---
title: "National Major Provinces and Cities 2022 Spring Festival Sales Data Released"
description: "Golden Week consumption is often seen as a barometer of China's economy. Despite sporadic COVID-19 outbreaks before the holiday, this year's epidemic prevention measures were relatively mild, supporting travel and consumption. During the seven-day Spring Festival holiday, an estimated 130 million passenger trips were made nationwide, up 31.7% year-on-year. Domestic tourism revenue reached 289.198 billion yuan, down 3.9% year-on-year, recovering to 56.3% of the 2019 level. Catering and entertainment consumption also showed growth, with Meituan takeout orders for New Year's Eve dinner up 143.25% year-on-year, and box office revenue reaching 6.026 billion yuan, the second highest for Spring Festival in Chinese film history."
author: "联商网编辑部"
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published: "2022-02-12"
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# National Major Provinces and Cities 2022 Spring Festival Sales Data Released

> Golden Week consumption is often seen as a barometer of China's economy. Despite sporadic COVID-19 outbreaks before the holiday, this year's epidemic prevention measures were relatively mild, supporting travel and consumption. During the seven-day Spring Festival holiday, an estimated 130 million passenger trips were made nationwide, up 31.7% year-on-year. Domestic tourism revenue reached 289.198 billion yuan, down 3.9% year-on-year, recovering to 56.3% of the 2019 level. Catering and entertainment consumption also showed growth, with Meituan takeout orders for New Year's Eve dinner up 143.25% year-on-year, and box office revenue reaching 6.026 billion yuan, the second highest for Spring Festival in Chinese film history.

Golden Week consumption has always been seen as a barometer of China's economy.
Under the normalization of epidemic prevention and control, although sporadic rebounds appeared in some cities before the Spring Festival, measures such as "celebrating the New Year locally" were relatively mild compared to last year, which helped support people's travel and consumption.
According to the Spring Festival travel working group of the Joint Prevention and Control Mechanism of the State Council, during the seven-day Spring Festival holiday, it is estimated that 130 million passenger trips were made nationwide by railway, highway, waterway, and civil aviation, an increase of 31.7% compared with the same period in 2021.
In terms of tourism consumption, during the seven-day Spring Festival holiday in 2022, domestic tourism revenue reached 289.198 billion yuan, a year-on-year decrease of 3.9%, recovering to 56.3% of the same period in 2019. Affected by the epidemic, the tourism market was still dominated by local and short-distance travel, with intra-provincial and inter-provincial travel accounting for 78.3% and 21.7%, respectively.
In terms of catering consumption, Meituan takeout data shows that the search volume for keywords such as "New Year's Eve dinner" and "Spring Festival" increased by 17% year-on-year. Consumer demand also drove merchants' enthusiasm for business. The number of takeout merchants offering New Year's Eve dinner increased by 200% year-on-year, and sales of New Year's Eve dinner dishes increased by 143.25% year-on-year.
(Image: Lianshang Image Library)
In terms of entertainment consumption, it showed a momentum of rapid growth. Taking movie box office as an example, during the Year of the Tiger Spring Festival, the national total box office reached 6.026 billion yuan, ranking second in the history of Chinese Spring Festival box office, exceeding the total box office of the 2019 Spring Festival (5.905 billion yuan).
So, how did the consumer markets in various provinces and cities perform? Which commercial enterprises attracted the most money? Which cities' consumers were most willing to spend?
**Beijing**
**Key monitored enterprises achieved sales of 5.17 billion yuan**
According to statistics from the Beijing Municipal Bureau of Commerce, during the Spring Festival, key monitored enterprises such as department stores, supermarkets, specialty stores, catering, and e-commerce achieved sales of 5.17 billion yuan. The passenger flow of 52 key business districts in the city exceeded 22.306 million, and the consumer market operated smoothly.
**Shanghai**
**Offline consumption payment amount reached 37.1 billion yuan**
According to monitoring by the Consumer Market Big Data Laboratory (Shanghai), during the Spring Festival (January 30 to February 5), the offline consumption payment amount in Shanghai reached 37.1 billion yuan, an increase of 28.6% compared with the same period in 2019 before the epidemic.
