---
title: "In-Depth Analysis | Why Did Zihaiguo Achieve Over 1 Million GMV in a Single Livestream Within Just One Month? Lao Zhao Summarizes 6 Key Points"
description: "Lao Zhao noticed a friend's photo of Zihaiguo's livestream studio, which featured a 4K LED screen costing hundreds of thousands of yuan, sparking his interest in their Douyin self-broadcast strategy. He analyzes how Zihaiguo achieved over 1 million GMV in a single session within a month, breaking down six key factors: product strategy, studio capacity, short video integration, paid traffic, search SEO, and private domain retention."
author: "营销老赵"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2021-07-10"
language: "en"
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---

# In-Depth Analysis | Why Did Zihaiguo Achieve Over 1 Million GMV in a Single Livestream Within Just One Month? Lao Zhao Summarizes 6 Key Points

> Lao Zhao noticed a friend's photo of Zihaiguo's livestream studio, which featured a 4K LED screen costing hundreds of thousands of yuan, sparking his interest in their Douyin self-broadcast strategy. He analyzes how Zihaiguo achieved over 1 million GMV in a single session within a month, breaking down six key factors: product strategy, studio capacity, short video integration, paid traffic, search SEO, and private domain retention.

**Click to read the original article for details**
A few days ago, Lao Zhao was scrolling through his Moments and saw a photo a friend took when visiting Zihaiguo. He noticed their livestream studio was extremely high-end, with a 4K LED screen as the background, costing 5,000-8,000 RMB per square meter. Just that one screen alone would cost hundreds of thousands, and the total studio construction cost nearly a million. Only a variety-show-level studio would cost this much!
The ultra-luxurious setup of Zihaiguo's livestream studio piqued Lao Zhao's interest in their Douyin livestreaming, so he decided to analyze how their self-broadcast on Douyin was performing.
First, Zihaiguo's self-broadcast on Douyin performed very well in the snack food category, with GMV exceeding 16 million in just 3 months, and average sales per session reaching 207,000 RMB.
Second, although Zihaiguo only started their first livestream on March 17, they achieved sales of 167,000 RMB in that first session. It's important to note that achieving this in the first session is very difficult; many brand livestreams don't break 100,000 RMB in a single session even after three months.
** _Data source: Chanmama_**
**Even more impressive, within just one month of self-broadcasting on Douyin, Zihaiguo achieved three consecutive sessions with GMV over 1 million each. On April 26, they ranked first in the food category's sales list, and subsequently maintained the top position multiple times, becoming the 7th livestream in Douyin's food category to break 1 million GMV in a single self-broadcast session.**
 _**Data source: Chanmama**_ 
Why was Zihaiguo able to achieve such results in Douyin self-broadcast within just three months? What points can serve as references for brands newly entering Douyin e-commerce? Below, through Lao Zhao's in-depth analysis, we'll see what actions Zihaiguo took correctly in Douyin self-broadcast and why they scaled up so quickly! The main topics discussed in this article are as follows:
**1) Overall logic of Zihaiguo flagship store's Douyin self-broadcast**
**2) Product strategy breakdown of Zihaiguo flagship store**
**3) Analysis of Zihaiguo flagship store's livestream capacity and operational capability**
**4) Breakdown of Zihaiguo flagship store's short video empowerment strategy for livestream**
**5) Breakdown of Zihaiguo flagship store's paid traffic empowerment strategy for livestream**
**6) Breakdown of Zihaiguo flagship store's Douyin SEO empowerment strategy for livestream**
**7) Breakdown of Zihaiguo flagship store's user retention strategy**
**Overall logic of Zihaiguo flagship store's Douyin self-broadcast**
Many brands new to Douyin self-broadcast face a core issue: how to break through the cold start. Brands often put in a lot of effort, invest heavily in paid traffic, but the livestream just doesn't take off. In fact, the core problem is that brands don't understand the characteristics of new livestreams. Generally, new accounts have the following characteristics:
From these aspects, it's very difficult for a new livestream to achieve a breakthrough; no link has an advantage in the system's horse race. Some external assistance is needed to drive change:
**1) Whether the product is a hit or has potential to become a hit.** If the livestream sells a hit product, it can quickly turn the situation around. The system's basis for pushing traffic is whether the livestream's products appeal to both broad and precise audiences.
Additionally, the system uses previous order feedback to determine if there's deception toward platform fans—for example, claiming good quality and low price but actually not shipping or shipping defective products, which affects user shopping experience and offends platform fans.
