---
title: "Is WeChat Business Dead? Some Say 2016 Is the Decisive Year After the Shakeout!"
description: "What exactly has happened to WeChat business over the past few years? It is no longer a new industry. Compared to the crazy agent stockpiling of 2013 and 2014, WeChat business now seems to be drifting away from people's lives, especially as many irregular, small, or unbranded operators who relied on agent stockpiling and recruiting downlines have gradually faded out. WeChat business started in 2012 with small garment factories and workshops, whose operators generally had low education, indirectly leading to many chaotic practices at its birth. It flourished in 2013 and 2014 with the nationwide craze, but 2015 was the year of shakeout."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2016-04-04"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/i8p_rbZ9hGoQQqA3iXPe6w"
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---

# Is WeChat Business Dead? Some Say 2016 Is the Decisive Year After the Shakeout!

> What exactly has happened to WeChat business over the past few years? It is no longer a new industry. Compared to the crazy agent stockpiling of 2013 and 2014, WeChat business now seems to be drifting away from people's lives, especially as many irregular, small, or unbranded operators who relied on agent stockpiling and recruiting downlines have gradually faded out. WeChat business started in 2012 with small garment factories and workshops, whose operators generally had low education, indirectly leading to many chaotic practices at its birth. It flourished in 2013 and 2014 with the nationwide craze, but 2015 was the year of shakeout.

> **What exactly has happened to WeChat business over the past few years?**
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> WeChat business is no longer a new industry. Compared to the crazy agent stockpiling of 2013 and 2014, WeChat business now seems to be drifting away from people's lives, especially as many irregular, small, or unbranded operators who relied on agent stockpiling and recruiting downlines have gradually faded out.
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> WeChat business started in 2012 with some small garment factories and workshops. These people generally had low education, which indirectly led to many chaotic practices at its birth. WeChat business flourished in 2013 and 2014 with the nationwide craze; 2015, last year, was the year of shakeout!
>
> In that year, many "big enterprises and big brands" in the WeChat business circle collapsed, let alone irregular small enterprises. Especially when CCTV reported exclusively for a period, it pushed WeChat business to the forefront, and some even openly raised the banner against WeChat business, with support from celebrities and mainstream society.
>
> **In that year of nationwide anti-WeChat-business sentiment and public criticism, WeChat business gradually became more standardized, and the anti-WeChat-business forces slowly faded, truly integrating into society.**
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> Looking ahead to 2016, WeChat business is in a state of recovery. So what exactly is happening to this industry? And what is the future development prospect?
> **Why is 2016 the decisive year for WeChat business?**
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> Some say the bonus period for WeChat business is over, and now you can't make money from it! **In my view, 2016 is precisely the year when the WeChat business industry explodes, matures, and achieves stable income.**
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> I know a friend in the WeChat business circle who started doing cosmetics in 2013. According to her, during the craziest period in 2013 and 2014, it wasn't about selling goods; it was simply about frantically upgrading and grabbing goods (stockouts were common, and goods weren't always available), and lower-level agents were frantically stockpiling.
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> At that time, there was a popular saying: **"If you have goods, you're in WeChat business; if you don't, you're a fraud!"** **Under the high profits and distorted industry atmosphere, the ultimate beneficiaries were the so-called 'upper-level WeChat business operators' and the behind-the-scenes factories.**
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> So how are they doing now? Many would say they must be done for; I've seen many cosmetics WeChat business operators collapse. The most obvious sign is that those who used to do cosmetics WeChat business gradually stopped posting ads and quit.
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> Here's what my friend told me: **"WeChat business is still doable now, and relatively speaking, it's even easier than before. It's more stable now—customers are stable, and agents are stable."**
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> Of course, stability here doesn't mean everyone buys from you or becomes your agent. It just means that the customers who want to buy and the agents who develop well are basically stable. It won't see the dramatic surges or drops in performance like before. She said she invested in a company last year, and now the company has hired several people. This year, she plans to expand and make it more formal."
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> So some might ask: Are you advertising for WeChat business? Then how do you explain all those who quit? They were in cosmetics, were very popular before, but last year they gradually stopped posting on Moments and quit.
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> Well, I heard there's a survey saying that at the peak of WeChat business, at least half were in cosmetics. Earlier reports said the WeChat business army had already surpassed 10 million. So it's normal to see so many cosmetics operators die out because of the large base.
>
> **In 2016, the bad products and brands that have passed away or been eliminated are gone; conscientious enterprises and reputable products from national brands are bound to rise! WeChat business has gone through layers of trials, and only after the cold winter will it welcome a beautiful spring.**
> **In the 2.0 era, how should WeChat business break through?**
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> **First, today's WeChat business brands must be product-oriented and user-experience-oriented.** Only products that truly reach consumers are good products. Then there's the pricing issue; I believe a reasonable, genuine price will make consumers trust and buy.
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> My friend said that **the biggest advantage of WeChat business is the value of the practitioners themselves.** For example, if you buy a cosmetic product in a department store, regardless of price, it's hard to get continuous follow-up service after purchase. But these products are exactly what consumers care about most.
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> Of course, this doesn't mean that buying cosmetics in a department store has no service or poor after-sales. Rather, according to common thinking, when problems arise, people won't think of going to the store where they bought it to ask.
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> For domestic consumers, it's too troublesome, unless the product itself has quality issues.
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> **So what about WeChat business products?**
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> First, prices are definitely more affordable than physical stores, after all, costs are lower than physical stores, so no matter how unscrupulous WeChat business operators are, they won't ignore this.
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> Second, products are basically deeply developed. Although there aren't as many varieties as in physical stores, WeChat business products have a wide applicability and are more effective.
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> Third, a professional WeChat business practitioner doesn't just do a one-off deal. WeChat business products come with many services that physical stores don't have, such as basic product usage guidelines and daily skincare knowledge. Here, the point is that after the product reaches the consumer, there is a complete service chain. For example, if I buy a mask, I can also ask about sunscreen or anti-spot issues. Some professional cosmetics WeChat business operators even have beauty care experts providing a comprehensive service system, possibly covering all aspects of daily skincare.
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> **Finally, WeChat business UEO (WeChat business 2.0 era) should be product-oriented and service-first as the way forward.**
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> Author: Da Mi. This article is reposted from Lu Song Song's blog.
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