---
title: "Huishan's 'Source Makes the Difference' Steals the Show at the Spring Sugar Fair's Sub-Venue"
description: "The 94th National Spring Sugar and Wine Fair kicked off in Chengdu in mid-March. Huishan Dairy made its debut at the fair, showcasing its innovative products and unique self-owned pasture milk source advantages. The company will appear at both the sub-venue and the main venue, inviting continued attention. From March 18 to 23, the sub-venue at Chengdu Hotel opened, where Huishan welcomed guests from all over."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-03-22"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/huishan-s-source-makes-the-difference-steals-the-show-at-the-spring-suga-ecce7bdd.md"
original_source: "https://mp.weixin.qq.com/s/ai4EukRXG5jPoizWIYc4aQ"
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---

# Huishan's 'Source Makes the Difference' Steals the Show at the Spring Sugar Fair's Sub-Venue

> The 94th National Spring Sugar and Wine Fair kicked off in Chengdu in mid-March. Huishan Dairy made its debut at the fair, showcasing its innovative products and unique self-owned pasture milk source advantages. The company will appear at both the sub-venue and the main venue, inviting continued attention. From March 18 to 23, the sub-venue at Chengdu Hotel opened, where Huishan welcomed guests from all over.

The 94th National Spring Sugar and Wine Fair kicked off in Chengdu in mid-March. Huishan Dairy made its debut at the fair with a host of innovative products and promotional resources, leveraging its unique self-owned pasture milk source and 'Source Makes the Difference' product advantages. The company will appear at both the sub-venue and the main venue. Please stay tuned.

**March 18-23**
**Spring Sugar Fair Sub-Venue Kicks Off**
Huishan Dairy set up its exhibition at Chengdu Hotel to welcome guests from all over. Chengdu Hotel is one of the main sub-venues for the food section of the fair and the first stop for national merchants. On the first day, the Huishan sub-venue welcomed visitors who came specifically to see the brand.

**First Time Bringing Liquid Milk Main Lineup to Spring Sugar Fair**
**Crowds Gather at Huishan Dairy's Booth**
At the Chengdu Hotel sub-venue, first-time visitors to the Huishan brand praised the company's strength in full control over food safety. They tasted each product one by one, showing great interest in the flavors, packaging, and subsequent promotional resources. Huishan's self-owned pastures and products won favor among many customers, who expressed a strong desire for in-depth cooperation and looked forward to more products at the main venue on the 24th.

**Source Makes the Difference**
The fair organizers praised the event, noting that such a turnout for a first-time participant is rare at the Spring Sugar Fair. The ability to attract such crowds stems from Huishan's strength and the tangible 'Source Makes the Difference.'

**Platform Makes the Difference: Width Determines Speed**
Liaoning Huishan Dairy Group Co., Ltd. traces its history back to 1951. Adhering to the corporate philosophy of 'Building China's Most Trusted Dairy Brand,' the company is committed to solving the core issue of dairy safety from the source. It is the only large-scale dairy enterprise in China that sources all its milk from large-scale self-owned pastures.

**In September 2013, Huishan Dairy was officially listed on the Hong Kong Stock Exchange, with a global offering of US$1.3 billion, ranking among the top ten global consumer goods IPOs ever. On its first day of listing, its market value reached nearly HK$40 billion, placing it among the top three overseas-listed Chinese dairy companies by market value.**

**Milk Source Makes the Difference: Safety is the Essence**
Through years of strategic planning, Huishan Dairy has gradually formed a development model encompassing pasture planting, concentrate feed processing, breeding of fine dairy cows, full-category dairy processing, dairy R&D, and quality control.

'Good Cows': Huishan Dairy continuously imports purebred Holstein and Jersey cows from countries such as New Zealand and Australia. The purebred Holstein cows raised by Huishan produce up to 9 tons of milk per year, higher than the domestic average of 5 tons. The Jersey cow herd exceeds 20,000 head, leading the industry.

'Good Milk': The imported Jersey cows, raised in self-owned pasture environments with full supply chain control, produce milk with up to 3.6 grams of high-quality milk protein per 100 milliliters of raw milk.

