---
title: "How to Prepare for the Spring Festival Golden Season?"
description: "Have you made your plan? As the saying goes, preparation ensures success. The Spring Festival business war is undoubtedly fierce, and a single oversight could let competitors in. Therefore, thorough preparation is the first principle for cashing in during the festival. Your plan should consider factors such as product display, promotions, store inventory, competitor dynamics, and gift packs. Submit your promotional plan to stores early, negotiate for prime placement, and ensure adequate stock to avoid stockouts."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2017-12-16"
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---

# How to Prepare for the Spring Festival Golden Season?

> Have you made your plan? As the saying goes, preparation ensures success. The Spring Festival business war is undoubtedly fierce, and a single oversight could let competitors in. Therefore, thorough preparation is the first principle for cashing in during the festival. Your plan should consider factors such as product display, promotions, store inventory, competitor dynamics, and gift packs. Submit your promotional plan to stores early, negotiate for prime placement, and ensure adequate stock to avoid stockouts.

Have you made your plan?
As the saying goes, preparation ensures success. The Spring Festival business war is undoubtedly fierce, and a single oversight could let competitors in. Therefore, thorough preparation is the first principle for cashing in during the festival. Your plan should consider the following factors:
  * Product display, promotions, and store inventory;
  * Close monitoring of competitor activities and countermeasures;
  * Gift packs and value packs for your products.
At this stage, the promotional plan submitted to the store can be verbal or general, with the aim of reminding the retailer: our company attaches great importance to the Spring Festival market, please give us support.
However, for yourself, you should have a clear idea of how to capture the market, such as how much display space to request for your products, what discount rates to offer to merchants and consumers, and what sales volume you need to achieve.
Submit your specific Spring Festival sales plan to the store one and a half to two months in advance, so as to fully negotiate and implement the sales plan as soon as possible.
At this time, stores will take the opportunity to ask for so-called sponsorship. In that case, you can turn the tables: I'll give you great discounts, but you must give me the best location and the main aisle stack display.
Remember, negotiations at this time should be conducted on the principle of win-win.
During the Spring Festival, consumers are only looking for festivity and excitement, so price is no longer the most important factor. Therefore, promotional prices don't need to be too low.
On the contrary, display and in-store advertising are particularly important. Place your products where foot traffic is highest, and put your advertising signs in the most visible positions.

Have you prepared your inventory?
During the Spring Festival, you often encounter the following situations:
The store orders a large quantity, but you cannot guarantee full supply;
The store has limited warehouse space or competitors have large inventories, so they cannot stock a large amount of your products.
In the first case, the role of planning is evident: submit your demand plan to headquarters in advance and monitor inventory levels at all times.
**How to calculate inventory accurately?** If the distributor has been selling the product for years, the company's computer system has monthly sales data and annual sales figures. Based on the weighted average of the previous three years' Spring Festival sales, plus channel inventory and terminal inventory, and the sales forecast for major channels during the Spring Festival, you can basically estimate the sales volume for the 2017 Spring Festival. Second tip: Safe stocking. According to convention, the standard safety stock is 1.5 times normal sales. Wang Weitao, general manager of the Pinshanghui Store Provinces platform, believes that during the peak Spring Festival season, distributors should stock at least one times their normal sales. "If you can sell 50 units in 15 days normally, you should prepare at least 100 units for the Spring Festival, enough for about 30 days of sales, to be safe. Otherwise, you may run out of stock."
**How to stock safely?** According to convention, the standard safety stock is 1.5 times normal sales. Wang Weitao, general manager of the Pinshanghui Store Provinces platform, believes that during the peak Spring Festival season, distributors should stock at least one times their normal sales. "If you can sell 50 units in 15 days normally, you should prepare at least 100 units for the Spring Festival, enough for about 30 days of sales, to be safe. Otherwise, you may run out of stock."
In the second case, you need to run promotional activities in advance, ask the store to place orders (as large as possible), and deliver goods to the store early to occupy a larger "territory" in the store's warehouse.
At this time, promotions can be divided into two phases: the first phase can offer discounts only to the store to attract large orders; the second phase can cooperate with the store's overall promotional plan and offer discounts to consumers.
This will prevent stockouts during the Spring Festival.
In addition, during the Spring Festival, you should proactively exchange any near-expiry products in the store. First, this pleases the store and helps you smoothly reach sales plans; second, the Spring Festival is not the time to deal with near-expiry products, as consumers are even less willing to buy near-expiry items during the festival.
So during the Spring Festival, avoid promotional methods like bundling or buy-one-get-one-free.

