---
title: "New Chubang Shines at Spring Sugar Fair, Leading the New Era of the Condiment Industry with Innovation"
description: "On March 25, 2025, the 112th National Sugar and Wine Fair opened grandly at Chengdu Century City New International Convention and Exhibition Center and Western China International Expo City. Against this backdrop, Chubang, the core brand of Zhongju Hi-Tech, made a strong appearance with an innovative and transformative stance, heralding the arrival of a 'New Chubang' era driven by innovation and change."
author: "墨廷"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-03-25"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/P0zaYkI3ChrzBW2pBBdSMw"
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# New Chubang Shines at Spring Sugar Fair, Leading the New Era of the Condiment Industry with Innovation

> On March 25, 2025, the 112th National Sugar and Wine Fair opened grandly at Chengdu Century City New International Convention and Exhibition Center and Western China International Expo City. Against this backdrop, Chubang, the core brand of Zhongju Hi-Tech, made a strong appearance with an innovative and transformative stance, heralding the arrival of a 'New Chubang' era driven by innovation and change.

On March 25, 2025, the 112th National Sugar and Wine Fair opened grandly at Chengdu Century City New International Convention and Exhibition Center and Western China International Expo City. This grand event, which drew the attention of the industry, became an important platform for major brands to showcase innovative achievements and discuss industry development trends.
Against this backdrop, **Chubang, the national condiment giant and core brand of Zhongju Hi-Tech, made a strong appearance at the Spring Sugar Fair with an innovative and transformative stance, heralding the arrival of a 'New Chubang' era driven by innovation and change.** Zhongju Hi-Tech was established in the 1990s, and its subsidiary, Guangdong Meiweixian Food Seasoning Co., Ltd., is one of the leading enterprises in China's condiment industry. After years of development, Meiweixian has become a leading domestic condiment manufacturer, **owning two major brands, 'Chubang' and 'Meiweixian', and has long focused on the development of its core condiment business, committed to providing consumers with high-quality products and services.**
**Chubang's New Strategy Reshapes the Condiment Landscape**
2025 marks the 30th anniversary of Zhongju Hi-Tech's listing and the second year of implementing its strategic transformation of 'Rebuilding a New Chubang, Achieving High-Quality Development'. At this Spring Sugar Fair, Chubang showcased its innovative initiatives in top-level design, brand renewal, new business engines, and cultural empowerment. These initiatives are not only a declaration of Chubang's self-renewal but also demonstrate its strategic confidence in actively integrating into the new cycle of the times. Based on deep market insights, Zhongju Hi-Tech announced a new strategy in early 2024, **transforming from a 'traditional condiment manufacturer' to a 'leader in China's food ecosystem'.** Through the three driving forces of 'product upgrade', 'brand upgrade', and 'business expansion', Zhongju Hi-Tech is accelerating the construction of an ecosystem covering the entire condiment industry chain.
New retail is the new engine for New Chubang's business development. Chubang has laid out instant retail, content e-commerce, traditional e-commerce, and modern retail, and has launched healthy products such as reduced-salt, zero-additive, and organic series, as well as compound seasonings, to meet the demands of consumption upgrades. In addition, Chubang empowers its brand through culture, showcasing its Lingnan architectural style and the intangible cultural heritage brewing process of southern-style soy sauce, enhancing its brand cultural competitiveness.
**In terms of product innovation, Chubang continuously launches new products that meet consumers' health needs.** For example, its reduced-salt series, zero-additive series, and organic series have made significant improvements in both flavor and health attributes. The launch of these products not only meets the market demand for healthy food but also gives Chubang a competitive edge in the fierce market competition. Through these core actions, **a new Chubang, with the strategic vision of 'Chuwei Renjian, Bangchuan Tianxia, Leading New Food Concepts', has been completely rejuvenated.**
**Booth as Strategy**
**Scenario-Based Demonstration of Channel Expansion**
Chubang's booth was designed as a 'strategic sandbox', divided into four scenario zones: 'New Retail, Catering, Industrial, and Export', visually demonstrating its strategic ambitions in channel construction. **To attract the attention of channel distributors and achieve greater investment results, Chubang meticulously optimized its booth, with posters in each scenario zone showcasing its differentiated and advantageous content.**
