---
title: "How to Multiply Your Income in the Coming Years?"
description: "The author argues that to multiply your income in the coming years, you need to follow the trend. For employees, this means becoming a scarce talent in a sunrise industry; for entrepreneurs, it means anticipating trends 10-20 years ahead, such as demographic and income structure changes."
author: "P与N的协奏"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-08-28"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/how-to-multiply-your-income-in-the-coming-years-419820cc/"
markdown: "https://xinjignxiao.com/en/articles/how-to-multiply-your-income-in-the-coming-years-419820cc.md"
original_source: "https://mp.weixin.qq.com/s/0isgncVjP7vyI2N1oFepdw"
translation: "https://xinjignxiao.com/zh/articles/%E5%A6%82%E4%BD%95%E8%AE%A9%E8%87%AA%E5%B7%B1%E7%9A%84%E6%94%B6%E5%85%A5%E5%9C%A8%E6%9C%AA%E6%9D%A5%E6%88%90%E5%80%8D%E5%A2%9E%E9%95%BF-419820cc.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/how-to-multiply-your-income-in-the-coming-years-419820cc/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# How to Multiply Your Income in the Coming Years?

> The author argues that to multiply your income in the coming years, you need to follow the trend. For employees, this means becoming a scarce talent in a sunrise industry; for entrepreneurs, it means anticipating trends 10-20 years ahead, such as demographic and income structure changes.

Article author: P and N's Concerto
Article source: Jianshu
If you want to multiply your income in the coming years, you only need to do four words: **"Follow the trend"**.

**1**
Take a look at this chart first. It is a class division chart of Chinese society based on the four categories of scholars, farmers, artisans, and merchants proposed by the famous Spring and Autumn period politician Guan Zhong. Each of us can find our current position in this chart.
Chinese class division
Whether it is those who achieve success in the workplace at a young age or those who become the richest, **the most important reason for their success is that they conformed to the trend of the times and used the power of the trend to lift themselves up.** If they did not follow the trend or even went against it, no matter how strong their abilities or how hard they worked, it would be difficult to achieve class mobility.
What I write today is only for the two groups of artisans and merchants in the table. Scholars and farmers are too far from my life, so I have not studied their development paths. Next, I will share in two parts: **one is for employees, that is, the artisan class. The other is for entrepreneurs, that is, the merchant class.**

**2**
If you are currently an employee and have no intention or ability to start a business within the next five years, to follow the trend and increase your income, **you need to become a scarce talent in a sunrise industry.**
Let me give you a few examples. In the 1970s and 1980s, when everyone was eating from the same big pot, if you pushed a cart of garlic to the county town to sell, you could become a "ten-thousand-yuan household" that year, because the market economy was just emerging, and self-employed individuals were a sunrise industry.
In the 1990s, if you went to the coastal areas to be a salesperson, as long as you were diligent enough, you should now be the boss of some factory. After 2000, if you entered the construction industry and became a builder, not only would your salary be high, but the annual certificate endorsement could also earn you a lot of money. In 2010, if you entered the mobile internet industry and became a smartphone development engineer or self-media, your current salary should also be higher than that of your peers.
Have you noticed that **all of these are because a certain industry has developed rapidly over a period of time, which in turn drives up the overall salary in that industry, and the salary of scarce talents is particularly high.** Gladwell mentioned in his book "Outliers" that those successful people were born in a certain period, such as Bill Gates and Steve Jobs both born in 1955. **This is also about trends.**
When a trend erupts, people born in that period happen to be at the right age, so they become successful. It is not because they were lucky to be born at that time, **but because they correctly grasped the trend at that time.**
In short, if you are in the artisan class and want to quickly increase your income, you need to grasp the trends of the next five years. So the question is: **How can you correctly judge future trends?**

**Here I recommend three things:**
> **First** is a book called "The 7 Principles of Understanding the Future" by Daniel Burrus. This book teaches how to judge the "foresight" of the future.
>
>
>
>
> **Second** is the investment projects of major investment institutions. Capital is profit-seeking; if a project does not have the potential to multiply, capital will not invest.
>
>
>
>
> **Third** is the annual salary growth report. Look at which industry's salary growth level is at the forefront, and you can basically say that this is a sunrise industry.

**3**
Next, let's talk about the path to upgrade the merchant class. To be a businessman, if you want your own company to grow rapidly, you actually need to grasp the trends of the next 10-20 years. Here I give two examples of underdogs turning the tables.
**The first example** is Ma Yun, who is familiar to everyone. In the 1990s, he first came into contact with the Internet and judged that it was a future trend, so he resigned from his university teaching position and started a business, founding China Pages.
But because the Internet was not popular in China at that time, that is, he entered too early, the trend had not yet formed, and everyone thought he was a liar. But he firmly believed in his judgment: **"In the future, either e-commerce or no business."**
Do you know when Alibaba began to grow explosively? It was in 2008, **that is, nearly 15 years after Ma Yun came into contact with the Internet, the Internet trend finally erupted.**
**The second example** is Zhou Qunfei, chairman of Lens Technology. Zhou Qunfei was born in 1970. In the early 1990s, she was still an ordinary migrant worker in Guangdong, but she happened to enter the glass manufacturing industry. At first, she made watch dials for electronic watches. In 2003, she established her own company and entered the mobile phone glass industry following the trend.
What happened later is known to everyone. Lens Technology became a supplier to Apple and Samsung. With the explosion of smartphones, Zhou Qunfei became the new richest woman in mainland China, **and she had more than 20 years of glass manufacturing experience before that.**
After looking at the above two examples, we will find that these successful businessmen all have a common characteristic: **they laid out the future trend explosion 10-20 years in advance.** It may be through rational analysis, such as Ma Yun, or it may be by a bit of luck, such as Zhou Qunfei.
So the question arises again: **Now it is 2016, how to judge what the trends will be in the next 10 to 20 years?** Although success has a certain element of luck, there are some things we can judge now. Let me share two future social forms with you.