Have you prepared your gift packs and value packs?
The Spring Festival is a time for family reunions. Originally, consumers might buy one pack, but now they might buy five. When visiting relatives, they might bring gift packs. If you have gift packs and value packs ready, you can maximize sales and achieve greater profits.

Have you maintained your customer relationships?
On the eve of the Spring Festival, quietly give small gifts to the store managers and your secondary distributors, say "thank you for your hard work," and express sincere gratitude. This will make your relationship more harmonious. Don't think of it as bribery; it's just a token of your appreciation.

What are your competitors doing? What will they do?
Know yourself and know your enemy, and you will win every battle. You can probe the competitor's movements. During the Spring Festival, they might put up a large billboard in your product display area, instantly capturing consumers' attention, and you'll be in trouble.
In short, there is still much to do during the Spring Festival. Spend more time with your family, take care of your health. Money is good, but you can't earn it all.

Have your people and their hearts been in place?
Is it enough to do all the above? No, there is one more important thing: people's hearts!
In the food and beverage industry, the Spring Festival is the busiest time of the year. Especially after entering the twelfth lunar month, both employees and bosses are running around like headless chickens. At this time, the boss sees the trucks of goods going out every day and feels as sweet as honey. Although it's hard and tiring, there is still a sense of accomplishment!
But behind this temporary prosperity, undercurrents may be stirring. Employees may already be itching to leave, because large-scale resignations and job-hopping after the Spring Festival have become a common problem for many distributors. At that time, whether it's friendship or cooperation, the boat may capsize at any moment. If distributors haven't noticed or taken this seriously, my friend, you might be in for a shock after the New Year!
In fact, every employee has a little notebook in their heart, recording the boss's good and bad deeds clearly. Employees who want to develop will naturally have new plans and intentions. On one hand, we are used to a year as a time node. After the Spring Festival peak season, the first month is not busy. Having worked a full year, they feel they have given the boss a proper account. On the other hand, after the Spring Festival, there are more opportunities for job hunting or starting a business.
A research study found that for every 3% increase in employee satisfaction with the boss, customer satisfaction increases by 5%. When employee satisfaction with the company reaches 80%, the company's average profit is 20% higher than other companies. This shows that to maintain your customers and increase company profits, you must start by maintaining your employees.
**1. Accelerate the completion of corporate management and promotion systems.**
Small businesses often retain people through the boss's personal charm, but as the company grows, systematic management systems are needed for employee management. When it gets bigger, corporate culture is needed to influence employees. Therefore, distributors generally are not at the stage of corporate culture. Without complete management systems or promotion systems, management decisions based solely on the boss's personal preferences and whims will not make employees feel there is development and value.
**2. The boss should have a sincere heart-to-heart talk with employees before the Spring Festival.**
Before the Spring Festival holiday, no matter how busy the boss is, he should have a sincere, frank talk with each employee lasting at least one hour. Try to summarize positively, in a conversational manner, magnify the employee's strengths, and give praise. If necessary, give a red envelope or small gift, or treat the employee to a meal, which is also a good way.
**3. Make promises early.**
In the new year, appropriately adjusting incentive policies or wages is generally "good news" for employees. Good news must be announced early. You must make the "promise" before the New Year, not wait until after the holiday to announce it, because by then those who want to leave will have already left. You can announce the next year's employee salary and welfare policies half a month before the Spring Festival, the new year's big development, and how many job vacancies there will be, so employees feel that next year will be different from this year.
**4. Care about employees' families in a timely manner.**
Only by extending care to employees' family members can employees truly experience the boss's concern. Before the Spring Festival, visit employees' parents, give gifts to family members, and for employees with family difficulties, the boss must not ignore them. Perhaps these things you think you should do will make your employees silently grateful to you for a long time. However, the boss must not turn caring for employees' families into a show, otherwise it will backfire.

Compiled and edited by New Distribution
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