---
title: "In 2025, JDB Brings Herbal Tea into Every Moment of Passion for Young People"
description: "Looking back at this year's brand marketing practices, scenarios remain an unavoidable keyword. How to find scenarios that match emotions and needs, allowing consumers to naturally perceive and accept product value through stress-free interaction and experience, is a topic the industry is collectively facing and exploring. Recently, the finale of \"Let's Open Mic,\" exclusively sponsored by JDB, is approaching. Reviewing the entire season, the brand's subtle output in the variety show offers a reference-worthy answer: as a tool to prevent heatiness for contestants staying up late for training, a music partner on stage highlights, and a warm companion for group celebration..."
author: "葛畅"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-12-22"
categories: "Brand Marketing"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/in-2025-jdb-brings-herbal-tea-into-every-moment-of-passion-for-young-peo-be480ecf/"
markdown: "https://xinjignxiao.com/en/articles/in-2025-jdb-brings-herbal-tea-into-every-moment-of-passion-for-young-peo-be480ecf.md"
original_source: "https://mp.weixin.qq.com/s/RzRjFzVqCoo2uACaKzS2GA"
translation: "https://xinjignxiao.com/zh/articles/2025%E5%B9%B4-%E5%8A%A0%E5%A4%9A%E5%AE%9D%E8%AE%A9%E5%87%89%E8%8C%B6%E8%B5%B0%E8%BF%9B%E5%B9%B4%E8%BD%BB%E4%BA%BA%E6%AF%8F%E4%B8%80%E5%88%BB%E7%83%AD%E7%88%B1%E7%9E%AC%E9%97%B4-be480ecf.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/in-2025-jdb-brings-herbal-tea-into-every-moment-of-passion-for-young-peo-be480ecf/"
citation: "葛畅. “In 2025, JDB Brings Herbal Tea into Every Moment of Passion for Young People.” New Distribution, 2025-12-22. https://xinjignxiao.com/en/articles/in-2025-jdb-brings-herbal-tea-into-every-moment-of-passion-for-young-peo-be480ecf/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# In 2025, JDB Brings Herbal Tea into Every Moment of Passion for Young People

> Looking back at this year's brand marketing practices, scenarios remain an unavoidable keyword. How to find scenarios that match emotions and needs, allowing consumers to naturally perceive and accept product value through stress-free interaction and experience, is a topic the industry is collectively facing and exploring. Recently, the finale of "Let's Open Mic," exclusively sponsored by JDB, is approaching. Reviewing the entire season, the brand's subtle output in the variety show offers a reference-worthy answer: as a tool to prevent heatiness for contestants staying up late for training, a music partner on stage highlights, and a warm companion for group celebration...

