--- title: "National Benchmark Distributor In-depth Study Tour - Station 10: Zibo Haochunte Trading, a Complete Success!" description: "On October 24, the 'National Benchmark Distributor In-depth Study Tour - Station 10: Zibo Haochunte Trading, Shandong' concluded successfully. Distributor owners from across the country, through a full day of in-depth theoretical sharing, on-site inspections, and face-to-face exchanges, comprehensively analyzed how Haochunte Trading successfully transformed from a single beer agency to a 'trading + full-category B2b platform', achieving break-even within two years with low investment. They discussed Haochunte's business model, development path, and current business strategies. More than 120 distributor owners from across the country..." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-10-27" categories: "Dealer Operations" language: "en" canonical: "https://xinjignxiao.com/en/articles/national-benchmark-distributor-in-depth-study-tour-station-10-zibo-haoch-78d5b94c/" markdown: "https://xinjignxiao.com/en/articles/national-benchmark-distributor-in-depth-study-tour-station-10-zibo-haoch-78d5b94c.md" original_source: "https://mp.weixin.qq.com/s/0P47BsrxdbXehW6tDnRiFg" translation: "https://xinjignxiao.com/zh/articles/%E5%85%A8%E5%9B%BD%E6%A0%87%E6%9D%86%E7%BB%8F%E9%94%80%E5%95%86%E6%B7%B1%E5%BA%A6%E8%80%83%E5%AF%9F%E5%9F%B9%E8%AE%AD%E7%8F%AD-%E7%AC%AC10%E7%AB%99-%E6%B7%84%E5%8D%9A-%E6%98%8A%E9%86%87%E7%89%B9-%E5%9C%86%E6%BB%A1%E6%88%90%E5%8A%9F-78d5b94c.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/national-benchmark-distributor-in-depth-study-tour-station-10-zibo-haoch-78d5b94c/" citation: "New Distribution. “National Benchmark Distributor In-depth Study Tour - Station 10: Zibo Haochunte Trading, a Complete Success!.” New Distribution, 2025-10-27. https://xinjignxiao.com/en/articles/national-benchmark-distributor-in-depth-study-tour-station-10-zibo-haoch-78d5b94c/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # National Benchmark Distributor In-depth Study Tour - Station 10: Zibo Haochunte Trading, a Complete Success! > On October 24, the 'National Benchmark Distributor In-depth Study Tour - Station 10: Zibo Haochunte Trading, Shandong' concluded successfully. Distributor owners from across the country, through a full day of in-depth theoretical sharing, on-site inspections, and face-to-face exchanges, comprehensively analyzed how Haochunte Trading successfully transformed from a single beer agency to a 'trading + full-category B2b platform', achieving break-even within two years with low investment. They discussed Haochunte's business model, development path, and current business strategies. More than 120 distributor owners from across the country... On October 24, the 'National Benchmark Distributor In-depth Study Tour - Station 10: Zibo Haochunte Trading, Shandong' concluded successfully! Distributor owners from across the country, through a full day of in-depth theoretical sharing, on-site inspections, and face-to-face exchanges, comprehensively analyzed how Haochunte Trading successfully transformed from a single beer agency to a 'trading + full-category B2b platform', achieving break-even within two years with low investment. They discussed Haochunte's business model, development path, and current business strategies. More than 120 distributor owners from across the country, together with Wang Wei, Regional General Manager of the Eastern Region of Zhoupu Data; Zhou Qun, Editor-in-Chief of New Distribution; Yan Shun, General Manager of Haochunte Trading; and Tu Chao, Senior Operations Expert at Zhoupu Data, engaged in in-depth discussions on the study tour topics. Entering Haochunte Trading This study tour continued the in-depth model of 'on-site visits + case sharing + interactive Q&A'. On the morning of October 24, Wang Wei, Regional General Manager of the Eastern Region of Zhoupu Data, delivered the opening sharing. Following that, Zhou Qun, Editor-in-Chief of New Distribution, brought the sharing 'FMCG Distributor Growth Case Models' to the attendees. From an industry perspective, he systematically sorted out and summarized the underlying logic of channel transformation and the inevitable direction of distributor transformation. He also established a clear cognitive framework for the day's activities, helping everyone engage in the subsequent on-site inspections with holistic thinking and clear questions. After the theoretical groundwork, the study tour entered the core on-site verification phase. The guests first visited Haochunte's 7,000m2 intelligent cloud warehouse. With professional on-site explanations, they witnessed firsthand how, through data-driven management and process optimization, warehouse and distribution costs were precisely