--- title: "Major Move: JD New通路's Three Major Systems Openly and Transparently Connect with Manufacturers—What Does Alibaba Think?" description: "JD New通路 announced on its official WeChat account that it will expand nationwide starting July 1, and introduced three major operational management systems for JD convenience stores. New Distribution previously analyzed New通路's 'online and offline blooming' in mid-June; today, we examine the new opportunities these three systems bring to brand owners. The smart management system for JD convenience stores, which connects brand owners, terminal stores, and consumers, includes the Smart Store Management System, the Walker Promotion Platform, and the Insight Big Data System." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-07-08" categories: "Distribution & Channels, Management & Methods, Retail Formats" language: "en" canonical: "https://xinjignxiao.com/en/articles/major-move-jd-new-s-three-major-systems-openly-and-transparently-connect-943b2d81/" markdown: "https://xinjignxiao.com/en/articles/major-move-jd-new-s-three-major-systems-openly-and-transparently-connect-943b2d81.md" original_source: "https://mp.weixin.qq.com/s/uoZ18bsHb9Et-FH7eCFlng" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E7%A3%85-%E4%BA%AC%E4%B8%9C%E6%96%B0%E9%80%9A%E8%B7%AF%E4%B8%89%E5%A4%A7%E7%B3%BB%E7%BB%9F-%E9%80%8F%E6%98%8E%E5%BC%80%E6%94%BE%E5%AF%B9%E6%8E%A5%E5%8E%82%E5%95%86-%E9%98%BF%E9%87%8C%E6%80%8E%E4%B9%88%E7%9C%8B-943b2d81.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/major-move-jd-new-s-three-major-systems-openly-and-transparently-connect-943b2d81/" citation: "New Distribution. “Major Move: JD New通路's Three Major Systems Openly and Transparently Connect with Manufacturers—What Does Alibaba Think?.” New Distribution, 2017-07-08. https://xinjignxiao.com/en/articles/major-move-jd-new-s-three-major-systems-openly-and-transparently-connect-943b2d81/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Major Move: JD New通路's Three Major Systems Openly and Transparently Connect with Manufacturers—What Does Alibaba Think? > JD New通路 announced on its official WeChat account that it will expand nationwide starting July 1, and introduced three major operational management systems for JD convenience stores. New Distribution previously analyzed New通路's 'online and offline blooming' in mid-June; today, we examine the new opportunities these three systems bring to brand owners. The smart management system for JD convenience stores, which connects brand owners, terminal stores, and consumers, includes the Smart Store Management System, the Walker Promotion Platform, and the Insight Big Data System. JD New通路's official WeChat account published an article yesterday, officially announcing that New通路 will begin covering the entire country starting July 1, and introduced three major operational management systems for JD convenience stores. New Distribution provided an interpretation of New通路's 'online and offline blooming' in mid-June; today, we take another look at the new opportunities these three systems bring to brand owners. This smart management system for JD convenience stores, which connects brand owners, terminal stores, and consumers, includes the Smart Store Management System, the Walker Promotion Platform, and the Insight Big Data System. **These three systems change the drawback of 'information islands' in non-branded small and medium stores, using an intelligent neural network to connect and link all parts of the supply chain, and they are open and transparent.** **First, let's look at how the Smart Store Management System controls consumption trends.** This is a mobile POS management system that integrates product management, customer management, and marketing services, helping store owners manage goods, money, and customers without worry. In plain terms, all behaviors of stores and consumers are recorded and stored in this system. New通路's cleverness lies in not adopting the traditional POS approach used by other platforms in stores, but instead taking a different path: **managing the store's inventory, purchase, and sales through a mobile phone**. Purchasing, store management, and selling are integrated into one APP, which is not only lightweight but also very fast and easy to replicate. This makes it possible for millions of small stores to use it, and also boosts brand owners' confidence. For brand owners, consumers are becoming more 'fickle,' more 'picky,' and more 'fond of the new and tired of the old.' In the past, a product could be sold for 10 years and satisfy 100 million consumers. But now, a product's life cycle may be only one year, and it may only satisfy 10 million or even 1 million people. This means that to meet consumers' constantly changing needs, brand owners must continuously launch different products for different groups and iterate quickly. The traditional distribution system lacks the ability to respond quickly and cannot bear the brand owners' pursuit of refined terminal data. New通路's Smart Store Management System integrates a large amount of C-end consumer consumption data and purchase preferences, and through analysis, converts this into an understanding and foresight of consumption trends, which is then opened to brand manufacturers. This open mindset is truly commendable. **Second, let's see how the Walker Promotion Platform helps brand owners reach consumers.** Through the Walker Promotion Platform, brand owners' products and promotional resources can quickly reach terminals. Taking the launch of 'Lemon's Coming' on JD掌柜宝 as an example, from the manufacturer shipping to New通路's warehouse, to distribution to stores and shelf display, it took only three days. At the same time, after three days of full preheating, the first batch of products was sold out within one day. The Walker Promotion Platform is a completely open platform that solves the old problem of promotion for brand manufacturers, especially in low-tier markets where most brand owners cannot reach mom-and-pop stores. Through the Walker Promotion Platform, brand owners can accurately select target stores based on their own needs and invite stores to participate in terminal marketing activities. Store owners are not simply passive recipients; facing the many 'promotional resources' from brand owners, they can choose based on their own circumstances. After store owners accept orders via their phones, the terminal resources invested by the brand are delivered to the store simultaneously with the goods through JD's supply chain system. Store owners report execution results in real time, making the resource investment process transparent and controllable, and facilitating brand owners to monitor and optimize investment effects in a timely manner. At the same time, to ensure the activities are executed properly, JD New通路's customer managers in various regions will provide synchronous guidance to store owners to ensure the quality of marketing activity execution. **Third, the data accumulated from the Smart Store Management System and the Walker Promotion Platform will ultimately be opened to brand owners in the form of data products in the Insight Big Data System.** In traditional channel distribution, the process from product leaving the factory to reaching consumers—where it is sold, to whom, how much, and what—is basically a 'black box' for brand owners. Kantar Retail data shows that there are more than 6 million non-chain mom-and-pop stores scattered across China. Traditional mom-and-pop stores are basically 'information islands' and 'data black holes.' Through the Insight Big Data System, New通路 aggregates data from millions of stores, giving brand owners a true 'third eye.' Without leaving their offices, they can track product flow, gain insights into store behavior, grasp marketing investment effects, and identify business opportunities. This gives brand owners a new handle for marketing work, no longer relying on distorted data reported by grassroots staff and making decisions based on experience. In summary, the three major systems built by JD New通路 are like rebuilding an open and transparent highway, truly achieving full-chain internetization of commerce flow, logistics, and information flow. It can be said that as the first B2B platform in China with nationwide distribution capabilities, New通路 has left competitors far behind. Whether in terms of supply sources, logistics, team, or technology, its business planning demonstrates a broad-minded approach of seeking common ground while respecting differences and achieving win-win cooperation with brand owners. **A king is never content with a corner or complacent; an open and transparent New通路, under the guidance of JD's 'success through integrity' philosophy, is galloping ahead, opening a new chapter.** -END- --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2017-07-08 - Canonical: https://xinjignxiao.com/en/articles/major-move-jd-new-s-three-major-systems-openly-and-transparently-connect-943b2d81/ - Original source: https://mp.weixin.qq.com/s/uoZ18bsHb9Et-FH7eCFlng ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. 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