---
title: "June Fresh Light Soy Sauce: Good Soy Sauce Is More Than Just 0-Additive"
description: "As national health consciousness awakens, 0-additive has become a marketing selling point for soy sauce brands. But is 0-additive necessarily good soy sauce? Not necessarily! For consumers, good soy sauce is not just about 0-additive; salt reduction and deliciousness are equally essential. From the 0-additive red ocean to the light-salt blue ocean, the standard for good soy sauce needs to be redefined."
author: "李相如"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-01-19"
language: "en"
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# June Fresh Light Soy Sauce: Good Soy Sauce Is More Than Just 0-Additive

> As national health consciousness awakens, 0-additive has become a marketing selling point for soy sauce brands. But is 0-additive necessarily good soy sauce? Not necessarily! For consumers, good soy sauce is not just about 0-additive; salt reduction and deliciousness are equally essential. From the 0-additive red ocean to the light-salt blue ocean, the standard for good soy sauce needs to be redefined.

**Introduction: Xinhe June Fresh adheres to the philosophy of "brewing soy sauce with life," leading industry upgrades and safeguarding the healthy diet of family members.**
With the awakening of national health consumption awareness, 0-additive has become a marketing selling point for various soy sauce brands. But is 0-additive soy sauce necessarily good soy sauce? Not necessarily! For consumers, good soy sauce is not just about 0-additive; salt reduction and deliciousness are equally essential!
**From the 0-additive red ocean to the light-salt blue ocean**
**The standard for good soy sauce needs to be redefined**
**1. Beware: 0-additive soy sauce is getting saltier**
With the awakening of health consumption awareness, 0-additive soy sauce has attracted increasing attention from consumers. Compared with 2021, the online market size of 0-additive soy sauce in 2022 grew by nearly 60% year-on-year, further driving the ultra-high-end soy sauce to develop at an ultra-fast rate of 34.2% annually. At the same time, to cater to the 0-additive consumption trend, many soy sauce products add large amounts of edible salt (sodium) as a natural preservative, making 0-additive soy sauce inadvertently saltier and running counter to consumers' health concepts.
Scientific research shows that taste habits are formed from childhood. **If you prefer heavy-flavored diets as a child, your dietary taste throughout life will be affected.** Meanwhile, the World Health Organization recommends that adults consume no more than 5 grams of salt per day, and a low-salt diet has become a health consensus among consumers! **Excessive salt intake not only easily leads to nutrient loss but also increases cardiovascular and kidney pressure, laying hidden dangers for various cardiovascular diseases, hypertension, and kidney failure. It can be said that "too much salt leads to loss."**
**2. Redefining healthy soy sauce with precise numbers**
Many 0-additive and salt-reduced soy sauce products on the market do not indicate sodium content, but instead vigorously promote concepts like 40% salt reduction. This not only makes healthy soy sauce a confusing account but also provides opportunities for copycat products to fish in troubled waters.
Relevant evaluations have found that the salt content of ordinary soy sauce is 16-18g/100ml, and even common salt-reduced soy sauce has a salt content of 12-14g/100ml. Xinhe June Fresh Light Salt Soy Sauce reconstructs the healthy soy sauce standard with precise numbers, becoming the first brand on the market to specify salt content to the gram. The packaging directly indicates salt content such as 8g and 12g, making the light-salt concept visible, countable, and implementable! Moreover, June Fresh Light Soy Sauce not only has the lowest salt content but is also the only soy sauce product on the market that can achieve a 0-additive ultra-pure formula.
**3. High-end ingredients and patented technology: less salt, more umami**
For condiments, deliciousness is the basic item, health is the bonus item, and being able to balance health and deliciousness is the quality option.
In terms of health, June Fresh Light Soy Sauce uses patented technology to remove excess sodium ions, making the salt content only half that of ordinary soy sauce. In terms of deliciousness, June Fresh Light Soy Sauce selects high-end ingredients such as kelp, oyster, and matsutake mushroom for natural extraction according to various cooking scenarios. With richer nutrients and no dilution of salt with water, it retains the fresh taste authentically, achieving premium quality.
The breakthrough of less salt but more umami has given June Fresh Light Soy Sauce excellent product competitiveness from the start. Upon launch, it was widely loved by consumers. Not only did it sell out instantly in top livestream rooms on platforms like Li Jiaqi and Oriental Selection, but e-commerce transaction volume has also shown a doubling trend in the past two years, with high repurchase rates and positive reviews.
At the same time, June Fresh Light Soy Sauce has successively won multiple awards, including the 2021 Best Dipping Sauce Award, the 2021 Most Innovative New Brand Award, the 2021 High-Praise Good Product 100 TOP1, and the 2022 Global Food Innovation Award for Comprehensive Product Innovation, gaining recognition from both the industry and consumers for its high quality with light salt and fresh umami.
**Systematic communication and large-scale penetration**
**Bringing the light-salt concept into thousands of households**
**1. High-fit hot drama placement, laying the foundation for customer traffic** When new products are first launched, they often face awareness issues. June Fresh Light Soy Sauce cooperated with hit dramas "To the Wind" and "Wild Bloom," creating an integrated marketing textbook case for new product launch. In terms of ratings, "Wild Bloom" became the annual ratings champion on Zhejiang Satellite TV and Jiangsu Satellite TV, and also the hottest drama on iQiyi, with daily viewership exceeding 100 million for 12 consecutive days, laying a broad customer traffic foundation for the hot sales of June Fresh Light Soy Sauce. On this basis, compared with traditional product placement methods, in addition to scene display, celebrity endorsement, and pursuit of ratings, June Fresh Light also places great emphasis on the fit between the brand and the hot drama. Shared values, life views, and quality views will create a strong emotional connection and perceptual value between the brand and the drama, forming a "1+1>2" correlation effect. Where is the fit and emotional connection between June Fresh Light Soy Sauce and the hit dramas? In "To the Wind," professionals overcome obstacles for their dreams and never compromise; in life, June Fresh Light moves forward and safeguards health and deliciousness. Both have an ultimate pursuit of ideal visions and an emotional connection of excellence without easy compromise. The combination of June Fresh Light Soy Sauce and hit dramas not only helps attract high-quality users to remember and purchase but also shapes the brand's emotional tone of dream chasers, enriching the brand asset of quality and health.
