--- title: "Mid-Autumn Festival is Coming: Why Should Others Sell More Than You?" description: "The Mid-Autumn Festival is not only a traditional Chinese holiday for family reunions and visiting relatives, but also a battleground for merchants with a market worth hundreds of billions. Due to its timing, it plays an irreplaceable role in annual operations, serving as a strategic festival for FMCG companies and distributors to introduce new products, identify trends, and prepare for the Spring Festival market. With only two days left until the holiday, food industry professionals are working around the clock to prepare for the sales peak. In this fiercely competitive environment, what makes you sell more than others?" author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-10-01" language: "en" canonical: "https://xinjignxiao.com/en/articles/mid-autumn-festival-is-coming-why-should-others-sell-more-than-you-d6101c5e/" markdown: "https://xinjignxiao.com/en/articles/mid-autumn-festival-is-coming-why-should-others-sell-more-than-you-d6101c5e.md" original_source: "https://mp.weixin.qq.com/s/P1zfEAqFYDhW0kluIGFAxw" translation: "https://xinjignxiao.com/zh/articles/%E4%B8%AD%E7%A7%8B%E6%9D%A5%E4%B8%B4-%E5%87%AD%E4%BB%80%E4%B9%88%E5%88%AB%E4%BA%BA%E6%AF%94%E4%BD%A0%E8%A6%81%E5%A4%9A%E5%8D%96%E8%B4%A7-d6101c5e.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/mid-autumn-festival-is-coming-why-should-others-sell-more-than-you-d6101c5e/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Mid-Autumn Festival is Coming: Why Should Others Sell More Than You? > The Mid-Autumn Festival is not only a traditional Chinese holiday for family reunions and visiting relatives, but also a battleground for merchants with a market worth hundreds of billions. Due to its timing, it plays an irreplaceable role in annual operations, serving as a strategic festival for FMCG companies and distributors to introduce new products, identify trends, and prepare for the Spring Festival market. With only two days left until the holiday, food industry professionals are working around the clock to prepare for the sales peak. In this fiercely competitive environment, what makes you sell more than others? " The Mid-Autumn Festival is not only a traditional Chinese holiday for visiting relatives and family reunions, but also a battleground for merchants with a consumer market worth hundreds of billions. Moreover, due to its timing, it plays an irreplaceable role in annual operations, serving as a strategic festival for FMCG companies and distributors to introduce new products, identify trends, and prepare for the Spring Festival market. It can be said that the Mid-Autumn Festival is a festival we cannot help but love! With only two days left until the Mid-Autumn holiday, food industry professionals are working day and night, racing against time, and forgetting to eat and sleep to welcome the sales peak. Among these hardworking peers, why should you sell more than others? " 1**Choose the Right Products** Choice is greater than effort. Distributors should use "reverse thinking" to select products based on festive consumption needs. The keywords for Mid-Autumn are "gathering" and "visiting": family and friends gather, visit each other, and gift boxes, gift packs, and large bottles of beverages are the highlights. Gift boxes and packs fall into two categories: one focuses on health and wellness, the other on appearance and fun, while cartoon-packaged children's food is also essential. For beverages, not only traditional juices and carbonated drinks, but also consider whether they are suitable for dining. In 2017, the hottest beverages, soybean milk and hawthorn juice, both emphasize the dining scene, aligning with festive consumption needs. Soybean milk brands like Doubendou, Doujin Shizu, and Joyoung Soymilk have advantages in nutrition and taste, and appeal to a wide consumer base across age groups, with various specifications including gift boxes and family packs. Hawthorn juice has a clear digestive aid appeal, and as the weather cools, beverages focusing on "quenching thirst" slow down, while hawthorn juice with "digestive" properties enters a peak period. Among them, Shanzha Shuxia, Xiaozhi, and Guanfang are good choices. Additionally, lactic acid bacteria drinks and herbal teas that prevent heatiness are competitive. 2**Excellent Display** Data shows that over 70% of consumption is impulsive, and a good terminal display is the "final kick" to prompt purchase. Good displays generally meet the following points: **Clear at a glance.** Place products with impulsive purchase characteristics at eye level; product labels should always face customers; for lower shelves that are hard to see, tilt the displayed products. **Within easy reach.