--- title: "Major Move | Mengniu's Social New Retail Platform Officially Launched, Plans 5,000 Offline Beverage Stores" description: "From April 11-13, 2019, the Global Entrepreneurs Conference and 2019 Social E-commerce New Retail International Summit was held in Yiwu, Zhejiang. Mengniu's social new retail platform, \"Nanke Mipin,\" made its debut as a global strategic partner, drawing widespread attention. 01 Mengniu Enters Social New Retail Mengniu's National Operations Center for Social New Retail was established in 2016. In January 2018, it officially entered social retail development through \"Mengniu Manran.\" By June 2018, the market transaction volume of the \"Mengniu Manran\" project had reached nearly 1 billion yuan." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2019-04-15" language: "en" canonical: "https://xinjignxiao.com/en/articles/major-move-mengniu-s-social-new-retail-platform-officially-launched-plan-23249d73/" markdown: "https://xinjignxiao.com/en/articles/major-move-mengniu-s-social-new-retail-platform-officially-launched-plan-23249d73.md" original_source: "https://mp.weixin.qq.com/s/YKqMG3CgAicbEmJA8o0RqA" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E7%A3%85-%E8%92%99%E7%89%9B%E7%A4%BE%E4%BA%A4%E6%96%B0%E9%9B%B6%E5%94%AE%E5%B9%B3%E5%8F%B0%E6%AD%A3%E5%BC%8F%E6%88%90%E7%AB%8B-%E6%9C%AA%E6%9D%A5%E8%BF%98%E8%A6%81%E5%BC%805000%E5%AE%B6%E7%BA%BF%E4%B8%8B%E9%A5%AE%E5%93%81%E5%BA%97-23249d73.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/major-move-mengniu-s-social-new-retail-platform-officially-launched-plan-23249d73/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Major Move | Mengniu's Social New Retail Platform Officially Launched, Plans 5,000 Offline Beverage Stores > From April 11-13, 2019, the Global Entrepreneurs Conference and 2019 Social E-commerce New Retail International Summit was held in Yiwu, Zhejiang. Mengniu's social new retail platform, "Nanke Mipin," made its debut as a global strategic partner, drawing widespread attention. 01 Mengniu Enters Social New Retail Mengniu's National Operations Center for Social New Retail was established in 2016. In January 2018, it officially entered social retail development through "Mengniu Manran." By June 2018, the market transaction volume of the "Mengniu Manran" project had reached nearly 1 billion yuan. From April 11-13, 2019, the Global Entrepreneurs Conference and 2019 Social E-commerce New Retail International Summit was held in Yiwu, Zhejiang. Mengniu's social new retail platform, "Nanke Mipin," made its debut as a global strategic partner, drawing widespread attention. 01**Mengniu Enters Social New Retail** Mengniu's National Operations Center for Social New Retail was established in 2016. In January 2018, it officially entered social retail development through **"Mengniu Manran"**. By June 2018, the market transaction volume of the "Mengniu Manran" project had reached nearly 1 billion yuan. In July 2018, the operations center's national marketing team reached 100,000 people, with coverage reaching 91%. Warehouses were established in nine major logistics distribution cities including Nanjing, Chengdu, Wuhan, Shenyang, Qingdao, Xi'an, and Foshan, with freight radiating across the country. In September 2018, Mengniu's second social new retail product, "Mengniu Ningshun," was launched. At the beginning of 2019, Mengniu introduced its third new product for social new retail channels: the Yi SHOW Biyiduo beverage. 02**What Kind of Platform is "Nanke Mipin"?** **At this Yiwu conference, Mengniu launched the social new retail platform "Nanke Mipin" APP.** It is understood that "Nanke Mipin" has achieved a new model of cloud warehouse shipping and no need for inventory. Its detailed data and functions provide distributors with diversified choices; it supports one-click sharing of store QR codes, store earnings are clear at a glance, and a wealth of materials can be forwarded with one click, better meeting the needs of social retail. "Nanke Mipin" has established a controllable **logistics, warehousing, and traceability system:** It supports innovative retail models, creates a material control platform system, efficient logistics, and effective management; the warehousing management system can achieve multi-warehouse distribution nationwide, reducing secondary logistics transport distance to within 500 kilometers, with real-time monitoring of all sub-warehouse data to ensure safe inventory; unified logistics distribution standards and operations, regular quality system guidance and spot checks, improved product packaging strength, and reduced cargo damage during logistics; it achieves a full-chain scanning traceability system from production, factory exit, warehousing, express delivery, to receipt, effectively controlling cross-region sales and price chaos, while also providing effective data research on consumer reordering and distribution. Currently, Mengniu's social retail products such as Manran, Ningshun, and Yi SHOW have all been listed on the platform, along with star products like Telunsu, Chunzhen, Guanyiru, and Weilaixing. The platform supports direct registration as a store owner, with options including city manager, city partner, and senior partner. Store owners can directly place orders for products on the platform and manage their stores, including inventory statistics, restocking requests, and pickup requests. In addition to becoming brand agents, store owners can also receive marketing fission training from Mengniu's Social Retail Business School and participate in national offline training exchange sessions. In the future, the platform will not be limited to selling Mengniu's own products. According to the layout of "Nanke Mipin," in addition to proprietary products, **Mengniu will also expand its online mall and offline segments, with plans for 5,000 beverage stores and city creator centers in the offline segment.** 03**Both Under the Banner of New Retail, What's the Difference Between Mengniu and Wahaha?** For more brand new retail exchanges, feel free to leave a message at the end of the article or add the editor's WeChat below to join the group for discussion! This article is compiled by from: New Dairy, Nanke Mipin Official WeChat -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671