---
title: "Mengniu Sales Operations Standardization: Breakdown of Standard Actions for Visit Execution"
description: "This article breaks down the standardized sales visit procedures for Mengniu's常温 (ambient), 低温 (low-temperature), and 冰品 (ice cream) business representatives, covering pre-visit preparation, in-visit actions, and post-visit review. It emphasizes key tasks such as checking displays, managing inventory, collecting competitor information, and following up with customers and distributors."
author: "蒙牛作业标准部"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-07-07"
language: "en"
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---

# Mengniu Sales Operations Standardization: Breakdown of Standard Actions for Visit Execution

> This article breaks down the standardized sales visit procedures for Mengniu's常温 (ambient), 低温 (low-temperature), and 冰品 (ice cream) business representatives, covering pre-visit preparation, in-visit actions, and post-visit review. It emphasizes key tasks such as checking displays, managing inventory, collecting competitor information, and following up with customers and distributors.

**Ambient Temperature Business Representative Section**
1. Pre-visit preparation work
  * Review in advance, attend morning meeting
  * Set goals
  * Mental preparation
  * Make a plan
  * Sales tools
2. During the visit:
1) Check outdoor advertising, customer profile card, greet upon entering the store
2) Check indoor advertising, organize product displays:
3) Restock shelves, organize warehouse
4) Collect and record competitor information
5) Check inventory, fill in customer profile card and contact card
6) Analyze sales status and suggest order quantities
7) Remind about accounts, thank the customer, and inform of next visit date
3. After the visit, summarize/review the visit:
1) Fill in required forms, attend evening meeting.
2) Review the visit process, check the difference between actual sales and targets
3) Communicate with superiors, seek company support to solve difficult problems
4) Contact distributors regarding supply and other customer service issues

**Low-Temperature Business Representative Section**
1. Pre-visit preparation work
  * Review in advance, attend morning meeting
  * Set goals: pay attention to freezer integration and freezer placement
  * Mental preparation
  * Make a plan:
  * Sales tools: pay attention to bottleneck tags
2. During the visit
1) Check outdoor advertising, customer profile card, greet upon entering the store
2) Check indoor advertising, organize product displays
3) Restock freezers, organize warehouse
4) Collect and record competitor information
5) Check inventory, fill in customer profile card and contact card
6) Analyze sales status and suggest order quantities
7) Remind about accounts, thank the customer, and inform of next visit date
3. After the visit, summarize/review the visit:
1) Fill in required forms, attend evening meeting.
2) Review the visit process, check the difference between actual sales and targets
3) Communicate with superiors, seek company support to solve difficult problems
4) Contact distributors regarding supply and other customer service issues

**Ice Cream Business Representative Section**
1. What should the pre-visit plan include?
  * Review in advance
  * Where to go today
What to do today, key points of ice cream terminal management:
Freezer: dedicated freezer for exclusive placement, position number one; in non-dedicated freezers, number one display
Product: focus on distribution, prioritize main products
Image: build advertising, vivid displays
  * Assets: ensure dedicated freezers are not lost, effectively under control
  * What to bring today
  * What to say today
2. During the visit
1) Check outdoor advertising, customer card, greet upon entering the store
2) Check in-store advertising, clean and adjust freezers
3) Restock products in baskets, organize freezers
4) Listen, observe, and record competitor information
5) Record inventory and sales, fill in customer profile card
6) Analyze sales status and opportunities, suggest orders
7) Remind about accounts, thank the customer, and inform of next visit date
3. After the visit:
1) Write a report (salesperson daily work report) and fill in required forms, attend evening meeting
2) Review the visit process, check the difference between actual sales and targets
3) Communicate with superiors, seek company support to solve difficult problems
4) Contact distributors regarding supply and other customer service issues

Source: WeChat public account: Mengniu Operation Standards Department
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