---
title: "Industry First! How Does This 'Low-Sugar, Low-Calorie, Low-GI' Vegetable-Fruit Juice Reshape Consumer Perception?"
description: "This year, the National Health Commission and other departments jointly issued the 'Outline of Food and Nutrition Development in China (2025-2030)', which highlights issues such as insufficient supply and consumption of quality food and the lack of healthy dietary habits among residents, requiring high attention from the whole society. This outline further underscores the upgrade in consumer demand for health products. As an indispensable part of daily consumption, beverages are seeing changing consumer criteria, which now go beyond just 'tasty' to emphasize the 'beneficial' attributes of drinks."
author: "杨玉琳"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-06-06"
categories: "Management & Methods"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/-thYXFaZEofo28ehF0vaIg"
translation: "https://xinjignxiao.com/zh/articles/%E8%A1%8C%E4%B8%9A%E9%A6%96%E5%88%9B-%E8%BF%99%E7%93%B6-%E4%BD%8E%E7%B3%96-%E4%BD%8E%E5%8D%A1-%E4%BD%8Egi-%E7%9A%84%E8%94%AC%E6%9E%9C%E6%B1%81%E5%A6%82%E4%BD%95%E9%87%8D%E6%9E%84%E6%B6%88%E8%B4%B9%E8%AE%A4%E7%9F%A5-df351984.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/industry-first-how-does-this-low-sugar-low-calorie-low-gi-vegetable-frui-df351984/"
citation: "杨玉琳. “Industry First! How Does This 'Low-Sugar, Low-Calorie, Low-GI' Vegetable-Fruit Juice Reshape Consumer Perception?.” New Distribution, 2025-06-06. https://xinjignxiao.com/en/articles/industry-first-how-does-this-low-sugar-low-calorie-low-gi-vegetable-frui-df351984/"
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---

# Industry First! How Does This 'Low-Sugar, Low-Calorie, Low-GI' Vegetable-Fruit Juice Reshape Consumer Perception?

> This year, the National Health Commission and other departments jointly issued the 'Outline of Food and Nutrition Development in China (2025-2030)', which highlights issues such as insufficient supply and consumption of quality food and the lack of healthy dietary habits among residents, requiring high attention from the whole society. This outline further underscores the upgrade in consumer demand for health products. As an indispensable part of daily consumption, beverages are seeing changing consumer criteria, which now go beyond just 'tasty' to emphasize the 'beneficial' attributes of drinks.

**This year, the National Health Commission and other departments jointly issued the 'Outline of Food and Nutrition Development in China (2025-2030)', which mentions that China still faces problems such as insufficient supply and consumption of quality food and the lack of healthy dietary habits among residents, requiring high attention from the whole society. The release of this outline further highlights the upgrade in consumer demand for health products.**

As an indispensable part of daily consumption, beverages are seeing changing consumer criteria, which now go beyond just 'tasty' to emphasize the 'beneficial' attributes of drinks.

Recently, New Distribution learned that to precisely respond to consumer demand, Leyuan, a company deeply rooted in the beverage industry for nearly 30 years, launched the industry's first 'low-sugar, low-calorie, low-GI' 100% vegetable-fruit juice—Guoshu Mijue (Vegetable-Fruit Secret), bringing consumers a new healthy choice.

**Future**
**Consumers Need More 'Beneficial' Healthy Beverages**

According to the 'Dietary Guidelines for Chinese Residents', adults should consume more than 300 grams of vegetables and 200-350 grams of fruit daily. However, the actual daily vegetable intake of Chinese residents is far below the recommended standard.

As a typical representative of the health trend, vegetable-fruit juice has become a key way to compensate for insufficient vegetable and fruit intake in the diet, and it has developed rapidly.

But daily eating habits such as takeaways high in oil and salt, and milk tea drinks, lead to high incidences of obesity and high blood sugar. It is understood that there are 148 million adult diabetes patients in China, and the proportion of adolescents is gradually increasing. Consumers actively controlling sugar intake has become a new trend.

However, 'high sugar' is a common pain point in vegetable-fruit juices on the market, which has been difficult to solve. This makes many consumers hesitate, especially those with high blood sugar, those controlling sugar intake, and fitness enthusiasts who are mindful of their figure—they often 'want to drink but dare not'.

