---
title: "In the Next Decade, Traditional Industries Will Disrupt the Internet"
description: "Three years after Dong Mingzhu and Lei Jun made a 1 billion yuan bet, Dong remains steady while Lei struggles, highlighting the arrogance of internet tycoons who lack respect for consumers. The article argues that the internet bubble will be burst by traditional industries, which embody true craftsmanship and consumer respect."
author: "Dr.海松"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-11-04"
language: "en"
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# In the Next Decade, Traditional Industries Will Disrupt the Internet

> Three years after Dong Mingzhu and Lei Jun made a 1 billion yuan bet, Dong remains steady while Lei struggles, highlighting the arrogance of internet tycoons who lack respect for consumers. The article argues that the internet bubble will be burst by traditional industries, which embody true craftsmanship and consumer respect.

**Source: Haisong ta shuo (ID: haisong2)**
**He naively believed that 'even a pig can fly if it stands at the right place'** Three years ago, when Dong Mingzhu and Lei Jun made a 1 billion yuan bet, those of us, including me, who were fooled by internet tycoons must have secretly laughed at this arrogant woman. Three years later, Dong Mingzhu remains steady, while Lei Jun is caught in a dilemma. Ms. Dong casually said, "I feel sorry that Lei Jun is having a hard time." Who knows what this shrewd and strong woman is really thinking? But we don't need to feel sorry for Lei Jun's difficulties.
**Because these internet tycoons have never respected consumers.** **The 'Lei Bus' lack reverence for consumers** After 2008, the government's money-printing machine created a batch of wealthy people. Some became nouveau riche, some became entrepreneurs and investors, including internet elites.
**They formed a shallow and dangerous consensus: through the power of the internet and capital, they could not only make money but also potentially disrupt the country's industries, economy, and even social foundations.**
The 'Lei Bus' pushed this narrow elitism to the extreme. They created slogans that seriously mislead young people: "Those who win the 'losers' win the world," and "Even a pig can fly if it stands at the right place."
**They even contemptuously described China's rising middle class as 'losers' (diaosi), a term that is extremely vulgar in many regional cultures, yet it has been brought into polite society.**
**This is the 'outstanding contribution' of the 'Lei Bus' to social culture.**
Indeed, the consumption power of China's young middle class has greatly increased, but they still lack rich consumption experience. They are sincere but confused when faced with a dazzling array of innovative products.
And this weakness has been easily exploited by the 'Lei Bus'. They cleverly use pricing strategies and marketing tactics, plus some value-based brainwashing, to turn confused and desirous young people into a massive consumption force.
**But these internet tycoons have never revered consumers in their hearts like traditional industry operators do: they only want to fool the 'losers' out of their money faster, better, and more effectively.**
Many people, after having overly high expectations, quickly discover that those products packaged as world-class are simply not worthy of their reputation. So the 'Lei Bus' are running out of road.
For Xiaomi's full product line, after much thought, the best product seems not to be the phone, nor the drone converted from a remote-controlled airplane, but the electronic socket—every time I attend a meeting, I might receive such a gift, and I really don't know where to plug it in. **The 'internet spirit' has greatly damaged the 'craftsman spirit'** When internet elites talk about the craftsman spirit, I find it hilarious. The least craftsman-like people are internet folks.
**The pyramid-scheme-like brainwashing of internet entrepreneurship has sent a large number of young people rushing to the internet battlefield. Under the capital bubble, their professional value is also overestimated.** Frequent job-hopping and poaching have greatly damaged the efficiency of the human resources market.
Many journalists who adhered to professional ethics in traditional media no longer settle down to do difficult on-site interviews, in-depth research, and systematic reporting. Instead, they run to internet new media to become 'garbage movers' who piece together content quickly.
Young people in traditional manufacturing no longer settle down to learn skills, cultivate craftsmanship bit by bit, or talk about professional spirit. Instead, they run to internet startups to piece together code, jumping from one company to another, while scheming about when to start their own venture.
**Fewer and fewer young people are willing to settle down in traditional industries to do the most meticulous and patient work.**
Without the accumulation of time, inner refinement, and professional spirit, how can we talk about the craftsman spirit?
**Even more ridiculous are those internet elites who, when Apple says it will build a car, swarm to build cars too.**
They really think they can make cars like they make phones. I have ridden in some highly hyped domestic car models, which are just a bread van chassis with a new shell and a bunch of cheap electronic gadgets, making the ride dizzying (of course, I don't deny that domestic cars have become very competitive).
**Using a bunch of cheap and impractical electronic gadgets to cover up backward manufacturing skills is one of the 'major achievements' of the internet spirit, which internet folks call the craftsman spirit.**
**It's time to 'disrupt the internet'** A few years ago, a friend of mine who ran a manufacturing company was on the verge of collapse and complained to me: "I can't afford to hire people; engineering graduates all go to the internet for high salaries." I was also helpless and could only say: "Persist in R&D, and maybe there will be opportunities." But in my heart, I sympathized with him for choosing the wrong industry.
A few years later, he came to thank me because my encouragement made him persist in investing in R&D, solving a key technical problem. Now his company is doing well, and the young people who stayed with him through the struggle, with ordinary backgrounds, have become technical backbone and received generous rewards and stock options.
**Meanwhile, their peers who went to internet companies have changed countless companies, but they are still at the bottom of the food chain, with little improvement in skills.**
This story inspired me: once the internet cannot disrupt traditional industries, it will soon be disrupted by them.
**The internet is not without merits; the real problem is that it is overestimated and bubble-filled. Many young people with little industry experience, who were just poor guys worrying about making a living yesterday, now turn around and want to disrupt some traditional industry.**
Behind them are actually impatient investors; they are just tools.
These frenzied young people, lacking life experience, also have no reverence for consumers. They only think about how to deceive investors into the same boat, and their business models are full of disrespect for consumers.
**The internet itself is not mysterious or complex. Traditional industries have long integrated product design, manufacturing process management, and understanding of consumer needs, which is the most complex and profound.**
**In the next decade, it will still be the world of the Dong Mingzhus. The new forces in traditional industries and the 'losers' in the eyes of internet tycoons will eventually squeeze out the internet bubble and create new opportunities.**
And this is the true meaning of 'Internet+', and it is the hope of our country.
—This article is dedicated to those who have long struggled in traditional industries, endured loneliness, and contributed to the core competitiveness of our country.


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