During the Spring Festival, the offline consumption payment amount for the catering industry in Shanghai was 3.92 billion yuan, an increase of 8.7% year-on-year and 9.7% compared with 2019.
Consumption of cosmetics, shoes and hats, grain and oil food and other categories increased by 1.9 times, 1.3 times, and 0.7 times year-on-year respectively, and by 2.2 times, 3.5 times, and 2.6 times compared with 2019.
**Ningbo, Zhejiang**
**50 key sample enterprises sold over 1 billion yuan**
According to monitoring data from the Ningbo Municipal Bureau of Commerce, from January 31 to February 6, the 50 key sample enterprises in the city achieved total sales of 1.012 billion yuan, a slight decrease of 2.2% from the same period last year, and an increase of 29.5% compared with the same period in 2019.
Among various business formats, 3 increased and 2 decreased. Among them, sales of specialty stores, catering stores, and online stores were 147 million yuan, 4.02 million yuan, and 149 million yuan, respectively, up 25.4%, 6%, and 3.9% year-on-year. Sales of shopping malls and supermarkets decreased by 8.2% and 14.8% year-on-year, respectively, but still increased by 37.3% and 24.4% compared with the same period in 2019.
**Jiangsu**
**Cumulative sales reached approximately 13.75 billion yuan**
According to monitoring and preliminary statistics from the Jiangsu Provincial Department of Commerce on key commercial circulation enterprises, during the Spring Festival Golden Week (January 31 to February 6), cumulative sales reached approximately 13.75 billion yuan, an increase of 8.5% year-on-year, and an increase of 23% compared with 2019.
**Nanjing, Jiangsu**
**43 department stores achieved sales of 1.26 billion yuan**
According to the Nanjing Municipal Bureau of Commerce, during the Spring Festival Golden Week, more than 150 key monitored commercial circulation enterprises achieved total sales of 2.77 billion yuan during the seven-day holiday, an increase of 8.4% year-on-year. The city held more than 200 consumer promotion activities during the Spring Festival, and the 43 key monitored department stores achieved total sales of 1.26 billion yuan.
During the holiday, the 50 key monitored catering enterprises in the city achieved total revenue of 7.276 million yuan on the first day of the holiday, an increase of 22.1% year-on-year; over the seven days, they achieved total revenue of 90.49 million yuan, an increase of 7.1% year-on-year.
**Wuxi, Jiangsu**
**77 commercial circulation enterprises achieved sales of 1.89 billion yuan**
Wuxi, focusing on the "Wuxi Taihu Shopping Festival", launched special activities such as "Tianya Gongci 'Food'", and the 77 key monitored commercial circulation enterprises achieved cumulative sales of 1.89 billion yuan, an increase of 10.2% year-on-year.
**Xuzhou, Jiangsu**
**69 commercial circulation enterprises achieved sales of 1.35 billion yuan**
Xuzhou launched more than 20 themed new product launches, and the 69 key monitored commercial circulation enterprises achieved cumulative sales of 1.35 billion yuan, an increase of 15.2% year-on-year.
**Nantong, Jiangsu**
**91 key enterprises achieved sales of 681 million yuan in 7 days**
On February 6, the Nantong Municipal Bureau of Commerce released monitoring data. The total sales of 91 key monitored retail, accommodation, and catering enterprises in the city from New Year's Eve to the sixth day of the first lunar month totaled 681 million yuan, an increase of 8.4% compared with the same period in 2021, and holiday consumption has recovered to pre-epidemic levels.
Commercial complexes were bustling. Sales of monitored enterprises in Chongchuan District increased by 13.1% year-on-year, and sales of 9 enterprises in the development zone increased. Home appliance sales saw a small peak. The total sales of 18 monitored home appliance stores in the city during the seven-day holiday were 40.07 million yuan, an increase of 6.7% year-on-year.
**Huai'an, Jiangsu**
**Total sales during the Spring Festival holiday reached 677 million yuan**
According to the Huai'an Commerce Department, based on monitoring data from 42 key retail enterprises, total sales from January 31 to February 6 reached 677 million yuan, an increase of 4.2% compared with 2021.