If such behavior occurs, the platform will lower the store's rating and shopping window rating based on user feedback, thereby limiting the livestream's natural and paid traffic, reducing the impact of unreliable livestreams on users.
**2) The construction of the livestream itself.** Let's set aside the operational level of the livestream. If a livestream is poorly decorated, the system will definitely not push traffic to it because it gives fans a bad experience.
If a livestream is built to look high-end, making users willing to click in, stay a while, or even buy, the system may push traffic, which is very helpful for breaking through for new accounts.
**3) New accounts have limited natural traffic at the start, so they must find ways to increase user entry points,** such as publishing short videos on the Blue V account, which is one way to increase traffic.
Fans entering the livestream through short videos are very precise with clear needs, helping the livestream improve a series of data metrics, even bringing transactions, which helps the new account break through.
**4) Gaining more traffic through paid advertising** has pros and cons. If the new livestream's host can handle the paid traffic, generating conversions or target interactions, it's very good for the livestream.
But if the host can't handle paid traffic, it's a disaster for the livestream. Moreover, direct investment in the livestream may not even spend the money, and even if it does, it may not be effective. At this point, the system knows very little about your livestream, the model is extremely inaccurate, so don't expect precise traffic.
**5) Search interception is another way to help increase traffic in the early stages.** Users may enter the livestream by searching category or brand keywords.
Although the livestream's weight is low in the early stage, as long as search users enter the livestream, there's a chance for transactions, especially for brands that have already planted seeds on Douyin, which is very beneficial.
**6) Private domain traffic diversion into the livestream is also a method.** You can divert traffic from off-platform private domains to increase livestream popularity; or you can retain consumers who visited previous sessions and recall them when the next session starts, increasing livestream popularity.
The above actions are very effective for new livestreams. Many brands don't understand the key to solving problems, get too caught up in trivial details of livestreaming, make random moves, and then kill the livestream.
In fact, in the early stages of livestreaming, if you can do the above 6 points well, the new livestream will quickly break through the cold start period, and as the livestream's capacity gradually improves, it will get better and better.
Zihaiguo made excellent use of the resonance of these key points, adopting a **"high-value products + efficient livestream operations + short videos + paid traffic + search traffic + private domain retention"** six-pronged approach, allowing the livestream to break through very quickly.
However, it's not easy for new brands to achieve the above 6 key points, but Lao Zhao suggests that new brands can use these 6 points as a yardstick for initial diagnosis of their livestream. If it helps new livestreams identify problems, it's also very practical. Below, Lao Zhao will break down these six key points in detail.
**Product strategy breakdown of Zihaiguo flagship store**
**In the Douyin e-commerce environment, product is the most core element.**
If the product is not good, no matter how great the host or operations, they can't be effective. Before entering Douyin e-commerce, brands must pay attention to their product situation, and don't come in only to find that their products simply don't sell.
Let's use data from Chanmama to break down Zihaiguo's product strategy. From the chart below, we can see that the top 5 products by GMV in Zihaiguo's livestream account for 80% of total sales, contributing significantly to GMV.
 _**Data source: Chanmama**_ 
These hit products share some common characteristics:
**1) The product brand has a foundation of user recognition.** Zihaiguo's total online sales exceeded 1 billion last year, establishing a place in consumers' minds; moreover, many Zihaiguo products have been seeded on Douyin, deepening consumer impressions of the products.
**2) Through product combination strategies, Zihaiguo controls the average order value of hit products at around 100 RMB,** with single-box prices around 10 RMB. For 10 RMB, you can have a decent meal, which is great value and very affordable for consumers, greatly improving conversion rates.
**3) Zihaiguo products meet the scenario of eating alone,** providing young consumers with a convenient and delicious meal, helping them solve the problem of eating, which is a rigid need.
From the above dimensions, Zihaiguo's products are very suitable for Douyin self-broadcast. Whether in terms of category, brand, unit price, content presentation, promotional strategies, or past online sales, Zihaiguo's products meet the characteristics of Douyin hits, forming the foundation for the livestream's growth.
Therefore, Lao Zhao suggests that when a new brand's livestream data is not ideal, the first thing to check is product selection. Product is the core of Douyin self-broadcast, having a critical impact on system traffic push, short video traffic push, paid traffic purchase, and search traffic display.
Remember, for Douyin users, good products are good content, and the system will definitely push traffic to good products!
