---
title: "Most Food Consumer Products Cannot Escape Retail!"
description: "The longer one works in food consumer products, the more it becomes apparent that this is also a retail business. Food consumer product startups need to consider not only product, brand, marketing, supply chain, etc., but also the retail industry, which plays a decisive role in sales scale. If you can think clearly about retail, sales will naturally grow in scale, and retail itself is about finding patterns, understanding consumer behavior, and pursuing scalable replication. Whether it's Amazon, JD.com, Alibaba, or even food giants like Nestlé, Coca-Cola, and PepsiCo, the core business connection is always retail. Otherwise, Alibaba wouldn't classify Taobao and Tmall as China's retail platforms, and the main sales of food giants like Nestlé and Coca-Cola come from various types of retailers in different regions and sizes."
author: "海枫"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-02-09"
language: "en"
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# Most Food Consumer Products Cannot Escape Retail!

> The longer one works in food consumer products, the more it becomes apparent that this is also a retail business. Food consumer product startups need to consider not only product, brand, marketing, supply chain, etc., but also the retail industry, which plays a decisive role in sales scale. If you can think clearly about retail, sales will naturally grow in scale, and retail itself is about finding patterns, understanding consumer behavior, and pursuing scalable replication. Whether it's Amazon, JD.com, Alibaba, or even food giants like Nestlé, Coca-Cola, and PepsiCo, the core business connection is always retail. Otherwise, Alibaba wouldn't classify Taobao and Tmall as China's retail platforms, and the main sales of food giants like Nestlé and Coca-Cola come from various types of retailers in different regions and sizes.

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The longer you work in food consumer products, the more you realize that this is also a retail business. Food consumer product startups need to consider not only product, brand, marketing, supply chain, etc., but also the retail industry, which plays a decisive role in sales scale. If you can think clearly about retail, sales will naturally grow in scale, and retail itself is about finding patterns, understanding consumer behavior, and pursuing scalable replication.

Whether it's Amazon, JD.com, Alibaba, or even food giants like Nestlé, Coca-Cola, and PepsiCo, the core business connection is always retail. Otherwise, Alibaba wouldn't classify Taobao and Tmall as China's retail platforms, and the main sales of food giants like Nestlé and Coca-Cola come from various types of retailers in different regions and sizes.

So what exactly is retail? What does retail pursue? And what is its relevance to food consumer products? Do mature food consumer product brands have corresponding retail strategies and retail tactics? Should they choose self-operated retail channels or find retailers for distribution? How should growth be managed for each of these two channel types? How should online retail be considered? And for startup food companies, how should they think about retail, and how can they leverage retail to take their company to the next level?

In fact, the most direct way for food consumer product brands to generate sales with consumers is through retail. Therefore, there is a lot of work around retail, such as display, presentation, packaging design, product posters, and product copy. Online retail and offline retail are different. We hope this article can clarify how retail relates to food consumer products, and how food consumer product companies can understand some of the rules of retail to achieve exponential growth in company scale.

So we will explore the following directions:

> **1. The relationship between food consumer products and retail;**
>
> **2. The retail environment for food consumer products in China;**
>
> **3. How food startup companies can formulate corresponding channel strategies based on retail thinking?**

Even if you are not in food consumer products but in other consumer product categories, because it involves analysis of the retail environment, you may gain some insights. We hope that after reading the article, you will have some ideas, thoughts, or approaches, and you are welcome to discuss and exchange with us.


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