--- title: "National Benchmark Distributor Deep Study Tour: Seventh Stop Hefei Laiyoupin Concludes Successfully" description: "From May 16 to May 17, the seventh stop of the National Benchmark Distributor Deep Study Tour, held in Hefei at Laiyoupin, concluded successfully. The tour focused on topics such as cost-saving supermarket operations, product management, cooperation opportunities with Laiyoupin, circulation transformation and integrated production-supply-marketing, and strategies for distributors in existing markets. Over 60 distributor owners from across the country engaged in in-depth discussions with industry experts." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-05-19" categories: "Dealer Operations" language: "en" canonical: "https://xinjignxiao.com/en/articles/national-benchmark-distributor-deep-study-tour-seventh-stop-hefei-laiyou-35a75b32/" markdown: "https://xinjignxiao.com/en/articles/national-benchmark-distributor-deep-study-tour-seventh-stop-hefei-laiyou-35a75b32.md" original_source: "https://mp.weixin.qq.com/s/5z3VJUBWRe8_-K57InRUpQ" translation: "https://xinjignxiao.com/zh/articles/%E5%85%A8%E5%9B%BD%E6%A0%87%E6%9D%86%E7%BB%8F%E9%94%80%E5%95%86%E6%B7%B1%E5%BA%A6%E8%80%83%E5%AF%9F%E7%8F%AD-%E7%AC%AC%E4%B8%83%E7%AB%99%E5%90%88%E8%82%A5-%E6%9D%A5%E4%BC%98%E5%93%81-%E5%9C%86%E6%BB%A1%E6%88%90%E5%8A%9F-35a75b32.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/national-benchmark-distributor-deep-study-tour-seventh-stop-hefei-laiyou-35a75b32/" citation: "New Distribution. “National Benchmark Distributor Deep Study Tour: Seventh Stop Hefei Laiyoupin Concludes Successfully.” New Distribution, 2025-05-19. https://xinjignxiao.com/en/articles/national-benchmark-distributor-deep-study-tour-seventh-stop-hefei-laiyou-35a75b32/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # National Benchmark Distributor Deep Study Tour: Seventh Stop Hefei Laiyoupin Concludes Successfully > From May 16 to May 17, the seventh stop of the National Benchmark Distributor Deep Study Tour, held in Hefei at Laiyoupin, concluded successfully. The tour focused on topics such as cost-saving supermarket operations, product management, cooperation opportunities with Laiyoupin, circulation transformation and integrated production-supply-marketing, and strategies for distributors in existing markets. Over 60 distributor owners from across the country engaged in in-depth discussions with industry experts. From May 16 to May 17, the seventh stop of the National Benchmark Distributor Deep Study Tour, held in Hefei at Laiyoupin, concluded successfully! This study tour focused on the following topics: > Cost-saving supermarket store operations > > Cost-saving supermarket product management > > Cooperation opportunities between distributors and Laiyoupin > > Circulation transformation and integrated production-supply-marketing > > Distributors in existing markets: 'one customer, one strategy' to maintain growth More than 60 distributor owners from across the country, together with Yuan Lai (Chief Content Officer of New Distribution), Zhang Wei (Director of Wanyou Product Department), Ma Chao (Director of Wanyou Marketing Department), Sun Hao (Director of Wanyou Training Department), Qi Te (Chief Research Consultant of New Distribution), and Wang Jun (Chairman and General Manager of Yihe Enterprise Management Consulting Co., Ltd.), conducted in-depth discussions on the topics of this study tour. **Entering Laiyoupin** This study tour adopted a new paradigm of 'scenario-based teaching + route-based inspection + diagnostic discussion' to integrate knowledge and action, transforming the superficial contact of traditional study tours and systematically achieving the multi-dimensional empowerment goals of 'field experience, cognitive leap, method transfer, and network expansion'. On the first day, the course focused on the operation system of 'Laiyoupin Cost-saving Supermarket'. Participants first visited benchmark stores, where they experienced the brand's charm up close through professional explanations from the store managers, completing scenario-based cognitive construction. Then, in the theoretical study session, three directors from Wanyou—Zhang Wei (Product), Ma Chao (Marketing), and Sun Hao (Training)—jointly taught, systematically deconstructing the three modules of product management, market management, and store operations, guiding participants to build a complete cognitive chain from scenario observation to theoretical modeling. Zhang Wei, Director of Wanyou Product Department, analyzed in detail how Laiyoupin Cost-saving Supermarket saves money in the product sector from three aspects: brand empowerment, scientific product management, and efficient product procurement. Ma Chao, Director of Wanyou Marketing Department, shared in two parts: 1. The development path of the snack track; 2. Why to do cost-saving supermarkets. Ma Chao's explanation made everyone clearer about Laiyoupin's past and future direction, with 'snacks+' being the general trend. Sun Hao, Director of Wanyou Training Department, transparently presented Laiyoupin's store standard system, training system, and operation system from an operational perspective. On the second day, Qi Te, Chief Research Consultant of New Distribution, first gave a keynote sharing on 'Circulation Transformation and Integrated Production-Supply-Marketing', comprehensively explaining the future development opportunities for distributors under circulation transformation from three main lines: discounting, supermarket adjustment, and integrated production-supply-marketing. He pointed out that 'under the background of integrated production-supply-marketing, only two types of distributors can survive. One is large trading companies or supply chain enterprises, and the other is small distributors with distinctive features.' Then, Wang Jun, Chairman and General Manager of Yihe Enterprise Management Consulting Co., Ltd., shared 'Distributors in Existing Markets: 'One Customer, One Strategy' to Maintain Growth', telling the distributors present how to optimize company product structure, calculate profits, and how to go further from a data analysis perspective. In the final session of the study tour, 'On-site Q&A', the speakers provided in-depth answers to the questions raised by the distributors during the tour. **Why Enter Laiyoupin?** This year, regional supermarket chains have been adjusting their operations with increasing frequency, and full-category discount supermarkets have fully erupted. Under this trend, almost all leading snack brands have entered the discount wholesale track. Facing this transformation, upstream brands and downstream retail stores are both impacted, and distributors have to confront the impact of channel changes. Whether seeking cooperation opportunities with discount supermarkets or studying their business models, it is necessary to take the first step of systematic learning. Teacher Yuan Lai from New Distribution once proposed: In the future, distributors will transform from traditional distributors to professional buyers for retailers, and serving retailers will be the first customer for distributors. In this context, the best way to understand the business logic of discount stores is to go deep into the benchmark sites of the industry. Laiyoupin, a brand under Wanchen Group, has accumulated many golden samples since it tested the full-category hard discount model at the end of last year. 'New Distribution' hopes that through the study tour case of Laiyoupin, it can provide inspiration and thinking for distributors trapped in the dilemma of circulation channel transformation, helping everyone avoid detours. --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2025-05-19 - Canonical: https://xinjignxiao.com/en/articles/national-benchmark-distributor-deep-study-tour-seventh-stop-hefei-laiyou-35a75b32/ - Original source: https://mp.weixin.qq.com/s/5z3VJUBWRe8_-K57InRUpQ ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671