--- title: "Legends of Hunan in the Internet World" description: "The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. This article explores the legends of Hunan natives in the internet industry, highlighting the success of figures like Zhang Xiaolong and Yao Jinbo, while lamenting that their companies are not based in Hunan. It then introduces Xingaoqiao, a B2B e-commerce platform founded by Hunan native Tang Guangliang, which aims to become the first notable internet company from Hunan." author: "任我行" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-10-07" categories: "Dealer Operations" language: "en" canonical: "https://xinjignxiao.com/en/articles/legends-of-hunan-in-the-internet-world-b303011f/" markdown: "https://xinjignxiao.com/en/articles/legends-of-hunan-in-the-internet-world-b303011f.md" original_source: "https://mp.weixin.qq.com/s/i1rJFkI1tCe5yIcbDjyscQ" translation: "https://xinjignxiao.com/zh/articles/%E4%BA%92%E8%81%94%E7%BD%91%E6%B1%9F%E6%B9%96%E4%B8%AD%E6%9C%89%E5%93%AA%E4%BA%9B%E6%B9%96%E5%8D%97%E4%BA%BA%E7%9A%84%E4%BC%A0%E8%AF%B4-b303011f.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/legends-of-hunan-in-the-internet-world-b303011f/" citation: "任我行. “Legends of Hunan in the Internet World.” New Distribution, 2016-10-07. https://xinjignxiao.com/en/articles/legends-of-hunan-in-the-internet-world-b303011f/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Legends of Hunan in the Internet World > The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. This article explores the legends of Hunan natives in the internet industry, highlighting the success of figures like Zhang Xiaolong and Yao Jinbo, while lamenting that their companies are not based in Hunan. It then introduces Xingaoqiao, a B2B e-commerce platform founded by Hunan native Tang Guangliang, which aims to become the first notable internet company from Hunan. **The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution** **(I) Legends of Hunan in the Jianghu** Zhang Xiaolong, the father of WeChat; Yao Jinbo of 58.com; Xiong Xiaoge of IDG; Tang Yan of Momo; Liu Lirong of Gionee... What do these illustrious names have in common? They are all from Hunan. After the pride of Hunan's founding leaders, this is another moment of pride for Hunan people with these internet elites. However, there is a deep pain: none of these companies are in Hunan, not in Hunan, not in Hunan! At a window in Gaogiao International, a B2B figure known as 'Cannon Tang' in the industry gazes at the wholesale storefronts of Gaogiao Market below, with a hint of defiance in his eyes. So, is there a future star in the B2B internet world whose founder is from Hunan and whose company has grown and thrived in Hunan? Yes, there is: **(II) Who is the Local Legend in Hunan?** In the B2B world of Central China, there are many factions. The FMCG B2B arena is fierce, with everyone racing to expand their territory and make a name for themselves. From 2008 to 2016, it has been a bloody battle, with both local competitors and foreign invaders. From matchmaking to joint operations, from encouraging distributor alliances to vertical segmentation, every move has been brutal. Small shop owners chuckle, but it's all in vain; there's no real stickiness. All kinds of price subsidies are like taking aphrodisiacs! B2B platforms without centralized procurement and distribution are like a group of eunuchs visiting a brothel! B2B platforms based on distributor alliances are basically a mob! ...... Excerpt from 'Xingaoqiao B2B E-commerce: Industry Status' section. Many competitors might not be convinced after reading this and continue to fight! But fortunately, while they battle fiercely under the table, they remain cordial in person. One month in the Year of the Monkey, renowned self-media personality Teacher Zhao Bo visited Hunan. Those present sat in a circle, and those absent also sat in a circle. Teacher Zhao couldn't help but exclaim: 'I didn't expect the Hunan B2B e-commerce circle, tucked away in a corner, to have so many people!' B2B e-commerce has become a trend. **(III) Who is the Leader?** Tides come and go, spring flowers bloom and fall, leaves fall silently. In the B2B e-commerce market worth 10 trillion yuan, many platforms have come and gone. In 2016, Xingaoqiao E-commerce, while running, accidentally left many competitors behind. It ran and ran, creating the industry hot topic of 'Xingaoqiao Speed'. As of October 7, 2016, the platform's users covered four provinces: Hubei, Guangdong, Jiangxi, and Hunan. We have served 100,000 small and medium supermarkets, and it took us 8 years to achieve this! 2016 is the explosive first year of B2B e-commerce. We are not the leader; we are still small, but we aspire to be the leader. As Lei Jun says, people need dreams; what if they come true? We are not the leader yet, but we are on the road to becoming one! Wang Jianlin says: First, set a small goal. Tang Guangliang says: We are the first omni-channel, all-category B2B e-commerce platform in Central China! **(IV) Xingaoqiao's Positioning** The first omni-channel, all-category B2B e-commerce platform in Central China! Xingaoqiao's founder Tang Guangliang, with a face full of 'Tang布斯', asks: Are you OK? Not convinced? Check the history: Company Development