Looking back at this year's brand marketing practices, scenarios remain an unavoidable keyword.
How to find scenarios that match emotions and needs, allowing consumers to naturally perceive and accept product value through stress-free interaction and experience, is a topic the industry is collectively facing and exploring.
Recently, the finale of "Let's Open Mic," exclusively sponsored by JDB, is approaching. Reviewing the entire season, the brand's subtle output in the variety show offers a reference-worthy answer:
As a tool to prevent heatiness for contestants staying up late for training, a music partner on stage highlights, and a warm companion for group celebration, JDB integrates into Gen Z's entertainment experience in a younger and more lifestyle-oriented way, extending herbal tea from its traditional role as a dining companion to a companion and choice in young people's diverse life scenarios.
And this is just a microcosm of its year-round entertainment marketing layout. In 2025, JDB leveraged two top music variety shows as a fulcrum, connecting music festivals and hit dramas, not only allowing the classic mindset of "Fear heatiness? Drink JDB" to be perceived and experienced in more high-frequency scenarios, but also delivering a brilliant answer on both cultural dissemination and market activation dimensions.
What did JDB do right?****
On December 27, the first "pure auditory" blind selection singing group music competition show "Let's Open Mic," exclusively sponsored by JDB, will come to a perfect conclusion.
It is reported that the show will be held live in a stadium accommodating 40,000 people. The peak showdown between contestants, the birth of the strongest music label, and the on-site support of well-known artists such as "Ten Qin Tian" all make this annual music feast highly anticipated.
As the popularity of "Let's Open Mic" continues to rise, JDB, visible everywhere in the show, has become a "memory point for following the show" in many viewers' minds. Since this year, from variety show sponsorships, music festival interactions, to drama placements, JDB has been using three entertainment marketing main lines to bring herbal tea into every moment of passion for young people.
1. Variety Show Sponsorship: Being a Companion on Young People's Dream-Chasing Journey****
"Behind the divine stage, there is JDB's silent protection!"
From discussions on social platforms, it can be seen that JDB's marketing actions in this year's two music variety shows, "Let's Open Mic" and "Asia's New Voice," are not just about "being seen" brand exposure, but also about becoming a "needed" presence in a way that resonates with young people's state.
In "Let's Open Mic," this "being needed" is particularly concrete:
  * Under the high-intensity schedule, when inspiration runs dry during arrangement, fatigue after late-night recording, and emotional irritability during rehearsal, a can of JDB that "prevents heatiness" always responds promptly to contestants' physical and emotional fluctuations;
  * When contestants fail on stage, the "JDB Lucky Card" pushes the brand role from functional supplement to emotional support: giving a chance to return to the stage, turning frustration into the confidence of "I can try again";
  * After each public performance, the group with the highest likability ranking also receives benefits from JDB, such as plush sound cans and hot pot...
These continuous heartwarming designs also allow JDB to more naturally integrate into the narrative of young people "striving for passion."
The sedimentation from product mindset to cultural mindset is a key step for the brand to transcend cycles.
In "Asia's New Voice," Asia's first cross-border singer cultural exchange show, JDB is not only the "New Voice Navigator" accompanying contestants from various countries, but also becomes a "social currency" for conveying cross-border friendship at tables tasting multi-national cuisines, on stage, and in daily interactions. While promoting the fusion of Asian music culture, JDB also demonstrates the breakthrough dissemination of intangible cultural heritage herbal tea culture in the new era.
2. Music Festival Interaction: Deepening Brand Experience in Real Scenarios
Building on the popularity of variety shows, JDB precisely anchored two major music festivals, Zhangbei Grassland and Beijing Grand Canal, integrating into young people's main venue of releasing passion through "refreshing supply + fun interaction."
Under the scorching sun and high-intensity singing, the hot and fatigued state inevitably brings the risk of "heatiness." Based on this insight, JDB provides refreshing supplies and thoughtful protection for on-site music fans enjoying themselves; coupled with fun check-in interactions, many fans spontaneously raise cans to share, driving secondary dissemination on social platforms.
This closed loop of "online perception - offline experience - spontaneous sharing - re-contact" also makes JDB's youthful expression truly land in music scenarios, becoming an important lever for the brand to establish continuous connections with young people.
3. Drama Placement: Making the Brand Part of the Drama-Watching Interaction****
Since this year, JDB has cooperated with four hit dramas: "Sheng Wan Wu," "Yu Jin Chang'an," "Mu Zhi Suo Ji," and "Fu Shan Hai," establishing high-frequency touchpoints in different genres such as period, ancient idol, and suspense, with cumulative exposure exceeding 5.2 billion.
Among them, the nationwide popularity of "Sheng Wan Wu" unexpectedly led to spontaneous barrage screen-filling by viewers, who turned "Fear heatiness? Drink JDB" into a consensus meme. This not only helped JDB reach a broader audience but also made it easier for the brand to integrate into users' drama-watching rhythm, truly achieving "playing together with viewers."
