---
title: "mini橙: In the Second Half of Instant Retail, Efficiency Is Key"
description: "At the recent Instant Retail Supply Summit, Tang Ning, founder of mini橙, shared insights on efficiency transformation in instant retail. Drawing on his extensive experience in retail digitalization, he detailed how mini橙 leverages innovative technology to drive efficiency and change in the industry. This article compiles his presentation for readers."
author: "唐宁"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2025-12-09"
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# mini橙: In the Second Half of Instant Retail, Efficiency Is Key

> At the recent Instant Retail Supply Summit, Tang Ning, founder of mini橙, shared insights on efficiency transformation in instant retail. Drawing on his extensive experience in retail digitalization, he detailed how mini橙 leverages innovative technology to drive efficiency and change in the industry. This article compiles his presentation for readers.

At the recent Instant Retail Supply Summit, Tang Ning, founder of mini橙, shared profound insights on the efficiency transformation of instant retail.
As an industry expert with years of deep involvement in retail digitalization, Tang Ning, through his own practice and experience, elaborated on how mini橙 drives efficiency improvement and transformation in the instant retail industry through innovative technology.
To help more readers deeply understand the latest trends in this field, we have compiled Tang Ning's presentation at the forum for you.
Hello, friends! Today, I am truly honored to be here to share with you the story of how mini橙 is leading the industry toward an efficiency revolution on the fast-growing path of instant retail.
As we all know, the retail industry, especially instant retail, has undergone earth-shaking changes. As a young industry, you may feel it is full of countless challenges, but it is precisely these challenges that provide us with opportunities for innovation and change. mini橙, in this environment, has successfully driven the efficient transformation of instant retail with its unique digital technology.
Next, I will discuss with you from three aspects the transformation path of mini橙 and how it is changing the future of instant retail.
mini橙: From Innovation to Breakthrough, Independent Rise
First, let me introduce mini橙. As the only surviving third-party system in the country, our positioning is truly unique.
Compared to the proprietary systems of platforms like Meituan and Taobao, we are more like a "little lone seedling" in the industry, but precisely because of this, we can provide clients with more precise and efficient solutions from a different perspective.
Since its official launch in 2022, mini橙 has served more than 12,000 clients. These include not only the department store industry but also medical, adult products, alcohol, beauty, and other fields. Every time we face new challenges in the industry, we actively explore and innovate, making instant retail more efficient.
In this process, mini橙 is not just a technology platform; we are a partner to retailers, committed to helping merchants improve efficiency, reduce costs, and ultimately achieve steady growth through digital systems.
Efficiency Transformation in Instant Retail: Comprehensive Improvement from Procurement to Operations
If we were to summarize the challenges of the instant retail industry, procurement and operations are undoubtedly the two most critical links. mini橙's success lies precisely in the deep optimization of these two links.
1. The Three Iron Rules of Procurement:
First, I would like to share with you our three iron rules in the field of procurement. These three principles have always been the cornerstone of our work, helping us find stability and efficiency in a rapidly changing market.
Department stores are the lifeline of instant retail
The gross margin model of instant retail is very simple: department stores account for 70% of gross profit, while FMCG products, although small in proportion, carry more than 50% of sales volume. Therefore, the efficiency of department store procurement directly determines the profitability of merchants.
Stockouts are a crime
Many times, we think price is the key to whether a product sells, but in fact, product movement stems from user demand. When the products you select meet user demand but you miss sales opportunities due to stockouts, that is what we call a "crime"—this is the biggest pain point for retailers.
The efficiency of procurement personnel determines brand health
As the scale of retail continues to expand, the size of procurement teams also keeps growing. In this process, how to improve procurement efficiency and avoid excessive expansion of personnel has become a very important issue for us.
Through these principles, mini橙 not only helps merchants improve procurement efficiency but also reduces inventory pressure and increases profit margins through intelligent means.
2. Intelligent Operations: From "Mysticism" to Data-Driven
As everyone knows, operations have always been considered the "mysticism" of the retail field. However, mini橙, through deep mining of data, has successfully transformed this complex process into a system that can be standardized and intelligently managed.
We introduced an intelligent allocation system to help merchants achieve inventory flow across stores, no longer relying solely on manual inventory allocation. This not only improves the efficiency of product flow but also reduces product backlog and avoids losses.
At the core of operations, we regard "low-price competition" and "precision operations" as the most important strategies. Through intelligent management of dimensions such as product price, brand, and delivery costs, we enable merchants to occupy a favorable position in a highly competitive market.
Looking to the Future: Deep Integration of Personalized Customization and Digital Transformation
Next, let us look ahead to the future of instant retail. mini橙's goal is not only to solve current retail problems but also to think about how to embed these innovations into every corner of the future.
1. Intelligent Procurement: 1688 Integration and Efficiency Improvement
In procurement, through cooperation with the 1688 platform, we have broken the traditional procurement model. Previously, purchasers needed to operate manually, but now, through automatic system integration, merchants can complete procurement tasks with one click, greatly improving efficiency.
This innovation has also brought great convenience to our clients. Through automated procurement management, we help clients reduce labor costs and optimize product replenishment efficiency through intelligent systems.
2. Scenario-Based Marketing: AI-Driven Personalized Shopping Experience
When we talk about future retail, personalization has become an inevitable trend. mini橙 is using AI technology, combined with users' historical sales data, to provide consumers with personalized product recommendations and scenario-based matching.
For example, when a consumer buys sugar-free cola, the system automatically recommends matching sugar-free Sprite, and even some uncommon product combinations. Through intelligent analysis of the existing consumer demand in the merchant's own store, we not only enhance the consumer shopping experience but also drive sales conversion for merchants.
3. Personalized Customization: The Future of Retail is "Personalized Efficiency"
In the future, the retail industry will no longer be a single standardized operation but will enter a new era of personalized customization. mini橙 will help merchants tailor solutions according to their needs by opening the platform, supporting third-party system integration, and providing OEM customization services.
We believe that future retail will not only be "efficient" but also a perfect fusion of "personalization" and "intelligence."
**Final Thoughts**
Today, what you have heard is not only the innovation story of mini橙 but also the story of how the entire instant retail industry continuously explores and moves forward amid challenges. mini橙 will continue to focus on efficiency and innovation, driving the entire industry into a new era of greater efficiency and intelligence.
In the future, we will further open up cooperation, help more merchants achieve personalized operations and precise management, and work together toward a better retail future.
Thank you very much for listening. If you have any questions or cooperation opportunities, please feel free to contact me!


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