**In the New Retail zone**, Chubang highlighted its instant retail with efficient delivery and immediate demand fulfillment, content e-commerce with immersive scenario-based marketing, traditional e-commerce with upgraded digital and intelligent operations, and modern supermarkets focusing on health and convenience. Chubang's star healthy products, such as the reduced-salt series, organic series, and zero-additive series, were prominently displayed in the New Retail zone, along with displays of instant retail cooperation results, demonstrating its precise control over the 'last mile' consumption scenario.
**In the Catering scenario zone**, Chubang prepared five dishes for the five major cuisines—Sichuan, Northern, Jianghuai, Hunan, and Cantonese—and displayed corresponding seasonings in conjunction, showcasing its solution capabilities in empowering the catering industry, aiding in catering standardization and flavor innovation.
**In the Industrial scenario zone**, Chubang showcased its strong industrial customization capabilities, providing customers with 'one-stop seasoning solutions' to help them quickly explore new markets and regions and achieve healthy development. Chubang's industrial customization services not only meet the diverse needs of B-end customers but also lay a solid foundation for its expansion in the industrial field.
With the full implementation of Chubang's going-global strategy, **in the Export scenario zone**, visitors could learn that 'Chinese Taste, Shared Globally' is gradually becoming a reality. By aligning with the international market, Chubang continuously improves product quality and brand image, striving to bring Chinese flavors to the world stage.
In addition, the exhibition site also featured interactive sessions, celebrity chef cooking shows, on-site tasting experiences, and QR code scanning for gifts, further boosting on-site popularity. These activities not only attracted a large number of visitors but also demonstrated Chubang's efforts in brand promotion and market expansion.
**Chubang Exhibition Highlights**
**Leading the Industry's Future with Health and Ecology**
Chubang's transformation is also a microcosm of its parent company Zhongju Hi-Tech's proactive self-renewal, resonating with the changes in China's condiment market. Zhongju Hi-Tech has long focused on the development of its core condiment business. Its wholly-owned subsidiary Meiweixian owns national-level brands such as 'Chubang' and 'Meiweixian', deeply cultivating core categories such as soy sauce, chicken essence and powder, oyster sauce, and cooking oil, with market share steadily ranking among the top in the industry.
**In recent years, consumer demand for healthy, green, and organic products has surged, and industry competition has shifted from 'price-oriented' to 'value-deepening'.** Driven by innovation, Zhongju Hi-Tech has launched 'reduced-salt' and 'zero-additive' series products, seizing the initiative in the health track and promoting the upgrade of industry standards. Chubang has partnered with platforms such as Meituan Flash Purchase and JD Daojia for instant retail cooperation, pushing condiment competition from 'shelf competition' to deeper market layout. Zhongju Hi-Tech's ecological layout (from C-end to B-end, from domestic to international) breaks the traditional boundaries of the condiment industry. **By integrating industry chain resources, exporting cultural value, and building a digital network, it not only opens up new growth poles for Chubang but also provides a more imaginative answer for the future development of China's condiment industry.**
**Steadily Advancing the Global Strategy of Chinese Taste**
At this Spring Sugar Fair, **Chubang, using its new strategy as a fulcrum, completed a demonstration of breaking through for a traditional brand.** From adhering to the craftsmanship of century-old brewing to laying out a global food ecosystem, Chubang's transformation is not only a brand renewal and upgrade but also heralds the leap of China's condiment industry from 'manufacturing' to 'intelligent manufacturing' and from 'product export' to 'ecosystem export'. Chubang's internationalization strategy is also steadily advancing. Through deep cooperation with overseas markets, it not only enhances the brand's global influence but also provides strong support for the globalization of China's condiment industry.
**Looking ahead, Chubang stated that it will continue to uphold the spirit of innovation and change, continuously launch new products that meet market demand, and enhance the brand's core competitiveness.** At the same time, Chubang will continue to deepen its internationalization strategy, spreading Chinese flavors to every corner of the world. Chubang's appearance at the 2025 National Sugar and Wine Fair not only showcased its strong brand strength and innovative spirit but also signaled its entry into a new stage of development. **Through continuous innovation and change, Chubang will also help drive China's condiment industry toward a broader future.**


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