--- title: "Industry Shakeout Accelerates: Deep Dive into Key Core Issues of Transformation, Functional Changes, and Supermarket Adjustments" description: "This is a grand event that signals the strongest trend in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it offers insights into future trends, market opportunities, and solutions to business challenges. Secure your ticket now to bridge the gap to enterprise growth and lock in your industry future." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-02-12" language: "en" canonical: "https://xinjignxiao.com/en/articles/industry-shakeout-accelerates-deep-dive-into-key-core-issues-of-transfor-4c07e49a/" markdown: "https://xinjignxiao.com/en/articles/industry-shakeout-accelerates-deep-dive-into-key-core-issues-of-transfor-4c07e49a.md" original_source: "https://mp.weixin.qq.com/s/t1c-ju8VM7dPWna2l_JYMg" translation: "https://xinjignxiao.com/zh/articles/%E8%A1%8C%E4%B8%9A%E6%B4%97%E7%89%8C%E5%8A%A0%E9%80%9F-%E8%BD%AC%E5%9E%8B%E5%8D%87%E7%BA%A7-%E8%81%8C%E8%83%BD%E5%8F%98%E5%8C%96-%E5%95%86%E8%B6%85%E8%B0%83%E6%94%B9-%E5%87%A0%E5%A4%A7%E5%85%B3%E9%94%AE%E6%A0%B8%E5%BF%83%E8%AE%AE%E9%A2%98%E6%B7%B1%E5%BA%A6%E6%8E%A2%E8%AE%A8-4c07e49a.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/industry-shakeout-accelerates-deep-dive-into-key-core-issues-of-transfor-4c07e49a/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Industry Shakeout Accelerates: Deep Dive into Key Core Issues of Transformation, Functional Changes, and Supermarket Adjustments > This is a grand event that signals the strongest trend in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it offers insights into future trends, market opportunities, and solutions to business challenges. Secure your ticket now to bridge the gap to enterprise growth and lock in your industry future. * This is a grand event that signals the strongest trend in the FMCG industry! * This is the final opportunity to compete at the pinnacle of the FMCG industry! * This is an excellent opportunity to unlock the latest trends in the FMCG industry! **80+** authoritative keynote speeches, **100+** innovative case studies, **500+** brands gathering together! Gain insights into future trends, seize market opportunities, solve business challenges, and find inspiration right now! Only this ticket stands between you and enterprise growth! **Grab your ticket now to lock in your industry future >>****Register Now** **The 10th China FMCG Innovation Conference** **Conference Name:** [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference **Conference Dates:** March 17-19, 2025 **Conference Venue:** Chengdu, China Over the past 40 years, based on a market that has continuously expanded and grown, the industry has built a strong order system. Brand owners, distributors, retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a market worth tens of trillions and the livelihoods of 1.4 billion people. But today, ubiquitous online and offline channel conflicts have rendered channel order nominal; hard discount is growing wildly, from being banned to being accepted, with product price systems on the verge of collapse; inventory pressure leads to overstocking, cross-channel dumping is rampant, growth has ceased, businesses are losing money, and traditional manufacturer-distributor relationships are collapsing on a large scale... Today, China's FMCG industry stands at the crossroads of **"the collapse of the old order"** and **"the reconstruction of a new order."** In 2024, China Resources Beer proposed the channel strategy of "building a community of shared destiny for manufacturers and distributors"; Yihai Kerry proposed the "manufacturer-distributor business alliance" plan; regional supply chain joint organizations are also flourishing in various places... **The various entities in the future FMCG industry are gradually building a "new order" based on a "symbiotic" relationship.** This will be a massive historical project for China's FMCG industry, and every role in the FMCG supply chain cannot be absent! Based on this, this conference revolves around the core theme of **【New Order · Symbiosis】**, with **3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering over a hundred FMCG industry experts, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings.** At the same time, around the theme of **【New Order · Symbiosis】**, the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from leading consulting platforms to deeply discuss the following **six core issues**. **The 4th China FMCG Hard Discount Conference** Up to now, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage. China's retail discounting has entered a refined stage. With the current explosion of full-category discount/wholesale supermarkets, expanding from snacks to all categories, what does this mean for the FMCG supply chain? **The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:** > **Conflict Perspective:** The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners. > > **Opportunity Perspective:** Different roles in the supply chain can gain insight into the essence of change and establish their role and division of labor in the new order first, thereby winning the opportunity dividend for the next 10 years. At the same time, the following **five core issues** will be presented on site. **The 4th China FMCG Distributor Conference** With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of distributors have undergone profound changes. From the first to the fourth distributor conference, we have clearly seen the major changes distributors have made in response to environmental changes, including **challenges, business models, operational methods, and role positioning**. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! **Behind this retail transformation is the return of dominance in commodity circulation.** Brand owners are adapting to changes, while distributors will show a K-shaped differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other, large distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, **traditional supermarkets must change! Traditional distributors must transform!** The 4th China FMCG Distributor Conference will bring together 600+ benchmark excellent distributor owners from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. **Forum/Seminar: Strategies for Supermarket Adjustments** The hottest keywords in the retail supermarket industry in 2024 are none other than **Pangdonglai and adjustments**. This year, after Pangdonglai initiated assistance adjustments for Bubugao and Yonghui, their performance soared. Well-known traditional supermarkets such as Vanguard, Lianhua Supermarket, and Inzone Supermarket have all started their own adjustments. **Behind the rush to adjust is the stark contrast of "ice and fire" in the chain supermarket industry.** On one hand, Sam's Club and Pangdonglai continue to be popular; on the other hand, many retail enterprises are impacted by competition. Clearly, the retail format is rapidly changing, and consumer demand is constantly upgrading, making adjustments in the supermarket industry imperative! At this conference, the **【Strategies for Supermarket Adjustments】** forum will deeply discuss the following five core issues. **Ticket Purchase Channel** **Purchasing a guest ticket grants you 2 industry insight case collections on 'Market & Channel & Retail & Distributor'! Limited-time offer, first come, first served!** **【New Order · Symbiosis】** **The 10th China FMCG Innovation Conference** **Dates: March 17-19, 2025** **Venue: Chengdu, China** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671