--- title: "Key Points for Market Display Practice" description: "Market competition is fierce, and display plays an increasingly important role. To win against stronger opponents, mastering display standards and key points is crucial. The author regards display as the 'second lifeline of the market.' Key points include vertical display of the same brand, centralized display, end-cap display, horizontal display at the middle of shelves, full display, clean and undamaged products, display rack presentation, and stack display based on timing, location, and harmony." author: "宋锴" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2015-03-04" language: "en" canonical: "https://xinjignxiao.com/en/articles/key-points-for-market-display-practice-c7e9023b/" markdown: "https://xinjignxiao.com/en/articles/key-points-for-market-display-practice-c7e9023b.md" original_source: "https://mp.weixin.qq.com/s/gM4gPUHX2S5gLWHhk--GRw" translation: "https://xinjignxiao.com/zh/articles/%E5%B8%82%E5%9C%BA%E9%99%88%E5%88%97%E5%AE%9E%E6%88%98%E8%A6%81%E7%82%B9-c7e9023b.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/key-points-for-market-display-practice-c7e9023b/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Key Points for Market Display Practice > Market competition is fierce, and display plays an increasingly important role. To win against stronger opponents, mastering display standards and key points is crucial. The author regards display as the 'second lifeline of the market.' Key points include vertical display of the same brand, centralized display, end-cap display, horizontal display at the middle of shelves, full display, clean and undamaged products, display rack presentation, and stack display based on timing, location, and harmony. Market competition is fierce, and hand-to-hand combat is inevitable. Market display is playing an increasingly prominent role in competition. To defeat the strong with the weak, the key lies in grasping the standards and key points of display and being able to innovate and operate proactively. The author regards it as the 'second lifeline of the market.' To master display practice, pay attention to the following points: (1) Vertical display of the same brand. 'Light on top, heavy on bottom,' try to keep one or fewer specifications of products on display. Avoid multiple specifications that lose the overall visual impact per unit area. Supermarkets often use vertical displays, which is beneficial for this requirement. (2) Centralized display. Products with many categories are often weakened by supermarkets and displayed separately, losing the overall promotional effect. Try to secure an independent display area for centralized display to highlight the brand's comprehensive strength. (3) End-cap display. Mainly for single-specification products. Choose based on customer traffic direction to avoid disproportionate input-output on the shady side. (4) Horizontal display at the middle of shelves. The best position is about 45 degrees downward from eye level. Strive for the best horizontal position to display main products. This position can also be used for special tasks like new product launches. (5) Full display. Keep shelves fully stocked to prevent competitors from occupying the display position when your product is out of stock. Also, follow the 'first in, first out' principle to avoid products with longer shelf life. (6) Products on display racks must be free of stains, dust, easy to take, with prominent trademarks, and if there are bundled gifts, place them side by side with trademarks facing outward (this is often overlooked by promoters). Have clear price tags and strive for prominent explosive stickers. Replace damaged and expired products promptly. (Some supermarkets require returns after 3 months past production date; arrange timely transfer to other channels for promotional sales.) (7) Display rack presentation. Fully use lighting, backgrounds, props, and other modeling tools to highlight product image, effectively promote company activity themes, and enhance the product's high-end image. (8) Stack display. Follow 'timing, location, and harmony.' Timing: The stack display should be not far from shelf display, mutually influential, and add cross-area multiple displays to repeatedly impact vision and form an overall image 'momentum.' Location: Make full use of space; add photo displays above trapezoidal or island displays to highlight the king image or promotional theme. Add pillar wraps and advertisements above product display racks around. The bottom of the stack can be innovatively displayed. Of course, KT boards and image drapes are necessary. Harmony: Carefully manage promoters, communicate closely with store staff, strive for more favorable stacks and promotional displays, use echoing displays, and introduce products more vividly and timely. Competing for favorable market positions requires professional operation, with standards and goals set. The author does not believe there is a best display standard; only higher, more innovative display goals closely integrated with product promotion and sales are what managers should pursue!! 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