'Good Reputation': Over 65 years, Huishan has built a golden brand with a 'zero safety incidents' record.

**Product Makes the Difference: Uniqueness is Key**
A different milk source naturally leads to different products. In a fiercely competitive market, differentiated products are the only way to succeed.

**Jessie Pasture**
Jessie Pasture—selected from the rare Jersey cow breed, each 100g of milk contains 3.6g of high-quality protein, 24% higher than the national standard. Jessie Pasture milk achieves the precious 1%!

**Zhen Fruit & Veg**
Zhen Fruit & Veg—3 fruits + 1 vegetable, with fruit juice content ≥12%, making it a lactic acid bacteria beverage containing real fruit and vegetable juices in China.

**Colostrum 24k**
Colostrum 24k—slow-fermented at low temperature for 8 hours, exclusively selected Danish imported strains, added with precious colostrum essence, 24 selection processes, and full supply chain care, creating a perfect yogurt!

**Volinka**
Volinka—uses Russian original strains, fermented with 10 hours of traditional Russian slow fermentation, cooked to a natural brown color, perfectly presenting an exotic classic flavor.

**Ten Days Yogurt**
Ten Days Yogurt—contains no additives, made only from raw milk, white sugar, and active lactic acid bacteria, naturally fermented into a pure yogurt. Ten Days subtracts from yogurt to simplify life.

**Jin Xiaoshun**
Jin Xiaoshun—smooth every day, Xiaoshun Secret 365: contains 30 billion active bacteria per 100ml, fermented with 6 types of lactic acid bacteria, and 5.25g of dietary fiber per bottle. Want smoothness? Grab a Jin Xiaoshun!

**Resources Make the Difference: Leverage Trends and Create Momentum**
**Caravan Source-Seeking Activity Ignites Ground Promotion**
In 2015, Huishan Dairy launched the 'Caravan Source-Seeking Activity,' which traveled through 7 historic cities in 6 months, exploring the cultural origins of each city. The activity generated 52.065 million reads and 104,000 discussions on Weibo.

In 2016, Huishan Dairy will invest 100 million yuan to hold 460 events, further upgrading the source-seeking activity and deeply covering ground networks.

**Cross-Industry Marketing: 2016 Marketing Kicks Off**
In 2016, Huishan Dairy's Zhen Fruit & Veg plans to join forces with Huayao Music Festival, Alibaba Pictures' Entertainment Treasure, and WCA2016 World E-sports Championship to create the most powerful cross-industry entertainment brand cooperation in China, combining '2D anime + e-sports + music festival.'

The Zhen Fruit & Veg Huayao Customized Lactic Acid Bacteria Drink will become the most anticipated cross-industry star product of 2016. On March 31, a large-scale cross-industry marketing event is coming—stay tuned.

**Opportunity Makes the Difference: Join Hands and Move Forward**
**Huishan Dairy 'Seed Plan'**
'Spring is the season for sowing. Huishan's unique resources and model will create the most fertile soil for distributors, allowing partners' businesses to take root, sprout, and grow into towering trees.' Choosing an excellent platform is the key to a lifelong career. Huishan Dairy, adhering to the spirit of 'Building a Platform, Forming an Alliance, and Sharing,' provides the best choice for distributor partners. The 2016 Huishan Dairy Seed Plan awaits your participation.

In March, we invite everyone to visit the Spring Sugar Fair and personally taste the 'Source Makes the Difference' good milk...

> **Huishan Dairy Booth Information**
>
> **Main Venue: Chengdu New International Convention and Exhibition Center**
> Address: Booths SW020T and SW021T at the front square of Chengdu New International Convention and Exhibition Center (No. 198 Shiji City Road, High-tech Zone, Chengdu, Sichuan)
>
> **Sub-Venue: Chengdu Hotel**
> Address: Room 810, Chengdu Hotel (No. 29 North Renmin Road Section 2, Jinniu District, Chengdu, Sichuan)
>
> **Exhibition Dates**
> Main Venue: March 24-26, 2016
> Sub-Venue: March 18-23, 2016
>
> Investment Hotline: 4006601951 (ext. 5) / 024-22524680
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