---
title: "New Product Roundup | The 5 Hottest Trends to Watch in 2019: Essential for Strategic Planning in Food, Beverage, and Alcohol Brands!"
description: "In 2019, youth takes the lead. They integrate niche consumption, circle economy, and new refinement into their genes, quietly influencing the direction of the business world. The ability to 'see through' consumption data and capture the consumption trends of the young era determines whether enterprises are forgotten or grow wildly in the collision of diversity."
author: "New Distribution"
publisher: "New Distribution"
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published: "2019-04-10"
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# New Product Roundup | The 5 Hottest Trends to Watch in 2019: Essential for Strategic Planning in Food, Beverage, and Alcohol Brands!

> In 2019, youth takes the lead. They integrate niche consumption, circle economy, and new refinement into their genes, quietly influencing the direction of the business world. The ability to 'see through' consumption data and capture the consumption trends of the young era determines whether enterprises are forgotten or grow wildly in the collision of diversity.

In 2019, youth takes the lead.
They integrate niche consumption, circle economy, and new refinement into their genes, quietly influencing the direction of the business world.
The ability to 'see through' consumption data and capture the consumption trends of the young era determines whether enterprises are forgotten or grow wildly in the collision of diversity.
01**Beverages**
Yili Product Keywords: Functional - Weight Management
Yili's new flavored beverage 'Yiran Milk Mineral Light Drink' comes in multiple flavors including milk, grapefruit, and peach. The product's selling points are its light flavor and natural minerals. Milk also contains minerals: milk contains many dry matter components, including milk fat, casein, whey protein, lactose, minerals, etc., among which minerals account for about 6% of dry matter and contain a large amount of milk calcium. In addition, milk minerals have the smallest molecules in milk. Using purely physical ultrafiltration membrane treatment, with extremely small membrane pore sizes to filter out macromolecular substances, most of the native minerals in milk are obtained without adding any ingredients.
Milk calcium can interfere with fat absorption in the intestines, promote fat oxidation, reduce adipose tissue, and aid in weight management.
Coca-Cola Keywords: Sugar-free, Functional - Gut Management
Chun Cha She Pu'er Digestive Tea is a sugar-free plain tea beverage. The product selects high-quality Yunnan Pu'er tea leaves as raw materials, providing a simple, mellow, and truly good tea taste. The product contains no sugar and is specially added with no less than 8g of dietary fiber, which helps maintain normal intestinal function, making people feel light, relieving greasiness, and enjoying food freely.
Wahaha Product Keywords: Sugar-free, High-end, Eco-friendly
Wahaha's heavyweight new tea drink 'Yi Cha' promotes the slogan 'Consistently Good Tea'. Yi Cha is a sugar-free tea drink, 100% pure tea extract, no additives, with superior taste. It comes in black and white packaging and two flavors: Four Seasons Spring and Xuelan Oolong. This tea prints Chinese landscapes on the bottle body, reflecting a high-end and fresh style. At the same time, it uses an eco-friendly and convenient bottle-can body, which better preserves freshness and locks in flavor.
Wanglaoji Product Keywords: Functional - Beauty
'Ciningji' is a compound juice beverage developed and produced by Guangyao Group Wanglaoji. As a vitamin C beverage, Ciningji covers most young consumer groups, especially meeting the consumption needs of beauty-conscious women. Therefore, it is likely to become a hot product among white-collar workers.
Mengniu Product Keywords: Functional - Gut Management
Mengniu's third social product - Mengniu Yi SHOW Double Probiotics Drink. Yi SHOW Double Probiotics has a rose flavor, contains two prebiotics and one dietary fiber. The main ingredients include functional oligosaccharides and water-soluble dietary fiber, featuring high fiber and low calories. It uses small independent packaging, easy to carry and ready to drink. Product specification: 30ml per sachet, 5 sachets per box, with a national unified retail price of 99 yuan per box.
Want Want Product Keywords: Functional - Beauty, Gut Management
Queen Alice Collagen Drink contains hydrolyzed collagen, which can be directly absorbed by the small intestine, with an absorption rate 6-7 times higher than ordinary collagen peptides. The packaging uses an independent screw-cap pouch, easy to carry and drink anytime, anywhere. Currently, Queen Alice Collagen Drink is only available in passion fruit flavor, with a retail price of 89 yuan per box (60ml*4).
