---
title: "Jinzai Foods Teams Up with Deng Lun to Blanket Focus Media, Attacking the Large-Scale Snack Track"
description: "Less than a year after listing on the Shenzhen Stock Exchange and becoming the 'first stock in fish snacks,' Jinzai Foods has launched a new strategy to comprehensively enhance its brand momentum. Recently, Jinzai Deep Sea Fish, with spokesperson Deng Lun, blanketed national Focus Media elevator screens with the ad 'Delicious is not a problem, Jinzai Deep Sea Fish,' continuously impacting consumer minds and igniting the mainstream consumer group. As the third listed leisure food company in Hunan after Yanjin Shop and Juewei Food, Jinzai Foods' business has always been outstanding, with online sales climbing steadily. This heavy investment in Focus Media elevators demonstrates its ambitious ambitions in the large-scale snack track."
author: "八米"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2021-05-20"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/jinzai-foods-teams-up-with-deng-lun-to-blanket-focus-media-attacking-the-4c4358e4/"
markdown: "https://xinjignxiao.com/en/articles/jinzai-foods-teams-up-with-deng-lun-to-blanket-focus-media-attacking-the-4c4358e4.md"
original_source: "https://mp.weixin.qq.com/s/BJDn1vFxgvodb1o-epkKHw"
translation: "https://xinjignxiao.com/zh/articles/%E5%8A%B2%E4%BB%94%E9%A3%9F%E5%93%81%E6%90%BA%E6%89%8B%E9%82%93%E4%BC%A6%E9%9C%B8%E5%B1%8F%E5%88%86%E4%BC%97-%E8%BF%9B%E6%94%BB%E5%A4%A7%E7%A9%BA%E9%97%B4%E9%9B%B6%E9%A3%9F%E8%B5%9B%E9%81%93-4c4358e4.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/jinzai-foods-teams-up-with-deng-lun-to-blanket-focus-media-attacking-the-4c4358e4/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Jinzai Foods Teams Up with Deng Lun to Blanket Focus Media, Attacking the Large-Scale Snack Track

> Less than a year after listing on the Shenzhen Stock Exchange and becoming the 'first stock in fish snacks,' Jinzai Foods has launched a new strategy to comprehensively enhance its brand momentum. Recently, Jinzai Deep Sea Fish, with spokesperson Deng Lun, blanketed national Focus Media elevator screens with the ad 'Delicious is not a problem, Jinzai Deep Sea Fish,' continuously impacting consumer minds and igniting the mainstream consumer group. As the third listed leisure food company in Hunan after Yanjin Shop and Juewei Food, Jinzai Foods' business has always been outstanding, with online sales climbing steadily. This heavy investment in Focus Media elevators demonstrates its ambitious ambitions in the large-scale snack track.

Less than a year after Jinzai Foods landed on the Shenzhen Stock Exchange and became the 'first stock in fish snacks,' it has launched a new strategy to comprehensively enhance its brand momentum.
Recently, Jinzai Deep Sea Fish, with spokesperson Deng Lun, blanketed national Focus Media elevator screens with the ad 'Delicious is not a problem, Jinzai Deep Sea Fish,' continuously impacting consumer minds and igniting the mainstream consumer group.
As the third listed leisure food company in Hunan after Yanjin Shop and Juewei Food, Jinzai Foods' business has always been outstanding, with online sales climbing steadily. This heavy investment in Focus Media elevators fully demonstrates its ambitious ambitions in the large-scale snack track.
**-01- Kill three birds with one stone to capture consumer minds, leveraging Focus Media to ignite mainstream consumer groups**
As a veteran in the snack track with a decade of development history, Jinzai Foods has always kept pace with the times in marketing and continuously innovated. Not only does it actively engage in content seeding on platforms where young people gather, such as Weibo, WeChat, Douyin, Xiaohongshu, and Bilibili, but it also leveraged last year's hot live-streaming e-commerce trend, combining public and private domain traffic to develop new growth points. According to reports, Jinzai Foods collaborated with top celebrities and influencers like Viya and Li Jiaqi, further enhancing brand influence, with a single live-stream sales exceeding 2.5 million yuan.
