flavor, all of which do not contain cola. All three flavors are sold in 350 ml cans, with a suggested price of 162 yen (approximately 9.4 RMB, including tax).
**Point 3: Chuyuan Fruit-Flavored Soda Launches New, with Fruit Fragrance and Natural Water Quality!**
Recently, the soda water market has developed very rapidly. "Natural, additive-free, healthy" soda water, as a rising new category, stands at the forefront of the health trend, with unlimited industry prospects.
Taking advantage of the public's pursuit of a healthy lifestyle, Chuyuan (Beijing) Dairy Co., Ltd. launched a new fruit-flavored soda. Chuyuan fruit-flavored soda comes in a variety of flavors, including rose soda, lemon honey soda, peach soda, lemon soda, and snow pear soda.
Financial Reports
**Point 1: 3.4x Premium, 1.5 Billion Valuation! Kedi Dairy's Acquisition Plan for Related Company Disclosed...**
On the evening of May 27, Henan Kedi Dairy Co., Ltd. (hereinafter referred to as Kedi Dairy) disclosed a restructuring plan, intending to purchase 69.78% of the equity of Henan Kedi Quick-Frozen Food Co., Ltd. (hereinafter referred to as Kedi Quick-Frozen) held by Kedi Group through the issuance of shares and cash payment; to purchase 30.22% of the equity of Kedi Quick-Frozen held by 29 natural persons including Zhang Shaohua through the issuance of shares, and to issue shares to specific targets to raise supporting funds.
After the completion of this transaction, Kedi Quick-Frozen will become a wholly-owned subsidiary of Kedi Dairy. Kedi Quick-Frozen is mainly engaged in the production and sales of quick-frozen food.
After negotiation among the parties, the transaction price of the target assets is tentatively set at 1.5 billion yuan, of which 1.2 billion yuan will be paid by issuing shares, and the remaining 300 million yuan will be paid in cash.
**Point 2: Transfer of 75.905% of Ruiyi Technology's Shares, Jinzi Ham's Dual Main Business Formally Implemented**
On the evening of May 25, Jinzi Ham Co., Ltd. (hereinafter referred to as Jinzi Ham) announced that it would transfer 75.905% of the shares of Shanghai Ruiyi Pharmaceutical Technology Co., Ltd. (hereinafter referred to as Ruiyi Technology).
At this point, Ruiyi Technology has become a controlling subsidiary of Jinzi Ham. This move also marks that after more than two years, Jinzi Ham's "dual main business" strategy has been formally implemented. Jinzi Ham's "dual main business" strategy is to take the medical health industry and the meat products industry as the company's main businesses simultaneously. The medical health industry will clearly focus on innovative drugs, accelerate the introduction, authorization, and licensing of international innovative drugs, and build a comprehensive platform for innovative drug services and a platform for holding innovative drugs; the meat products industry will focus on traditional meat products such as sausages, fully expand new retail, precision marketing and other new models, and strive to become the leader in traditional meat products.
Activity Process:
> 8th: Check in at designated hotel in Changsha; 9th: Visit Changsha New Gaoqiao; 10th: Visit Guangzhou 1 Life; 11th: Visit Dongguan Caihua Trading; 12th: Return or free arrangement for sightseeing;
**Distributor friends who are interested in transformation are welcome to join us to understand and conduct on-site inspections**:
**Organization Form**
************1. Company visit
2. Actual market case visit************************3. Warehouse visit
4. On-site explanation/************one-on-one communication************************************5. Salon training************
Participating distributor friends only need to pay a registration fee of 200 yuan
Other expenses are self-paid
Long press this QR code or click Read Original to register
**Long press the QR code to add WeChat for registration**
**Group photos of previous inspections:**
<< Swipe to see the next image >>
**Group photo of the 8th Japan New Retail Inspection Class, from left to right: Japan Aeon headquarters, sharing by the store manager of Japan's fourth largest convenience store MINISTOP, lecture on MUJI's transformation by author Watanabe Yonehide, and explanation of the fresh + farm business model by Kyoto 8001's managing director Hirotoshi Minamoto.**
<< Swipe to see the next image >>
**Group photo of the 7th B-end e-commerce inspection, from left to right: Maidelin, Haiding, Wangcang.
<< Swipe to see the next image >>
**Group photo of the 6th B-end e-commerce inspection, from left to right: Zhongke Shangruan, Shuhai Supply Chain, Yunmei Co., Ltd., Yishang Logistics.**
<< Swipe to see the next image >>
**Group photo of the 5th B-end e-commerce inspection, from left to right: Huiwangxing, Beiquan, Tongying Tianxia, Quanshihui, Zhongke Shangruan.**
<< Swipe to see the next image >>
**Group photo of the 4th B-end e-commerce inspection, from left to right: Alibaba Retail Link, Qianmi Network.**
<< Swipe to see the next image >>
**Group photo of the 3rd B-end e-commerce inspection, from left to right: Yunbao Shangmeng, Weijie City Distribution, Wanshang Yizhan.**
<< Swipe to see the next image >>
**Group photo of the 2nd B-end e-commerce inspection, from left to right: Jinhuobao, Caiba, Yishang**
<< Swipe to see the next image >>
**Group photo of the 1st B-end e-commerce inspection, from left to right: Piduoduo, Beiquan, Yishang.**
**Click****Read Original****to register**
-END-


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671