Queen Alice Fiber Milkshake is a solid beverage containing white kidney bean extract, which can effectively block amylase, reduce the body's breakdown of starch, thereby inhibiting fat synthesis and increasing satiety. The product also uses independent packaging, each sachet is 25g, 8 sachets per box, with a retail price of 89 yuan.
Qiulin Beverage Product Keywords: Functional - Gut Management
Harbin Qiulin Beverage Technology Co., Ltd. launched a 'Guqi' millet lactic acid bacteria fermented beverage, with the slogan 'Drink millet, good body'. Millet is a grain loved by Chinese people, with good taste, high nutrition, and stomach-nourishing effects. Natural and healthy ingredients, concentrated millet nutrition essence, added active lactic acid bacteria, from natural fermentation to careful blending, with a rich taste, refreshing and pleasant.
Robust Product Keywords: Time-honored Brand
Once, with the slogan 'Every drop of water goes through 27 layers of purification', Robust became famous and spread across the country. But in the past two years, it seemed to wear an invisibility cloak, with few new developments known to the public. This time, Robust took advantage of the brand anniversary to make a high-profile return to the bottled water industry. It is understood that Robust's new products will be officially launched in April, first in existing channels such as Tianjin, Guangzhou, Chengdu, and Chongqing. This time, Robust's bottled water maintains the same quality and taste. Robust bottled water is available in 360ml and 550ml specifications. Among them, the launch of the 360ml small-capacity bottled water not only meets the water intake requirements of most consumers but also achieves more resource conservation.
Bingfeng Product Keywords: Time-honored Brand
Bingfeng, a national brand with a 70-year history. Walking through the streets and alleys of Xi'an, you can see Bingfeng everywhere. 'Drinking it since childhood' Bingfeng has not only accompanied the growth of several generations in Xi'an but also witnessed Xi'an's leapfrog development. On March 23, Xi'an Bingfeng Beverage Co., Ltd. held a new product launch conference at Bailucang, launching Shaanxi's first plant protein beverage - 'Bingfeng Yiba' peanut milk. 'Bingfeng Yiba' focuses on the theme of 'health, nutrition, and taste', mainly promoting effects such as beauty, stomach care, relieving spiciness, and reducing greasiness. The product packaging is red and white, fashionable and eye-catching.
02**Dairy Products**
Mengniu Product Keywords: Functional - Energy Supplement
Zhen Guli selects 3 high-quality grains, containing real large grains, and you can chew the grain particles in every bite. At the same time, it blends three super berries with high nutritional value, providing comprehensive nutrition and delicious enjoyment while supplementing energy.
The three selected grains are Dutch imported quinoa powder, Australian wheat grains, and high-energy oat grains; the three selected fruits are cranberries, red raspberries, and blueberries, rich in vitamin C, vitamin E, and anthocyanins. The product targets consumption scenarios such as breakfast time, meeting breaks, business trips, and late-night study, focusing on health and nutrition, and replenishing energy anytime.
Nongfu Spring Product Keywords: Plant Protein
From NFC juice to Yangshengtang's birch sap mask, Nongfu Spring has always adhered to the principle of 'no additives, healthy'. This time, Nongfu Spring's plant-based yogurt focuses on 0 cholesterol and low saturated fat, in line with dietary nutrition recommendations. At the same time, it also has the characteristics of 0 sodium, 0 trans fatty acids, and 0 lactose, which is also in line with Nongfu Spring's consistent natural and healthy product development philosophy.
Unlike animal yogurt which is fermented from dairy products, plant-based yogurt is entirely fermented from plant protein, without adding a drop of milk; each cup has a protein content of 4.0 grams, reaching the standard of animal yogurt. Same nutrition, but very different health benefits.
Bright Dairy Product Keywords: Time-honored Brand
Bright's launch of Mosilian yogurt ice cream has attracted much attention. As Bright Dairy's high-end star product, Mosilian has always been loved by consumers, and yogurt ice cream is also a new trend in cold drinks. The successful launch of Mosilian yogurt ice cream is a bold innovation, a brand re-creation that achieves 'old brand, new look', and also sounds the clarion call for Bright Dairy to enter the high-end cold drink market.