History 2008.8.8: Hunan Kuailehui Marketing Planning Co., Ltd. established 2012.8.1: Number of franchise stores exceeds 500 2014.5.4: Hunan Xingaoqiao E-commerce Co., Ltd. established 2014.8.22: Guangzhou branch's 6,000-square-meter modern logistics center officially launched 2014.9.8: Kuailehui Wuhan branch established 2014.12.26: Kuailehui completes Series A financing of 50 million yuan, further improving the omni-channel, all-category logistics and distribution system 2016.4: Announced expansion to prefecture-level cities; Chenzhou branch established; achieved the feat of 230 stores in 40 days. Total nationwide exceeds 7,898 stores 2016.6: Chenzhou logistics established 2016.6: Officially entered Hengyang **(V) Xingaoqiao's Six-Character Secret** In the Jianghu, one must master some internal skills, like the Universe Shift or the Six Meridians Divine Sword. What does Xingaoqiao have? Here, we reveal the six-character secret that stands alone in the Jianghu: 1. **More**: The platform offers 5-9,000 SKUs online, carefully selected to match the product structure of convenience stores and bulk snack shops, supplying all channels; 2. **Fast**: Deliver and build warehouses according to the optimal delivery radius for FMCG, providing same-day or next-day delivery for the best experience; 3. **Good**: Authentic product certification, eliminating counterfeit goods, unconditional return and exchange services, real-time display of channel inventory, dates, origins, suppliers through the B2B platform, and a first-payment compensation system; 4. **Economical**: Maximize flattening, direct supply of thousands of products to stores, eliminating layers of markup, cooperating with manufacturers for deep distribution services in regional markets, saving manufacturers' service costs and passing the benefits to stores; 5. **Simple**: Provide the ordering, franchising, and profit interfaces that best suit retail store owners, offering services that meet their actual needs, rejecting anything flashy or illusory; 6. **Interaction**: Provide alliance services for stores from 1st to 5th generation, supply chain financial services for upstream and downstream in the industry chain, investment attraction services, and deep distribution execution services for regional markets. **(VI) Old Tang's Dream** Old Tang once said at an internal meeting: 'Hunan has no notable internet companies; Xingaoqiao B2B wants to be the first.' He was very serious. After 8 years of accumulation, can it all flow eastward like a river in spring? **Xingaoqiao's Brand Convenience Stores** New Food Era · New Distribution —— 2016 China 'FMCG + Internet' Summit Forum —— **This is a grand event focused on how the FMCG industry's channels should transform under the trend of Internet+ transformation** **Conference Agenda** 08:00-09:00 Registration 09:00-09:05 Host opening 09:05-09:35 2016 China FMCG Industry Trend Analysis Report - Zhao Bo 09:35-10:05 FMCG Enterprise Transformation Strategy and Path - Liu Chunxiong 10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Transformation - Liu Zhao, CEO of Waiqin365 10:35-11:05 Reconstructing Distribution Channel System, Promoting Urban Retail Upgrade - Tian Yuan, General Manager of Alibaba Retail Link's Backend 11:05-11:25 Channel Efficiency in the Internet Era - Fu Xiaoyun, Vice President of Benlai Holding 11:25-12:00 Roundtable Forum - Brand Transformation: Improvement vs. Reconstruction? Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia 12:00-13:30 Lunch 13:30-13:50 Distributor Transformation: Urban Distribution Trends - Wang Qi, CEO of Weijie City Distribution 13:50-14:20 Roundtable Forum - Why Distributors Should Do Logistics in Transformation Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan 14:20-14:40 How FMCG Enterprises Can Take Off with the Internet - Wang Hui, E-commerce Operations Director of Xijiu 14:40-15:00 Detailed Explanation of Zhongshang Huimin's 'One Machine, Two Wings' Strategy - Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:20 Category Value and B2B E-commerce Development Strategy - Wang Chaocheng, CEO of Yijiupi 15:20-15:40 Supply Chain Finance: The Lubricant for B2B to Drive Traditional Business - Chen Xian, CEO of 51 Order 15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain - Yang Lixiang, CEO of Zhanghe Tianxia 16:00-16:30 Integrating Small and Micro Retail, Reconstructing Business Ecology - Miao Dong, Vice President of Quanshi 16:30-16:50 B2B Investment Principles and Ideas - Zhao Mingwei, Vice President of Legend Capital 17:00-17:30 Roundtable Forum - Who is the King in FMCG B2B Models? Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin 17:30-19:30 Dinner For manufacturers and friends who want to transform, this grand event is not to be missed. If you're interested, you can long-press the QR code below or click 'Read Original' to register. **Registration: Long-press the QR code below or click 'Read Original'** ↓↓↓ Click 'Read Original' [Register] --- ## Citation metadata - Publisher: New Distribution - Author: 任我行 - Published: 2016-10-07 - Canonical: https://xinjignxiao.com/en/articles/legends-of-hunan-in-the-internet-world-b303011f/ - Original source: https://mp.weixin.qq.com/s/i1rJFkI1tCe5yIcbDjyscQ ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671