Therefore, China's vegetable-fruit juice market is at a stage of 'having demand but no representative'. On one hand, consumers increasingly value vegetable and fruit nutrition intake and need convenient products to adjust their dietary structure; on the other hand, traditional vegetable-fruit juices are too high in sugar and cannot establish a foothold in healthy daily drinking scenarios.

More and more users are beginning to ask—why can't there be a healthy beverage that is both truly low in sugar and retains complete vegetable and fruit nutrition?

Guoshu Mijue, deeply aware of this situation and with the mission of improving national dietary health, directly targets the three major pain points of traditional vegetable-fruit juices: 'high sugar concerns, calorie burden, and blood sugar fluctuations'. It precisely enters the healthy track of 'low sugar + vegetables and fruits', creating a new category—low-sugar, low-calorie, low-GI 100% vegetable-fruit juice.

It is reported that the national low-sugar standard is ≤5g of sugar per 100mL. This product not only meets this standard but even achieves 3.8g of sugar per 100mL, significantly better than the national standard. Additionally, the calories in one bottle of low-sugar vegetable-fruit juice are equivalent to less than one egg, providing strong support for modern people pursuing a healthy weight.

Not only does it excel in low sugar and low calories, but Guoshu Mijue low-sugar vegetable-fruit juice also achieves low GI.

GI (Glycemic Index) is an indicator that measures the impact of carbohydrates in food on blood glucose concentration, reflecting the speed and extent to which a certain food raises blood sugar. The lower the GI value, the weaker the food's ability to raise blood sugar quickly, and the more stable blood sugar fluctuations.

Therefore, for people with diabetes, pregnant women controlling sugar, fitness enthusiasts, and other blood sugar-sensitive individuals, choosing low-GI foods and beverages is key to maintaining stable blood sugar.

According to New Distribution, the three low-sugar vegetable-fruit juices launched by Guoshu Mijue have been tested by professional third-party institutions, with GI values all below 55, falling within the low-GI range. This breakthrough innovation not only provides consumers with more 'beneficial' healthy choices but also redefines the value of the vegetable-fruit juice category, perfectly aligning with future consumer health needs.

**'Low Sugar + Vegetable-Fruit Juice'**
**Why Can Guoshu Mijue Achieve Category Creation?**

Traditional vegetable-fruit juice products are mostly limited by taste and processing technology, leaving the low-sugar field blank. Guoshu Mijue's innovative combination of 'low sugar + vegetable-fruit juice' not only fills the market gap but also becomes the key to category breakthrough.

The essence of achieving category creation lies in Guoshu Mijue breaking free from traditional industry thinking and starting from consumers' changing, unmet, and potential needs.

For a long time, the traditional vegetable-fruit juice industry has faced the dilemma of balancing taste and health: the astringency of vegetables forces companies to add large amounts of fruit to harmonize the taste, making it impossible to meet consumers' low-sugar standards.

Therefore, Guoshu Mijue is particularly cautious in selecting raw materials.

Through Leyuan's own global supply chain advantages and deep cooperation with 35 fruit juice raw material enterprises in 30 countries, it has built a direct sourcing system from origin, providing the raw material foundation for Guoshu Mijue to carefully select low-GI, high-fiber, and moderately tasty vegetable and fruit varieties. Ultimately, each bottle contains over 80% vegetable juice, ensuring nutritional density. The advantage of direct sourcing also brings consumers affordable prices, breaking the consumption barrier of 'healthy = expensive'.

Technological breakthrough is the key to achieving 'low sugar without reducing nutrition'. By adopting UHT high-temperature sterilization and low-temperature cold filling processes, it effectively preserves the fresh taste of natural vegetables and fruits, extends shelf life, and supports large-scale industrial production.

Strategic market positioning is equally crucial.

Mr. Zheng Tongjian, Senior Vice President of Leyuan Health Group and company partner, stated in a public speech: Leyuan always regards 'letting more Chinese people drink better juice' as its primary mission, and secondly, it uses natural vegetable-fruit juice to help improve the national dietary structure.

Therefore, while the industry is scrambling for the mass beverage market, Leyuan anchors its position as 'leader in healthy beverages', always contributing to industry development and speaking for national health.

