--- title: "In the First Half of 2025, New Distribution Continues to Reward Readers with Professional, In-Depth Content" description: "Since its inception, New Distribution has been dedicated to providing in-depth interpretations of the distribution channels in the FMCG industry. We hope our content can influence more industry practitioners and drive positive changes in the FMCG sector. Today, we take this opportunity to share our thoughts on content creation and our achievements with our readers. Professional content is scarce. In the past six months, New Distribution published 162 original articles, including one with over 900,000 views, one with over 400,000 views, 15 with over 50,000 views, 30 with over 30,000 views, 54 with over 20,000 views, and 94 with over 10,000 views, with an average of over 17,000 views per original article." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-07-08" categories: "Dealer Operations" language: "en" canonical: "https://xinjignxiao.com/en/articles/in-the-first-half-of-2025-new-distribution-continues-to-reward-readers-w-5e517ec1/" markdown: "https://xinjignxiao.com/en/articles/in-the-first-half-of-2025-new-distribution-continues-to-reward-readers-w-5e517ec1.md" original_source: "https://mp.weixin.qq.com/s/zs9GtNik7ZHa6OlQrA88qg" translation: "https://xinjignxiao.com/zh/articles/2025%E4%B8%8A%E5%8D%8A%E5%B9%B4-%E6%96%B0%E7%BB%8F%E9%94%80-%E7%BB%A7%E7%BB%AD%E4%BB%A5%E4%B8%93%E4%B8%9A%E6%B7%B1%E5%BA%A6%E7%9A%84%E5%86%85%E5%AE%B9-%E5%9B%9E%E9%A6%88%E8%AF%BB%E8%80%85-5e517ec1.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/in-the-first-half-of-2025-new-distribution-continues-to-reward-readers-w-5e517ec1/" citation: "New Distribution. “In the First Half of 2025, New Distribution Continues to Reward Readers with Professional, In-Depth Content.” New Distribution, 2025-07-08. https://xinjignxiao.com/en/articles/in-the-first-half-of-2025-new-distribution-continues-to-reward-readers-w-5e517ec1/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # In the First Half of 2025, New Distribution Continues to Reward Readers with Professional, In-Depth Content > Since its inception, New Distribution has been dedicated to providing in-depth interpretations of the distribution channels in the FMCG industry. We hope our content can influence more industry practitioners and drive positive changes in the FMCG sector. Today, we take this opportunity to share our thoughts on content creation and our achievements with our readers. Professional content is scarce. In the past six months, New Distribution published 162 original articles, including one with over 900,000 views, one with over 400,000 views, 15 with over 50,000 views, 30 with over 30,000 views, 54 with over 20,000 views, and 94 with over 10,000 views, with an average of over 17,000 views per original article. Since its inception, New Distribution has been dedicated to providing in-depth interpretations of the distribution channels in the FMCG industry. We hope that the content of New Distribution can influence more industry practitioners and drive positive changes in the FMCG sector. Today, we take this opportunity to share our thoughts on content creation and our achievements with our readers. **Professional content is scarce** **In the past six months, New Distribution published 162 original articles. Among them, 1 article had over 900,000 views, 1 had over 400,000 views, 15 had over 50,000 views, 30 had over 30,000 views, 54 had over 20,000 views, and 94 had over 10,000 views. The average views per original article exceeded 17,000...** At the beginning of this year, when our content team was discussing the content direction for 2025, we explored a question: What kind of content should New Distribution produce? Some colleagues said we should chase hot news and traffic; others suggested digging up corporate scandals for higher attention... But in today's highly developed media environment, the industry does not lack carriers for disseminating and receiving information. Such content is not enough to drive New Distribution's mission of "making FMCG sell faster." Zhao Bo, founder of New Distribution, once said that as a company, we must solve problems for society, the industry, or a group of people. So, we finally reached a consensus: **produce professional and in-depth content.** As a media outlet, New Distribution aims to create professional and in-depth content, using our pen and our vision to inspire, lead, promote, and change the industry, thereby making ourselves and the company a respected and recognized entity. Driven by this internal motivation, we set a guideline for the content team: **"Go out, see the front lines, write about the market."** New Distribution has always encouraged all colleagues to go on business trips, visit, and explore the front-line market. Only by going to the front lines and hearing and seeing the real changes in the market can we write good content that is deep and professional. Looking back at the performance of the past six months, the direction of "producing professional and in-depth content" proposed by New Distribution at the beginning of the year is indeed correct. Our original content has delivered a commendable report card. **What New Distribution aims to do:** **Influence more influential people** It was mentioned that New Distribution wants to be "big," but what indicator should be used to evaluate this? GMV? Profit? Clients served? Or value created? Bo Ge's answer is: **influence more influential people, thereby changing the entire industry, or even the whole world.** In the future, we will continue to uphold this original intention and focus on creating deep and professional content. We will refine, discover, and summarize the best contemporary talents, best practical cases, and most profound marketing theories, tell them to the industry, create opportunities for exchange, train and guide them, help them grow faster, not get entangled in domestic marketing involution, but truly look at the world, go out, and go further. New Distribution hopes to work with all FMCG industry practitioners to achieve the mission of "making FMCG sell faster!" and "making Chinese marketing go global!" **Review of Excellent Articles in the First Half of the Year** Thank you for following this official account. If you haven't followed it yet, please long-press the QR code below and tap "Recognize" to follow. The followers of this account are industry distributors and manufacturer practitioners. If you want to cooperate with this official account, please add WeChat: fengyao91 When adding friends, please indicate your identity and reason. Or long-press the QR code below. When adding friends, please indicate your identity and reason. --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2025-07-08 - Canonical: https://xinjignxiao.com/en/articles/in-the-first-half-of-2025-new-distribution-continues-to-reward-readers-w-5e517ec1/ - Original source: https://mp.weixin.qq.com/s/zs9GtNik7ZHa6OlQrA88qg ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671