---
title: "Integrated Supply Chain Easily Handles Sudden Order Surges, Order Backlogs and Delivery Efficiency No Longer a Problem"
description: "During the 11.11 shopping festival, JD Logistics' integrated supply chain solutions helped companies like Shandong Luhua Group and Hangzhou Qiaonuofan Foods manage order surges of up to 10 times normal volume, improving delivery efficiency and customer satisfaction."
author: "New Distribution"
publisher: "New Distribution"
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published: "2022-11-11"
language: "en"
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# Integrated Supply Chain Easily Handles Sudden Order Surges, Order Backlogs and Delivery Efficiency No Longer a Problem

> During the 11.11 shopping festival, JD Logistics' integrated supply chain solutions helped companies like Shandong Luhua Group and Hangzhou Qiaonuofan Foods manage order surges of up to 10 times normal volume, improving delivery efficiency and customer satisfaction.

"On the first day of the 11.11 opening sales, our order volume increased by 5 times compared to normal days. With the support of JD Logistics, we completed all shipments in a timely manner, giving everyone a better shopping experience during JD 11.11." A supply chain executive at Shandong Luhua Group Co., Ltd. said that during peak sales seasons, order backlogs and delivery times are always headaches for them. This year for JD 11.11, JD Logistics, based on its integrated supply chain services, provided Luhua with a multi-warehouse distribution solution. Not only did shipping and delivery efficiency improve significantly, but the high-quality door-to-door delivery service was also unanimously recognized by consumers.
**01**
**Nationwide Warehousing Ensures Luhua Handles**
**Sudden Order Surges and Improves Supply Chain Efficiency** Issues such as high damage rates during transportation of heavy items like peanut oil, increased packaging material costs, low efficiency of the original warehousing and distribution model, and difficulty in ensuring delivery times have long plagued edible oil companies including Luhua. As a leading brand in the edible oil industry, Luhua saw a significant increase in order volume during this year's JD 11.11. Along with the surge in orders came problems such as high shipping difficulty and slow order processing. "Orders from channels like live-streaming e-commerce are growing very fast, and the sudden surge in orders has put even more pressure on our supply chain," said the supply chain executive at Shandong Luhua Group. The integrated supply chain solution provided by JD Logistics helped Luhua transform its warehousing from production sites to sales locations, distributing goods across six major warehouses nationwide, shortening the distance to consumers and improving delivery efficiency. At the same time, the high-standard packaging process used for outbound products reduces damage rates during transportation, ensuring consumer experience, and also avoids waste of packaging materials, helping merchants effectively reduce costs. During this year's JD 11.11, Luhua entrusted all platform orders to JD Logistics. "The integrated supply chain solution provided by JD Logistics allows us to calmly handle the order backlog caused by the sudden surge in order volume during the promotion period, improving our supply chain efficiency."
**02**
**Ensuring Elastic Demand of Over 10 Times Order Volume**
**High-Quality Fulfillment Gives Merchants Peace of Mind** As 11.11 approaches each year, the snack food industry enters its peak season. Due to the multi-platform e-commerce model and factory OEM processing, most food companies face the challenge of ensuring elastic orders during the peak sales season. In addition, snack foods have many SKUs, and during the peak season, live-streaming room orders are difficult to predict. Sudden order spikes not only increase the probability of shipping errors, causing shipment backlogs and severe challenges to supply chain management, but also reduce shipping efficiency and lower consumer favorability towards the brand. During this year's JD 11.11, Hangzhou Qiaonuofan Foods Co., Ltd., which specializes in chocolate, saw its order volume reach 10 times the previous level, putting immense pressure on its supply chain. "Previously, we entrusted all orders to third-party logistics for delivery management, but they could not meet the high elasticity guarantee requirements," said its executive. "This JD 11.11, we decomposed order production and fulfillment pressure by region. Because we trust JD Logistics' warehouse operations and management capabilities, we entrusted all our best-selling items with the highest shipping volume to JD Logistics for fulfillment." It is understood that by exporting JD Logistics' high-standard system products, technical capabilities, and operational standards to customer warehouses, JD Logistics effectively ensured the elastic demand of over 10 times order volume for Hangzhou Qiaonuofan Foods. At the same time, with high-quality services such as carton packaging and high-efficiency delivery, it greatly enhanced the consumer experience during 11.11. Currently, integrated supply chain solutions that combine flexibility and resilience are becoming a necessity across industries. Relying on its three cornerstone capabilities accumulated over the years—**supply chain logistics infrastructure, supply chain technology, and commercial insight**—JD Logistics continues to provide integrated supply chain solutions to customers in various niche tracks, ensuring smooth operations during order surges during promotions like JD 11.11, truly achieving cost reduction and efficiency improvement.
 _JD Logistics looks forward to cooperating with you_


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