---
title: "Multiple Hit Products Ignite Autumn Sugar Fair, Xiangpiaopiao Becomes Distributors' 'Best Partner'"
description: "On October 14, the 109th National Sugar and Wine Fair concluded, showcasing new products, trends, and injecting vitality into the consumer market. Xiangpiaopiao's participation was a resounding success, with its high-quality products earning unanimous praise from visitors and distributors, shining as the 'popularity king' throughout the event."
author: "月河"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-10-15"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/HQUvSVu-E54j94UhLOfK7A"
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# Multiple Hit Products Ignite Autumn Sugar Fair, Xiangpiaopiao Becomes Distributors' 'Best Partner'

> On October 14, the 109th National Sugar and Wine Fair concluded, showcasing new products, trends, and injecting vitality into the consumer market. Xiangpiaopiao's participation was a resounding success, with its high-quality products earning unanimous praise from visitors and distributors, shining as the 'popularity king' throughout the event.

On October 14, the 109th National Sugar and Wine Fair concluded. As the most influential event in the food and beverage industry, this edition showcased multiple new products, hot topics, and trends, offering exhibitors and visitors a unique industry feast and injecting strong momentum into the consumer market.
**Xiangpiaopiao's journey at this Sugar Fair also concluded perfectly, with its multiple high-quality products receiving unanimous praise from visitors and distributors, shining as the 'popularity king' throughout!**
At this Sugar Fair, several products brought by Xiangpiaopiao became 'hot commodities' in the eyes of distributors.
Whether it was the delicious 'Ruxian' handmade oat milk tea, the aromatic 'Xianka Zhuyi' handmade oat latte coffee, or the stunning Dahongpao milk tea, all became sought-after products among distributors. Additionally, the previously popular Lan Fong Yuen iced lemon tea once again stood out at this exhibition, receiving widespread acclaim, dominating distributors' social media, and showing a strong upward trend.
**Sugar Fair Concludes with High Enthusiasm**
**Xiangpiaopiao's Popularity Soars**
As a leading brand in the industry, Xiangpiaopiao leveraged its platform, products, and brand strengths to appear at both the hotel exhibition and the main exhibition, bringing new experiences to distributors, attracting much attention, and receiving waves of praise.
Whether at the hotel exhibition or the convention center, Xiangpiaopiao's booth was extremely popular, with crowds thronging the hall and multiple products receiving enthusiastic responses. The unique booth design and distinctive products attracted distributors, consumers, and media friends from across the country.
**The exhibition showcased the advantages and features of the four new products through a dual experience of 'visual and taste,' and after tasting, everyone gave thumbs up, sparking a 'tea drink' craze on site.**
The four new products received unanimous recognition from distributors in terms of taste experience, packaging design, and product quality. Many distributors showed strong interest after inquiring about the features, distributor policies, and operating models of the new products.
Many distributors were particularly fond of Lan Fong Yuen iced lemon tea and left their contact information for further communication. Some even expressed strong willingness to cooperate, with lively on-site negotiations and continuous good news.
According to Xiangpiaopiao, there were many distributors inquiring at this exhibition, and the investment attraction results exceeded expectations, with several new products gaining high attention.
**'Three New' Reshapes Competitiveness**
**Smoother Path to Hit Products**
The extremely competitive beverage industry has long formed a red ocean, with products emerging endlessly and brands of all sizes visible everywhere. In this situation, how to break through has become a major issue for all brands.
**Xiangpiaopiao focuses on products, continuously innovates, and uses the 'Three New' approach—new products, new marketing, and new team—to frequently launch hit products, carving a path in the red ocean of the tea beverage market.**
**New products, conforming to current consumption trends, are highly favored by young people.** With years of deep cultivation in the industry, innovation has always been Xiangpiaopiao's foundation. The four new products at this Sugar Fair all carry the important label of 'healthier,' catering to the health trend among young people.
'Ruxian' handmade oat milk tea selects three famous Chinese teas: Wuyi Mountain Dahongpao, Phoenix Dancong Yashixiang, and Baiya Qilan from Pinghe County, Zhangzhou, and uses exclusive customized OATLY concentrated plant-based oat milk. In terms of craftsmanship, it adopts nitrogen-flush freshness-locking technology to fully preserve the fresh taste of freshly made milk tea while meeting young people's demands for diverse flavors and healthiness.
'Xianka Zhuyi' handmade oat latte coffee uses Arabica ground coffee extract blended with OATLY oat milk, supplemented by nitrogen-flush freshness-locking technology, allowing consumers to spend one-third of the price to enjoy the same quality as offline specialty coffee shops, receiving rave reviews on site.
