---
title: "National Brands 'Daliyuan, Copico, Haochidian': Dali Foods Welcomes New Leader"
description: "Dali Foods Group recently announced that Xu Yangyang, daughter of founder Xu Shihui, has officially taken over as group president, completing a father-daughter succession at the food giant with annual revenue exceeding 20 billion yuan. Founded in 1989, Dali Foods has grown from a second-hand biscuit production line and a factory with monthly rent of 300 yuan into a leading food enterprise with six national brands and annual sales of 20 billion yuan."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2025-11-13"
language: "en"
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# National Brands 'Daliyuan, Copico, Haochidian': Dali Foods Welcomes New Leader

> Dali Foods Group recently announced that Xu Yangyang, daughter of founder Xu Shihui, has officially taken over as group president, completing a father-daughter succession at the food giant with annual revenue exceeding 20 billion yuan. Founded in 1989, Dali Foods has grown from a second-hand biscuit production line and a factory with monthly rent of 300 yuan into a leading food enterprise with six national brands and annual sales of 20 billion yuan.

Dali Foods Group recently announced that Xu Yangyang, daughter of founder Xu Shihui, has officially taken over as group president. This food giant with annual revenue exceeding 20 billion yuan has completed the handover between father and daughter.
Founded in 1989, under the leadership of founder Xu Shihui, the company started from a second-hand biscuit production line and a factory with monthly rent of 300 yuan, gradually developing into a leading food enterprise with six national brands including 'Daliyuan' and 'Haochidian', with annual sales of 20 billion yuan. It is also one of the few domestic enterprise groups with leading scale and strength in both food and beverage industries.
Xu Yangyang has always been low-key. Since joining Dali in 2008 after returning from studying abroad, she has been deeply involved in the enterprise for 17 years, familiar with the full-chain operation of food enterprises, possessing solid practical experience and broad strategic vision.
From a capable assistant to a corporate successor
Public information shows that Xu Yangyang graduated from Xiamen University and joined Dali in 2008 after returning from studying abroad. She started from grassroots positions, undergoing training in workshop management, production coordination, product development, brand operations, and union management.
Since serving as executive director and vice president of the group in 2014, she has been deeply involved in the company's business decisions. In 2015, under her leadership, Dali Foods successfully listed in Hong Kong in just nine months. In 2017, she led the team to push the enterprise to break through business boundaries, targeting the blue ocean of plant-based nutrition, and launched 'Doubendou' soy milk through independent research and development. This not only established Dali's new positioning of 'independent innovation, leading the industry' but also helped the enterprise lay out the health and nutrition track in advance.
In 2023, founder Xu Shihui proposed Dali's overseas expansion strategy based on the global industrial landscape. Xu Yangyang took over the leadership of strategy execution and overall planning, turning the top-level concept into a concrete blueprint. After two years of advancement, under her leadership, Dali used Indonesia as a 'bridgehead' for expanding into Southeast Asia, simultaneously laying out Thailand, Vietnam, and Saudi Arabia, forming four overseas production bases. This approach can both stay close to overseas consumer markets and respond agilely to demand, and also optimize operations by benchmarking against international competitors, feeding back into domestic business upgrades, forming a momentum for global synergistic growth.
Inheritance and transformation: two answer sheets
Completing studies domestically, going abroad to broaden horizons, undergoing grassroots training, and experiencing the full chain from production, management to capital operation and strategic planning—this is the succession path carefully planned by founder Xu Shihui for his daughter. This meaningful mentorship has shaped Xu Yangyang's low-key, pragmatic, and strategy-focused steady style, quite similar to her father.
'The mission of my father's generation of entrepreneurs was to make the enterprise survive and grow bigger, accomplishing an amazing from 0 to 1. Our generation's mission is to drive the enterprise to achieve a qualitative leap from 1 to n. We must not only uphold the foundation of industry but also inject new genes into the enterprise,' Xu Yangyang elaborated in a media interview on the differences between the two generations of entrepreneurs and her mission as a successor.
Focusing on the goal of 'from 1 to n', Xu Yangyang has always been writing the two answer sheets of 'inheritance' and 'transformation', and always putting corporate responsibility into practice.
Inheritance: from 'handover of enterprise' to 'continuation of spirit'
For Xu Yangyang, succession is not only the handover of enterprise management but also the continuation of business philosophy and entrepreneurial spirit. She once said: 'Seriously making products and down-to-earth doing industry is the duty of food people.' She continues the spirit of her father's generation of 'daring to venture, pragmatic, and deeply cultivating industry', revitalizing the concept of 'industry as the foundation'. During a period when the industry was caught up in traffic hype and short-term arbitrage, she insisted on product strength as the core, refusing to sacrifice product quality and long-term brand value for short-term gains, responding to the intergenerational question of 'how to be a respected enterprise' with 'long-termism'.
Transformation: from 'tactical innovation' to 'model advancement'
If inheritance is reverence for history, then transformation is responsibility for the future. The transformation Xu Yangyang promotes systematically drives the growth and advancement of food enterprises from three dimensions: cognition, model, and technology:
(1) Cognitive leap: from 'filling gaps' to 'leading demand'. The father's generation solved the era's problem of 'having or not having', while Xu Yangyang focuses on 'value reshaping': accurately capturing the trend of consumer demand upgrading from 'material satisfaction' to 'health, scenario, and emotion' multi-dimensional, promoting products from 'tasty' to 'value compounding'.
(2) Model innovation: from 'product-oriented' to 'user symbiosis'. She promotes the enterprise's business logic to shift to 'demand-origin driven', making products a carrier connecting user emotions, upgrading the relationship between enterprise and consumers from simple 'buying and selling' to a 'symbiotic ecosystem', reshaping the transmission path of commercial value.
(3) Technology empowerment: from 'tool application' to 'full-chain activation'. Adhering to the principle of 'letting technology serve business', she promotes digital technology to penetrate the entire business chain including R&D, supply chain, and terminal retail, achieving full-chain efficiency.
Responsibility: from 'entrepreneur's personal success' to 'inheritance of social responsibility'
Founder Xu Shihui has always been enthusiastic about public welfare and giving back to society during the enterprise's development. Xu Yangyang continues her father Xu Shihui's concept of valuing social responsibility, regarding it as the duty of an entrepreneur. She insists on participating in charity and public welfare, personally implementing care for the elderly and educational support.
Upgrading and reshaping: new topics for the new leader
Looking to the future, Xu Yangyang hopes to build Dali into a more vibrant, warm, younger, and innovative modern enterprise.
Xu Yangyang's succession is a microcosm of the era's mission of China's 'second-generation entrepreneurs'. Facing the new market environment, they are not only inheritors of family enterprises but also 'inheritors and transformers of business wisdom': inheriting the business cornerstone of 'industry as the foundation and long-termism', leading and promoting traditional enterprises to achieve digital-intelligent transformation and the global rise of Chinese brands.


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