** To achieve easy reach, avoid placing products too high, especially considering that housewives are around 160cm tall; some fragile items, such as glass-bottled products, should be displayed at chest height to avoid customer concerns about damage. **A dazzling array.** According to a US survey, stores with abundant displays see an average sales increase of 24%. Creating a sense of abundance requires not only sufficient stock but also a strict restocking system. Experts believe that for every meter of shelf, each section should display at least 3 varieties; for every square meter of shelf, each section should also display at least 3 varieties; and for every square meter of selling space, the display quantity should reach 11 to 12 varieties. **Spotless.** A clean display not only leaves a comfortable impression on customers but also fosters goodwill towards the operator and enhances trust in the products. Therefore, products must be wiped clean, and items already on shelves should be wiped regularly. Products with loose labels should be repaired promptly, and dirty, broken, or deformed items should be removed from shelves immediately. 3 **Effective Promotions** During festive promotions, is it enough to simply execute the promotional policies provided by manufacturers? Of course not! Under the siege of various e-commerce shopping festivals, the biggest advantages of offline stores are geographical proximity and psychological familiarity. Therefore, store promotions compete not only on price but also on capturing terminal consumers' attention! **Buy and gift.** The buy-and-gift promotion seems to have the greatest impact and the best results. Distributors should appropriately raise the original price and then offer a buy-one-get-one-free format. Additionally, pairing with mooncakes as gifts is a good choice; it's best to collaborate with well-known local mooncake brands for joint promotions. **Promotional prizes.** It's best to display promotional prizes, as physical items can better stimulate consumers' impulsive purchases. This method works very well in township and rural terminal stores. **Stack displays.** Color coordination should be eye-catching, promotional signs and posters should be as prominent as possible, and stacks should be neat and clean. You can appropriately remove a few products to create a "hot sale" phenomenon, while paying attention to timely restocking. **Promoters.** During holidays, supermarkets and hypermarkets must have professional promoters. Most consumers do not have clear preferences when choosing products, or they hesitate among several options. The value of a promoter is to nip consumer hesitation in the bud. This requires promoters to be professional, not only knowing product features thoroughly but also being familiar with promotional activities, and being articulate and helpful without being annoying. **WeChat Moments.** Distributors can use their own WeChat platforms or other communication platforms to spread Mid-Autumn promotional discount information. Of course, using game formats can be even more effective, such as "help cut price" or "help send greeting cards," which can achieve better dissemination effects. Master these product selection, display, and promotion techniques, and you'll have no worries about selling during Mid-Autumn! The 3rd (CFIC) China FMCG + Internet Conference will be held in Chongqing in November 2017. The conference will closely focus on the theme "New Forces, New Ecology," inviting over 1,000 distributors, 500 brand owners, founders of 200+ B2B platforms, and 100+ investment and financing institutions to jointly explore a new chapter of cross-border integration! **Core topics of this conference:** > * **How can the FMCG industry leverage B2B to achieve new growth opportunities?** > > > > > > > * **How should the new supply chain behind new retail be built?** > > > > > > > * **How can intra-city logistics help B2B achieve leapfrog development?** > **Highlights of this conference:** > * **The industry's first "2017 China FMCG B2B Industry Competitiveness White Paper"** > > > > > * **Case sharing of excellent distributors undergoing transformation and upgrading** > > > > > * **Conference + exhibition upgrade: Hall 6 Internet Technology Exhibition strengthens networking** > > > > > * **Leaders from Alibaba Retail Link, GL Capital, EASIA Supply Chain, Best Store Plus, 1919, and Hisense will deliver speeches on cutting-edge viewpoints.** > **November 8-9, 2017** **Xinyue Hall, Chongqing Yuelai International Convention Center** **Registration is now open. Long press the QR code below or click "Read Original" to register.** Add friend with note "Conference Registration" Click the link below to review the highlights of the 1st and 2nd FMCG + Internet Conferences: [2016 "FMCG + Internet" Summit Forum]() -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671