Be & Cheery & Uni-President Product Keywords: Functional - Appetite Stimulation
According to reports, Be & Cheery's 'Oye' milk beverage is developed in cooperation with Uni-President, using New Zealand's original imported milk source, adding three natural appetite-stimulating ingredients: 'hawthorn + malt + tangerine peel', focusing on appetite stimulation. Currently, the appetite-stimulating demand in the milk beverage market is still to be developed. It is revealed that the formula of 'Oye' milk beverage is inspired by 'Compendium of Materia Medica'. Hawthorn + malt + tangerine peel can improve indigestion and gastrointestinal discomfort symptoms in children and adults, and increase appetite. Currently, the product is available in two flavors: classic original and strawberry, and two specifications: 125ml*4 boxes and 24-pack gift boxes.
03**Snacks**
溜溜梅 Product Keywords: Single Serving
At the '2019 Liuliumei Spring New Product Launch Conference', five new products made a collective appearance: bulk products, Mei no Dòng, Mei and Wagashi, One Person's Mei Hao, and Xiao La Mei.
The 'One Person's Mei Hao' series is developed based on the group's 'Plum+ and Big Single Product' new product development strategy, targeting female groups aged 20-40 with certain spending power, such as college students, office workers, and white-collar workers. It includes four products: Japanese-style plum cake, cherry plum slices, Taiwan preserved plum, and original plum meat.
Golden Monkey Product Keywords: Time-honored Brand
Golden Monkey stated: The purpose of launching this spicy strip product is to let consumers taste the cross-border cuisine of 'Seafood and Land Fresh'. The product shape is completely reinterpreted, using vivid shapes such as 'fish', 'shrimp', and 'crab' to occupy consumers' minds, breaking consumers' traditional perception of the shape of seasoned flour products. Golden Monkey Foods has integrated popular new flavors that are currently favored by consumers, including Saliva Shrimp, Numb Fish, Spicy Crab, Vegetarian Shrimp Whiskers, Crab Indignation Stick, and Crab Big Knife, to meet the needs of different consumers.
Lay's Product Keywords: Functional - Participation
PepsiCo's Lay's brand, benchmarking Orion's Dijon Sauce, also launched a new puffed food product. Each bucket of Dipping Potato Chips includes, in addition to selected potato chips, a box of independently packaged sauce, allowing consumers to dip the chips in sauce like eating French fries. Currently, Dipping Potato Chips are available in three flavors: original potato chips, cucumber-flavored potato chips, and tomato-flavored potato chips, paired with cola-flavored sauce, plum-flavored sauce, and black tea-flavored sauce respectively.
Want Want Product Keywords: Functional - Weight Management
It is reported that Fix Body is divided into four series based on the calorie content of the products: Snacks, Desserts, Breakfast/Lunch/Dinner, and Beverages, with a total of 30 items. Among them, the Snacks series has 14 items including coarse grain biscuits, cod fish shreds, and high-fiber soft candies; the Desserts series has 7 items including brown rice crackers, corn sticks, and pea pod crisps; the Breakfast/Lunch/Dinner series has 4 items including oatmeal mashed potatoes, vegetarian multi-grain powder, oatmeal porridge, and Japanese cold noodles; the Beverages series has 3 items including chia seed juice drink, oat milk, and sugar-free coffee.
It is worth noting that the packaging of Fix Body products uses silver as the main background color, with blue and gold as auxiliary colors, highlighting a technological style. In addition, each product front features a prominent number indicating the calorie content, allowing consumers to accurately know the calories they consume, and thus choose the number of products to eat according to their needs, better managing their weight.
04**Sports Functional Products:**
Uni-President Product Keywords: Sports Water
Around 2019, Uni-President's Goran underwent a major transformation. First, the content and packaging became 'transparent', like mineral water products, and the name was changed to 'Goran Energy Water'; second, the previous eye-catching flame logo disappeared, replaced by a lion. In the fiercely competitive functional beverage war of 2019, Goran Energy Water provided new development ideas for major enterprises.
Evergrande Spring Product Keywords: Sports Water
Recently, Evergrande Spring held a national distributor conference, launching multiple heavyweight new products at once. Not only did it target the mid-to-high-end drinking water field, launching the Evergrande Spring glass bottle series, sports water series, and suction cup baby water series, but it also cross-border launched six new products including Hengcui Bingwu facial care products, continuously focusing on the natural mineral water segment to meet the ever-upgrading bottled water consumption demand.
