---
title: "How to Deliver a Hot Starbucks Coffee to a Customer's Car Within Ten Minutes?"
description: "Starbucks China is preparing a major customer experience innovation to deliver hot coffee to customers' cars. The challenge is to ensure the coffee stays hot, meaning it must reach the customer within ten minutes of being made. This involves complex coordination of maps, real-time traffic data, store location matching, production, and third-party tasks. The article also discusses how the BIP platform from Yonyou supports such innovations by enabling agile business transformation."
author: "陈思廷"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-03-10"
language: "en"
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# How to Deliver a Hot Starbucks Coffee to a Customer's Car Within Ten Minutes?

> Starbucks China is preparing a major customer experience innovation to deliver hot coffee to customers' cars. The challenge is to ensure the coffee stays hot, meaning it must reach the customer within ten minutes of being made. This involves complex coordination of maps, real-time traffic data, store location matching, production, and third-party tasks. The article also discusses how the BIP platform from Yonyou supports such innovations by enabling agile business transformation.

How difficult is it to deliver a hot cup of coffee to a customer's car? Starbucks China is preparing a major customer experience innovation to deliver a hot cup of coffee to consumers' cars. The goal of this Starbucks task is that customers can order ahead while on the road, and upon arriving at the designated pickup location, they don't need to get out of the car; they just roll down the window, and someone will immediately deliver a hot cup of coffee to their car. This is by no means a simple task. To maintain the temperature of the coffee, it means that from the moment it is made to the moment it reaches the customer, the time cannot exceed ten minutes. The difficulty of Starbucks' task lies in: _How to estimate the time based on the customer's vehicle route and assign the task to the nearest store?_ _After the store receives the task, when should it make the coffee?_ _When should the rider assigned to the delivery task arrive, and how to precisely locate the customer's vehicle?_ _Once the route changes due to congestion or accidents, how should the task be adjusted?_ To deliver a hot cup of coffee precisely to a customer's car involves maps, real-time traffic big data, store location matching, product production, third-party tasks, and more. This is not just an innovation in the coffee experience; it is a major transformation and innovation involving the brand's front-end and back-end, internal and external, based on data and tasks. Don't underestimate this Starbucks innovation. Once this customer experience innovation task is completed, Starbucks will no longer be the same Starbucks; its third place will expand from inside the store to the entire social scene. Looking at it from a broader perspective, if you could enjoy an ice-cold branded beer at any time and any place, what kind of experience would that be? With such an experience, how many consumers would be willing to give their brand loyalty? Major customer experience transformations like Starbucks China's may be the norm for commercial innovation in this era. So, what kind of platform can support such innovation? At the recent "Popularizing Yonyou BIP, 2023 Yonyou High-end Business Spring Season Media Communication Meeting," He Qiang, President of Yonyou Network High-end BG, gave the answer: Yonyou BIP. What is Yonyou BIP? BIP (Business Innovation Platform) is the abbreviation for "Business Innovation Platform." To understand BIP, we need to start with understanding ERP (Enterprise Resource Planning). Today, ERP has become the information foundation for all scaled enterprises. If there is still a large enterprise without an ERP system, it is unimaginable. The core of ERP is process-driven, and its operational core logic is internal resource planning and business management, focusing on functions and processes. In the past, the market was mostly in a relatively stable state, and even if there were changes, they were gradual and relatively slow. But this "stable state" has been broken in recent years, and ERP has faced a series of challenges and problems of the times. First, more and more brand-based enterprises have found that their system management capabilities cannot keep up during the process of scale expansion. For example, ten years ago, the dairy giant Yili had a scale of only over 40 billion yuan; but in 2021, Yili's scale exceeded 110 billion yuan. Managing a billion-level enterprise, a ten-billion-level enterprise, and a hundred-billion-level enterprise requires completely different system capabilities. If a billion-level enterprise's core attention is still on marketing, then a ten-billion-level enterprise needs to pay equal attention to marketing and upstream/downstream; a hundred-billion-level enterprise needs to rethink and determine its enterprise boundaries, industrial chain resource organization, industrial chain division of labor, and ecosystem construction. Therefore, when an enterprise's scale undergoes an order-of-magnitude leap, the construction and upgrade of ERP are difficult to simply keep up with the pace of development. At this time, it is often forced to rebuild the system. Second, from "stable state management" to "sensitive state innovation," innovation is both a necessity and a core competitiveness. The relatively fixed characteristics of ERP have become one of the biggest constraints affecting enterprise innovation. The market has entered the "sensitive state era," or the "VUCA era," which means that the frontline competition in FMCG has shown great unpredictability and uncertainty. In such a market context, whoever can respond fastest to frontline changes and make innovative adjustments in business models will have stronger