---
title: "How to Make Hand-Drawn Posters More Effective?"
description: "A city manager at a beverage company asks how to make hand-drawn posters more effective for terminal display. The answer covers production tips (avoiding poor quality, bold layout, color contrast, and highlighting key info) and usage tips (proper posting and placement)."
author: "New Distribution"
publisher: "New Distribution"
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published: "2015-09-02"
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# How to Make Hand-Drawn Posters More Effective?

> A city manager at a beverage company asks how to make hand-drawn posters more effective for terminal display. The answer covers production tips (avoiding poor quality, bold layout, color contrast, and highlighting key info) and usage tips (proper posting and placement).

I am a city manager at a beverage company with over two years of experience, and my performance has been good. Recently, the company has set new requirements for managers at my level: to make terminal displays more vivid. Previously, these matters were arranged by the company, but now we have to consider them ourselves. I am responsible for retail terminals, whether large stores or small grocery stores, where hand-drawn posters are widely used. I would like to ask: how can hand-drawn posters be made more effective?

Answer: How to make hand-drawn posters more effective?

Nowadays, many retail stores do not allow posters printed by manufacturers to be posted; only hand-drawn posters with special promotional information are allowed to be posted or hung in designated display areas. In addition, hand-drawn posters can effectively compensate for the lack of mass media budgets to some extent. Therefore, the use of hand-drawn posters has become increasingly common in recent years. In fact, companies like Coca-Cola, Nestlé, and Master Kong are particularly professional in using hand-drawn posters, island displays, and special display racks in major retail stores.

To ensure the effectiveness of hand-drawn posters, first pay attention to the following production issues:

1. Avoid shoddy work. If you think making hand-drawn posters is simple, as if anyone with a pen and paper can do it, you are greatly mistaken! Making hand-drawn posters is actually a very professional task, and it should generally be done by professional or professionally trained artists. Do not just find a couple of college students, give them a few markers, and ask them to "casually draw" according to the specified content, especially when it comes to standard fonts and corporate logos. Otherwise, the resulting posters will either lack impact and aesthetics, making people confused, or have inconsistent styles, making the company look unprofessional, and may even cause consumers to doubt the promoted product and brand. So remember: never save a few yuan at the expense of your corporate image!

2. The layout design should be impactful and "eye-catching." When drawing posters, keep three points in mind: (1) Content must be simple and clear. Do not write fifty or sixty characters on a 4K sheet to explain a lot of content; who has the patience to read such dense text? For complex content (such as product introductions, activity methods, prize redemption locations, etc.), use DM flyers or multiple posters.

(2) Use high contrast colors. Color is the most important factor in attracting consumer attention. When drawing posters, use no more than three colors; generally, blue, red, and green are the main choices. Of course, since most hand-drawn poster paper is white, black is also a common color. Avoid using intermediate or light colors (such as "coffee" or "yellow").

(3) Exaggerate, enlarge, and specially treat important text to highlight key points. For example, words like "SPECIAL PRICE," "AMAZING PRICE," "GOOD NEWS," and "BUY ONE GET ONE" must be prominent. Do not "grab eyebrows and beard all at once"—consumers should be able to tell at a glance what brand it is and what benefit is offered.

3. Improve hand-drawn posters. Because hand-drawn posters can have so many problems, many merchants and manufacturers now prefer to use "blank posters" that have been mass-printed with standard text, corporate logos, and patterns. This solves the problem of unprofessional and non-standard hand-drawn posters and greatly improves production efficiency.

Secondly, pay attention to potential issues in the use of hand-drawn posters:

1. Posting and management. Unlike printed posters, hand-drawn posters generally do not have adhesive backing, so they need to be posted with double-sided tape or thumbtacks; in some stores where posting is not allowed, they can only be clipped to product displays or outer boxes. This makes them prone to tearing, breaking, or even disappearing in cramped retail spaces. Therefore, it is essential to strengthen the management of hand-drawn posters in stores, especially those with "promotion notices." Sales representatives or merchandisers should be required to check them regularly and replenish them promptly.

2. The placement of hand-drawn posters is also very important. It is common to see "promotions without notices" in stores, which is actually due to incorrect poster placement: the promotional product is displayed in the main aisle, but the notice poster is several meters away on a shelf. Although sometimes this is due to store regulations, it is not necessarily "set in stone." You can try making triangular stands or holders that can be placed on the promotional product and attach your poster to them. In short, if hand-drawn posters are poorly placed, the effectiveness of the promotional activity will be greatly reduced!

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