---
title: "National Media IP \"Kuaikan Good Anchor\" National Brand Live-Streaming Product Selection Notice: Application Channel Opens for Brands Jointly Selected by CCTV, Xinhua, and Kuaishou"
description: "The first national matrix-style interactive live-streaming shopping variety show, \"Kuaikan Good Anchor,\" initiated and hosted by Yangguang Dream and Xinhua Kuaikan, and co-hosted by Guangzhou Langqin Advertising Media Co., Ltd., is about to launch on the Kuaishou app. The event has received strong responses from national media and Kuaishou's top anchors, with S-level traffic resources from the platform."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2020-10-29"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/national-media-ip-kuaikan-good-anchor-national-brand-live-streaming-prod-6b1a8015/"
markdown: "https://xinjignxiao.com/en/articles/national-media-ip-kuaikan-good-anchor-national-brand-live-streaming-prod-6b1a8015.md"
original_source: "https://mp.weixin.qq.com/s/0cG0B8ZsY280ZXNNnUCfMA"
translation: "https://xinjignxiao.com/zh/articles/%E6%80%BB%E5%8F%B0%E5%A4%AE%E5%B9%BF-%E6%96%B0%E5%8D%8E%E7%A4%BE-%E5%BF%AB%E6%89%8B%E8%81%94%E5%90%88%E9%81%B4%E9%80%89%E7%9B%B4%E6%92%AD%E5%B8%A6%E8%B4%A7%E4%BC%81%E4%B8%9A%E6%8A%A5%E5%90%8D%E9%80%9A%E9%81%93%E5%BC%80%E5%90%AF-%E6%9A%A8%E5%9B%BD%E5%AE%B6%E7%BA%A7%E5%AA%92%E4%BD%93ip-%E5%BF%AB%E7%9C%8B%E5%A5%BD%E4%B8%BB%E6%92%AD-%E5%9B%BD%E7%89%8C%E5%9B%BD%E8%B4%A7%E7%9B%B4%E6%92%AD%E5%B8%A6%E8%B4%A7%E9%80%89%E5%93%81%E9%80%9A%E7%9F%A5-6b1a8015.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/national-media-ip-kuaikan-good-anchor-national-brand-live-streaming-prod-6b1a8015/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# National Media IP "Kuaikan Good Anchor" National Brand Live-Streaming Product Selection Notice: Application Channel Opens for Brands Jointly Selected by CCTV, Xinhua, and Kuaishou

> The first national matrix-style interactive live-streaming shopping variety show, "Kuaikan Good Anchor," initiated and hosted by Yangguang Dream and Xinhua Kuaikan, and co-hosted by Guangzhou Langqin Advertising Media Co., Ltd., is about to launch on the Kuaishou app. The event has received strong responses from national media and Kuaishou's top anchors, with S-level traffic resources from the platform.

**The first national matrix-style interactive live-streaming shopping variety show, "Kuaikan Good Anchor," initiated and hosted by Yangguang Dream and Xinhua Kuaikan, and co-hosted by Guangzhou Langqin Advertising Media Co., Ltd., is about to launch on the Kuaishou app.**
The competition has received strong responses from a series of national media outlets including Xinhua News Agency, China Media Group, Reference News, and Banyuetan. The event has also attracted widespread attention from Kuaishou's guilds, with top Kuaishou anchors eagerly signing up. With a gathering of anchors, strong sales support, and S-level traffic resources from the Kuaishou platform, the event promises strong traffic, strong resources, and strong exposure.
**The program speaks for national brands, voices for national brands, and empowers quality products.** Currently, the selection of enterprise products is officially underway. The organizers have specially opened a green application channel for New Distribution. Enterprises that register through New Distribution will be given priority. For registration, please refer to the contact phone number at the end of the article or add WeChat.
Reshaping Genes, Dual-Wheel Drive
"Kuaikan Good Anchor" will adopt a brand-new program format of "variety show + live-streaming shopping," with full interactive live streaming on the main account of "Kuaikan Good Anchor" on the Kuaishou platform. **The project is based on a national team and new lineup, focusing on bringing national products and selecting good items, with "all genuine products, good anchors, and new models" as the core. It reshapes the genes of the live-streaming shopping industry and creates an innovative, integrated, event-driven marketing model that combines variety show and sales attributes.**
The program is divided into two phases: the "Genuine National Product Star Promotion Period" and the "Ace Anchor Sales Period."
**Genuine National Product Star Promotion Period:** Starting in November, multiple celebrity artists will be invited weekly to perform live and interpret selected national products, allowing national artists to speak for national products and national products to contribute to national happiness.
**Ace Anchor Sales Period:** Starting in December, top anchors will appear in the live studio, with hundreds of anchors assisting from the cloud, and top-level celebrities making surprise appearances! National anchors and national trends, national products and national goods live sales, empowering economic development and setting new benchmarks for national consumption.
Setting Benchmarks, Layered Empowerment
With the continuous development of the internet and mobile internet, new forms of internet economy represented by live-streaming shopping have gradually established a place in consumer habits. In 2020, the live-streaming economy flourished, playing an important role in poverty alleviation, expanding marketing formats, and boosting economic momentum. How can we continue to empower consumer-favorite consumption forms and maintain the healthy development of a positive sales ecosystem? **Under the guidance of the Central Cyberspace Affairs Commission, two national media outlets have taken the lead in innovation, integrating variety show formats with live-streaming shopping to lead the "live-streaming shopping" industry into the 2.0 era.**
The organizers, with communication power, guidance power, influence, and credibility as the core, and with event-driven, iconic, relatable, and sustainable goals, uphold the responsibility and guidance of national media, launching **"central media + live streaming," "brand + sales," "online + offline," and "standardization + leadership"** as an integrated resource live-streaming project, empowering the influence enhancement and sales conversion of quality national brands!
**"Kuaikan Good Anchor" focuses on bringing genuine products and selecting good goods for the people, setting a benchmark for the standardized live-streaming industry.** Through national media, digital live-streaming shopping is normalized. By uniting hosts, celebrities, anchors, and ordinary people, it achieves true "all-people" sales, igniting sales volume.
Currently, registrations are very enthusiastic, with many quality national brands, including a number of central state-owned enterprises and listed companies' genuine national product brands, set to appear in this competition.
To better represent Chinese national enterprises, "Kuaikan Good Anchor" will select enterprise brands nationwide that have a long brand history, genuine national products, excellent product quality, and broad representativeness. Welcome to scan the code to register.
**Program Registration QR Code**
Tips will be paid 400-2000 yuan once adopted.
**********If you like this article, click [**Watch**] and share it with friends.********************************************


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671