---
title: "Mengniu 2019 Annual Report | Revenue 79 Billion, Telunsu 17 Billion, Pure Zhen 12 Billion!"
description: "This morning, Mengniu released its 2019 annual report on the Hong Kong Stock Exchange. According to the report, Mengniu's performance in 2019 was impressive, with revenue of 79.03 billion yuan, up 14.6% year-on-year; net profit of 4.105 billion yuan, up 34.9%; and earnings per share of 1.049 yuan, up 34.7%. Liquid milk revenue rose from 59.3886 billion yuan in 2018 to 67.8778 billion yuan, accounting for 85.9% of total revenue; ice cream revenue was 2.5614 billion yuan, accounting for 3.2% of total revenue; milk powder revenue reached 7.8697 billion yuan, an increase of over 1.8 billion yuan from 6.0174 billion yuan in 2018."
author: "New Distribution"
publisher: "New Distribution"
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published: "2020-03-26"
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citation: "New Distribution. “Mengniu 2019 Annual Report | Revenue 79 Billion, Telunsu 17 Billion, Pure Zhen 12 Billion!.” New Distribution, 2020-03-26. https://xinjignxiao.com/en/articles/mengniu-2019-annual-report-revenue-79-billion-telunsu-17-billion-pure-zh-7dc37c08/"
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# Mengniu 2019 Annual Report | Revenue 79 Billion, Telunsu 17 Billion, Pure Zhen 12 Billion!

> This morning, Mengniu released its 2019 annual report on the Hong Kong Stock Exchange. According to the report, Mengniu's performance in 2019 was impressive, with revenue of 79.03 billion yuan, up 14.6% year-on-year; net profit of 4.105 billion yuan, up 34.9%; and earnings per share of 1.049 yuan, up 34.7%. Liquid milk revenue rose from 59.3886 billion yuan in 2018 to 67.8778 billion yuan, accounting for 85.9% of total revenue; ice cream revenue was 2.5614 billion yuan, accounting for 3.2% of total revenue; milk powder revenue reached 7.8697 billion yuan, an increase of over 1.8 billion yuan from 6.0174 billion yuan in 2018.

This morning, Mengniu released its 2019 annual report on the Hong Kong Stock Exchange. According to the report, **Mengniu's performance in 2019 was impressive, with revenue of 79.03 billion yuan, up 14.6% year-on-year; net profit of 4.105 billion yuan, up 34.9%; and earnings per share of 1.049 yuan, up 34.7%.**
Among them, liquid milk revenue rose from 59.3886 billion yuan in 2018 to 67.8778 billion yuan, accounting for 85.9% of total revenue; ice cream revenue was 2.5614 billion yuan, accounting for 3.2% of total revenue; milk powder revenue reached 7.8697 billion yuan, an increase of over 1.8 billion yuan from 6.0174 billion yuan in 2018.
It is not difficult to see that **Mengniu's revenue and profit growth led the industry.** In 2019, when the domestic and international economies faced downward pressure and uncertainty, the Mengniu team delivered an impressive report card. Whether in terms of overall revenue, profit growth, or the market performance of various sub-brands, it fully reflected the strong momentum of "high-quality development."
**Mengniu President Lu Minfang stated that in 2019, the company continued to run at "Mengniu speed" in China's dairy industry, achieving considerable expansion in operating profit margin, fully reflecting the trend of high-quality development.**
**-01-**
Analysis of Mengniu's financial report shows that in 2019, Mengniu's room-temperature high-end brands achieved growth exceeding the industry, with Telunsu and Pure Zhen both growing over 20%, and Real Fruit Granules growing 10%.
In the room-temperature category, Mengniu cultivated two billion-yuan products: Pure Zhen and Telunsu. In 2018, the former's revenue exceeded 10 billion yuan, and the latter's revenue was nearly 14 billion. Based on the growth rate of over 20% for Pure Zhen and Telunsu, it is predicted that in 2019, Pure Zhen's revenue exceeded 12 billion yuan, and Telunsu's revenue approached 17 billion.
Low-temperature yogurt sales maintained high single-digit growth against the market trend, ranking first in the industry for the 15th consecutive year. New products such as Nordic Cheese and Yoyi C Passion Fruit grew strongly.
Fresh milk business emerged as a new force, with market share doubling. Daily Fresh Language brand sales grew nearly 500% year-on-year, becoming the leading high-end fresh milk brand in China. By the end of 2019, Mengniu's fresh milk products covered 24 provinces and 50 key cities in East China, South China, North China, Central China, and Northeast China.
E-commerce sales share expanded significantly, from 24.6% to 26.7%, once again leading the dairy industry.
**-02-**
Mengniu's high-quality growth and industry-leading development in 2019 cannot be separated from the effective strategic planning and execution of the Mengniu team.
**1. Actively expand overseas layout and promote the internationalization of the dairy industry**
According to the financial report, Mengniu's Indonesian business achieved good results driven by the YoyiC factory, with products entering sales terminals across Indonesia and welcomed by distributors and consumers.
In Australia, Mengniu completed the acquisition of Bellamy's, a globally leading organic milk powder brand, and the acquisition of Lion Dairy & Drinks, Australia's second-largest dairy company, is expected to be completed in the first half of 2020. Coupled with the earlier acquisition of Burra Foods, Mengniu has completed a full industry chain layout in Australia, from milk sources to production to organic brands.
**2. Brand reputation enhancement**
At the beginning of the epidemic, Mengniu launched donation actions, making six consecutive donations within 9 days, totaling 740 million yuan in cash and materials. It also built an emergency supplies center for prevention and control, opening up the "last mile" of material distribution. In addition, Mengniu's donation actions remained open and transparent, with phased disclosure of material implementation through the China Charity Federation.
Reports from well-known third-party market research institutions such as Kantar and Ipsos all show that Mengniu's brand reputation was greatly enhanced during the epidemic, with its anti-epidemic actions ranking first in social influence in the dairy industry, far ahead of peers.
**3. Leading new consumption and new retail in the dairy industry**
Mengniu vigorously developed new consumption and new retail, further refining sales channel reform through projects such as "Smart Network Action," "Retail Connect," "Town and Village Connect," and "Fresh Distribution," improving sales network coverage and management intelligence, deeply exploring lower-tier markets, refining existing stock, expanding increment, and promoting revenue growth.
**-03-**
Mengniu's financial report also disclosed its outlook for 2020. Mengniu stated that the group will increase publicity and education on the nutritional value of dairy products, accelerate the development and layout of e-commerce and new retail home delivery businesses, promote innovation in products, brands, management, and other fields, **focus on developing high-growth potential categories such as high-end pure milk, low-temperature yogurt, fresh milk, milk powder, and cheese, and concentrate on creating more leading brands in sub-categories.**
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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2020-03-26
- Canonical: https://xinjignxiao.com/en/articles/mengniu-2019-annual-report-revenue-79-billion-telunsu-17-billion-pure-zh-7dc37c08/
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