**The first is the demographic form**
In the future, China will enter an hourglass-shaped population structure. The upper layer is the 60-85 age group, and most people born in this age group have many siblings.
The middle layer is the post-90s generation with the smallest population, that is, people born in the 15 years from 85 to 00. They may also be the only generation of only children in China's thousands of years. The bottom layer is the group born after the national second-child policy was relaxed 10 years later. **That is to say, in the next 10-20 years, the upper and lower layers will have a large population, while the middle layer will have a smaller population.**
Based on this, we can make a bold prediction. **The post-90s generation, in the next 10-20 years, may even be the luckiest generation in China's history.** Because they have caught the best population structure, with little competition from peers, many demands from the lower layer, and many demands from the upper layer.
Of course, if you are an ordinary employee, having to support both the upper and lower layers will be very tough. But if you are a businessman, **you can meet the consumption needs of both the upper and lower layers, which provides a very good opportunity for doing business.**
We can now see that the consumption concepts of people born in the 30s-50s are different from those born in the 60s-70s. **The consumption habit of the 30s-50s is saving,** depositing their lifetime income in the bank and rarely spending, which has led to the current lukewarm elderly industry in China. **But as the 60s-70s generation ages, they have strong consumption needs, so we can speculate that the elderly industry will usher in large-scale development.**
For the 00s-10s generation, they were born in a social environment with abundant material resources. Compared with the not-so-rich childhood of the post-90s, **the post-00s have more consumption needs. The current booming maternal and child industry and children's education industry also confirm this speculation.**
Based on the above predictions, if you want to start a business now, you can choose to enter the elderly industry, such as elderly tourism, nursing homes, medical health, etc. You can also choose to enter industries related to children and adolescents, such as education, two-dimensional culture, etc. The consumption demand of these two groups will be on the rise in the next 10 years.

**The second is the income form**
With the achievements of the reform and opening up over the past 30 years, a large number of middle class have risen in China, constituting the main force of social consumption. But the future society is not dominated by the middle class, but an M-shaped income structure, **with a large number of poor and rich classes, and a shrinking middle class.**
M-shaped society
Let me give a few examples of M-shaped income forms. **Miniso is a store that developed by meeting the needs of the new poor class.**
When the real economy is so bad, and even old big companies like KFC are reducing physical stores, Miniso can rise against the trend and open its physical chain stores all over China, **only by adhering to the principle of high quality and low price, conforming to the needs of the new poor class.**
**It can be seen from the figure that the middle class is collapsing, and brands that once targeted the middle class are struggling in the mire.** For example, Li Ning, this sports brand should not be unfamiliar to the post-90s. Although it is not as high-end as Adidas and Nike, it is much better than low-end brands. Its target group is the middle class. Look at Li Ning's financial reports in recent years with consecutive huge losses, you can know how bad its current operating conditions are. There are many other middle-level brands like this.
There are many brands targeting the new rich class, such as various overseas shopping, daigou, high-end personalized customization services, luxury brands, etc. I will not give specific examples here. If you want to know more about the M-shaped income structure, you can read the book "M-shaped Society" by Kenichi Ohmae, president of McKinsey & Company Japan.
The two trends I just analyzed, one is the population structure, the other is the income structure, **these two trends have already shown signs, and will become more and more obvious and clear in the future.** If you have the idea of starting a business in the future, or if you are currently running a company, these two points can provide some reference for your strategic direction.
If you still think it is complicated to make these analyses and judgments, there is a simpler way to judge the future, that is, **"look at what the more developed places than yours look like."**
If you are in a third- or fourth-tier city, then the current situation of first- and second-tier cities is your future. If you are in a first- or second-tier city, you need to look at what more developed countries than yours look like. For example, if you are in a first-tier city in China, you can look at what first-tier cities in South Korea and Japan are like. **The diffusion of technology has a time lag; the present of developed regions is the future of less developed regions.**
-END-
The best FMCG distributor learning platform in China
Focusing on providing professional, practical, and useful tutorials for enterprises and distributors
Committed to helping Chinese FMCG distributors grow rapidly
**The most professional and practical knowledge base in the FMCG industry**
Reply with the red number below to get the corresponding content
Reply with number 1 to view the complete knowledge base
| **001** Excellent article selection | **002** Distributor market operation | **003** Terminal visit management | **004** Sales supervisor skills | **005** Sales improvement techniques | **006** Channel expansion | **007** Managing distributors | **008** Distributor development | **009** Distributor internal operation management | **010** Team management | **011** Efficient distribution skills | **012** Sales manager's eighteen skills | **013** KA operation methods and strategies | **014** First lesson for new sales | **015** Internet, brand | **016** Distributor B2B transformation |
[Long press QR code to follow]


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671