--- title: "Jinluo Showcases at 2019 China International Meat Industry Exhibition, New Product 'Zhenpin Xiaoshan' Steals the Spotlight" description: "On September 26, the 17th China International Meat Industry Exhibition opened at the Chengdu Century City New International Convention and Exhibition Center. As one of the most important trade exhibitions in the global meat industry and the largest, most professional, and highest-turnover international meat exhibition in Asia, it attracted over 1,000 domestic and international enterprises from more than 30 countries and regions. As a leading brand in China's meat products industry, Jinluo Group (hereinafter referred to as 'Jinluo') has participated for many consecutive years, and this year once again made a high-profile appearance with its full industry chain star products, with a mysterious new product—'Zhenpin Xiaoshan'—officially launched, drawing significant attention and becoming the focus of the event." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2019-09-26" categories: "Brand Marketing" language: "en" canonical: "https://xinjignxiao.com/en/articles/jinluo-showcases-at-2019-china-international-meat-industry-exhibition-ne-12e2c8e1/" markdown: "https://xinjignxiao.com/en/articles/jinluo-showcases-at-2019-china-international-meat-industry-exhibition-ne-12e2c8e1.md" original_source: "https://mp.weixin.qq.com/s/fhfujh_J2S-xhTZnF8BRSg" translation: "https://xinjignxiao.com/zh/articles/%E9%87%91%E9%94%A3%E5%8F%82%E5%B1%952019%E4%B8%AD%E5%9B%BD%E5%9B%BD%E9%99%85%E8%82%89%E7%B1%BB%E5%B7%A5%E4%B8%9A%E5%B1%95%E8%A7%88%E4%BC%9A-%E6%96%B0%E5%93%81-%E7%8F%8D%E5%93%81%E5%B0%8F%E8%86%B3-%E5%BC%BA%E5%8A%BF%E5%90%B8%E7%9D%9B-12e2c8e1.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/jinluo-showcases-at-2019-china-international-meat-industry-exhibition-ne-12e2c8e1/" citation: "New Distribution. “Jinluo Showcases at 2019 China International Meat Industry Exhibition, New Product 'Zhenpin Xiaoshan' Steals the Spotlight.” New Distribution, 2019-09-26. https://xinjignxiao.com/en/articles/jinluo-showcases-at-2019-china-international-meat-industry-exhibition-ne-12e2c8e1/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Jinluo Showcases at 2019 China International Meat Industry Exhibition, New Product 'Zhenpin Xiaoshan' Steals the Spotlight > On September 26, the 17th China International Meat Industry Exhibition opened at the Chengdu Century City New International Convention and Exhibition Center. As one of the most important trade exhibitions in the global meat industry and the largest, most professional, and highest-turnover international meat exhibition in Asia, it attracted over 1,000 domestic and international enterprises from more than 30 countries and regions. As a leading brand in China's meat products industry, Jinluo Group (hereinafter referred to as 'Jinluo') has participated for many consecutive years, and this year once again made a high-profile appearance with its full industry chain star products, with a mysterious new product—'Zhenpin Xiaoshan'—officially launched, drawing significant attention and becoming the focus of the event. On September 26, the 17th China International Meat Industry Exhibition opened at the Chengdu Century City New International Convention and Exhibition Center. As one of the most important trade exhibitions in the global meat industry and the largest, most professional, and highest-turnover international meat exhibition in Asia, it attracted over 1,000 domestic and international enterprises from more than 30 countries and regions. As a leading brand in China's meat products industry, Jinluo Group (hereinafter referred to as 'Jinluo') has participated for many consecutive years, and this year once again made a high-profile appearance with its full industry chain star products. A mysterious new product—'**Zhenpin Xiaoshan**'—was also officially unveiled, drawing significant attention from attendees and becoming the focus of the event. **Exhibiting with a Full Star Product Matrix, the Booth Was Extremely Popular** It is reported that this exhibition was co-hosted by the China Meat Association and the World Meat Organization, with an exhibition area exceeding 60,000 square meters. **With its nationally renowned reputation, rapid growth momentum, and innovative leading product matrix, Jinluo was undoubtedly one of the brightest 'stars' at this exhibition.