**Sichuan**
**Retail and catering enterprises achieved sales of 2.49 billion yuan**
According to the Sichuan Provincial Department of Commerce, during the seven days of the Spring Festival (from New Year's Eve to the sixth day of the first lunar month), key monitored retail and catering enterprises in Sichuan achieved cumulative sales (revenue) of 2.49 billion yuan, an increase of 7.3% year-on-year, and an increase of 15.8% compared with the same period in 2019.
According to monitoring, during the Spring Festival, retail sales of beverages and tobacco and alcohol products at key monitored retail enterprises increased by 13.2% and 14.9% year-on-year, and by 27.2% and 15.9% compared with the same period in 2019.
**Chengdu, Sichuan**
**32 key commercial enterprises earned 1.02 billion yuan**
On February 7, according to the Chengdu Retailers Association, during the 2022 Spring Festival holiday, 32 key commercial retail enterprises in Chengdu had a passenger flow of 12.077 million and achieved commodity sales of 1.02 billion yuan.
Data shows that 23 department stores and shopping centers, including MixC, Intime in99, Wangfujing Department Store, and Renhe Spring, had a passenger flow of 5.9362 million during the Spring Festival, achieving sales of 637 million yuan, flat compared with the same period last year. Four specialty stores, including Gome Electrical Appliances, Fangsuo, and Wuhou Shoe City, had a passenger flow of 89,100 and achieved total sales of 44 million yuan, an increase of 7.7% year-on-year.
Five supermarket and convenience store chains, including Hongqi Chain, Old Neighbor, Lin Ni Life, Hema Fresh, and Lawson Convenience Store, had a passenger flow of 6.052 million and achieved total sales of 339 million yuan, an increase of 4.9% year-on-year.
**Guangyuan, Sichuan**
**Total retail sales of consumer goods reached 1.87 billion yuan**
On February 6, according to the Guangyuan Municipal Bureau of Commerce, during this year's Spring Festival, the city's cumulative total retail sales of consumer goods reached approximately 1.87 billion yuan, an increase of about 20% and 25% compared with the same period in 2021 and 2020, respectively. The city's key monitored retail enterprises achieved cumulative sales of approximately 154 million yuan during the Spring Festival, an increase of 19.6% year-on-year.
**Henan**
**320 key retail and catering enterprises achieved sales of over 2.31 billion yuan**
During the Spring Festival, 320 key retail and catering sample enterprises in Henan achieved total sales of 2.31 billion yuan, an increase of 6.5% year-on-year. The 45 retail and catering enterprises in six cities (Zhengzhou, Kaifeng, Luoyang, Jiaozuo, Zhumadian, and Nanyang) monitored by the Provincial Department of Commerce achieved total sales of 1.15 billion yuan, an increase of 0.9% year-on-year.
**Hebei**
**147 key commercial enterprises recorded 1.746 billion yuan**
From January 31 to February 6, 147 large shopping malls, supermarkets, and catering enterprises in Hebei achieved commodity sales and operating revenue of 1.746 billion yuan, an increase of 7.2% year-on-year.
According to statistics, the province's 102 key monitored shopping malls and supermarkets achieved sales of 1.722 billion yuan, an increase of 7.0% year-on-year; the 45 key monitored catering enterprises achieved operating revenue of 23.51 million yuan during the Spring Festival, an increase of 23.3% year-on-year.
**Shijiazhuang, Hebei**
**20 supermarkets and catering enterprises achieved sales of 669 million yuan**
According to monitoring by the Shijiazhuang Municipal Bureau of Commerce, 20 large shopping malls, supermarkets, and catering enterprises in the city achieved total sales of 669 million yuan during the Spring Festival, an increase of 10.66% compared with the normal year of 2019.
16 large supermarkets in the urban area, including Beiren Group, Jianhua Shopping Mall, Ginza Donggou, Carrefour Baolongcang, and Yonghui Superstores, achieved total sales of 665 million yuan, an increase of 10.65% compared with 2019.
According to monitoring, large catering enterprises in Shijiazhuang, such as Yuxiang La Popo, Century Grand Hotel, Guangming Fishing Port, Chufenglou, Shijiazhuang Catering Company, and Zhonghexuan, saw Spring Festival catering consumption increase by about 28.6% compared with the normal year of 2019.
