---
title: "New Choice for Nutritious Breakfast: Eating Cake ≈ Drinking Milk?"
description: "In today's fast-paced life, many young people struggle to have a quick yet satisfying meal. Xiaobai Xinli Ruan positions nutrition as its core value, selects local ingredients, and develops new Chinese-style bakery products based on research on Chinese taste preferences, aiming to provide more nutritious and convenient meal replacements."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2022-03-28"
language: "en"
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# New Choice for Nutritious Breakfast: Eating Cake ≈ Drinking Milk?

> In today's fast-paced life, many young people struggle to have a quick yet satisfying meal. Xiaobai Xinli Ruan positions nutrition as its core value, selects local ingredients, and develops new Chinese-style bakery products based on research on Chinese taste preferences, aiming to provide more nutritious and convenient meal replacements.

**"Simple but not compromising, eat well with ease"**
In today's fast-paced life, how to have a quick yet satisfying meal is a common challenge for many young people. Ordering takeout takes too long, and most meal replacements on the market are focused on "fat reduction," with bland flavors.
Bread, which has been a staple food since its inception, is becoming a meal replacement choice for many young people.
Xiaobai Xinli Ruan anchors its product value on nutrition, selects local ingredients, and develops new Chinese-style bakery products based on research on Chinese taste preferences, hoping that consumers can eat more nutritiously when replacing a meal, making a simple meal not a compromise.

**Innovative R&D for Nutrition**
**Deepening the Meal Replacement Bakery Field**
In 2016, the company pioneered the "small pocket bread," boosting brand sales from zero to 500 million yuan, becoming a rapidly growing new bakery brand in the industry. It also established the "Meal Replacement Research Center" with the Chinese Nutrition Society, targeting the new generation's 24-hour, all-scenario meal replacement needs for "nutrition + deliciousness."
The company proposed the "Heart + Inside + Soft" (core nutrition + quality fillings + soft center technology) as the product R&D coordinate system, precisely analyzing multi-dimensional sensory aspects of products to guide sales points in reverse, and quantifying R&D parameters to make deliciousness data-driven and replicable.
Over the past five years, Xiaobai Xinli Ruan has continuously refined existing products and launched new ones.
In April 2021, the "milk skin white bread" was launched! With explosive growth of over 40 million yuan in monthly sales, it emphasizes "one bread, one glass of milk," meaning eating one bread is equivalent to consuming the protein in a glass of milk, plus its delicious taste, earning unanimous market praise.

**New "Milk Skin" Series Launch**
**Heavyweight New Products Ready to Go**
Clearly, the milk skin white bread in 2021 set a new trend in the bakery industry. While competitors rushed to imitate, Xiaobai Xinli Ruan, again anchoring on milk nutrition, developed a new milk skin series, launching the milk skin white cake at the end of March 2022.
"One cake, one glass of milk," continuing the nutritional value of the previous milk skin white bread, while upgrading traditional processes, focusing on ingredients, technology, and taste to achieve a double breakthrough in nutrition and flavor!

**Core Nutrition: One Cake, One Glass of Milk**
A milk skin white cake contains protein equivalent to ≥100ml of milk. Premium milk sources are infused, giving the cake a natural, rich milky aroma. The addition of eggs kept at 15°C reaches 37%, addressing the dietary gaps of today's youth, providing nutritional vitality for people in various scenarios anytime, anywhere, helping them return to a "fully revived" state.

**Quality Fillings: Use of Trehalose**
The milk skin white cake uses trehalose to replace part of the sugar in traditional foods. This prevents protein denaturation in the cake and inhibits starch aging, enhancing product freshness, and reshaping the perception that even short-shelf-life products can be freshly baked.

**Soft Center Technology: High-Speed Aeration for a Cloud-Like Sponge Texture**
The milk skin white cake comes in chocolate and matcha flavors, both popular among young people. The texture has been innovatively upgraded using high-speed aeration technology, beating the batter at 200 rpm for rapid aeration. After baking, the interior is filled with numerous fine micropores. Gentle baking over low heat minimizes moisture loss, and the weight before and after baking is nearly the same, resulting in a fluffier, softer texture that is delicious and not dry.

**Product and Channel Optimization**
**Demonstrating Strength, Striving for A-Share Listing**
Since its founding in 2016, Xiaobai Xinli Ruan has maintained its warm original intention, focusing on both the optimization and upgrading of the food products themselves and innovating in brand + IP.
In its first year, revenue exceeded 200 million yuan, and in the second year, it surpassed 400 million yuan, maintaining an average monthly compound growth rate of over 12%. In 2021, total taxes paid exceeded 20 million yuan.
To date, the company has over 500 distributors nationwide, with a sales network covering major domestic KA supermarkets such as Walmart, Yonghui Superstores, and RT-Mart; convenience store chains like Lawson, 7-Eleven, and Shizu, totaling nearly 10,000 sales points. In 2018, it opened a Tmall flagship store online.
Currently, Xiaobai Xinli Ruan has completed a Series A financing of over 100 million yuan, led exclusively by Everbright Holdings New Economy, and is fully sprinting toward an A-share listing.
It is reported that this spring, Xiaobai Xinli Ruan also launched new products such as butter chocolate bread and baguette soft bread, making bold attempts in both category and flavor. Let's wait and see; we believe that in the near future, this emerging brand will increasingly appear in our field of vision. **A brand with love in its heart will surely move forward and be greeted with prosperity.**

**Are you "watching" me?**


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