--- title: "Moutai Warns E-commerce Platforms Against Low-Price Sales, Urges Distributors to Follow Suit – No More Cheap Moutai!" description: "Ahead of Singles' Day, Moutai issued an official notice to its distributors, warning them not to supply low-priced Moutai to e-commerce platforms. The notice states that Moutai has no business cooperation with platforms like Jiuxian.com, Zhongjiu.com, Goujiu.com, Womai.com, and 1919.cn in 2016, and reserves the right to pursue breach of contract." author: "消费日曝" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-11-05" language: "en" canonical: "https://xinjignxiao.com/en/articles/moutai-warns-e-commerce-platforms-against-low-price-sales-urges-distribu-4b5a469a/" markdown: "https://xinjignxiao.com/en/articles/moutai-warns-e-commerce-platforms-against-low-price-sales-urges-distribu-4b5a469a.md" original_source: "https://mp.weixin.qq.com/s/xDyqJgK441aVQKoLSa3XUg" translation: "https://xinjignxiao.com/zh/articles/%E8%8C%85%E5%8F%B0%E5%8F%91%E6%96%87%E8%AD%A6%E7%A4%BA%E7%94%B5%E5%95%86%E4%B8%8D%E8%A6%81%E4%BD%8E%E4%BB%B7%E6%8A%9B%E5%94%AE%E8%8C%85%E5%8F%B0-%E8%A6%81%E6%B1%82%E7%BB%8F%E9%94%80%E5%95%86%E7%B4%A7%E8%B7%9F%E8%8C%85%E5%8F%B0-%E5%86%8D%E6%97%A0%E4%BD%8E%E4%BB%B7%E8%8C%85%E5%8F%B0-4b5a469a.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/moutai-warns-e-commerce-platforms-against-low-price-sales-urges-distribu-4b5a469a/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Moutai Warns E-commerce Platforms Against Low-Price Sales, Urges Distributors to Follow Suit – No More Cheap Moutai! > Ahead of Singles' Day, Moutai issued an official notice to its distributors, warning them not to supply low-priced Moutai to e-commerce platforms. The notice states that Moutai has no business cooperation with platforms like Jiuxian.com, Zhongjiu.com, Goujiu.com, Womai.com, and 1919.cn in 2016, and reserves the right to pursue breach of contract. Singles' Day hasn't even started, but Moutai has already sent a preventive notice to its distributors, telling them not to provide low-priced ammunition to several e-commerce platforms! On November 4, Moutai Marketing Company issued an official document to distributors, requiring them to strictly abide by distribution contract agreements, manage sales channels properly, and not breach contracts in purchasing or supplying. In the document, Guojiu Moutai Marketing Company stated: "In 2016, our company has no business cooperation with e-commerce platforms such as 'Jiuxian.com', 'Zhongjiu.com', 'Goujiu.com', 'Womai.com', and '1919.cn'. Please strictly follow distribution contract agreements, manage your own sales channels, and do not breach contracts in purchasing or supplying. If you violate contract terms, the company reserves the right to pursue liability for breach of contract." Yang Lingjiang, chairman of 1919, a major liquor e-commerce platform, while reposting Moutai's statement, clearly stated on WeChat: "This Singles' Day, 1919 will not compete with competitor Jiuxian.com for the top ranking, because 1919 no longer needs to prove anything with being first. We only seek to provide better services for consumers and manufacturers! 1919 is a first-tier distributor of Moutai Co., Ltd. We will honor the strategic cooperation agreement signed by both parties, understand and support Moutai's brand management work! Only when everyone is good, can 1919 be good!" Moreover, Yang Lingjiang deliberately added a handshake photo with Hao Hongfeng at the end of his WeChat post. Every Singles' Day, the baijiu industry is in chaos. While major liquor e-commerce platforms promote brands like Moutai, famous liquor manufacturers like Moutai watch with burning anger. Moutai, Wuliangye, Jiannanchun, Langjiu, and Fenjiu have all issued statements condemning unauthorized e-commerce platforms, and Moutai even filed complaints with the Industry and Commerce Bureau. But each time, it ended without resolution. As e-commerce changed its initial development strategy and no longer opposed famous liquor manufacturers, the relationship between liquor factories and e-commerce has shifted from the early "irreconcilable" stance to acceptance by the manufacturers. This year, Hao Hongfeng, chairman of Jiuxian.com, the largest B2C platform for liquor, and Yang Lingjiang, chairman of 1919, the largest online-to-offline liquor platform, met and reconciled. The Singles' Day battle no longer has the tension of previous years, but rather a bit of harmony. As of November 4, Jiuxian.com priced 53° Moutai Feitian 500ml at 1098 yuan, 1919 online mall at 1099 yuan, Zhongjiu.com at 2060 yuan for a 2-bottle pack of 53° Moutai Feitian 500ml, and Goujiu.com at 1048 yuan for 53° Moutai Feitian with cup (2016 vintage) 500ml. These prices are basically not much different from Moutai's wholesale price of nearly a thousand yuan. Now liquor e-commerce platforms are all seeking profits, and Moutai wants to ship goods, so it's just starting to be harmonious. The result of their harmony is that low-priced Moutai will disappear this year. In previous years, when e-commerce platforms fought fiercely during Singles' Day, Moutai, Jiannanchun, and Langjiu were furious and collectively issued condemnatory statements. Since the tension is a thing of the past, let's review Moutai's previous angry statements. **Moutai's Former Angry Official Statement** ▼▼▼ **Source: Consumer Daily Exposure** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671