---
title: "New Products & News: Wandashan, Weilong, Oreo Launch New Items; Five Public Accounts Formally Apologize to Mengniu; Baorun Revenue Soars, Turns Profit; COFCO Great Wall Speaks Again After 'Carcinogenic Pigment Incident'"
description: "This issue covers new product launches by Wandashan, Weilong, and Oreo, along with industry news including five WeChat public accounts apologizing to Mengniu for spreading rumors, Baorun's strong half-year results, and COFCO Great Wall's response to a counterfeit product incident."
author: "New Distribution"
publisher: "New Distribution"
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published: "2017-08-19"
categories: "Brand Marketing, Capital, Earnings & M&A"
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# New Products & News: Wandashan, Weilong, Oreo Launch New Items; Five Public Accounts Formally Apologize to Mengniu; Baorun Revenue Soars, Turns Profit; COFCO Great Wall Speaks Again After 'Carcinogenic Pigment Incident'

> This issue covers new product launches by Wandashan, Weilong, and Oreo, along with industry news including five WeChat public accounts apologizing to Mengniu for spreading rumors, Baorun's strong half-year results, and COFCO Great Wall's response to a counterfeit product incident.

1
New Products
1
Charcoal Yogurt Becomes New Favorite: After Mengniu and Yili, Wandashan Joins In!
Recently, Wandashan also entered the charcoal yogurt market, launching a new low-temperature product.
Wandashan's milk source base is located in the black soil belt at 42 to 47 degrees north latitude, known as "Dragon River Fertile Soil, Golden Milk Depot," providing a continuous supply of high-quality milk. Wandashan Charcoal Yogurt selects milk from this source, ferments it with multiple probiotics, and uses traditional European techniques with slow roasting over light fire to create an appealing brown product with a rich, unique flavor.
Currently, Wandashan Charcoal Yogurt is available in Northeast China, sold at major supermarkets such as Walmart. In the short term, this product will focus on the Northeast market for intensive cultivation. It is not yet available through online channels.
2
Learn to Flirt with Weilong: "Spicy Stick Flowers" Arrive
Recently, Weilong created three types of "Spicy Stick Flowers," combining classic products like Kiss-and-Burn spicy sticks with crystal grass, or pairing them with teddy bear toys, wrapped as bouquets, instantly elevating the style.
Currently, these three "Spicy Stick Flowers" are available for pre-sale on Weilong's official flagship store, with a promotional slogan "First 999 bouquets at 99 yuan," and are expected to ship fully by August 28. Additionally, Weilong will offer handwritten card services, writing romantic messages on attached cards based on consumer order comments, delivered to their doorstep with the flowers.
Initially, Weilong only planned special Qixi Flower events in five cities: Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. However, as "Spicy Stick Flowers" quickly became popular on social media and netizen enthusiasm surged, Weilong expanded the original five delivery cities to include Beijing, Shanghai, Jiangsu Province, Zhejiang Province, and Guangdong Province.
3
Yang Sheng Tang Launches New Protein Powder
It is reported that this protein powder comes in stick packs, solving problems of traditional canned protein powder such as moisture absorption, nutrient loss, and secondary contamination. In terms of raw materials, the whey protein in this powder is sourced from the United States, strictly adhering to USDA and FDA quality control standards. The plant protein comes from soybean protein isolate from the hinterland of Changbai Mountain. This indicates the product contains both animal and plant proteins. The combination of animal and plant proteins ensures a more balanced amino acid supplement. Additionally, the can label states "4:1 golden ratio, containing 8 essential amino acids for the human body," which allows the animal and plant proteins to work synergistically for better effects.
The protein powder is light yellow in color, fine in texture, and has a subtle soybean aroma.
4
Oreo Crosses Over to Mooncakes
Oreo, known for its ever-changing cookie designs, has now crossed over into mooncakes.
