--- title: "Milestone Moment! ALDI and Golden Eagle International Group Sign Strategic Cooperation Agreement, Exploring New Paths for Retail and Commercial Real Estate Collaboration" description: "On October 21, 2025, ALDI, a leader in the hard discount model, and Golden Eagle International Group, a leading enterprise in commercial real estate and urban comprehensive services, jointly announced a strategic cooperation and held a signing ceremony at the G Hotel in Golden Eagle World, Nanjing. The ceremony was attended by Chen Jia, CEO of ALDI China; Yao Jian, National Development Director of ALDI China; Wang Heng, Chairman of Nanjing Golden Eagle International Group; Ding Yi, President of Nanjing Golden Eagle International Group; and Li Deyang, Vice President of Golden Eagle International Trade Group (China) Co., Ltd., who jointly signed the strategic cooperation agreement, witnessing a milestone moment in their partnership." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-10-22" categories: "Management & Methods, Retail Formats" language: "en" canonical: "https://xinjignxiao.com/en/articles/milestone-moment-aldi-and-golden-eagle-international-group-sign-strategi-8dbc05bf/" markdown: "https://xinjignxiao.com/en/articles/milestone-moment-aldi-and-golden-eagle-international-group-sign-strategi-8dbc05bf.md" original_source: "https://mp.weixin.qq.com/s/1rR01MIt7NRb6ibOc6sTmQ" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8C%E7%A8%8B%E7%A2%91%E6%97%B6%E5%88%BB-%E5%A5%A5%E4%B9%90%E9%BD%90%E4%B8%8E%E9%87%91%E9%B9%B0%E5%9B%BD%E9%99%85%E9%9B%86%E5%9B%A2%E7%AD%BE%E7%BD%B2%E6%88%98%E7%95%A5%E5%90%88%E4%BD%9C-%E5%85%B1%E6%8E%A2%E9%9B%B6%E5%94%AE%E4%B8%8E%E5%95%86%E4%B8%9A%E5%9C%B0%E4%BA%A7%E5%90%88%E4%BD%9C%E6%96%B0%E8%B7%AF%E5%BE%84-8dbc05bf.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/milestone-moment-aldi-and-golden-eagle-international-group-sign-strategi-8dbc05bf/" citation: "New Distribution. “Milestone Moment! ALDI and Golden Eagle International Group Sign Strategic Cooperation Agreement, Exploring New Paths for Retail and Commercial Real Estate Collaboration.” New Distribution, 2025-10-22. https://xinjignxiao.com/en/articles/milestone-moment-aldi-and-golden-eagle-international-group-sign-strategi-8dbc05bf/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Milestone Moment! ALDI and Golden Eagle International Group Sign Strategic Cooperation Agreement, Exploring New Paths for Retail and Commercial Real Estate Collaboration > On October 21, 2025, ALDI, a leader in the hard discount model, and Golden Eagle International Group, a leading enterprise in commercial real estate and urban comprehensive services, jointly announced a strategic cooperation and held a signing ceremony at the G Hotel in Golden Eagle World, Nanjing. The ceremony was attended by Chen Jia, CEO of ALDI China; Yao Jian, National Development Director of ALDI China; Wang Heng, Chairman of Nanjing Golden Eagle International Group; Ding Yi, President of Nanjing Golden Eagle International Group; and Li Deyang, Vice President of Golden Eagle International Trade Group (China) Co., Ltd., who jointly signed the strategic cooperation agreement, witnessing a milestone moment in their partnership. On October 21, 2025, ALDI, a leader in the hard discount model, and Golden Eagle International Group, a leading enterprise in commercial real estate and urban comprehensive services, jointly announced a strategic cooperation and held a signing ceremony at the G Hotel in Golden Eagle World, Nanjing. Chen Jia, CEO of ALDI China; Yao Jian, National Development Director of ALDI China; Wang Heng, Chairman of Nanjing Golden Eagle International Group; Ding Yi, President of Nanjing Golden Eagle International Group; and Li Deyang, Vice President of Golden Eagle International Trade Group (China) Co., Ltd., attended the ceremony and jointly signed the strategic cooperation agreement, witnessing a milestone moment in their partnership. In the future, ALDI and Golden Eagle International Group will adhere to the principles of resource sharing, complementary advantages, and win-win cooperation. Through close collaboration, they will fully leverage their respective brand, resource, and management strengths in the commercial sector, and jointly strive to enhance consumer experience and commercial value. This is the first time ALDI has signed a strategic cooperation agreement with a large commercial group since entering the Chinese market, marking a milestone