---
title: "Jack Ma's New Move: Taobao Convenience Stores Launch, Fresh Food O2O Ushers in a Huge Opportunity!"
description: "Community O2O has become a battleground for online and offline giants, despite many failures. As the best entry point for online-offline integration, community convenience stores are now hot property, and Jack Ma has joined the fray with Taobao Convenience Stores, which link suppliers, store owners, and consumers, offering 1-hour delivery. This model aligns with Ma's platform-only approach, and while it may threaten existing players, it also presents opportunities for fresh food e-commerce to collaborate and carve out niches in non-standard products."
author: "胡浪球"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-09-03"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/jack-ma-s-new-move-taobao-convenience-stores-launch-fresh-food-o2o-usher-3b9973e7.md"
original_source: "https://mp.weixin.qq.com/s/SNb-V1lG7QdCGdSlOAXI4g"
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---

# Jack Ma's New Move: Taobao Convenience Stores Launch, Fresh Food O2O Ushers in a Huge Opportunity!

> Community O2O has become a battleground for online and offline giants, despite many failures. As the best entry point for online-offline integration, community convenience stores are now hot property, and Jack Ma has joined the fray with Taobao Convenience Stores, which link suppliers, store owners, and consumers, offering 1-hour delivery. This model aligns with Ma's platform-only approach, and while it may threaten existing players, it also presents opportunities for fresh food e-commerce to collaborate and carve out niches in non-standard products.

Community O2O has become a battleground for online and offline giants!
Although countless pioneers have fallen!
However, as the best entry point for online-offline integration, community convenience stores have become hot property!
Look, look, Jack Ma is joining the fray again!
The basic model is:
**The goods are all from convenience stores;**
**Delivery is likely done by the store owners themselves;**
**1-hour delivery!**
This fits Jack Ma's usual style: only build platforms, only build connections, not participate in specific businesses.
From Taobao to Cainiao, it's all the same!
Taobao Convenience Stores link suppliers and store owners, and also link stores and consumers;
Taobao Convenience Stores can provide financial services for suppliers, and also for store owners;
Taobao Convenience Stores empower store owners, giving physical stores wings of the internet!
Taobao 1688 supplies goods to convenience stores;
Taobao Convenience Stores help stores sell goods;
**Creating a closed-loop system directly from manufacturers to terminals!**
Hu Qiu is very frustrated. A boss he knows supplies tens of thousands of supermarkets and convenience stores. Damn it, business was already getting harder, and now Ma comes to stir things up. Does he want to let others live?
Probably even more frustrated are the surging community O2O armies!
For example, this good friend of Hu Qiu's:
Just out of the wolf pit, into the tiger's den!
However, her approach is worth learning from: standard products definitely can't compete with Ma, because that's economies of scale!
Can we, **in non-standard agricultural products, in regional O2O, gain a certain competitive advantage?**
From this perspective, Taobao Convenience Stores might not be a bad thing for the vast number of fresh food e-commerce companies!
**As Taobao Convenience Stores expand, you can supply agricultural products behind them!**
Because Ma definitely can't supply all agricultural products; at most, he'll only have frozen goods and other long-shelf-life items!
So, can you directly cooperate with Taobao Convenience Stores in your area, and under this big community O2O, **set up your own small fresh food O2O or specialty agricultural product O2O?**
This way, you leverage Taobao's traffic and integrate convenience store resources!
It's also easy to talk about, because the owners of Taobao Convenience Stores are definitely savvy with the internet!
Well, let Ma burn money to educate the market,
And you follow behind to pick up the fish!
**Doing what the big guys can't do**
**Might be the biggest opportunity for the underdogs!**
Hu Qiu, you idiot, is Ma that stupid?
Can't he do fresh food supply himself, or run fresh food O2O operations? Can't he integrate fresh food suppliers to supply store owners?
This thing, he might not be able to do! Or he might not want to do it!
Because **it's too tough! And it can only be regional!**
 _Well, here comes the opportunity!_
 _Especially for fresh food brothers and sisters in Beijing, Shanghai, Guangzhou, and Shenzhen,_
 _Roll up your sleeves, go all out, and follow Ma to eat meat!_
Hu Langqiu, author of "The First Practical Book on Agricultural Product Marketing" and "Special Agricultural Product Industry Management - Theory, Methods, and Cases". Started growing vegetables at 3, sold eggs from his own chickens at 13 (got a beating from his mom when the eggs broke), cooked stolen vegetables, frogs, and loaches at 23 in Changsha, studied philosophy at Peking University at 33, and has been researching agricultural product marketing at Hejun Consulting for 6 years at 43. Personal WeChat: 393680. Official account: Agricultural Product Brand Marketing.
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