Compared to NFC juice and 100% juice, which emphasize pure ingredients but are troubled by high sugar and high prices, and sugar-free tea drinks, which focus on 'sugar-free' but are limited in nutritional supplementation, Guoshu Mijue low-sugar vegetable-fruit juice simultaneously meets multiple demands, truly achieving a balance between taste enjoyment and functional utility in healthy beverages, successfully forming a clear differentiation from other beverage companies in the market.

Overall, the launch of Guoshu Mijue's 'three-low' vegetable-fruit juice not only promotes the industry's health standards but also establishes a strong association in consumers' minds between 'low-sugar vegetable-fruit juice' and 'Guoshu Mijue'. By filling the dual gap of low sugar and nutrition, it complements Leyuan's omni-channel products, perfects its product matrix, and, as a category educator, accelerates the popularization of healthy beverage awareness among the public.

**Dare to Be an Industry Game-Changer**
**Leyuan's Original Aspiration Remains Unchanged, Mission Continues!**

The breakthrough of Guoshu Mijue is not only based on deep insight and precise grasp of national health needs but also the result of adhering to the mission and long-term preparation.

Mr. Zheng Tongjian stated that some foreign vegetable-fruit juice companies focus on cost content and variety increase, but this approach often falls into meaningless index competition. We cannot merely pursue these superficial indicator accumulations; we should focus on solving consumer pain points and truly provide valuable products for consumers.

Over the past 27 years, Leyuan has always focused on national health, deeply cultivating the industry and continuously accumulating technology. The development of Guoshu Mijue went through ten years of exploration and four technological iterations before it was presented to the public.

First generation Freshday low-temperature vegetable-fruit juice: first attempt at a vegetable base formula, but the boundary with traditional juice was unclear, and deep integration of vegetables and fruits was not achieved.

Second generation Ban Guo Ban Shu: after two years of development, vegetable content reached 50%, but the vegetable taste was too strong, and the market did not accept it.

Third generation Pei Wo Zhang Da and vegetable-fruit smoothies: rode the meal replacement trend and sold well, but the thick texture was hard to gain long-term consumer favor.

Fourth generation Guoshu Mijue: the team searched for raw materials across 32 countries and after more than 2,000 tests, finally launched the industry's first 'three-low' vegetable-fruit juice.

It can be said that in the process of category innovation, Leyuan chose a difficult but correct path.

Through generation after generation of iteration and continuous upgrades to polish the product, each new product launch is a vivid interpretation of Leyuan's original aspiration to 'let Chinese people drink healthier', truly integrating healthy eating into the daily lives of Chinese people.

Of course, behind a good product, not only persistence is needed, but also strong strength support.

As an enterprise deeply rooted in the beverage industry for nearly 30 years, Leyuan is a leading comprehensive beverage enterprise in China that integrates the R&D, production, sales, and ODM services of juice and vegetable-fruit juice products, with significant advantages in supply chain construction.

In addition to direct sourcing of global raw materials, Leyuan's own 7 high-end juice production lines enable it to flexibly respond to market demand, achieving small-batch, multi-flavor production. At the same time, its first-class low-temperature logistics and transportation capabilities ensure efficient distribution, ensuring that products maintain freshness from production to sales.

The company's years of experience and full-chain guarantee not only ensure high product quality and stability but also provide safety assurance for consumers, and provide strong support for Leyuan's years of product innovation and barrier breakthroughs, becoming the core competitiveness of Leyuan's industry moat.

Final Thoughts

The original intention of Leyuan in creating Guoshu Mijue is not merely to create a product.

Behind this industry-first 'three-low' vegetable-fruit juice is a national enterprise's commitment to national health: using technological innovation to fill dietary gaps and using ultimate products to break through industry bottlenecks.

With nearly 30 years of quality persistence, Leyuan is always committed to improving the national dietary structure, advocating healthy eating concepts, helping more people effectively manage blood sugar, and reducing the occurrence of health problems. Let everyone easily embrace health while enjoying deliciousness.

It can be said that while the industry is still chasing trends, Leyuan has already written a new answer for healthy beverages with a glass of low-sugar vegetable-fruit juice.


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## Citation metadata

- Publisher: New Distribution
- Author: 杨玉琳
- Published: 2025-06-06
- Canonical: https://xinjignxiao.com/en/articles/industry-first-how-does-this-low-sugar-low-calorie-low-gi-vegetable-frui-df351984/
- Original source: https://mp.weixin.qq.com/s/-thYXFaZEofo28ehF0vaIg

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