for the brand. Therefore, Golden Eagle International Group has attached great importance and support to this cooperation. Golden Eagle International Group has been deeply rooted in the Jiangsu and East China markets for many years. It not only possesses a solid market foundation, a mature commercial matrix, and stable operational capabilities, but also has accumulated profound insights into local consumer demand and a highly loyal customer base, which can provide strong support for ALDI to quickly connect with local consumers and expand in the East China market. In the future, Golden Eagle International Group will introduce ALDI into multiple commercial properties across several cities. Additionally, Golden Eagle International Group will fully utilize its regional resource advantages to enrich ALDI's omni-channel communication and exposure in core business districts of East China. This cooperation marks a comprehensive strategic upgrade for ALDI from single-store expansion to regional collaborative deep cultivation, further promoting ALDI's ability to efficiently deliver high-quality, low-price consumer experiences to more consumers in the Jiangsu market. "ALDI has always been committed to providing consumers with a community shopping experience of 'good quality, low price.' At the same time, we are actively expanding our store network with solid steps. Golden Eagle International Group is a benchmark enterprise in the East China commercial sector, and its diversified, synergistic, and in-depth development strategy, as well as its extensive and high-quality commercial layout, highly align with our expansion direction," said Chen Jia, CEO of ALDI China. "This strategic cooperation is a milestone for both parties. We will work together to inject new momentum into the East China retail market and explore new paths for collaboration between chain retail and commercial real estate." For Golden Eagle International Group, this cooperation is also a key measure to optimize its commercial ecosystem. ALDI's combined advantages of global and local supply chains, rich private brand matrix, and high-quality, low-price products can precisely match the demand for high cost-performance consumption among the customer base of Golden Eagle International Group's commercial properties, further enhancing its attractiveness and stickiness to quality customers. Li Deyang, Vice President of Golden Eagle International Trade Group (China) Co., Ltd., stated: "ALDI's supply chain advantages and private brand strength highly match our service needs for local quality customers. We are willing to share core business district resources and operational capabilities, and work with ALDI to create a collaborative model for commercial real estate and the retail industry, bringing consumers more choices and promoting the upgrade of our own business structure towards a more efficient and competitive direction." It is worth mentioning that both parties have confirmed the layout of the first batch of cooperation projects. ALDI will enter the Nanjing Xianlin store under Golden Eagle International Group, and in the future, it will gradually cooperate with Golden Eagle International Group's commercial properties in other cities in East China. Among them, the Nanjing Xianlin Golden Eagle store, as the first batch of landing projects for both parties, will open in January 2026, along with three new stores in Nanjing: ALDI Qiaoke Plaza Store, ALDI Jiangning Jingfeng Store, and ALDI Jiangbei Impression City Store. In the future, ALDI will cooperate with Golden Eagle International Group for win-win results, gradually extending its layout to more cities in East China, while leveraging the regional high-quality business environment to achieve common growth for enterprise development and local consumer markets. ALDI will continue to work with more partners in an open manner, exploring more possibilities for quality consumer services, and through efficient collaborative models, bring the brand concept of 'good quality, low price' to a wider range of Chinese consumers. --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2025-10-22 - Canonical: https://xinjignxiao.com/en/articles/milestone-moment-aldi-and-golden-eagle-international-group-sign-strategi-8dbc05bf/ - Original source: https://mp.weixin.qq.com/s/1rR01MIt7NRb6ibOc6sTmQ ## Copyright and AI use This article is sourced from New Distribution. 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