**Tangshan, Hebei**
**22 key commercial enterprises saw sales increase by 3.65%**
From New Year's Eve to the sixth day of the first lunar month, 22 key retail enterprises, agricultural and sideline products wholesale markets, and catering enterprises, including Tangshan Department Store Building Group, Wuyue Plaza, Aegean Sea, RT-Mart, China Resources Vanguard, Hehuakeng, Zunhua Yanshan Fruit and Vegetable, Hongyan Restaurant, and Phoenix Garden Food City, achieved sales of 495.7692 million yuan, an increase of 3.65% year-on-year.
Among them, supermarket and mall retail enterprises achieved sales of 264.6011 million yuan, an increase of 5.77% year-on-year; agricultural and sideline products wholesale markets achieved sales of 227.5181 million yuan, an increase of 0.72% year-on-year; key catering enterprises achieved sales of 3.65 million yuan, an increase of 60.93% year-on-year. During the holiday, passenger flow reached 2.683 million, an increase of 7.82% year-on-year.
**Shaanxi**
**524 commercial circulation enterprises achieved sales of 1.437 billion yuan**
On February 6, according to the Shaanxi Provincial Department of Commerce, 524 key monitored commercial circulation enterprises achieved total sales of 1.437 billion yuan, of which retail sales of goods were 1.39 billion yuan and catering revenue was 46.576 million yuan, basically flat compared with the same period last year. According to statistics, commodity sales during the Spring Festival holiday in Yangling Demonstration Zone, Baoji City, and Weinan City increased by 17.32%, 13.82%, and 11.23% year-on-year, respectively, showing a prosperous trend in both purchasing and sales.
**Shandong**
**500 commercial enterprises achieved retail sales of 8.84 billion yuan**
According to data monitored by the Shandong Provincial Department of Commerce, during the Spring Festival Golden Week from January 31 to February 6 this year, 500 monitored commercial enterprises in the province achieved retail sales of 8.84 billion yuan, an increase of 1.8% compared with 2021 and 7.5% compared with 2019.
Among them, 80 monitored catering enterprises in the province achieved operating revenue of 66.535 million yuan, an increase of 8.7% year-on-year. In terms of daily necessities retail, sales of 420 monitored retail enterprises in the province all increased.
Among them, sales of cultural and office supplies, Chinese and Western medicines, grain and oil food, and beverages increased by 28.7%, 12.8%, 8.0%, and 4.4% respectively compared with the same period last year; automobile sales increased by 11.8% year-on-year.
**Qingdao, Shandong**
**10 major commercial enterprises achieved sales of 756 million yuan during the Spring Festival**
During the Spring Festival holiday, the Qingdao Municipal Bureau of Commerce implemented epidemic prevention and control policies, fully ensured the supply of the "vegetable basket" market, and organized key commercial enterprises to carry out "Hundred Stores, Hundred Events" Spring Festival promotion activities, further releasing consumption potential.
Data shows that during the Spring Festival, the city's 10 key monitored commercial enterprises (groups) achieved sales of 756 million yuan, an increase of 11% year-on-year (excluding the superimposed effect of Valentine's Day in the middle of last year's Spring Festival). Monitoring shows that the city's 20 key catering enterprises achieved revenue of 110 million yuan, an increase of 7% year-on-year.
**Dezhou, Shandong**
**Cumulative sales revenue during the Spring Festival reached approximately 175 million yuan**
On February 6, statistics from the Dezhou Municipal Bureau of Commerce showed that during the Spring Festival holiday, the city's consumer goods market operated smoothly overall, with stable prices, and cumulative sales revenue reached approximately 175.0231 million yuan, an increase of 9.13% year-on-year; catering operating revenue was approximately 4.2049 million yuan, an increase of 4.62% year-on-year.