** Multiple star brand products under Jinluo, including the medium-temperature breakthrough product 'Rouli Duo', the high-temperature upgraded product 'No Starch', the healthy innovative product 'Jianshili', the German-style low-temperature ace product 'Deske', and the leisure sub-brand 'Deleshi', all made appearances at this exhibition. Jinluo Group's fresh products, prepared products, seasonings, and Shansong soybean products were also collectively exhibited, showcasing Jinluo's strong full industry chain layout in meat products. The reporter observed on-site that the atmosphere at the Jinluo booth was lively, featuring mysterious and classic Sichuan opera face-changing, energetic fancy volleyball, passionate JAZZ dance, and more. There were also WeChat shake contests and rolling lucky draws for interactive engagement. As a supplier to the Chinese Women's National Volleyball Team, to congratulate the team on their impressive 8-game winning streak at the Volleyball Women's World Cup, Jinluo also distributed volleyballs as interactive prizes at the booth, providing additional entertainment for visitors. Attracted by Jinluo's rich product matrix and entertaining performances, the Jinluo booth was packed. Distributors and retailers from across the country were drawn to Jinluo's diverse product range, innovative product concepts, and broad market prospects, stopping to taste products and engage in discussions and negotiations for cooperation. More than a hundred customers reached cooperation intentions. In fact, product diversification has always been a major reason Jinluo is favored by distributors and consumers. Over the years, Jinluo has actively practiced the spirit of '**independent innovation**', continuously introducing new technologies and developing new products, using innovative and diverse products to meet the growing consumption needs of consumers. **This has also been Jinluo's winning formula for attracting attention and leading industry development at previous exhibitions.** **Catering to Emerging Consumption Trends, the New Product 'Zhenpin Xiaoshan' Became the Focus** Under the trend of consumption upgrading, healthy convenience foods are the general direction. The new consumer groups represented by the post-80s, post-90s, and post-00s generations have more distinct characteristics of the times. **On one hand, they are willing to spend more time and money to experience more convenient products and services; on the other hand, in an era of increasingly fragmented consumption scenarios, how to balance health, taste, and convenience has become the most obvious inner anxiety for new consumer groups.** Based on this consumption trend, to address the 'table anxiety' of emerging consumers, Jinluo developed a more vibrant new product—'**Zhenpin Xiaoshan**' self-heating rice—which was first introduced to the audience at this exhibition and attracted attention from on-site personnel. The newly launched '**Zhenpin Xiaoshan**' self-heating rice includes two classic flavors: Yu-Shiang Shredded Pork and Braised Pork Rice. It features limited selected ingredients, full industry chain control of meat sources, unique flavor ratios, and high-standard processes. Without the need for boiling water or electricity, a hot meal can be ready in 15 minutes. Whether for overtime work, travel, or lazy days at home, consumers can enjoy a convenient dining experience while having more delicious and healthy meal options, allowing them to 'eat well anytime, anywhere', perfectly aligning with contemporary consumers' pursuit of delicious, healthy, and convenient consumption needs. At the exhibition, a well-known food live streamer, while broadcasting from the Jinluo booth, also tasted the '**Zhenpin Xiaoshan**' self-heating rice and repeatedly praised the product, saying 'It tastes great, I'm hooked.' In addition, during the exhibition, the organizers also held the China Skills Competition - the 5th National Meat Industry (Pork Segmentation) Professional Skills Competition, in which Jinluo's technical worker team participated. In the 'Good Ingredients, Cooking Show' segment held in Hall 3, Jinluo participated with prepared products such as Glutinous Rice Four-Joy Meatballs and Golden Thousand-Layer Tofu, and conducted on-site cooking, tasting, and exchange. It is reported that the exhibition will last until the 28th. Distributors, suppliers, and channel partners interested in Jinluo's new product '**Zhenpin Xiaoshan**' self-heating rice and other products with great market potential are welcome to visit the Jinluo booth to learn more, taste, and have in-depth discussions on the strategic layout and channel cooperation of Jinluo's various product series. **[Jinluo Booth Address: Booth C2002, Hall 2, Chengdu Century City New International Convention and Exhibition Center]** Tips will be paid 400-2000 yuan once adopted. **China FMCG + Internet Professional New Media** **Committed to FMCG manufacturers' transformation and upgrading and channel digital solutions** --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2019-09-26 - Canonical: https://xinjignxiao.com/en/articles/jinluo-showcases-at-2019-china-international-meat-industry-exhibition-ne-12e2c8e1/ - Original source: https://mp.weixin.qq.com/s/fhfujh_J2S-xhTZnF8BRSg ## Copyright and AI use This article is sourced from New Distribution. 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