---
title: "Laiken Cloud Business and Zhanghe Tianxia Reach Strategic Cooperation to Jointly Drive Information-Based Transformation and Upgrading of the FMCG Industry"
description: "On January 30, 2018, the national FMCG supply chain e-commerce platform Zhanghe Tianxia and SaaS ERP enterprise service provider Laiken Cloud Business signed a strategic cooperation agreement in Chengdu. The two parties will join forces in supply chain innovation services to jointly promote the development of the FMCG industry supply chain services into a new stage."
author: "New Distribution"
publisher: "New Distribution"
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published: "2018-01-31"
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# Laiken Cloud Business and Zhanghe Tianxia Reach Strategic Cooperation to Jointly Drive Information-Based Transformation and Upgrading of the FMCG Industry

> On January 30, 2018, the national FMCG supply chain e-commerce platform Zhanghe Tianxia and SaaS ERP enterprise service provider Laiken Cloud Business signed a strategic cooperation agreement in Chengdu. The two parties will join forces in supply chain innovation services to jointly promote the development of the FMCG industry supply chain services into a new stage.

On January 30, 2018, the national FMCG supply chain e-commerce platform Zhanghe Tianxia and SaaS ERP enterprise service provider Laiken Cloud Business gathered in Chengdu to jointly sign a strategic cooperation agreement. Attendees at the signing ceremony included Ding Zhendong, Innovation Vice President of Zhanghe Tianxia; Ma Yanfei, R&D Vice President; Li Zhi, General Manager of Strategic Cooperation Department; Cao Jidong, General Manager of Sichuan Branch; Cai Zhicheng, CEO of Laiken Cloud Business; Chai Biaolin, Deputy General Manager; Wang Lin, Sales Director; and Gong Tao, General Manager of Huijinhuo. **The two parties will join forces in the field of supply chain innovation services to jointly promote the FMCG industry supply chain services into a new stage of development.**

Ding Zhendong, Innovation Vice President of Zhanghe Tianxia, and Cai Zhicheng, CEO of Laiken Cloud Business

Group photo of signing representatives from Zhanghe Tianxia and Laiken Cloud Business

In recent years, consumption upgrading and new retail have become mainstream trends in the consumer circulation field. Improving efficiency and reducing costs have become the necessary path for future enterprise development, fully in line with the national supply-side structural reform strategic development plan. As an enterprise-level service provider and national high-tech enterprise, Laiken Cloud Business holds multiple independent intellectual property rights, **and is committed to providing integrated supply chain overall solutions of SaaS ERP + ordering mall for small and medium-sized commercial circulation enterprises nationwide**. Leveraging its long-term accumulated technical strength and industry experience in commercial enterprise management software, combined with advanced internet technologies such as mobile internet, big data, and cloud computing, it effectively promotes the internet information transformation of commercial enterprises. It has currently provided information services to tens of thousands of enterprise users nationwide, **helping them improve work efficiency, reduce operating costs, and increase corporate profits.**

Speech by Cai Zhicheng, CEO of Laiken Cloud Business

As a core brand under Gongxiao Daji (000564), Zhanghe Tianxia is a "network" in Gongxiao Daji's "shop, network, collection, chain, investment" development strategy. Zhanghe Tianxia closely carries out business layout around Gongxiao Daji's strategic goals, focusing on solving traditional FMCG industry problems such as regional brand promotion, supply systems for small and medium supermarkets, logistics distribution efficiency, and funds for interest entities. It has taken the lead in breakthroughs in convenience store operations, smart logistics, and supply chain services, using internet information technology to bring changes to traditional commercial circulation. Laiken Cloud Business is also providing solutions for all FMCG enterprises in China that need internet transformation; therefore, Laiken Cloud Business and Zhanghe Tianxia have great business compatibility! **With this strong alliance, Laiken Cloud Business will provide more high-quality cloud technology services to nearly 100,000 suppliers on the Zhanghe Tianxia platform, helping them improve their management efficiency during the internet information transformation process, reduce their operating costs, and fully realize integrated management of online and offline business.**

Speech by Ding Zhendong, Innovation Vice President of Zhanghe Tianxia

"Laiken" is transliterated from the English "Lichen", which translates to "地衣" in Chinese. Lichen is a symbiotic union of algae and fungi: algae absorb sunlight and carbon dioxide to provide organic matter for fungi, while fungi absorb organic matter to provide water and nutrients for algae. This "symbiotic union" relationship makes lichen the most resilient organism on Earth—from the South Pole to the North Pole, from deserts to volcanic craters, it is everywhere. **Therefore, Laiken regards "symbiotic union" as its corporate culture, adhering to the concept of "customer first", advocating "symbiotic union" with customers, partners, and employees, growing together and strengthening together.** "Customer satisfaction" has always been a "craftsman spirit" advocated by Laiken Cloud Business. Continuous high-frequency version updates and a unique one-on-one technical support service system have earned Laiken Cloud Business praise from countless enterprise users!

The strategic cooperation between Laiken Cloud Business and Zhanghe Tianxia is the result of mutual trust and recognition. It is believed that the cooperation between the two parties will create more miracles in the industry, promote industry development, and work hand in hand to "win" the future!

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