**Analysis of Zihaiguo's livestream capacity and operational capability**
With good products, the next issue is efficient livestream operations. First, solve team building and livestream setup; second, use clear operational strategies to give the livestream strong capacity; finally, scale up traffic.
**1\. Construction of Zihaiguo flagship store's livestream and team building**
The core principle of livestream setup is to create a visual impact on consumers, making them excited, stimulating clicks, and triggering stay and purchase behavior.
Zihaiguo indeed spent a lot on livestream setup for better effects. The background and lighting all use variety-show-level equipment, and just the 4K LED screen alone is something many teams can't match!
Although the equipment is expensive, the effect in livestreaming is indeed very good, with clear and textured picture quality, and it's also convenient for operations to adjust the livestream background and activities.
In terms of team building, from the series of actions Zihaiguo has taken, their team configuration is very complete, with main roles including:
**1) Host**: From Zihaiguo's livestreams, we can see hosts include professional hosts and temporary hosts. Non-critical time slots are given to temporary hosts, while important time slots are given to professional hosts; hosts also play roles in short videos.
**2) Assistant host**: Cooperates with the host, manages product listings, adjusts background visuals, and boosts livestream atmosphere.
**3) Director**: The Blue V account of Zihaiguo flagship store publishes short videos with scripts, so there must be a director responsible for script design.
**4) Filming and editing**: Responsible for shooting and editing short video materials, coordinating with the livestream.
**5) Project lead operator**: Every action in Zihaiguo's livestream is carefully designed by the project lead operator, not random.
In summary, an excellent operations team and a variety-show-level livestream are the foundation for Zihaiguo flagship store's rapid growth.
**2\. Analysis of Zihaiguo flagship store's livestream capacity**
To get system traffic push, a livestream must win in the horse race among multiple livestreams in the same industry. As long as it outperforms competitors in the same time and track, it can get priority system recommendations.
Of course, data metrics vary by industry. For new livestreams, Lao Zhao gives a basic reference, but don't blindly treat it as a standard; adjust according to your industry's actual situation.
For new livestreams, achieving the following metrics makes it easy to scale up. Let's look at Zihaiguo's livestream data when they broke 1 million GMV in a single session:
 _**Data source: Chanmama**_ 
1) Zihaiguo flagship store's conversion rate was 4.96%, exceeding the standard of 3%, indicating very good conversion, which is a crucial metric in the evaluation system.
2) The UV value for this session was 4.28, far exceeding 1 RMB. Higher UV value means higher ROI, allowing for more aggressive investment.
3) The average stay duration was 1 minute 43 seconds, a good number, indicating the content and pacing are attractive; if a new livestream's new fans stay over 1 minute 30 seconds, the livestream is likely to take off.
4) New fans added were 14,000, with a fan conversion rate over 5%, also very good; high fan conversion indicates users find the livestream valuable and want to see it again, making it easy to follow.
5) Number of gift senders was 1,689. If the new fan payment ratio (including fan groups and tips) exceeds 5%, it's also a very good performance, indicating the host's scripts are effective and well-received.
6) Cumulative likes were 287,000, and comments were 22,000, indicating the livestream was quite lively. If the number of people interacting (likes, comments, shares, cart clicks all count) accounts for 5% of total entrants, the livestream also has an advantage in system heat ranking.
 _**Data source: Chanmama**_ 
7) We can't get Zihaiguo's click-through rate, but currently, if a livestream's click-through rate can reach 12%-14%, the livestream is bound to explode.
Remember, the system recalculates heat ranking every minute, and the metrics from the previous minute determine the livestream's situation in the next minute. So during the livestream, hosts and operations should treat every minute seriously.
Let's see how Zihaiguo flagship store improves these metrics.
**1) How Zihaiguo flagship store improves livestream conversion rate**
a. The products sold in the livestream have clear consumer recognition. Compared to products without consumer recognition, Zihaiguo has established clear brand and product awareness through online seeding, online sales, and offline sales, so conversion is naturally better than unbranded similar products.
b. Zihaiguo's livestream operation principle is very generous: buy and get free gifts, giving people a sense of getting a bargain, not stingy at all.
c. Zihaiguo's product combinations have great perceived value, and the host constantly demonstrates the value to consumers.
d. Zihaiguo offers exclusive benefits for fans; as long as you're a fan, you get valuable gifts, and each link's subtitle guides accordingly, stimulating purchases.
e. The host uses exclusive gifts to guide fans to complete transactions; you can't buy the gifts separately.
f. The host uses large coupons to stimulate transactions; these coupons are time-limited and quantity-limited, and grabbing them gives significant discounts.
