---
title: "June Fresh Releases China's First Salt-Reduction White Paper: What Is the 'True' Standard in the Post-Zero-Additive Era of Condiments?"
description: "In February 2021, the National Poverty Alleviation Office was abolished and replaced by the National Rural Revitalization Administration, marking the complete eradication of rural poverty and the shift toward building a moderately prosperous society. This signifies that consumption upgrading is not a local phenomenon but a holistic one, not future tense but present continuous. The era drives the rise of salt-reduction awareness, and June Fresh has taken the lead by releasing the first salt-reduction white paper, setting a new benchmark for the industry."
author: "Amy"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2021-07-16"
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# June Fresh Releases China's First Salt-Reduction White Paper: What Is the 'True' Standard in the Post-Zero-Additive Era of Condiments?

> In February 2021, the National Poverty Alleviation Office was abolished and replaced by the National Rural Revitalization Administration, marking the complete eradication of rural poverty and the shift toward building a moderately prosperous society. This signifies that consumption upgrading is not a local phenomenon but a holistic one, not future tense but present continuous. The era drives the rise of salt-reduction awareness, and June Fresh has taken the lead by releasing the first salt-reduction white paper, setting a new benchmark for the industry.

In February 2021, the National Poverty Alleviation Office was abolished and replaced by the National Rural Revitalization Administration. This also means that rural poverty has been completely eradicated, and the country is now moving toward building a moderately prosperous society.
Why is this phenomenon so important? In the context of our current market environment and consumer demand research, it also means that consumption upgrading is by no means a local phenomenon, but an overall phenomenon; it is not future tense, but present continuous.
**The era jointly drives the further rise of 'salt-reduction' awareness**
Poverty was once a mountain in front of people; now that mountain is gone. The living standards of people across the country have significantly improved, and the nation has shifted from the stage of poverty alleviation to the stage of seeking happiness for the people.
In people's daily lives, the most basic part—diet—has gradually transformed from "eating enough" to "eating well" and "eating healthily."
Not only has national health awareness improved, but the state has also been continuously promoting the implementation of the "Healthy China" strategic action. The comprehensive healthy lifestyle advocates "Three Reductions and Three Healths," commonly known as "watch your mouth, move your legs."
Among these, the "salt reduction" action, which ranks first in the dietary guidance for residents, has been concretely implemented in national policy documents. In the draft opinion issued by the State Administration for Market Regulation this year, it was specifically pointed out that the research and development of salt-reduced soy sauce and other products should be encouraged.
In addition, **the State Council also proposed in the Healthy China 2030 Planning Outline to reduce per capita daily salt intake by 20% by 2030.**
The reason for placing such emphasis on "salt reduction" is also related to traditional Chinese dietary culture.
The use of salt is a cultural heritage accumulated over thousands of years of Chinese tradition. Salt is ubiquitous, hidden in every aspect of people's daily diet.
According to data, **China is currently the country with the highest salt intake in the world, with an average daily intake of 10.5 grams per person, far exceeding the WHO-recommended standard of 5 grams.**
Excessive salt intake is an important cause of the high incidence of cardiovascular diseases in China, and the affected population has spread from middle-aged and elderly to young and middle-aged groups.
In recent years, salt reduction has become the "basic policy" for improving residents' healthy lifestyle and dietary actions.
**Leading the market challenge, salt-reduced soy sauce takes up the banner of responsibility**
To put salt reduction into practice, we must start with people's three meals a day. Among these, soy sauce, as a beloved condiment, is the first to meet the challenge. Currently, common salt-reduced soy sauce products on the market include thin-salt light soy sauce, thin-salt soy sauce, and thin-salt premium soy sauce.
However, since the entire salt-reduced soy sauce market is still in a chaotic stage without unified standards, there are also some products that are not "true" in terms of salt-reduction technology or product labeling. Most products only label the percentage of salt reduction or the formula value of sodium content to distinguish them from ordinary products.
To achieve "true" salt reduction that truly benefits residents, the technology must first pass the test.
**Currently, the common methods on the market are dilution to reduce salt content and adding monosodium glutamate after dilution to enhance the soy sauce grade. Such products actually use water to dilute, losing the original freshness, and cannot be considered true salt-reduced soy sauce.**
Secondly, the salt content on product labels must be clear. Because there is no unified standard, the labeling of salt content is inconsistent—some use sodium content, while others use salt content.
Unclear labeling forces consumers to make professional judgments based on a comparison value or a proportional conversion. In the end, they may pay for salt-reduced soy sauce but buy high-salt soy sauce labeled as salt-reduced.
**Innovation provides a practical solution: June Fresh takes responsibility for salt reduction**
Salt reduction must never be just a slogan; it is a major issue related to people's livelihood. The state is calling on and encouraging enterprises to implement salt-reduction actions in product innovation, and some companies in the condiment industry are indeed taking action.
