---
title: "International Dairy Giant Arla Invites You to Create a New Future Together!"
description: "In recent years, as health awareness has increased, dairy products as a source of high-quality protein have gained recognition from more consumers. Data from the China Dairy Association shows that per capita dairy consumption in China reached 42.3 kg in 2021, up 36.3% from 31.1 kg in 2012. With rising consumption levels, many consumers are demanding higher quality dairy, shifting from simply having milk to drinking good milk. This market change is driving continuous upgrades in dairy product structure, making organic milk with comprehensive nutrition and safe, pollution-free sources a target for many distributors."
author: "New Distribution"
publisher: "New Distribution"
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published: "2022-10-27"
language: "en"
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# International Dairy Giant Arla Invites You to Create a New Future Together!

> In recent years, as health awareness has increased, dairy products as a source of high-quality protein have gained recognition from more consumers. Data from the China Dairy Association shows that per capita dairy consumption in China reached 42.3 kg in 2021, up 36.3% from 31.1 kg in 2012. With rising consumption levels, many consumers are demanding higher quality dairy, shifting from simply having milk to drinking good milk. This market change is driving continuous upgrades in dairy product structure, making organic milk with comprehensive nutrition and safe, pollution-free sources a target for many distributors.

In recent years, as health awareness has increased, dairy products as a source of high-quality protein have gained recognition from more consumers. Data from the China Dairy Association shows that per capita dairy consumption in China reached 42.3 kg in 2021, up 36.3% from 31.1 kg in 2012.
With rising consumption levels, many consumers are demanding higher quality dairy, shifting from simply having milk to drinking good milk. This market change is driving continuous upgrades in dairy product structure, making organic milk with comprehensive nutrition and safe, pollution-free sources a target for many distributors.
Arla, a Danish royal brand with over 140 years of history and a global leader in organic dairy, has become a recognized brand in Chinese channels and terminals thanks to its natural, nutritious, healthy, and high-quality selling points.
Since 1881, Arla has adhered to a farmer-owned model, using its unique Arla Gården® quality management system to fully control the dairy supply chain, ensuring the purity of every drop of raw milk, strictly managing processing procedures, with no pollution throughout and full traceability.
Today, Arla has 60 production bases globally, with products covering milk, flavored milk drinks, milk powder, cream, cheese, yogurt, and more, sold in 152 countries and regions. It is a leading dairy company in Europe and the world's largest organic dairy producer.
In 2014, on the occasion of Danish Queen Margrethe II's birthday, she personally signed and designated Arla as the royal brand. Data shows that 42% of Danish households are loyal users of Arla organic milk.
To allow more consumers to enjoy Arla's quality products and more distributors to share in the market dividends of an international brand, the company has recently launched a comprehensive recruitment of distributors in China, featuring its star products and strategic new products, including A2β-casein organic pure milk, Cocio chocolate milk, adult organic milk powder, and organic series pure milk.
**01 Arla A2β-Casein Organic Milk: Naturally Rare, Sensational Launch**
Limited organic meets A2β-casein. Selected limited A2-type native gene cows, 0.05% rare milk source, more precious than precious, creating the rare Arla A2β-casein organic milk.
A2β-casein milk is precious due to the rarity of its source. Cows containing pure A2β-casein are scarce, accounting for about 30%. Arla uses DNA testing to select even rarer organic cows with only the A2 gene. A2 milk has a molecular structure of β-casein closer to that in breast milk, making it very suitable for babies and those prone to gastrointestinal discomfort after drinking milk. Each 100ml is rich in 1.0g A2β-casein, 123mg natural high calcium, and 3.6g high-quality milk protein. Original nutrition helps growth, allowing children to drink well and grow tall!
On this basis, Arla adds natural organic attributes, making it very rare.
