---
title: "International Brand Endorsement, Douyin Influencer Boost: This Product Is Selling Like Hotcakes!"
description: "In the diverse world of snack foods, bear-shaped cookies have stood the test of time. Known for their cute design and delicious taste, they are a favorite among young people and children. In 2019, Meiji bear-shaped cookies went viral on Douyin, with the 'shake the cookie into a ball' challenge attracting millions of views, making them a hot commodity for distributors."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-07-10"
language: "en"
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# International Brand Endorsement, Douyin Influencer Boost: This Product Is Selling Like Hotcakes!

> In the diverse world of snack foods, bear-shaped cookies have stood the test of time. Known for their cute design and delicious taste, they are a favorite among young people and children. In 2019, Meiji bear-shaped cookies went viral on Douyin, with the 'shake the cookie into a ball' challenge attracting millions of views, making them a hot commodity for distributors.

In the diverse world of snack foods, bear-shaped cookies have stood the test of time. As everyone knows, bear-shaped cookies are essentially a type of filled cookie. With their cute design and excellent taste, they have become one of the most popular snack foods among young people and children.

For distributors, there are many brands of bear-shaped cookies. Lotte, Meiji, and EGO are the three mainstream brands currently on the market. In the eyes of consumers, Meiji bear-shaped cookies are generally preferred.

In 2019, Meiji bear-shaped cookies suddenly became popular on Douyin, with the topic 'shake the bear cookie into a ball' being embraced by millions of netizens and Douyin influencers. At the same time, a wave of distributors turned their attention to Meiji cookies, trying to uncover the secret behind this product's internet fame and understand consumer demand.

In 1979, Meiji bear-shaped cookies were first released in Japan. No one expected that 40 years later, they would become a viral hit among young Chinese netizens.

Chinese distributors also didn't expect that Meiji cookies, which had been in the Chinese market for 10 years, would not only avoid being overshadowed by constantly changing new products but also carve out their own path, establishing their own IP in the fiercely competitive snack food market: the internet-famous cookie.

In fact, as early as 40 years ago, Meiji cookies had already planted the seeds for their explosive growth in the Chinese market.

In the summer of 1979, Meiji cookies were first released in Japan, featuring cartoon-style pandas in various poses printed on the cookies. Subsequently, Meiji cookies began production in Singapore. At the Singapore factory, using advanced production lines and technology, Meiji bear-shaped cookies were continuously exported to the UK, the US, Canada, and many other countries worldwide.

In overseas markets, Meiji bear-shaped cookies became the most beloved cookie brand among consumers.

**The Driving Force Behind Brand Freshness: Continuous Innovation**

In 2009, Meiji cookies entered the Chinese market. With their cartoon packaging and delicate taste, Meiji bear-shaped cookies were recognized by consumers and distributors, becoming a popular cookie brand in the market. Over the past 10 years, Meiji cookies have established a solid reputation among distributors and consumers through stable sales and positive word-of-mouth.

Despite achieving good results in the Chinese market, Meiji cookies have not stopped innovating. In terms of product, Meiji cookies have launched three major series targeting different age groups and consumption scenarios: **Meiji sandwich cookies, mainly targeting young consumers; Meiji Paradise series, mainly targeting children; and Meiji oat crisps, mainly targeting white-collar women to solve their breakfast needs.**

In terms of flavors, Meiji cookies continuously introduce new flavors to meet Chinese consumer demand. Currently, Meiji sandwich cookies offer 7 flavors for consumers to choose from.

In terms of product features, Meiji Paradise cookies incorporate English words on the basis of the cartoon design, sparking children's curiosity and interest in learning while attracting their attention.

The reason Meiji cookies have become a long-selling bestseller is their continuous innovation and ability to meet consumer needs. This is also what distributors value.

Although the Meiji cookie series may seem simple, it firmly grasps the hearts of consumers. From brand heritage to product innovation, from flavor to texture, Meiji cookies not only satisfy consumers' snacking needs but also endow them with unique social attributes, injecting the potential to become an internet sensation.

**This 'Internet Sensation' Is Different**

In 2019, the 'shake the cookie into a ball' challenge on Douyin not only made Meiji cookies an internet sensation among young people but also opened the eyes of distributors who had been representing Meiji cookies for years. Perhaps they never imagined that the product they had been representing for nearly 10 years would become a star on social media.

