--- title: "Jingxi Famous Wine Collection Opens First IP Store, Single-Day Sales Exceed 300,000 RMB" description: "During the Mid-Autumn Festival, Jingxi Famous Wine Collection, JD.com's community ecosystem store, opened its first IP image store in Jinan, known as the 'City of Springs.' Leveraging Jingxi's diversified marketing and customer acquisition channels, the store achieved over 300,000 RMB in sales and nearly 500 members on its opening day, creating a multi-scenario consumption experience." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2021-09-24" language: "en" canonical: "https://xinjignxiao.com/en/articles/jingxi-famous-wine-collection-opens-first-ip-store-single-day-sales-exce-df03ae76/" markdown: "https://xinjignxiao.com/en/articles/jingxi-famous-wine-collection-opens-first-ip-store-single-day-sales-exce-df03ae76.md" original_source: "https://mp.weixin.qq.com/s/jxfEFL6xt87hNjX_O3mAUA" translation: "https://xinjignxiao.com/zh/articles/%E4%BA%AC%E5%96%9C%E5%90%8D%E9%85%92%E8%8D%9F%E9%A6%96%E4%B8%AAip%E5%BA%97%E5%BC%80%E4%B8%9A-%E5%8D%95%E6%97%A5%E9%94%80%E5%94%AE%E9%A2%9D%E7%A0%B430%E4%B8%87-df03ae76.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/jingxi-famous-wine-collection-opens-first-ip-store-single-day-sales-exce-df03ae76/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Jingxi Famous Wine Collection Opens First IP Store, Single-Day Sales Exceed 300,000 RMB > During the Mid-Autumn Festival, Jingxi Famous Wine Collection, JD.com's community ecosystem store, opened its first IP image store in Jinan, known as the 'City of Springs.' Leveraging Jingxi's diversified marketing and customer acquisition channels, the store achieved over 300,000 RMB in sales and nearly 500 members on its opening day, creating a multi-scenario consumption experience. During the Mid-Autumn Festival, Jingxi Famous Wine Collection (click to read the original text for cooperation channels), JD.com's community ecosystem store, opened its first IP image store in Jinan, the 'City of Springs'! Leveraging Jingxi's diversified marketing and customer acquisition terminals, the store achieved sales exceeding 300,000 RMB and nearly 500 members on its opening day. **Creating Diverse Consumption Scenarios** **IP Image Store Meets New Consumer Demands** Jingxi Famous Wine Collection is JD.com's community ecosystem store. As the first IP image store of Jingxi Famous Wine Collection, the Jinan store features numerous highlights in functional design, store decoration, and visual creativity. Unlike traditional liquor stores, this first IP image store breaks the single-sales-scenario setting of traditional liquor stores, creating a multi-scenario consumption experience that integrates retail, tasting, and experience. In the liquor retail area, the store features shelves of various shapes, heights, materials, and uses to accommodate the display needs of diverse products such as baijiu, red wine, beer, and premixed drinks, as well as different consumer needs. Additionally, in the tasting area, the professional team at Jingxi Famous Wine Collection, understanding the needs of young consumers, has specially designed a trendy bar style with bar counter areas and gathering areas, fully meeting the social needs of young people to take photos, check in, and chat while drinking. Moreover, as the first IP image store of Jingxi Famous Wine Collection, the adorable mascot Niu Fangfang is visible throughout the store, including murals at the stairway entrance, cool light projections, and wine cabinet shelves designed with Niu Fangfang's image. These IP images are deeply integrated into the store, providing consumers with a relaxed, fun, and trendy shopping experience. On the opening day, the trendy and fashionable store attracted nearby consumers to check in, breaking the stereotype of traditional liquor stores as single-sales venues, adding consumption scenarios such as friend dates and business team building, and effectively improving the problem of single income sources for traditional liquor stores. On the opening day, sales reached over 300,000 RMB, and nearly 500 consumers became the store's first 'fans.' **Free Wine Tasting** **Creating an Innovative Integrated Liquor Retail and Tasting Store** 'I don't know if this wine is authentic or good, and I dare not buy wine I haven't tried,' is a major pain point for many liquor consumers when buying wine. **To ensure consumers can buy authentic and good wine, Jingxi Famous Wine Collection also held a free tasting event, which became a highlight of the IP store's opening activities:** Customers could taste wine for free upon arrival. On the opening day, many consumers, guided by staff and the professional team of Jingxi Famous Wine Collection, found good wines that matched their taste and offered great value through tasting and wine knowledge education. Compared to traditional liquor stores, which focus more on sales, their ability to spread wine culture such as wine evaluation and tasting is relatively weak, lacking systematic professional knowledge and event planning capabilities. However, these capabilities have become important 'weapons' for the Jingxi Famous Wine Collection team to empower stores. The store owner said, 'Becoming a Jingxi Famous Wine Collection store owner, I feel the strong brand and supply chain advantages, as well as the online operation capabilities the project brings me, including community operations, online customer acquisition, event marketing, and professional training. These are all tangible help from the Jingxi Famous Wine Collection team.' **Online and Offline Integration** **Helping Stores Acquire Customers in All Scenarios** On the opening day, in addition to offline activities like lucky draws and discounts, **the staff also conducted live streaming in community groups, broadcasting the store's features and diverse products to consumers who couldn't be there, attracting many online likes.** Additionally, a nearby liquor seller was attracted to the store and communicated with Jingxi Famous Wine Collection staff, saying, 'I've managed to run my liquor store well with over a decade of personal connections, but I don't know how to do online business. Can your methods be shared with me?' In fact, many store owners have similar experiences. For traditional stores, not only is the brand authorization capital investment high, but sales channels also rely on the owner's personal connections, which deters many young people interested in entering the industry. The Jingxi Famous Wine Collection team understands this pain point well and aims to break the single customer acquisition channel of traditional liquor stores, allowing more fresh forces to enter the industry. During the opening of this IP image store, they fully utilized various online and offline marketing methods for preheating, **and also connected the store to diversified marketing and online customer acquisition terminals such as Jingxi Pinpin, JD Daojia, and JD Convenience GO, creating an integrated online and offline customer acquisition channel.** In the future, Jingxi Famous Wine Collection will also rely on JD Group's core capabilities in supply chain, technology, logistics, and marketing to connect stores with JD Service+, JD Family Doctor, and more. At the same time, it will integrate with the membership systems of other Jingxi vertical stores to provide consumers and members with all-scenario, diversified, and cost-effective products and services, creating innovative liquor stores. **Are you 'watching' me?** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671