---
title: "Nestlé Strategic Investment in Saisan Dairy; Mengniu Fresh Milk Launch; Sprite and NetEase Games Co-launch 'BUFF Bottle'; Joyoung's Onecup Secures Tens of Millions in Series A Funding..."
description: "Today's top stories: Nestlé strategically invests in Saisan Dairy; Koubei partners with Qingdao for new retail; Joyoung's Onecup secures Series A funding; Bright Dairy's central China plant to produce 360,000 tons annually; Walmart launches traceable packaged vegetables; Mingyi aims for 10 billion yuan output by 2025; REBBL completes $20 million funding. New products: Mengniu launches Daily Fresh Milk; Sprite and NetEase Games launch BUFF bottles. Financial reports: Hainan Yedao's 2017 revenue up 35.06%. Industry news: Guojiao 1573 price adjustment; Thai convenience store chain lands in Fuzhou; Carrefour to close over 200 small stores in France."
author: "New Distribution"
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published: "2018-05-24"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/hmA6rqJ7SQAjWOWr_cC-3g"
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# Nestlé Strategic Investment in Saisan Dairy; Mengniu Fresh Milk Launch; Sprite and NetEase Games Co-launch 'BUFF Bottle'; Joyoung's Onecup Secures Tens of Millions in Series A Funding...

> Today's top stories: Nestlé strategically invests in Saisan Dairy; Koubei partners with Qingdao for new retail; Joyoung's Onecup secures Series A funding; Bright Dairy's central China plant to produce 360,000 tons annually; Walmart launches traceable packaged vegetables; Mingyi aims for 10 billion yuan output by 2025; REBBL completes $20 million funding. New products: Mengniu launches Daily Fresh Milk; Sprite and NetEase Games launch BUFF bottles. Financial reports: Hainan Yedao's 2017 revenue up 35.06%. Industry news: Guojiao 1573 price adjustment; Thai convenience store chain lands in Fuzhou; Carrefour to close over 200 small stores in France.

Today's Headlines
**Highlight 1: Nestlé Strategic Investment in Saisan**
On May 23, Nestlé and Ningxia Saisan Dairy held the "Nestlé Strategic Investment in Saisan Signing Ceremony" at the Saisan Dairy plant. Nestlé's Hulunbuir Nestlé Co., Ltd. will become a Sino-Swiss joint venture, with Saisan shareholders holding 95% and Nestlé holding 5%. Nestlé will acquire a 6% stake in Saisan through strategic investment.
**Highlight 2: Koubei and Qingdao Reach Strategic Cooperation to Implement New Retail Construction**
On the evening of May 22, Alibaba's Koubei announced a strategic cooperation with Qingdao to jointly promote the development of new retail in Qingdao. The two parties agreed to accelerate the construction of Koubei demonstration blocks in Qingdao, jointly promote Qingdao to become a national Koubei demonstration city, and promote the integration of online and offline new retail business formats. To achieve this goal, Qingdao will promote strategic cooperation between Koubei and large shopping malls, time-honored merchants, Tsingtao Beer, and other local well-known brands, fostering the integration of the internet with traditional enterprises.
**Highlight 3: Joyoung's Onecup Brand Officially Enters China's Hot Beverage Market with Tens of Millions in Series A Funding from Today Capital**
Our reporter learned that the smart beverage machine brand Onecup released its latest generation smart beverage machine at the InterContinental Beijing Sanlitun on May 23, and announced it had received tens of millions of RMB in first-round financing from Today Capital and Joyoung Group Chairman Wang Xuning personally, officially entering China's hot beverage market. Onecup products are currently mainly sold through online channels, covering JD.com, Tmall, and Xiaohongshu. Last September, the Minions custom edition was first launched, and during the Double 11 and Double 12 shopping festivals, 7,000 units were sold in two days without discounts. From January 2018 to now, without market promotion, monthly sales have been around 2,000 units. Next, Onecup will not only expand more sales channels online but also educate the market through content marketing to raise awareness of the advantages of capsule beverages. Offline, it will enter Super Species and various supermarkets. Additionally, after this round of financing, the company will use the funds to develop new products, including optimizing the details of beverage machines and developing new capsule varieties.
**Highlight 4: Bright Dairy's Central China Central Factory to Achieve Annual Production of 360,000 Tons**
On May 23, it was reported that as the focus of the supply chain layout for Wuhan Bright Dairy Co., Ltd., the Bright Dairy Central China Central Factory, with an investment of 1.2 billion yuan and covering four central provinces, has expanded and relocated new production workshops, added high-speed ring labeling machines, plastic bottle machines, and other production and testing equipment, planning 64 production lines. After production, it can meet a daily production capacity of 1,500 tons of dairy products, and after reaching full capacity, it can achieve an annual output of 360,000 tons, annual sales revenue of 3.7 billion yuan, and pay taxes and profits of 300 million yuan.
**Highlight 5: Walmart Launches Traceable Packaged Vegetable Promotion Project**
On the evening of May 23, Walmart announced that this year it will actively promote the traceable packaged vegetable plan. Following the Xiamen station, Walmart will successively promote traceable packaged vegetables in Shenzhen, Chengdu, Kunming, Beijing, and other cities in conjunction with the government and key suppliers. It is expected that by 2020, Walmart's traceable packaged vegetables will account for 40% of the overall category.