Danone Product Keywords: Sports Water
Mizone+ is a new product launched by Danone Mizone in March this year. The product has three flavors: snow grapefruit, honey peach orange, and bamboo green grape, which are added with taurine, ginseng, and fiber respectively, giving the product the attributes of 'fight', 'yuan', and 'light'. Unlike the old Mizone, the bottle shape of Mizone+ is completely renewed. From the pictures, Mizone+ adopts a double-curved finely carved hull line, and the streamlined bottle body is more suitable for consumers to hold. At the same time, the product packaging looks more dynamic.
Panpan Product Keywords: Functional - Energy Supplement
Baofali, to meet the increasingly high consumption needs of consumers, adds new kinetic energy for energy supplementation while ensuring the product is healthy and natural. It selects the extracts of hovenia dulcis, wolfberry, and guarana extract to continuously provide the body with the energy it needs.
Jianlibao Product Keywords: Time-honored Brand
Recently, Jianlibao launched a heavyweight new product - 'Love Sports' sports drink. The product will be on shelves this month. The drink contains electrolytes, L-carnitine, vitamin B6, and niacin, suitable for before, during, and after exercise and daily consumption. Among them, vitamin B6 helps in protein metabolism and utilization, and niacin is an indispensable component in energy metabolism. Therefore, Love Sports can replenish water, electrolytes, and energy while meeting normal exercise needs.
Jinmailang Product Keywords: Hemp
Jinmailang Beverage newly launched Shenma Hemp Energy Drink at 6 yuan per bottle. Through the ingredient list, it can be seen that Shenma Drink contains 'hemp seed'. Industrial hemp is also called 'Hanma' or 'Huoma' in China, and hemp seed is the seed of the hemp plant.
05**Beer**
Coca-Cola Product Keywords: Alcohol-free
Coca-Cola's Fijian Paradise Beverage Company will launch a new lemon beer, targeting customers who usually do not drink beer. The beer, named Fiji Gold Moli, will be launched in Fiji in the coming weeks, available in 6-can and 24-can packs, with keg packaging to follow. Fiji Gold Moli is a refreshing, lemon-flavored beverage.
Japan Tazawako Beer Product Keywords: Functional - Cough Relief and Phlegm Resolution
On April 6, Japan's Akita Prefecture Senboku City Tazawako Beer Company announced cooperation with pharmaceutical and food brand Ryukakusan, launching Ryukakusan Beer 'Dragon Herb Weiss' from the 18th. This beer uses Akita Prefecture-produced chamomile and mint powder. Tazawako Beer Company stated, 'We hope everyone can enjoy the fruity soft taste and mint aroma.'
Asahi Product Keywords: Alcohol-free
Asahi launched an alcohol-free beer in the UK. The product, named Peroni Libera 0.0%, uses a custom fermentation process with a special yeast strain that produces citrus aroma and hop flavor, giving it a beer-like taste experience.
US High Style Product Keywords: Hemp, Alcohol-free
San Diego-based High Style Brewing Company launched an alcohol-free hemp beer named 'Coastal Haze'. Inspired by a lager recipe, Coastal Haze is handcrafted with Cascade and Amarilla hops and infused with 10 mg of THC (tetrahydrocannabinol) extract - the key psychoactive component of cannabis.
06**Trend Interpretation: The 5 Hottest Trends to Watch**
Based on the new products released so far, New Distribution has identified the following high-frequency product characteristics and compiled the 5 hottest trends to watch in 2019 for manufacturers' reference.
** _1_** Low Sugar, Sugar-free, Alcohol-free
'Low sugar' and 'sugar-free' are no longer optional marketing gimmicks but have become an irreversible trend in the global industry. Whoever can seize the opportunity in sugar reduction is expected to occupy more market share in the future.
As consumers' health requirements for products increase, they are not only satisfied with delicious products and added beneficial substances, but they also hope to minimize the content of substances that may have adverse health effects. Sugar, as is well known, is harmful to the body in excess, so low sugar has become one of the criteria for judging a product's healthiness. In fact, low sugar is indeed related to weight control, and countries are also advocating sugar reduction.
In addition, more and more consumers are eagerly seeking healthy alternatives to their favorite alcoholic beverages. Whether beverage companies or restaurants and bars, they are exploring new products that can meet this demand. With the growing health awareness of current major consumers, such as those born after 1995 and 2000, their drinking rates are significantly lower than those of previous generations.