Additionally, **the two new products in the ready-to-drink segment also achieve ultimate quality.**
Dahongpao milk tea selects Wuyi Mountain Dahongpao, a famous tea made by intangible cultural heritage masters from the origin; uses Australian imported milk source for a richer flavor.
At the same time, it adopts 'original tea fresh extraction' technology, leading China's milk tea from the tea powder era to the whole-leaf era. This product is both Xiangpiaopiao's response to the current 'ready-to-drink tea craze' and a continuation of its health-oriented development approach.
Lemon tea is a popular category in recent years, but under the health consumption trend, no leading brand has emerged. Lan Fong Yuen iced lemon tea reshapes the classic taste with a healthy formula, achieving 0 sucrose and 0 fat while tasting better. With unique production processes, it builds a solid product barrier, breaks through first, fills the market gap, and gives young people the best choice.
**New marketing, strong resource cross-border linkage, precise targeting of the target audience.** In the current complex and ever-changing marketing environment, how to make the brand resonate with consumers requires new thinking.
Xiangpiaopiao fully taps into the current marketing context and consumption scenarios of young people, leveraging Hunan Satellite TV as a super traffic platform, binding with popular variety shows 'Unlimited Graduation Ceremony' and 'Call Me by Fire' Season 3, to gather popularity, seize traffic, occupy the high ground of voice, and achieve strong product exposure. Combined with Focus Media's unique precise communication system, it covers the target audience, enhances communication power, amplifies marketing effects, and effectively drives terminal sales.
**New team, forming a ready-to-drink sales team, professional empowerment at the terminal.** To further enhance the soft power of terminal sales, Xiangpiaopiao split the brewing and ready-to-drink teams to fully build a new ready-to-drink sales team.
Currently, the new team has reached over 1,000 people, effectively supplementing the sales force of the ready-to-drink segment, deeply exploring market demand, intensively cultivating the ready-to-drink market, expanding territory, seizing incremental growth, providing comprehensive assistance to distributors, and helping them capture market share.
**High-quality, differentiated new products can better touch consumers' taste buds; multi-platform, three-dimensional resource allocation allows new products to quickly stand out; professional sales teams help distributors quickly open markets. Such a Xiangpiaopiao is bound to be popular.**
**Reconstructing Growth Logic**
**Win-Win Cooperation with Distributors**
**Facing the new competitive landscape, enterprises must reconstruct their growth logic and keep pace with the times to stand firm, move steadily, and go far.**
Under the guidance of the 'brewing + ready-to-drink' dual-wheel drive strategy, Xiangpiaopiao integrates advantageous resources, optimizes business structure, and professionally empowers distributors, promoting steady business development and win-win cooperation with distributors.
In recent years, Xiangpiaopiao has deeply tapped market potential and steadily advanced the 'dual-wheel drive' strategy. The two brewing products exhibited this time perfectly replicate the products of offline tea shops in both taste and quality, effectively seizing market share from offline tea shops. The two ready-to-drink products complete the layout in the lemon tea and milk tea tracks, with huge potential.
**Under the dual-wheel drive strategy, Xiangpiaopiao's approach is more stable, with the original brewing business progressing steadily, the ready-to-drink business continuously breaking through and innovating, and the two major businesses advancing side by side, providing momentum for future business recovery and development.**
For distributors, it is comprehensive empowerment, from preferential investment policies to substantial resource support and a brand-new sales team, allowing distributors to feel Xiangpiaopiao's 'professionalism' at all times.
**Xiangpiaopiao stated that it will increase support for existing distributors to help them grow stronger. On the one hand, it will select suitable distributors and terminal channel resources based on the characteristics of the brewing and ready-to-drink businesses; on the other hand, it will select channels and distributors with good sales performance for concentrated resource allocation, strengthen terminal support, build product momentum, and drive terminal sales.**
**In today's terminal market, if distributors want to grow stronger, relying solely on endogenous growth is no longer enough. Professional support from enterprises, resource investment, and terminal management empowerment are powerful weapons for distributors to seize the 'high ground' of the market.**
Xiangpiaopiao empowers distributors comprehensively with its strong platform strength, jointly exploring the market, and becoming the 'best partner' distributors are looking for.


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