Recently, June Fresh took the lead in releasing the first "≤12g Salt Reduction White Paper," providing a relatively comprehensive scientific report based on the entire light-salt industry.
The starting point of the salt-reduction white paper is to take on the task of consumer science education, pointing out common salt-reduction misconceptions, giving practical salt-reduction suggestions, and helping consumers better practice a light-salt lifestyle.
It is particularly worth mentioning that June Fresh innovatively proposed a more practical and easier-to-implement salt-reduction method—stepwise salt reduction.
By directly labeling the salt content on the packaging, on the one hand, consumers can quickly identify it, and through quantified data, they can have a clear understanding of their pursuit of a healthy diet.
On the other hand, through stepwise salt reduction, products with different salt gradients have been launched, divided into three types: 12g, 10g, and 8g. Consumers can gradually improve their dependence on "heavy flavors" through progressive product experience.
It is understood that stepwise salt reduction is scientifically based. Studies show that people's craving for salt can be easily reversed.
As long as one follows a light-salt diet for a period, the taste buds in the mouth can regain sensitivity. At that time, a person only needs a little salt to feel the pleasure that previously required continuous salt intake.
Therefore, June Fresh's stepwise salt reduction may indeed work for those who cannot resist salt. Quitting abruptly is obviously unscientific; gradually reducing demand is the right way.
In addition to innovative attempts in product concepts, June Fresh is also the only brand that dares to clearly and prominently label the salt content, which is also supported by its excellent technology.
Every 1g reduction in salt represents higher investment in technology and cost. **June Fresh light-salt soy sauce uses patented salt-reduction technology to remove excess sodium ions, reducing salt content to less than half of ordinary soy sauce, achieving the "new low" in salt content on the current market.**
At the same time, it completely retains the natural umami of amino acid nitrogen, achieving a truly zero-additive formula, **reducing salt without reducing flavor, nutrition, or grade,** setting a new benchmark for the industry.
In addition, by studying the pain points of the flow spout in current soy sauce packaging and the relationship between pouring angle and flow rate, the June Fresh product team also designed a ginkgo leaf-shaped flow spout that can reasonably control the amount of soy sauce used, allowing consumers to precisely control salt.
In terms of packaging, it conforms to the preferences of young groups, adopting a unique illustration style design and using paperless printing to better meet the preferences of young consumers.
**Under the salt-reduction trend, distributors also need to seek "truth"**
There is no doubt that salt reduction is the general trend. But looking at market performance, it is still in its infancy, and the light-salt market still has much room for improvement.
Of course, on the one hand, salt reduction is a long-term project that cannot be achieved overnight; on the other hand, it is reflected in whether products on the market can truly move consumers and effectively meet their needs.
Currently, in the light-salt market, demand is undoubtedly present. What we need more is to pay attention to products and consumer needs, especially the needs of the new generation of young people.
The rise of new consumer groups has driven the progress of the entire consumer goods industry. There is even a saying that all consumer goods are worth redoing, which objectively reflects that current products still have much room for improvement.
We see that some innovative consumer brands that are popular today have started from a single segmented field, thereby igniting new demand markets.
Therefore, when distributors look at products, they need to have a more forward-looking perspective and seek good products that can truly provide value to consumers. **Today's young consumers no longer chase big brands; they pay more attention to genuine materials.**
In many scenarios, there are even many "ingredient parties." For example, health-conscious consumers pay special attention to the "parameters" of sugar, salt, and fat content in food. It is not easy to escape their data tracking and analysis.
In addition, young consumers are no longer followers of advertisements, but rather pursue self-perception and personalized experience. Clear and explicit packaging information and pragmatic brand attitudes will win their favor.
Facing the new market environment and new consumer demands, condiment distributors need to take action and start thinking about their product layout.
In the past, distributors would immediately follow whatever products sold well, easily falling into the trap of following trends. By the time they started to represent a product, its life cycle had already ended.
Nowadays, when distributors face products, they no longer consider only a single dimension, but also the strength of the brand manufacturer, the strength of the product, and their own capabilities.
At present, the development of the soy sauce category still has great room for progress, especially the emergence of light-salt soy sauce, which not only breaks the unhealthy low-quality, low-price competition in traditional soy sauce in recent years but also achieves a quality and high-end upgrade.
Moreover, against the backdrop of opportunities and challenges given by the times, soy sauce products will once again ride the east wind of the salt-reduction trend and achieve progress and development for the entire industry.
**The logic behind distributors' product selection is actually consistent with consumers at the bottom level: genuine materials.** Therefore, for the light-salt soy sauce market that is about to explode, distributors with ideas and conditions might as well choose a good product, step into the game, and explore it.
Review: Asher
_**-END-**_
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