**2. Building a new media matrix to trigger content marketing** Modern marketing communication is no longer the one-way transmission of "I say, you listen" from the brand side, but requires resonance and interaction with consumers in terms of topic, values, and application scenarios, mobilizing consumers' perceptual cognition. To this end, June Fresh Light Soy Sauce has designed communication content on multiple self-media platforms, conducting multiple interactions with consumers in stages and episodes, triggering consumers' active attention and topic explosion through content marketing. During the warm-up period, suspense countdown posters were released to whet consumers' appetites, and drama-watching calendar check-ins promoted viewer forwarding and interaction; during the hype period, character attitude hand-drawn posters were created based on character settings and plot trends, perfectly combining character attitudes and brand attitudes through copy and graphics, and content association was carried out through deep scene placement and golden sentence posters. During the explosion period, continuous heating was achieved by recreating food from the drama, following hot topics, and creating event marketing, making social media have angles, topics have warmth, interactions have attitudes, and consumption scenes be remembered. According to statistics, the main Weibo topic for "To the Wind" has exceeded 2.6 billion reads, with nearly 3.5 million related discussions, and "chasing the wind" became a breakout annual hot word. Many consumers posted on Weibo that chasing dramas and eating melons should be "fresh," and eating vegetables should also reduce salt and increase umami. Gu Nanting's same-style June Fresh Light Soy Sauce is YYDS; the longest confession in the world is companionship, and June Fresh Light Soy Sauce is the best companion for parents in the kitchen, to guard the wind and guard you.
**3. Making good use of PR endorsement and launching channel promotion** After igniting and warming up on new media, it is also necessary to "fan the flames" through PR. Brand-side communication is prone to suspicion of self-talk and self-praise. Endorsement by third-party authoritative figures will enhance the credibility of June Fresh Light Soy Sauce, truly achieving "one word is worth a thousand words"! During the explosion period of communication and promotion, June Fresh Light Soy Sauce interacted with various vertical KOLs, showcasing multiple scenarios, recipes, and uses from angles such as healthy food, expert science popularization, and maternal and infant complementary foods, making the light-salt health concept visible, learnable, and versatile, further enhancing the brand's professionalism and trust. At the same time, modern marketing communication is no longer a single-channel promotion but a multi-channel, three-dimensional, interactive communication and large-scale penetration. To this end, June Fresh Light Soy Sauce specially created the IP persona of "Light Salt Guardian." On the basis of web drama placement, social media seeding, and expert endorsement, it further invested in outdoor advertising, TV commercials, and terminal advertising, conducting systematic channel promotion and large-scale penetration to invest in and educate consumers on light-salt health awareness, bringing Xinhe June Fresh's brand image and health concept into thousands of households.
**Precision marketing triggers crowd penetration**
**1. Accumulating word-of-mouth and sales fission around high-potential groups** Broad and general marketing communication not only easily wastes corporate resources but also attracts unsuitable users, making the communication and drainage effect half the result with twice the effort. June Fresh Light Soy Sauce conducts precise communication around three major groups: maternal and infant pregnancy, young mothers, and quality light wellness, using high-potential groups to accumulate product word-of-mouth, thereby driving ordinary consumers to follow suit and complete crowd penetration.
**2. Scientific graded salt reduction, multiple products for multiple groups** Different groups have different consumption needs and taste preferences, and one product cannot meet the different needs of multiple groups at the same time. Crowd penetration requires precise grasp of the demand differences of various groups and precise matching with multiple products. June Fresh Light Soy Sauce has launched multiple light-salt soy sauce products for the multi-scenario of "mixing, frying, dipping, soup, and steaming" and for groups with different taste preferences, making staged salt reduction more scientific from the perspectives of stage, group, and multi-purpose use. It not only adapts to different consumer groups but also makes it less uncomfortable for consumers who have long been accustomed to heavy flavors during the initial stage of salt reduction.
**Conclusion** Marketing cannot be separated from product innovation and upgrading, nor from the communication and penetration of health demands. In the soy sauce category, which is a heavy salt disaster area, healthier soy sauce not only urgently needs the redefinition of light-salt standards but also needs the precise communication of the healthy light-salt concept, thereby completing multiple penetrations in channels, scenarios, communication, and groups, and pre-selling the light-salt healthy consumption concept in consumers' minds. There is no shortage of 0-additive soy sauce on the market, but there are very few soy sauce products that can simultaneously balance natural taste and light-salt health. Xinhe June Fresh adheres to the philosophy of "brewing soy sauce with life," using the Light Salt Guardian as its brand image, committed to leading industry upgrades and safeguarding the healthy diet of family members.


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