This Mid-Autumn Festival, Oreo launches four flavors: Rich Dark Chocolate, Cocoa Milk Filling, Creamy Soft Pineapple, and Pink Soft Strawberry. It is reported that the mooncakes come in a box of four, priced at 118 yuan per box.
2
Industry News
1
Five Public Accounts Formally Apologize to Mengniu for Sharing Rumor Video "Milk Has Problems Again"
According to Mengniu Dairy's official WeChat account, Mengniu Group recently received letters from five WeChat public accounts, including New Shangqiu, Anhui New Discovery, Brother Soldier Sister Soldier, Henan Viewpoint, and Huanggang Vision, formally apologizing for publishing the rumor video "Milk Has Problems Again!" without verification. Mengniu Group expressed appreciation for the five accounts' courage in admitting mistakes and called on more self-media operators not to fabricate or repost online rumors. For acts of spreading rumors and malicious defamation via social media, Mengniu will use legal means to resolutely defend its legitimate rights and interests.
2
Baorun Shares Half-Year Revenue Up 23%, Turns Profit, Advances Vodka and Whiskey Projects
Baorun Shares released its 2017 semi-annual report. In the first half of this year, Baorun achieved revenue of 519 million yuan, a year-on-year increase of 23.77%; net profit attributable to shareholders of the listed company was 78.1748 million yuan, turning from a loss of 145 million yuan in the same period last year. Among them, the premixed cocktail business achieved revenue of 447 million yuan, a year-on-year increase of 22.26%.
During the reporting period, Baorun focused on expanding target consumer groups and consumption scenarios through KA systems, e-commerce platforms, and catering channels. Among these, KA system terminal sales increased significantly year-on-year; e-commerce platforms rolled out limited personalized products and continued rapid development; catering channels have completed layout in multiple cities and will sequentially select key cities for in-depth marketing promotion. Meanwhile, in terms of new products, Baorun launched the "POPSS" brand sparkling soda water series and upgraded the original 8 "STRONG" series.
At the same time, Baorun Shares issued an announcement regarding its wholly-owned subsidiary's investment in a vodka and whiskey production project. The announcement stated that the company plans to invest 500 million yuan in the Qionglai Linqiong Industrial Park to build a vodka and whiskey production project, with overall capacity planned at 31,000 tons of vodka and 5,000 tons of whiskey, with an expected annual output value of 320 million yuan.
3
COFCO Great Wall Refuses to Be "Innocent Bystander": Speaks Again 13 Days After "Carcinogenic Pigment Incident"
In response to the "carcinogenic pigment incident" caused by counterfeit brands, COFCO Wine held a media communication meeting. Jiang Guojin, General Manager of COFCO Wine, stated: "Yantai Longjue Wine Co., Ltd. is not a COFCO subsidiary; the products involved are counterfeit and shoddy, and have no relationship with COFCO Great Wall."
Currently, COFCO Group only authorizes China Great Wall Wine Co., Ltd., COFCO Huaxia Great Wall Wine Co., Ltd., COFCO Great Wall Wine (Yantai) Co., Ltd., COFCO Great Wall Wine (Zhuolu) Co., Ltd., COFCO Great Wall Wine (Ningxia) Co., Ltd., COFCO Great Wall Sanggan Winery (Huailai) Co., Ltd., and COFCO Great Wall Wine (Xinjiang) Co., Ltd. to use the "Great Wall," "COFCO," and "Huaxia" series trademarks on their wine products.
4
Walmart's Last Quarter Revenue Beat Expectations, but Profit Fell 23%
Walmart released its last quarter earnings, showing revenue of $123.36 billion, exceeding analysts' expectations of $122.84 billion, with sales growing for 12 consecutive months but declining quarter-over-quarter. Net profit fell 23% year-on-year to $2.9 billion, with earnings per share (EPS) dropping from $1.21 to $0.96. In pre-market trading on Thursday, Walmart shares fell 2.4% to $79.07.