Alcohol-free beverages have obvious economic advantages. Compared with alcoholic products, consumers can directly save money. The audience for alcohol-free beverages covers almost all social groups, including pregnant women, former alcoholics, and those who cannot drink for health or religious reasons. Alcohol-free beverages meet consumers' needs for alcohol in taste and form, while providing social scene needs, and present an attractive consumption proposition with low prices and healthy ingredients.
** _2_** Small Packaging Trend, Single Serving Trend
In the past, people bought products based on large packaging and quantity. In recent years, as consumer habits continue to change, food packaging is also quietly changing. Individually packaged snacks can control intake, prevent overeating, and are easy to carry, becoming increasingly popular. CBNData's 'Report' shows that small bag snacks, small package tea, and small bottle alcohol have become trends among those born after 1995. Male consumers are increasing year by year, and the preference for small packaging is not exclusive to female consumers.
In addition, data shows that current young consumers exhibit a 'independent and happy living' attitude, starting to enjoy single dining, single renting, single travel, single movie watching, and single life.
'One-person portion' products on major e-commerce platforms are gradually gaining attention. In November last year, Tmall list stated that one-person portion products were rapidly rising among bestsellers, with mini microwave ovens seeing the fastest growth in buyers, up 980% year-on-year. 100-gram rice and 200-milliliter red wine had the fastest sales growth among similar single items. In January this year, JD Super's annual food online shopping list showed that in 2018, sales of 'single-serving food' increased by more than 60% year-on-year, with representative products like 'self-heating hot pot' selling impressively. These figures indicate that the 'single economy' driven by 'empty-nest young people' is rising, while binding new consumption labels: quality upgrade.
** _3_** Plant-based
The plant-based market is unstoppable. Various companies and brands are 'greening' their product lines to attract mainstream consumers who want to increase their intake of plant-based products. For many, the plant-based trend means becoming healthy and sustainable by balancing animal and plant products, rather than following a one-size-fits-all diet.
Superior production processes and packaging technologies, unique flavors and ingredients, and a new generation of highly 'alert' consumers have led to the addition of 'power from plants' in products. This phenomenon has attracted the attention of retailers and a wide range of consumers. People are increasingly understanding that plant-based diets are the only truly sustainable choice for the future of the planet. Plant-based food and beverage products have a natural advantage in achieving success. Coupled with the fact that millennials and the 'baby boomer' generation are beginning to pay more attention to health and safety, sales of plant-based food and beverage companies have seen significant growth. More and more major food manufacturers are joining the plant-based food and beverage ranks or increasing their stakes.
** _4_** Functional Extreme Personalization
Functional products are conducive to providing portable choices that combine health and convenience. Consumers are increasingly fond of functional products, especially those containing superfood ingredients such as turmeric, activated charcoal, matcha, melatonin, and aloe vera, which are beneficial to health.
Looking ahead, improving sleep, physical fitness, cognitive function, beauty, weight loss, and gut health will become the most needed benefits for consumers. At the same time, consumers also hope that products can support more personalized needs, such as oral or cardiovascular health.
In addition, CBD (cannabis) is expected to become a popular ingredient in food industry products. In 2018, driven by the novelty value of CBD (cannabis), a series of new products with added CBD (cannabis) flooded the market. In 2019, the beverage industry will pay more attention to the value of CBD (cannabis) as a functional ingredient: CBD (cannabis) can be used to treat pain, nausea, seizures, anxiety, and depression, making it an attractive functional component.
** _5_** Time-honored Brands
China's time-honored brands, if they only insist on inheritance without innovation, are easily eliminated by the market in this rapidly changing era.
Therefore, actively embracing the internet and adapting to the development of new retail formats is one of the best ways for many time-honored brands to seek survival.
According to report data, the number of searches for time-honored brands on Tmall reached 1 billion times, with 700 time-honored brands having transaction volume. There are a total of 86 million consumers of time-honored brands on Tmall, and 3.2 million consumers born after 1990 purchased time-honored brands. These figures are sufficient to show that time-honored brands, with strong word-of-mouth endorsement, can actively innovate in response to market demand changes and empower through various intelligent means, thereby revitalizing brand effects and further promoting time-honored brands.
New consumption trends reveal changes in new consumption demands. Under market leadership, food innovation has more possibilities.
This article is compiled and edited by <New Distribution>
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