Through seeding on Weibo, WeChat, Douyin, and live-streaming e-commerce, Jinzai Foods' popularity among the new generation of young consumers has been rising. Last year, online sales reached 169 million yuan, a year-on-year increase of 44.91%, with total revenue reaching 909 million yuan. 'Jinzai' is also considered the 'Weilong of the spicy snack industry' in the leisure fish snack sector.
This year, Jinzai Foods launched a new brand development strategy, not only unifying the company name and securities abbreviation to 'Jinzai Foods' but also entering into a strategic cooperation with Focus Media, partnering with spokesperson Deng Lun to blanket national Focus Media elevator screens.
This elevator ad, besides leveraging celebrity influence, precisely captures the needs of the target foodie group, loudly conveying the brand declaration 'Delicious is not a problem, Jinzai Deep Sea Fish' to consumers; at the same time, it highlights brand advantages such as deep-sea fish raw materials, secret Hunan spicy craftsmanship, and annual sales of 1.3 billion packs, building brand image in the minds of B-end distributors and C-end consumers.
Jinzai Foods chose to heavily invest in Focus Media at a time when it urgently needs new growth momentum, which is closely related to Focus Media's strong brand ignition capability in the past two years. With the advent of the information fragmentation era and the disappearance of traffic dividends, Focus Media's elevator media, which covers the living spaces of 300 million urban mainstream people in apartment buildings and office buildings, with advantages such as high frequency, no interference, and forced viewing, has become an indispensable ignition tool for emerging brands.
This large-scale investment by Jinzai Foods aims to leverage Focus Media's super-saturated attack to achieve the 'one arrow, three eagles' communication goals of 'penetrating product advantages, enhancing brand awareness, and boosting sales conversion,' **in addition to driving growth, it also launches a strong attack on the large-scale snack track.**
**-02- Strengthen two major products, focus on the large snack space**
Jinzai Foods' frequent actions such as renaming and expanding promotional efforts have rapidly increased brand awareness and momentum, with market performance rising. The continuous net inflow of main funds also validates the market and capital's optimism about Jinzai Foods' future development prospects.
Industry data shows that the leisure fish product market size was 20 billion yuan in 2020, and is expected to reach 60 billion yuan by 2030, indicating huge track space. Currently, the industry is still relatively fragmented, and with accelerated industry development, the market share of leading enterprises will further increase.
To consolidate its leading position in the industry and promote the common development of the fish snack industry and enterprises, Jinzai Foods will, based on existing main products such as flavored fish, flavored dried tofu, and flavored dried meat, increase focus on fish snacks, optimize the existing product structure, expand other categories of fish snacks and seafood snacks, and create a series of product combinations.
**Strengthening the two major products of fish and soybean products, and focusing on the large snack space, has become the main theme of Jinzai Foods' future development.**
Zhou Jinsong, Chairman of Jinzai Foods, stated that in addition to fish snacks, flavored dried tofu has become a new category and major product with annual sales exceeding 100 million yuan. In the past two years, new soybean products such as hand-torn vegetarian meat and bean tendon have also been deeply loved by young consumers.
In the future, Jinzai Foods will continue to deeply cultivate soybean products, leveraging channel and brand advantages to make soybean products the second hit product. In addition, Jinzai Foods is also exploring new categories of traditional flavored foods such as poultry meat products and flavored vegetarian foods, further optimizing the product structure to form a product matrix with fish products as the mainstay, supplemented by soybean products, meat products, and others.
Clearly, optimizing the product structure system, accelerating supermarket and online channels, and expanding brand marketing efforts have become the three carriages for Jinzai Foods' steady growth and sustained growth. In the vast snack track, all achievements are worth looking forward to.
Source: Brand Nanmen (ID: pinpainanmen)
Tips will be paid 400-2000 yuan once adopted.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671