---
title: "Impressive 618 Results: JD New Channel is Becoming the 'Central Nervous System' for Partners' Channels!"
description: "At 24:00 on June 18, JD.com's 16th 618 Grand Promotion concluded successfully. JD New Channel officially released its fourth 618 results. With its newly upgraded B2B2C full-chain service capabilities and advantages in both online and offline main battlefields, JD New Channel once again set new sales records, with strong growth across super categories and multiple business models. Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, stated: 'JD New Channel is an open, intelligent, and efficient B2B2C platform. The fourth 618 report card proves that upstream and downstream partners can find more suitable business models on this platform and continue to achieve high growth.'"
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-06-19"
language: "en"
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# Impressive 618 Results: JD New Channel is Becoming the 'Central Nervous System' for Partners' Channels!

> At 24:00 on June 18, JD.com's 16th 618 Grand Promotion concluded successfully. JD New Channel officially released its fourth 618 results. With its newly upgraded B2B2C full-chain service capabilities and advantages in both online and offline main battlefields, JD New Channel once again set new sales records, with strong growth across super categories and multiple business models. Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, stated: 'JD New Channel is an open, intelligent, and efficient B2B2C platform. The fourth 618 report card proves that upstream and downstream partners can find more suitable business models on this platform and continue to achieve high growth.'

At 24:00 on June 18, JD.com's 16th 618 Grand Promotion concluded successfully. JD New Channel officially released its fourth 618 results. With its newly upgraded B2B2C full-chain service capabilities and leveraging the dual-home-field advantages of online and offline, JD New Channel once again created new sales records without suspense, with strong growth across super categories and multiple business models.
Zheng Hongyan, Vice President of JD Group and President of JD Retail Group's New Channel Business Unit, stated: **"JD New Channel is an open, intelligent, and efficient B2B2C platform. The fourth 618 report card proves that upstream and downstream partners can find more suitable business models on this platform and continue to create high growth."**
**Cumulative sales over 18 days reached 320% of the same period last year**
**Super categories continue high growth momentum**
The report shows that **from June 1 to 18, JD New Channel's cumulative sales reached 320% of the same period last year.** This means JD New Channel has maintained high growth for the fourth consecutive year, continuously accumulating energy for the rapid growth of brands and categories.
Thanks to New Channel's high-quality online and offline resources, the synergistic effect of similar brand linkages fully ignited store stocking enthusiasm. During this year's 618, super categories such as oral care, snack foods, shampoo and hair care, tea beverages, grain and oil, and imported spirits continued their high growth momentum. Among them, **the stationery category's 18-day cumulative sales increased by 11,700% year-on-year compared to 2018, and fresh meat increased by 3,700%, ranking as the top two fastest-growing categories.**
**Momentum Unstoppable: Multiple Business Models Release New Momentum**
In 2019, New Channel created 7 modular channel solutions to help brand owners achieve more efficient, open, and economical sales models. This year's 618, with New Channel's powerful platform integration capabilities, various business models such as self-operated, platform merchants, and joint warehouses achieved impressive results, releasing new momentum.
The report shows that **platform merchants' sales were unstoppable, with cumulative sales from June 1 to 18 reaching 5,500% of the same period last year, and the number of merchants入驻 reaching 2,000% of the same period last year.**
The joint warehouses, which already cover 70% of GuiZhangBao users, significantly increased their combat effectiveness. During this year's 618, the number of joint warehouses reached 360% of the same period in 2018. At the same time, the penetration of joint warehouses serving terminal stores at the smallest granularity significantly strengthened across regions, with Central China, North China, and Northeast ranking in the top three for sales growth; Northeast, Northwest, and Central China ranked in the top three for sales growth rate.
**The "Second Battlefield" is Ablaze**
**First JD Convenience Famous Liquor Collection Joins the Carnival**
While online sales were in full swing, the offline "second battlefield" also continued its fiery atmosphere. During this 618 promotion, JD New Channel linked JD convenience stores across the country to carry out offline 618 activities. Through the JD Convenience GO mini-program, not only could consumers enjoy JD 618 discounts at offline stores, but participating stores also achieved a double harvest in foot traffic and revenue.
The first JD Convenience Famous Liquor Collection, which opened during the 618 period, also joined this offline carnival. As the first落地 store empowered by JD New Channel for offline liquor stores, on the 15th, the opening day, the store was extremely popular, with revenue increasing 8 times compared to before the upgrade.
**With the full bloom of multiple business models, the traffic integration between the JD APP and offline stores, New Channel's supply network achieved higher fulfillment efficiency, and its B2B2C full-chain service capabilities advanced again, delivering a satisfactory answer for this 618 promotion with sustained high growth performance.** In the future, New Channel will continue to forge its supply-side and service-side capabilities, work hand in hand with upstream and downstream partners to actively embrace change, and share more achievements of the unbounded retail strategy.
Earlier, at the March JD New Channel Unbounded Retail Industry Summit, Zheng Hongyan stated: "In 2018, New Channel's unbounded retail strategy was centered on 'people', creating value by having 'goods' and 'scenes' revolve around consumers. In 2019, New Channel's unbounded retail strategy will enter the practice stage. New Channel strives to upgrade from a supply chain to a complete supply network on the supply side, to meet the shift on the demand side from 'online' and 'interactive' to 'intelligent'."
Three months later, the results during this 618 seem to validate JD New Channel's powerful supply network capabilities. In the view of New Distribution, New Channel is playing the role of the "central nervous system," actively working with upstream and downstream partners to help brand owners improve R&D capability, responsiveness, turnover, and cooperation, in response to changes in external consumer demand.
**Especially with the launch of the "7 modular channel solutions" this year, JD New Channel not only customizes distribution links for different brand owners but also helps them solve both the sell-in and sell-out challenges, allowing more brand owners to find suitable digital distribution paths in this round of FMCG industry chain transformation.**
Today, JD New Channel is becoming a "accelerator" for brands, opening new channels!
Tips will be paid 400-2000 yuan once adopted.
**China FMCG + Internet Professional New Media**
**Committed to FMCG manufacturer transformation and upgrading and channel digital solutions**


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