According to monitoring data of 23 commercial enterprises in the city by commodity category, during the Spring Festival, sales of grain and oil food products were 37.4067 million yuan, an increase of 15.9% year-on-year; sales of beverages, tobacco, and alcohol products were 33.4833 million yuan, an increase of 7.76% year-on-year;
Sales of clothing, shoes, and hats were 55.7712 million yuan, an increase of 8.47% year-on-year; sales of gold, silver, and jewelry were 17.3235 million yuan, an increase of 6.35% year-on-year; sales of household appliances were 19.0005 million yuan, an increase of 6.54% year-on-year.
**Hunan**
**283 key retail and catering enterprises accumulated sales of 1.9 billion yuan**
On February 6, according to the Hunan Provincial Department of Commerce, during the 2022 Spring Festival, the province's consumer market had abundant goods, stable prices, and prosperous purchasing and sales. According to data from the Ministry of Commerce monitoring system, during the Spring Festival Golden Week, 283 key retail and catering enterprises in Hunan accumulated sales of 1.9 billion yuan, an increase of 12.4% year-on-year.
Statistics show that sales of 225 key retail enterprises in the province increased by 12.9% year-on-year, of which automobile sales increased by 36%, petroleum and products increased by 18%, household appliances increased by 11%, and knitwear and textiles increased by more than 10%. Sales of 58 key catering enterprises increased by 6.6% year-on-year.
**Shiyan, Hubei**
**Key supermarkets (markets) achieved sales growth of 19%**
During the seven days of the Spring Festival, key supermarkets (markets) in the city achieved sales of 168.53 million yuan, an increase of 19% compared with 2021. Among them, sales of key supermarkets (markets) such as Wushang MALL, Shoukang Yongle, New Cooperation, Wuyan Shopping Mall, Wushang Supermarket, Wandefu, and Wanda Mall mostly showed an upward trend compared with previous years.
**Guizhou**
**33 enterprises achieved retail sales of 105 million yuan**
During the 2022 Spring Festival, the retail sales of 33 key monitored enterprises in Guizhou Province were 105 million yuan. Among them, catering sales were 4.4798 million yuan, an increase of 8.49% year-on-year. According to financial institution monitoring, the province's total consumption person-times reached 30.4562 million, with total consumption of 18.557 billion yuan.
**Taiyuan, Shanxi**
**8 large commercial enterprises earned over 129 million yuan**
During the Spring Festival, 9 stores of 8 monitored commercial service enterprises in Taiyuan achieved commodity sales of 129.1735 million yuan, an increase of 8.8% year-on-year, and an increase of 3% compared with usual times; passenger flow reached 2.52 million, an increase of 2.2% year-on-year.
Themed promotional activities such as "Golden Tiger New Year, Good Luck in the Year of the Tiger" launched by Jinhubianli and "Come to Meitao, Experience an Authentic Shanxi New Year" launched by Meitao greatly boosted consumption growth in shopping malls. Among them, commodity sales of Jinhubianli and Meitao Binhe Store increased by 28% and 12.1%, respectively.
**Harbin, Heilongjiang**
**Total commodity sales during the Spring Festival exceeded 400 million yuan**
On February 7, according to the Harbin Municipal Bureau of Commerce, monitoring data from 22 key large shopping malls, supermarkets, catering, and accommodation enterprises showed that total commodity sales during the Spring Festival reached 469.893 million yuan, an increase of 8.22% year-on-year. According to monitoring, sales of Central Mall increased by 13.47% year-on-year, and sales of Yuanda Shopping Center Nangang Store increased by 7.82% year-on-year.
**Hainan**
**Duty-free shops achieved sales of nearly 2 billion yuan in 7 days**
On February 6, statistics provided by the Hainan Provincial Department of Commerce showed that from January 30 to February 5, the total sales of 10 duty-free shops in Hainan Province were 1.983 billion yuan, an increase of 144% year-on-year.
Among them, duty-free sales were 1.82 billion yuan, an increase of 153% year-on-year; the number of duty-free shoppers was 277,800, an increase of 128% year-on-year; the number of duty-free items purchased was 1.6517 million, an increase of 143% year-on-year. The total sales of 10 key retail enterprises in Hainan Province, including Haikou Wanghai International Shopping Plaza, increased by 21% compared with the same period last year.
Source: Lianshang.com Information (ID: lingshouzixun) Author: Lianshang.com Editorial Department
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