**2) How Zihaiguo flagship store improves average stay duration**
a. Zihaiguo's livestream setup is excellent, with clear picture quality, good set design, sound, and atmosphere, increasing user stay time.
b. Coupons are distributed irregularly, each with a delayed opening, increasing stay time while users wait.
c. The host conducts irregular lucky draws and flash sales, increasing average stay duration.
d. The host attracts users to stay through professional explanations.
**3) How Zihaiguo flagship store improves average order value**
a. If Zihaiguo sold products box by box, although low AOV could improve conversion, costs would be unsustainable and GMV output efficiency would be low. So Zihaiguo uses product combination strategies, packaging valuable set meals, greatly increasing AOV.
b. Increase effective livestream duration. How to understand effective livestream? From the chart below, we see that 90% of sales come from the top three hit products, meaning you should explain the best-selling, highest-converting hit products as much as possible, while other products are just to increase livestream richness.
So Zihaiguo flagship store uses a small loop format to continuously give time to hit products, neither tiring staying fans nor reducing the probability of new fans entering the livestream making purchases.
We can perfectly verify this with Zihaiguo's data. You can see that the two hit products account for 92% of total sales, with cumulative explanation time of nearly 5.5 hours and nearly 5 hours respectively.
**If you focus on explaining other products, you're doing ineffective livestreaming, greatly reducing output efficiency.**
 _**Data source: Chanmama**_ 
**4) How Zihaiguo flagship store improves livestream click-through rate**
**a. Livestream setup**
Users can see the livestream through content push. Whether they click in depends greatly on the livestream setup. Zihaiguo flagship store's background is a 4K LED screen, which looks very comfortable, combined with the presentation of livestream activities, the click-through rate will be very good.
**b. Host scripts**
Users can hear the host's scripts when they see the livestream. The host's ability to retain people through scripts is crucial for improving click-through rate. Users who like the host's explanations will naturally click in, increasing the probability of entering.
**c. Perceived value of livestream products**
Lao Zhao has repeatedly mentioned that Zihaiguo does very well in product perceived value, constantly presenting the cost-effectiveness of combination sets, making users feel they'd lose out if they don't buy, so when they see the livestream, they have the desire to click in and buy.
**d. Livestream title guidance.**
The livestream title also greatly affects whether users click in. If the title clearly tells users why they should click in, the click-through rate will also improve. Zihaiguo's livestream title is simple, direct, and effective, telling users there's a big promotion, clearly conveying: click in and get discounts.
**5) How Zihaiguo flagship store improves interaction rate**
1) The host guides consumers entering the livestream to follow the livestream through benefits; only those who follow can get extra products.
2) The host uses exclusive gifts to guide consumers to comment, creating a sense of urgency with time and quantity limits.
3) The host gives beyond-expectation gifts to those who join the fan group. If users purchase multiple orders, they get an extra gift on top of the promised ones.
4) The host uses a name-calling strategy: "XX, as long as you're a fan of our livestream, we'll give you this product."
5) The host asks consumers to return to the livestream to comment after placing orders; those who comment get gifts.
To summarize this part, **Zihaiguo uses a variety-show-level livestream setup and precise livestream operational strategies to improve livestream conversion rate.**
**Metrics like average stay, average order value, click-through rate, and interaction rate** help the livestream improve heat ranking, gain more free traffic, and lay a foundation for paid traffic conversion.
Without such efficient operational conversion and transaction capabilities as a foundation, no brand would dare to scale up paid traffic for the livestream.
**Breakdown of Zihaiguo flagship store's short video empowerment strategy for livestream**
After analyzing livestream operations, let's break down the coordination between Zihaiguo flagship store's short videos and livestream.
Currently, the relationship between short videos and livestreams has been redefined in the Douyin system; short videos are one of the most important entry points for consumers to enter livestreams.
The specific scenario is that when consumers see a short video and notice the account avatar flashing, if the short video content guides consumers, they are very likely to click the avatar to enter the livestream.
When consumers enter the livestream through short videos and generate stay, interaction, and conversion data, the system will consider your livestream high-quality, thereby giving reverse weighting to the short video.
That short video will get more system-recommended traffic, which in turn increases traffic entering the livestream through short videos, forming a resonance between the two.
Short videos also resonate with paid traffic and search traffic, which we'll discuss later.
High-quality short videos bring great help to the livestream. What short video strategy does Zihaiguo use?