In the fiercely competitive snack food market, product selection has become a headache for distributors. With dozens of new products launching daily, picking a product with potential is extremely difficult. However, the internet has, to some extent, provided assistance to distributors in product selection.

Nowadays, internet-famous products are exactly what distributors are looking for.

Because they come with their own IP and traffic. The ultimate goal for distributors is to sell goods. However, after several attempts, distributors have found that most internet-famous products are 'flash in the pan.' In a short time, traffic is exhausted, and the product loses its popularity, no longer recognized by consumers.

Because these products are born for traffic. They have good looks but no brand; they have perfect packaging but no solid quality; they have novel highlights but no comprehensive after-sales service. Under the gorgeous exterior, there is no real substance.

As a result, most distributors are 'afraid of internet sensations, only viewing from afar.'

But is that really the case?

In 2019, Meiji cookies became popular on Douyin, with over 200 million exposures, making them the hottest dark horse in the cookie category this year. This internet-famous product attracted hundreds of distributors eager to inquire. Many distributors who previously represented Meiji cookies felt proud and lucky to have such a product. Many others didn't expect that a product that had been on the market for years could still have such creativity. Some even regretted not discovering the 'shake the cookie into a ball' trick themselves.

**After analysis, we found that Meiji cookies became an internet sensation because they possess the following three key elements.**

**1. Brand + Product**

As an internationally renowned brand, Meiji has existed for nearly 100 years, making it one of the primary factors for distributors when choosing to represent a product. Secondly, Meiji cookies are not a single product; they cover a wide range of consumer groups. From white-collar women to young consumers to children, Meiji cookies capture the needs of different consumers through different packaging styles, flavors, and designs.

**2. Online + Offline**

On JD.com's self-operated platform, Meiji bear-shaped cookies have received up to 360,000 reviews, proving their online popularity. The 'shake the cookie into a ball' challenge on Douyin has greatly increased the visibility of Meiji bear-shaped cookies, gradually spreading from first- and second-tier cities to 300 prefecture-level cities nationwide.

Unlike previous internet-famous products, Meiji cookies have a well-established offline channel. Whether in hypermarkets or convenience stores, Meiji cookies can be seen. Because of this, Meiji cookies have become one of the few snack foods that have successfully transitioned from online to offline.

This online-to-offline traffic flow has given distributors hope. The rapid rise of Meiji cookies has also led to inventory shortages for many distributors. In addition to covered cities, there are still some blank markets, which presents business opportunities for local distributors.

**3. Maintenance + Service**

Creating a good product requires not only distributors' channel maintenance but also brand service providers' market maintenance. Helping distributors provide good service is not just a slogan; it requires serious effort.

**The reason Meiji cookies have become a major product is inseparable from the team behind the distributors—Oriental Express.**

As the general agent for Meiji cookies in China, Oriental Express has been committed to helping distributors expand the market. Offline pop-up stores and the nationwide 5,000-store Suning display competition are just some of the things Oriental Express has done for distributors.

As the operating team for the Meiji brand, Oriental Express does not just focus on sales volume but helps distributors grow together. To create the most relaxed sales policies for distributors, Oriental Express adopts a channel model of 'single brand, exclusive distribution; single channel, exclusive supply,' ensuring the fundamental interests of distributors. Oriental Express gives distributors maximum authority, letting them operate freely, while providing the strongest support in terms of products, promotion, and resources.

**For Meiji cookies, the internet-famous identity is just one highlight. Behind it are years of market presence, the support of excellent service providers, and the efforts of distributors who have already joined or are just joining.**

Meiji cookies do not aim to be an internet sensation but rather a well-known brand in the eyes of consumers and a profitable product in the eyes of distributors.

As the Douyin topic continues to heat up, Meiji cookies have attracted nationwide consumer attention. To allow more consumers to taste Meiji cookies, ensure distributor interests, and maintain market prices, Meiji cookies are currently recruiting distributors in blank markets nationwide. If you are a prefecture-level city distributor, if you recognize the Meiji brand, and if you want to make money, please scan the QR code below.

Tips will be paid 400-2000 yuan once adopted.

**China FMCG + Internet Professional New Media**

**Committed to FMCG manufacturer and distributor transformation and channel digital solutions**


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