controlled at a low industry level. They personally experienced the hardcore strength of General Manager Yan Shun's words, 'Learn to calculate accounts two years earlier than others', and gained the most intuitive understanding of how to 'build a solid business foundation'. Subsequently, the group went to inspect Haochunte's self-operated Squirrel Convenience Warehouse and Waima Wine Delivery stores. These two 'frontier outposts' of instant retail allowed guests to clearly see how a traditional distributor can directly reach C-end consumers and efficiently complete the entire process of online order taking and offline fulfillment, providing a concrete understanding of the key competitive dimension of 'building self-sales capabilities'. In the afternoon, the event reached its climax. Mr. Yan Shun, General Manager of Zibo Haochunte Trading, as the main operator, delivered an in-depth sharing titled 'The Situation Is There, It Depends on People'. Combining the company's real transformation journey over the past three years, he generously shared strategic thinking, implementation, pitfalls, and success insights, systematically elaborating on the complete methodology from building a solid traditional foundation, breaking through with a B2b platform, to rooting in instant retail. In the subsequent 1-hour interactive Q&A session, General Manager Yan engaged in sincere and thorough exchanges with the on-site participants on specific challenges such as category expansion, resource coordination in the early stages of B2b, and team management in instant retail. This deep dialogue, based on what was seen and heard in the morning, sparked intense intellectual collisions and a lively atmosphere. Many owners said it 'answered long-standing doubts'. At the end of the study tour, Tu Chao, Senior Operations Expert at Zhoupu Data, delivered a themed sharing titled 'B2b E-commerce Breakthrough', combining Zhoupu Data's experience in serving numerous transforming distributors, providing participants with a professional path to distill Haochunte's practical experience into methodology and tool-based implementation. Why Visit Haochunte Trading? Currently, new channels such as discount stores and instant retail continue to impact the market, putting pressure on traditional distribution systems. Distributors generally fall into the growth anxiety of 'declining revenue and profits'. Should they shrink to protect capital, or take risks to transform? Many are wandering in confusion. However, Haochunte Trading has given its own answer through three years of practice. Starting as a traditional distributor mainly focused on beer, they did not blindly expand but focused on the region, building a solid foundation by 'widening categories, diversifying channels, and establishing standards'. On this basis, they entered B2b with a pragmatic strategy of 'small steps, slow pace', and laid out instant retail with a forward-looking approach of 'positioning rather than profit-making', ultimately achieving coordinated progress across three major businesses and carving out a unique growth curve against the odds. (Image: Yan's self-operated Squirrel Convenience) (Image: Yan's self-operated Waima Wine Delivery cold storage) 'New Distribution' believes that Haochunte's practice vividly illustrates the evolution sample of an 'operational distributor'. It is no longer just a brand porter, but through directly operating terminals and reaching consumers, it optimizes its own supply chain in reverse, becoming a key value node connecting brands and the market. This business logic of 'digging one well deep' in the regional market is highly referential and replicable for distributors, especially those in the vast second- and third-tier markets. For this reason, we hope that through this study tour, we can bring this vivid sample of 'transforming without changing the industry' and innovating while adhering to the original to more people. Analyzing Haochunte's development path and business thinking aims to provide a credible and feasible action reference from the front line for distributor partners across the country who are currently in confusion and anxiety. In the future, the 'National Benchmark Distributor In-depth Study Tour' series will continue to unfold. We will continue to travel across the country, discover and present more excellent distributor practices, and provide a platform for in-depth exchange and inspiration for the industry. --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2025-10-27 - Canonical: https://xinjignxiao.com/en/articles/national-benchmark-distributor-in-depth-study-tour-station-10-zibo-haoch-78d5b94c/ - Original source: https://mp.weixin.qq.com/s/0P47BsrxdbXehW6tDnRiFg ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671