--- title: "JD New Channel and Unilever Upgrade Strategic Cooperation, Join Forces with Wall's to Build Intelligent Channel for Low-Temperature Products" description: "On October 21, JD New Channel signed a strategic cooperation agreement with international ice cream brand Wall's. The two parties will combine their advantages in brand, channel, logistics, etc., to deepen cooperation, further promote retail model innovation, achieve complementary advantages, and build an intelligent channel for low-temperature category products. The signing ceremony was attended by Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, and Xu Yucong, Vice President of Unilever's Ice Cream and Beverage Division and General Manager of Wall's." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2019-10-23" categories: "Distribution & Channels, Management & Methods" language: "en" canonical: "https://xinjignxiao.com/en/articles/jd-new-channel-and-unilever-upgrade-strategic-cooperation-join-forces-wi-5f81ff4b/" markdown: "https://xinjignxiao.com/en/articles/jd-new-channel-and-unilever-upgrade-strategic-cooperation-join-forces-wi-5f81ff4b.md" original_source: "https://mp.weixin.qq.com/s/2Z8JBeNvd5TBE7r5J4r0rQ" translation: "https://xinjignxiao.com/zh/articles/%E4%BA%AC%E4%B8%9C%E6%96%B0%E9%80%9A%E8%B7%AF%E4%B8%8E%E8%81%94%E5%90%88%E5%88%A9%E5%8D%8E%E6%88%98%E7%95%A5%E5%90%88%E4%BD%9C%E5%86%8D%E5%8D%87%E7%BA%A7-%E8%81%94%E6%89%8B%E5%92%8C%E8%B7%AF%E9%9B%AA%E6%89%93%E9%80%A0%E4%BD%8E%E6%B8%A9%E4%BA%A7%E5%93%81%E6%99%BA%E8%83%BD%E9%80%9A%E8%B7%AF-5f81ff4b.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/jd-new-channel-and-unilever-upgrade-strategic-cooperation-join-forces-wi-5f81ff4b/" citation: "New Distribution. “JD New Channel and Unilever Upgrade Strategic Cooperation, Join Forces with Wall's to Build Intelligent Channel for Low-Temperature Products.” New Distribution, 2019-10-23. https://xinjignxiao.com/en/articles/jd-new-channel-and-unilever-upgrade-strategic-cooperation-join-forces-wi-5f81ff4b/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # JD New Channel and Unilever Upgrade Strategic Cooperation, Join Forces with Wall's to Build Intelligent Channel for Low-Temperature Products > On October 21, JD New Channel signed a strategic cooperation agreement with international ice cream brand Wall's. The two parties will combine their advantages in brand, channel, logistics, etc., to deepen cooperation, further promote retail model innovation, achieve complementary advantages, and build an intelligent channel for low-temperature category products. The signing ceremony was attended by Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, and Xu Yucong, Vice President of Unilever's Ice Cream and Beverage Division and General Manager of Wall's. On October 21, JD New Channel signed a strategic cooperation agreement with international ice cream brand Wall's. The two parties will combine their advantages in brand, channel, logistics, etc., to deepen cooperation, further promote retail model innovation, achieve complementary advantages, and build an intelligent channel for low-temperature category products. Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, and Xu Yucong, Vice President of Unilever's Ice Cream and Beverage Division and General Manager of Wall's, attended the signing ceremony. According to the strategic cooperation agreement, JD New Channel will empower Wall's with borderless retail in brand promotion, channel expansion and deepening, and data sharing. Leveraging its advantages in rapid distribution, intelligent sales promotion, big data, and warehousing and logistics, JD New Channel will provide strong retail infrastructure services to help Wall's upgrade its sales model faster. **Currently, Wall's and New Channel have already carried out joint warehouse business cooperation in multiple provinces and cities. In the future, Wall's will bring its distributors to JD's Zhanggui Bao platform, continue to deepen channel cooperation with New Channel, and gradually expand the cooperation scope to the whole country.** It is reported that New Channel is the first comprehensive FMCG B2B platform to enter the low-temperature category, and Wall's is the first to reach a strategic cooperation with JD New Channel. Zheng Hongyan said that given the characteristics of the low-temperature category, JD New Channel's diversified logistics, warehousing system, and data platform will fully meet Wall's needs for rapid distribution and intelligent sales promotion, allowing Wall's products to win more consumer favor in the era of borderless retail. In addition to Wall's, other well-known Unilever brands such as Clear, OMO, Comfort, Zhonghua, Lux, Dove, Sunsilk, Lipton, Vaseline, and Pond's are selling well nationwide through JD's Zhanggui Bao platform. Unilever's performance on JD New Channel has also been growing rapidly. Xu Yucong said that Wall's ice cream is a brand with a mission, not only bringing delicious products to consumers but also committed to bringing joy to consumers, and working with partners to create more job opportunities to give back to society. The cooperation with JD New Channel will open up new sales channels for Wall's that better meet current market needs, increase distribution rates, empower more stores through big data, provide customized product portfolios for customers, offer better products to consumers, and encourage more people to enjoy the pleasures of life. > **New Distribution Observation:** > The strategic cooperation agreement between Wall's and JD New Channel is not only an endorsement of B2B but also a recognition of JD New Channel's digital distribution capabilities, big data marketing capabilities, and efficient logistics and transportation capabilities. As an internationally renowned ice cream brand, Wall's needs to ensure that products are delivered to consumers intact and with high quality, making the importance of cold chain logistics capabilities self-evident. > The cooperation with JD New Channel proves that JD New Channel can not only do well in the distribution of beverages, food, and other products. For the low-temperature category, JD New Channel also has the ability and confidence to help brand owners achieve digital distribution in the new era, improve store operation efficiency, and truly realize borderless retail with digital brand marketing. If a tip is adopted, a payment of 400-2000 yuan will be made. **China FMCG + Internet Professional New Media** **Committed to FMCG manufacturer and distributor transformation and channel digital solutions** **Copyright Issues | Business Cooperation | Project Consulting | Reader Submissions** --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2019-10-23 - Canonical: https://xinjignxiao.com/en/articles/jd-new-channel-and-unilever-upgrade-strategic-cooperation-join-forces-wi-5f81ff4b/ - Original source: https://mp.weixin.qq.com/s/2Z8JBeNvd5TBE7r5J4r0rQ ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671