--- title: "Key Questions You Must Know About WeChat Marketing" description: "WeChat marketing has entered a downturn, similar to Weibo marketing in its day. Social tools follow a pattern: starting with hookups, thriving on showing off, and dying with daigou. This doesn't mean WeChat marketing is dead; it has just become normalized. For us, foresight, accurate judgment, and effective accumulation are key. If you're new to WeChat marketing and see others making money, you need to know some critical issues and directions to guide your decisions." author: "宗宁" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2014-11-03" language: "en" canonical: "https://xinjignxiao.com/en/articles/key-questions-you-must-know-about-wechat-marketing-f939a984/" markdown: "https://xinjignxiao.com/en/articles/key-questions-you-must-know-about-wechat-marketing-f939a984.md" original_source: "https://mp.weixin.qq.com/s/zNiGKBD9CF6fGG2jyib44Q" translation: "https://xinjignxiao.com/zh/articles/%E5%BE%AE%E4%BF%A1%E8%90%A5%E9%94%80%E5%BF%85%E9%A1%BB%E7%9F%A5%E9%81%93%E7%9A%84%E5%85%B3%E9%94%AE%E9%97%AE%E9%A2%98-f939a984.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/key-questions-you-must-know-about-wechat-marketing-f939a984/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Key Questions You Must Know About WeChat Marketing > WeChat marketing has entered a downturn, similar to Weibo marketing in its day. Social tools follow a pattern: starting with hookups, thriving on showing off, and dying with daigou. This doesn't mean WeChat marketing is dead; it has just become normalized. For us, foresight, accurate judgment, and effective accumulation are key. If you're new to WeChat marketing and see others making money, you need to know some critical issues and directions to guide your decisions. Friendly reminder: Click the blue text above, "FMCG Distributor Professional Consulting," to learn more about marketing and distributor internal management. WeChat marketing has now entered a downturn, somewhat like Weibo marketing in its day. Social tools are all like this: they start with hookups, thrive on showing off, and die with daigou (proxy shopping). Of course, this doesn't mean WeChat marketing is dead; just as I said about self-media and Moments marketing a couple of days ago, it has merely entered a normalized phase. Weibo normalized for a while, and now its content is becoming refined, showing signs of revival. So everything has peaks and troughs. For us, foresight, accurate judgment, and effective accumulation are the most critical. For ordinary people, they tend to dislike things early, endure passively, and then fall into a ditch after acceptance. When many people start to accept these marketing methods, it's already too late to do them effectively. So, if you're just learning about WeChat marketing and see many people making a lot of money, and you're ready to dive in with a big campaign, you need to know some key issues and directions to help you make judgments. Currently, the marketing effect of official accounts is relatively poor. Even if you achieve millions of followers like Logic Thinking, the conversion rate for selling products might be less than 0.5%. Many people think there's no cost, but I tell you, the cost of creating such an account could be better spent on direct traffic (like Zhitongche), and you might earn more. So, official accounts are better used for branding. Except for special groups, like those who post sexy photos to sell products to male fans, which is hard to judge by common sense. Currently, the marketing effect of Moments is generally declining, especially for new customers. This is mainly because it's too mixed. Previously popular cosmetics categories have seen big fluctuations. However, for hard commodities like fresh produce, specialties, and jewelry, customers can maintain good stability. The core of Moments marketing is emotion and experience; third-party tools are not very meaningful. Don't spend time and money on them; first build a basic customer base. There are two directions for Moments products: one for the general public, and one for niche circles. The former features products priced under 300 yuan suitable for most people; the latter has no upper price limit, ranging from tens of thousands to millions. If you're doing niche circle products, adding mass followers is meaningless. Adding followers is not the key to WeChat marketing; making followers trust you is the key. I've discussed a business model before: although acquiring users is hard, each user pays. I told them that in the mobile internet era, one paying user is more valuable than a hundred free users. If you have tens of thousands of paying users, you can sit back and count money; there's no need to chase hundreds of millions of users like internet companies. So, the number of customers is most important. The marketing successes I've seen don't have huge fan bases; some have only a few hundred people but generate millions in revenue. The method of adding followers is not important; what matters is the value and sharing you can bring to followers. After CCTV reported on the crisis in farmed sea cucumbers, a guy selling wild sea cucumbers started an account to share real knowledge about sea cucumbers. After just two or three articles, readers began asking to become agents. The reason you can't sustain is that you can't provide continuous good value and products. The criterion for choosing which products to market is: you like, love, and are interested in them. I'm currently interested in fresh produce and mother and baby products, and I'm also considering daily chemicals. Crowdfunding is not a good thing; it's basically trading your face for money. Don't see others raising funds and rush to crowdfund yourself; you might as well sell a kidney. You can live with one kidney, but without a face, life is tough. Most people who crowdfund won't have good outcomes because if they can't even find money to start a business, the chance they can use your money to make money for you is very small. If they were that capable, they'd invest in themselves and make money. There are many communities, but few are valuable. The main reason is the leader's mindset. If the leader wants to make money, then everyone in the community wants to make money, and the result is an ad group. If the leader doesn't want to make money and only loves sharing, then the community members also don't want to make money and love sharing. Many people don't understand why my Big Bear Club can succeed; it's actually this simple principle. Always remember: people of the same level like to be with people of the same level. If the people around you are all bad, it means you are bad. Ordinary people shouldn't try to export values, because it's a combination of experience and talent, and both are indispensable. A 90s-born person who did self-media with me still has reading counts under 500. The reason is that your childish moaning is something everyone has experienced. Ordinary people should focus on providing products and value. Especially, focus on doing one thing well; even a 90s-born can become an expert and earn respect. Finally, the remaining thing is to persist. This article is so full of useful content; if you don't share it, you lack compassion... -------------------------------------------- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671