5
China Resources Seeks Breakthrough in Overseas Food Categories
According to China Resources Group's official website, amid the trend of consumption transformation and upgrading, China Resources Enterprise ("CRE") has actively explored and promoted the combination of overseas "good products" with China Resources' "good channels" over the past two to three years, completing minority equity investments in three New Zealand companies, including honey producer Comvita, apple producer Scales, and King Salmon producer New Zealand King Salmon, to assist them in entering the Chinese market.
CRE also established a joint venture with Sovena, the world's largest olive oil exporter, to jointly formulate business plans and orderly expand market development. Based on preliminary work, CRE is conducting further research and analysis on major categories such as fruits, seafood, and beef, seeking investment breakthrough points in these categories.
In terms of target selection, starting from Chinese consumer demand, CRE adheres to the "good product" principle. CRE has preliminarily defined screening criteria for "good product" companies: in regional selection, dividing into Europe, America, and Australia-New Zealand, focusing on mature markets with stable political and economic environments, standardized legal systems, mature capital markets, and friendly attitudes toward China; in category selection, starting from Chinese market demand, prioritizing categories that are mid-to-high-end both overseas and in China, or categories with resource endowments overseas and mid-to-high-end in China; in company selection, establishing a balanced scorecard evaluation system and forming a database of overseas target companies.
In terms of business model, it is driven by "minority equity investment + trade services." By making minority equity investments in target companies and using trade service models to expand the Chinese market, the ultimate goal is to achieve mutual promotion and reinforcement between equity investment and the introduction of "good products."
6
Carlsberg's Interim Results Beat Market Expectations
Carlsberg announced that first-half EBITDA grew 20% to 4.13 billion Danish kroner, beating market expectations, benefiting from cost-cutting and debt reduction plans. Mid-term operating profit grew 15% organically, but Carlsberg maintained its forecast of mid-single-digit organic growth in full-year operating profit, while aiming to cut up to 2 billion Danish kroner by the end of the year to cope with the merger of the world's largest brewer AB InBev and South African brewer SABMiller.
7
AQSIQ Official Meets Mars Group's Global Trade Director
According to the AQSIQ official website, Bi Kexin, Director of the Food Bureau, met with MARY LATIMER, Mars Group's Global Trade Director, upon request. The two sides discussed issues such as supply chain management and prevention of counterfeiting in global food trade, exchanged views on technical cooperation in food safety between AQSIQ technical institutions and Mars Global Food Safety Center, and exchanged views on the requirements of China's "Measures for the Administration of Imported Food Accompanying Certificates."
8
Interpreting the 2016 Beverage Industry: Packaged Drinking Water Performed Best, with Nongfu and C'estbon Leading
Recently, the "2017 China Beverage Industry Market Prospect Research Report" released by China Commercial Industry Research Institute pointed out that in 2016, China's beverage manufacturing enterprises above designated size achieved main business revenue of 642.98 billion yuan, a year-on-year increase of 4.24%; total profits of beverage manufacturing enterprises above designated size reached 55.993 billion yuan, a year-on-year increase of 0.68%. The development prospects of the beverage industry in 2017 remain promising, with low-calorie beverages, healthy nutritional drinks, chilled fruit juice drinks, and probiotic-containing milk drinks showing good prospects. In 2016, packaged drinking water products achieved main business revenue of 135.404 billion yuan, a year-on-year increase of 5.90%, accounting for 21.06% of the beverage industry, the largest share. Next were fruit and vegetable juice drinks and tea drinks, accounting for 19.49% and 18.64%, respectively. In the domestic bottled water market, six major brands—C'estbon, Nongfu Spring, Master Kong, Ganten, Wahaha, and Ice Dew—occupied nearly 80% of the market share. According to Nielsen data from March 2017, the six giants in bottled water were Nongfu Spring, China Resources C'estbon, Master Kong, Ganten, Wahaha, and Ice Dew.
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- Published: 2017-08-19
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