1) Lao Zhao still mentions products: the key to short video traffic is that the product must have highlights; hit products are good content; even if the product has no highlights, you should match it with an appropriate scenario from the consumer's perspective to trigger a sense of lack. For such videos, we don't need to pursue large natural traffic; as long as with paid traffic cooperation, we can achieve high ROI.
2) Focus on short video click-through rate. Through a professional team, produce short videos with high clarity and complete logic to ensure click-through rate, improving the efficiency of diverting traffic to the livestream.
**Short video click-through rate = traffic to livestream from short videos / short video plays = (livestream traffic X short video traffic share) / short video plays**
3) For conversion-oriented product videos, they must satisfy the user's need triangle. Don't just grab attention for traffic; attract users with scenarios and products, visualize product selling points, and bring precise traffic. This is the essence of short video and livestream coordination.
4) Publish a certain number of short videos to increase plays and traffic into the livestream.
5) When short video click-through rate is good, use Qianchuan to heat up short videos, increasing plays and traffic into the livestream.
6) Do A/B tests based on different types of short video materials, testing which types attract more precise audiences and which have better conversion, then amplify that video's traffic. Zihaiguo's materials include the following types:
a. Livestream highlight clips
b. Micro-drama traffic short videos
c. Creative eating method short videos
d. Short videos combining Douyin hot topics with products
At this stage, Douyin is still willing to give more traffic to high-quality short videos, especially after Qianchuan launched, with higher requirements for short video materials. Make more types of short video materials; the more that pass review, the better. Brands must value the ability to shoot short video materials, which helps reduce customer acquisition costs.
**Breakdown of Zihaiguo flagship store's paid traffic empowerment strategy for livestream**
Since we can't access Zihaiguo flagship store's Baiying backend, we can only make basic judgments using Chanmama data. Let's first look at two traffic structure charts from Zihaiguo's livestreams with monthly GMV over 1 million, and an online traffic analysis chart:
 _**Data source: Chanmama**_ 
From the two traffic structure charts above, we can see that Zihaiguo flagship store places great importance on short video traffic, accounting for about 60%.
Traffic from fans only accounts for 2%, with a high proportion of new consumers entering the livestream, while natural livestream traffic and direct paid traffic account for only about 35% in total (possibly no direct livestream investment).
 _**Data source: Chanmama**_ 
From this online traffic analysis chart and the traffic share chart above, we can analyze that Zihaiguo mainly uses short video advertising to divert traffic to the livestream. We've already discussed the resonance between short videos and livestreams; here Lao Zhao mainly discusses the coordination of ad timing and product scheduling.
Let's look at the following 4 charts. From them, we can clearly see the coordination between traffic investment and product scheduling. During several traffic peaks in the livestream, the host was explaining hit products.
This phenomenon is not accidental but pre-arranged between operations and the host. Operations need time to pull traffic through short video ads; when traffic rises, the host has already explained the hit products, and explaining non-hit products during traffic peaks is a waste!
**So when the host notices the livestream traffic rising, they quickly switch to hit products, rather than putting hit products first and then pulling traffic.**
Since hit products have higher conversion rates, as online numbers increase, the livestream's GMV will be pulled up, thereby increasing heat ranking in the system, leveraging free traffic, maintaining real-time online numbers, and entering a positive cycle until the momentum from paid traffic + hit products is exhausted, and then real-time online numbers begin to decline.
 _**Data source: Chanmama**_ 
Therefore, if a livestream wants to do paid advertising, it must have strong hit products and sufficient livestream capacity to help amplify GMV.
Lao Zhao also advises brands: for new livestreams, don't blindly use paid traffic. If the number of people entering is too low, you can use short video ads to bring more precise people into the livestream, aiding cold start. New livestreams should not easily try direct livestream investment, as it challenges both product selection and the host.
**Breakdown of Zihaiguo's Douyin SEO empowerment strategy for livestream**
Douyin SEO is a part we easily overlook when analyzing a brand's self-broadcast strategy, because everyone focuses more on system recommendations rather than intercepting user needs.
But this search traffic is very important for the cold start of a livestream, potentially helping new livestreams get transactions quickly and pass system assessments early. Below, Lao Zhao will break down the coordination between Zihaiguo's livestream and Douyin SEO.
1) Zihaiguo's brand name is very well chosen, forming user mindshare and becoming a category representative. The brand "Zihaiguo" can be said to be a representative in the self-heating hotpot industry. So when users search on Douyin, Zihaiguo flagship store's results appear at the top.