**Highlight 6: Mingyi Company Aims to Develop Dairy Industry Chain, Strives for 10 Billion Yuan Output by 2025**
On May 23, it was reported that Sanming City in Fujian Province stated it will focus on cultivating 10 leading enterprises with output reaching 10 billion yuan, including Fujian Mingyi Company. Mingyi Ecological Nutrition Products Co., Ltd. stated that it will focus on developing the dairy sector, expanding the production scale of milk powder, liquid milk, infant drinking water, and other products, and focus on promoting projects such as the ecological high-tech industrial park, alpine ecological pasture, and dairy processing supporting service industry, forming an ecological industrial system centered on the dairy industry chain. By 2025, it strives to achieve an output value of 10 billion yuan.
**Highlight 7: Super-Herb Functional Beverage Brand 'REBBL' Completes $20 Million Financing**
Recently, REBBL, a developer of herbal beverages based on organic coconut milk, announced the completion of $20 million in financing. Founded in 2011, REBBL, as a pioneer in super-herb beverages, produces various organic and non-GMO products based on plant raw materials, free of chemicals, gums, thickeners, and carrageenan, with unique taste and rich nutrition. According to REBBL, these "super-herb" beverages have many benefits, including reducing stress hormones.
**New Products**
**Highlight 1: Mengniu Dairy Launches New Product Daily Fresh Milk**
On May 22, Mengniu's official Weibo launched a new product—"Daily Fresh" fresh milk. Daily Fresh uses pasteurization and a 2-6°C low-temperature cold chain throughout; each 100ml contains 3.6g protein and 120mg natural high calcium, with a natural fresh-locking period to lock in more nutrients. The simple transparent color with gold lettering presents the fresh milk more intuitively to consumers.
**Highlight 2: Sprite and NetEase Games Reach Strategic Cooperation, Produce 1.5 Billion Customized Beverages in Summer**
It is reported that starting this summer, Sprite will join forces with NetEase Games to launch nearly 1.5 billion "BUFF Bottles" featuring the "Sprite Cool Army" image and NetEase Games QR codes. Nearly 30 NetEase mobile and PC games will distribute game gift packs to players through the NetEase Games QR code activities on the bottles. In addition to mass-produced themed beverages, NetEase Games will also launch a collector's edition Sprite gift box with Sprite.
**List Overview**
**Highlight 1: Hainan Yedao Publishes Updated 2017 Annual Report, Revenue 1.14 Billion Yuan, Up 35.06% Year-on-Year**
Hainan Yedao disclosed its annual report on the 24th. In 2017, the company achieved operating revenue of 1,142.9504 million yuan, an increase of 296.7003 million yuan, up 35.06% year-on-year, of which:
> Liquor revenue was 327.5434 million yuan, down 1.41% year-on-year, a slight decrease;
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> Trade revenue was 669.8788 million yuan, up 172.92% year-on-year, achieving significant growth;
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> Beverage revenue was 62.599 million yuan, up 52.54% year-on-year, with healthy sales growth.
**Industry News**
**Highlight 1: Supply Price 840! Guojiao 1573 First Price Adjustment in East China**
On May 22, our reporter exclusively learned that Luzhou Laojiao Guojiao Liquor Sales Co., Ltd.'s four core subsidiaries in the East China region: Luzhou Zhonghai Liquor Sales Company, Luzhou Jiangze Liquor Sales Company, Luzhou Wanchuan Liquor Sales Company, and Luzhou Shengshi Jinling Liquor Sales Company jointly issued the "Notice on Implementing the New Price System for Guojiao 1573 Classic Edition in the Liquor Store Channel." Our reporter verified immediately: **the document is authentic**, and the same price system is also implemented differently in other regional markets across the country; from the document, **the core content of the notice is:** For distributors and core terminals in the East China region, starting from May 21, the recommended supply price and recommended group purchase price for Guojiao 1573 Classic Edition in the East China region will implement the new price system for the liquor store channel:
> 1. 52-degree Guojiao 1573 Classic Edition, specification 500ml*6, recommended supply price 840 yuan/bottle, recommended group purchase price 880 yuan/bottle;
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> 2. 38-degree Guojiao 1573 Classic Edition, specification 500ml*6, recommended supply price 630 yuan/bottle, recommended group purchase price 680 yuan/bottle.
**Highlight 2: Thai Convenience Store Lands in Fuzhou**
Recently, the "21st Century Maritime Silk Road Expo Thailand National Pavilion Opening Ceremony and Thai Bianli Smart Chain Store Signing Ceremony" was held at the Fuzhou Strait International Conference and Exhibition Center. The Thai Ministry of Industry and the Gulou District People's Government held a signing ceremony for the "Thai Bianli Smart Chain Store" project. Mr. Pengtie, special representative of the Thai Minister of Industry, introduced that the "Thai Bianli" project is a key supported project of the Thai Ministry of Industry. In the future, it will adopt a "base + terminal" model, with no middlemen for all goods, and will have greater competitiveness compared to traditional convenience stores. It is reported that the project plans to invest 500 million to 1 billion yuan in Fuzhou, including construction of convenience stores, information systems and data analysis systems, intelligent warehousing, large logistics and distribution supply chains, omnichannel marketing system platforms, and other projects. After the project is implemented, Fuzhou consumers can buy authentic Thai products without leaving home.
**Highlight 3: Carrefour to Close Over 200 Small Community Supermarkets and Convenience Stores This Summer**
French retail giant Carrefour recently confirmed that according to the "Carrefour 2022 Plan" announced earlier this year, the company will close more than 200 small community supermarkets and convenience stores in France that have not yet found buyers this summer. A Carrefour spokesperson said that of the 273 small community supermarkets and convenience stores planned for sale, more than 200 have few buyers inquiring. If no buyers are found before the June 4 deadline, these more than 200 stores will be closed in the summer.
Today's Video
**Young Teacher Jack Ma's Teaching Video Publicly Released for the First Time**
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