**Let Traffic Return to the Market****
**JDB Becomes the First-Choice Brand for the "Fear Heatiness" Mindset******
Over the past year, the author visited the market and found that for distributors and downstream stores, what matters most is not the short-term traffic of a product, but whether it can establish a stable, clear, and sustainable repurchase mindset in consumers' minds, giving channels the confidence to stock, display, and follow long-term.
From this perspective, every appearance of JDB aims to convert brand awareness into tangible market response through continuous and reachable marketing layouts. From entertainment marketing to channel sales, JDB is making every bit of traffic return to market realization.
1. **Converting Consumer Awareness into Purchase Behavior, Providing Channels with Promotional Leverage******
In people's past consumption habits, the choice of herbal tea was more triggered in dining scenarios—when eating hot pot or barbecue, grabbing a can of JDB to "prevent heatiness." But what JDB did this year is to extend this familiar association to a wider range of life scenarios. Let herbal tea not just stay on the dining table, but also be naturally remembered in moments when young people are more invested and enjoying themselves.
Around this goal, JDB uses marketing layouts such as variety shows, dramas, and music festivals to build more continuous scenario touchpoints, naturally extending the mindset of "Fear heatiness? Drink JDB" to young people's real states such as binge-watching, staying up late, anxiety, and socializing, becoming a richer and more daily life reminder.
This approach, which does not emphasize preaching but only integrates into life, not only gives consumers a reason to buy but also greatly reduces terminal communication costs, adding momentum to channel promotion.
2. **Rich Offline Activity Experiences Further Capture the Main Consumer Group and Promote Channel Sales******
Data shows that the 18-35 age group accounts for nearly 70% of the ready-to-drink beverage market. Facing this main consumer group, JDB, in addition to online awareness, is also increasing offline activity experiences to land brand value in real scenarios.
Taking the Zhangbei Grassland Music Festival as an example, at the event site that attracted over 150,000 viewers in three days, JDB deeply participated as the exclusive sponsor, creating the "J" space interactive area, "Grab the Treasure Battle," "Snatch the Can AI King" and other fun projects to further capture young people's attention and interest in trying.
This combination of "on-site display and sales + interactive experience" not only promotes precise customer conversion at the event site but also, through the spread of social sharing, strengthens the association of "fun moments = prevent heatiness = JDB," further activating consumption momentum at the channel end.
3. Building Channel Confidence and Consolidating the Foundation for Long-Term Cooperation
The long-term cooperation between brands and channels often depends on two points: whether the product has sufficient communication momentum, and whether there are clear growth signals on the market side.
From the product side, JDB's six themed "Asia's New Voice Cans" launched this year use the variety show's popularity as a touchpoint, providing terminals with more topical promotional handles to attract young consumers' attention;
From the effect side, taking the two music variety shows as examples, JDB linked the Douyin challenge #畅饮加多宝畅享亚洲新声, with total topic views reaching 190 million, far exceeding the average playback volume of the food and beverage industry during the same period; "Let's Open Mic" as of the fifth episode, achieved a total of 33 industry list TOP1s, with all-platform topic reading volume exceeding 1 billion... The brand is repeatedly seen, discussed, and participated in in the content field, also helping channels achieve a natural connection from traffic exposure to shelf selection.
This continuity from content to scenario is also reshaping the channel's judgment of the brand: every exposure and interaction of JDB is not just stacking awareness, but continuously increasing "moments when consumers will think of it," making the brand form a clearer first-choice association in the market and consolidating its mindset leadership advantage.
For channels, this is a more predictable growth signal, and channel resources are more willing to lean toward long-term operations, forming a more stable and sustainable cooperation ecosystem.
From Brand to Category
JDB is Building True Long-Term Assets****
Looking back at JDB's approach this year, it is not only innovation at the marketing level but also a reshaping of category boundaries. Herbal tea is no longer just a "heatiness-preventing" plant-based beverage, but has become a natural choice in diverse scenarios such as emotional release, nighttime relaxation, music companionship, binge-watching dramas, and social entertainment for young people.
From this perspective, the value of JDB's 2025 entertainment marketing lies not only in exposure scale but also in placing the brand in a healthy cycle:
For channels, every entry into a new scenario adds a piece of certainty for the channel, bringing sustainable growth opportunities for distributors; for the industry, it promotes the category from involution to expansion, exploring more incremental space.
And all of this will ultimately build into long-term assets that allow the brand to transcend cycles.


---

## Citation metadata

- Publisher: New Distribution
- Author: 葛畅
- Published: 2025-12-22
- Canonical: https://xinjignxiao.com/en/articles/in-2025-jdb-brings-herbal-tea-into-every-moment-of-passion-for-young-peo-be480ecf/
- Original source: https://mp.weixin.qq.com/s/RzRjFzVqCoo2uACaKzS2GA

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671