Arla has been dedicated to organic for 28 years, continuously improving on the organic path. It has created the unique Organic 1000 Rule, which achieves a golden milk source belt through nearly 1000 days of purification. All pastures adhere to zero chemical fertilizers and zero pesticides, and cows are raised with zero hormones, respecting natural lactation patterns, awakening cows' own resistance, and ensuring stable and high-quality milk sources. It insists on 1000 square meters per cow, giving organic cows ample space for movement. It brings consumers the pure natural taste of nature and reassuring nutrition, nourishing and strengthening the body.
At the same time, to maximize the freshness, organic nature, and safety of milk, Arla factories assign a unique code to every step from pasture to cow, transportation, processing, and certification, ensuring full traceability from pasture to table. Therefore, Arla organic series products have obtained triple organic certification from Denmark, the EU, and China.
Due to over 140 years of excellence, according to statistics from the Danish Agriculture and Food Council, from 2014 to 2021, Arla has been the world's largest organic dairy producer, recognized by consumers worldwide.
In addition to A2β-casein organic pure milk, Arla also has multiple organic series products. All come from Arla farmer-owned pastures, fully comply with the Organic 1000 Rule, adhere to zero pesticides, zero fertilizers, and zero hormones, and have obtained triple organic certification from China, Denmark, and the EU. They are 100% original imported cans, offering the most natural Nordic organic flavor.
**02 Cocio Chocolate Milk, Popular in Europe for Over 70 Years, Expands in China**
Under Arla, there is also Cocio chocolate milk, popular in Europe for over 70 years. It is the most loved chocolate milk in Denmark and is also popular in Denmark, Sweden, Germany, the UK, and more.
In 1951, the first bottle of Cocio was born in Denmark. Founder Anker Pallesen always hoped to create the world's best-tasting chocolate milk. After relentless efforts, Mr. Pallesen finally discovered the "secret recipe" for the best-tasting chocolate milk: fresh cow's milk, pure cocoa powder, and a little sugar.
Although the ingredients seem simple with only three, Cocio chocolate milk actually uses milk from Arla's "farmer-owned" limited pastures, using low-fat milk as the base, paired with high-quality cocoa from Côte d'Ivoire (the "Ivory Coast") certified by the Rainforest Alliance. Under specific temperature and time, the sugar slowly caramelizes, fully mixing with fresh milk and cocoa powder, ultimately producing a wonderful taste. This unique process, the "caramelization process," gives Cocio its unique taste and caramel amber luster. Moreover, considering consumers' health concerns, Cocio uses low-fat milk from Denmark, with fat content per 100ml less than half of regular whole milk, while protein is as high as 3.6g/100ml, allowing you to enjoy the rich flavor without guilt.
**03 Arla Adult Organic Milk Powder**
Using high-quality organic milk from Arla's own pastures, transported directly via cold chain, 100% organic throughout, fully following Arla organic standards, fresh milk into powder. Fresh milk is transported to the organic factory within 30 minutes, made into powder in one step, locking in natural organic nutrition. Rich in high-quality protein up to 26%, providing 252mg natural high calcium daily, with a mellow taste, suitable for the whole family.
**04 Online and Offline Linkage, Comprehensive Channel Development**
Good products stand the test of time and market. After entering China, Arla organic milk has opened Tmall flagship stores and JD self-operated flagship stores for consumer cultivation, gaining good reputation. "Rich milk flavor, strong milky aroma," "Feels like no additives," "Very pure milk flavor, reminds me of the milk I drank as a child"... Consumers are full of praise. Currently, Cocio has also opened official flagship stores on Tmall, WeChat Mall, Douyin, and other e-commerce and social e-commerce platforms, and is simultaneously promoting on platforms like Xiaohongshu. To better fit the cultural circles favored by young people and create richer consumption scenarios, it has entered catering channels, Live house/stand-up comedy channels, and joint marketing, enhancing sales while deepening brand awareness. With a self-media matrix, multi-channel layout, media seeding, cross-border co-branding, and KOL communication, Arla is directly reaching different circles of people with a better posture.
**05 Trendy Products, Nationwide Recruitment for Distribution**
The "Dietary Guidelines for Chinese Residents (2022)" released this year adjusted the recommended intake of milk and dairy products from 300 grams per day to 300-500 grams per day. It is foreseeable that the future market demand for dairy products, especially high-quality dairy, will continue to rise.


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