2) The system organizes user search needs and recommends high-search-index words in the dropdown box. For example, when we search "Zihaiguo," the words below are keywords with user demand; we can record these for short video production and livestream advertising.
3) We searched some system-recommended keywords and found that Zihaiguo flagship store can intercept a lot of user search traffic, possibly directly entering the livestream, entering short videos published on the Blue V account, or finding the account or previously invested influencer short videos, which is very helpful for diverting traffic to the livestream.
4) We searched another free category word "self-heating hotpot," and in the second position of search results, we saw Zihaiguo flagship store's search ad, which can directly enter the livestream. However, Zihaiguo hasn't done much work on the word "self-heating hotpot," so they could actually grab more traffic from competitors.
5) Looking vertically at the search results for "Zihaiguo," the first result is Zihaiguo flagship store, and the second and third are influencer short videos Zihaiguo previously invested in, which is also very helpful for consumers entering the livestream or buying Zihaiguo products.
In summary, for a newly launched livestream, this traffic may seem small, but it's very precise, easy to generate direct conversions, and helps the livestream get through the cold start period. Lao Zhao has verified this. There are four key points for good coordination between Douyin livestream and SEO:
**a. Dig out more category words related to your brand for embedding preparation.**
**b. Maintain your brand-related keywords to prevent competitors from exploiting them.**
**c. Consciously embed keywords with demand when doing short video or livestream advertising.**
**d. Brands should publish more short video materials with embedded keywords, especially on their own Blue V accounts.**
As for how to improve search weight, Lao Zhao has explained in previous articles, so I won't repeat it here.
**Breakdown of Zihaiguo flagship store's private domain strategy**
Lao Zhao has always believed that if a brand only focuses on acquiring new customers and not on retention, it won't go far. Because acquisition costs will gradually rise, while retention costs are only one-sixth of acquisition costs.
On the Douyin platform, although public domain traffic is emphasized, **private domain is also very important. How to effectively retain customers who have made purchases is an important topic for brands to study.** Let's break down Zihaiguo's private domain strategy to see how they do fan retention and repurchase.
1) Providing beyond-expectation service to fans is their core strategy, with efforts in gifts, logistics, and after-sales service.
2) Zihaiguo places great importance on logistics speed. In the Jiangsu, Zhejiang, and Shanghai areas with free shipping, orders can be delivered the next day; they use SF Express whenever possible to improve user receiving experience and ensure the store's logistics rating.
3) Zihaiguo's customer service never shirks responsibility in after-sales, seriously helping users solve problems, improving the store's positive review rate.
4) During livestreams, they guide users to follow, join fan groups, and fan groups, providing different treatment for these users, making them feel it's meaningful to follow the livestream and become fans, greatly improving fan favorability and stickiness.
5) In fan groups, they help fans solve problems, giving fans an entry point to solve issues, improving customer satisfaction.
6) After the livestream starts, fans receive reminders, guiding them back to the livestream, improving fan conversion rates.
Overall, Zihaiguo places great importance on fans' shopping experience, thereby effectively improving fan repurchase rates and retaining precise users.
**Summary of highlights of Zihaiguo's Douyin self-broadcast strategy**
As a newcomer to Douyin self-broadcast, Zihaiguo's strategy is very instructive for brands newly entering Douyin. In summary, Lao Zhao thinks there are several highlights:
**1) Products have strong perceived value and memory points. Through SKU combinations, they not only increase AOV but also create hit products that consumers easily accept, very conducive to sales.**
**2) The livestream setup is distinctive, with variety-show-level configuration and operations team, becoming the foundation for the livestream's explosion; through strong operational measures, they enhance livestream capacity, downplay the host's role, and prevent being held hostage by the host.**
**3) They place great importance on short videos, configuring a professional team to produce short videos, coordinating with livestream advertising, and increasing the probability of users finding the brand through search.**
**4) By using advertising to amplify short video traffic, thereby amplifying precise livestream traffic, combined with hit products, they can leverage both short video natural traffic and livestream natural traffic, reducing customer acquisition costs.**
**5) Using search traffic to bring precise traffic into the livestream, helping new livestreams achieve some transactions.**
**6) They place great importance on fan repurchase and retention.**
Zihaiguo achieved all these key points simultaneously, forming a resonance effect, which is why in a very short time, Zihaiguo flagship store achieved such excellent results.
Source: Lao Zhao's Marketing Notes (ID: mkttips)
 _**-END-**_


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