competitiveness. The frontline requires increasing flexibility, but the backend system requirements are difficult to adjust. This is the main problem that ERP cannot adapt well to future market competition. The demands of competition will force FMCG enterprises' systems to shift from "informatization" to "digital intelligence," from "process control" to "business empowerment," from "data management" to "data-driven," and from "calm safety" to "magnificent innovation." This platform that adapts to the market's "sensitive state innovation" is what we call "BIP" today. Its name is clearly more accurate and easier to understand than ERP, that is, "Business Innovation Platform." How does BIP work? A brand-new concept, a very complex system platform, is not easy for non-technical people to understand. Earlier, we mentioned that the core difference between BIP and ERP is that BIP solves the development problems of leading enterprises and "enables business innovation." But how does it work, and how does it support innovation? 1) How does BIP support innovation? One major difference between BIP and ERP is that BIP is not a replacement for ERP; it can be parasitic on ERP. This not only reduces the cost of system conversion for enterprises but, more importantly, reduces conversion risk. The architecture of Yonyou BIP is designed according to cloud-native, metadata-driven, middle-platform, and data-application separation principles. Obscure technical terms are always difficult to understand; roughly translated, it means: In BIP, data is data, applications are applications. You can change any application you want, and data is always present, lossless, and migratable. The realization of this architecture builds a "digital, intelligent, highly elastic, secure, and trustworthy" infrastructure for various enterprise innovations. No matter where you innovate in the system, the entire system is safe. Traditional ERP is based on process control, often affecting the whole body with a single move, and this characteristic also causes most innovations to be unacceptable to the system. Innovation has to succumb to system requirements, even becoming a slave to the system. In the BIP environment, various business operations, especially marketing, can respond fastest to the market and boldly carry out various innovations without worrying that the system platform cannot support them. 2) BIP's horizontal and vertical integration enables enterprises to truly achieve data-driven operations. Although digitalization has been talked about for many years, to be honest, most enterprises still treat "informatization" as "digitalization" in practice. To achieve true digitalization, there is an important feature: whether the enterprise has achieved internal vertical integration and external horizontal integration. Internal integration means whether the enterprise has achieved full business online and real-time data feedback from strategy to decomposition to execution. Most enterprises are still on the way to achieving this. External integration means whether all-channel inventory is visible from procurement, production to marketing, and whether upstream and downstream collaboration is fully online to achieve maximum efficiency. The vast majority of enterprises have not yet achieved this. In the design of Yonyou BIP, to achieve this horizontal and vertical integration, it is necessary to build a digital intelligence foundation with technology platform, business middle platform, data middle platform, intelligent middle platform, low-code development platform, and connection integration platform as the core. Once the enterprise truly achieves internal and external supply chain integration, the enterprise will realize all business online and digitalization. At this time, achieving true data-driven growth becomes possible. This spring, Yonyou BIP is being popularized. Yonyou began strategic investment in large-scale R&D of BIP in 2017 and officially released Yonyou BIP (Business Innovation Platform) in August 2020. After several years of continuous iteration of technology and products and market practice in many industries and enterprises, in 2022, Yonyou released a milestone new product "Yonyou BIP 3." Yonyou BIP 3 has made comprehensive breakthroughs and innovations in platform technology, application architecture, scenario services, and ecosystem, bringing unique value to enterprises, industries, economy, and society, promoting the digital intelligence transformation and upgrading of enterprises, and striving to build a leading digital intelligence service platform. In 2023, Yonyou believes that the era of popularizing BIP has arrived. In the spring of 2023, Yonyou BIP has also achieved high innovation value within Yonyou. Before this year, Yonyou's sales organization was a regional branch system, where local sales branches were responsible for the development and maintenance of all customers in the region, and the headquarters mainly provided support for brand, technology, and products. But more and more customers have developed into cross-regional or even global enterprises, and customers have increasingly higher requirements for industry-specific technical services. Therefore, this year, Yonyou upgraded its large enterprise business organization, establishing 23 industry customer and solution divisions on the basis of the original large enterprise customer business organization, including discrete manufacturing, consumer goods, process manufacturing, equipment manufacturing, energy, transportation and logistics, public utilities, modern services, agriculture and animal husbandry, etc. Together with the previously established financial, automotive, and tobacco industry subsidiaries, Yonyou's digital intelligence solutions and services for large enterprise customers have been upgraded from the original region-based "region + industry" organizational model to an industry-based "industry + region" operating model. This organizational reform involves 10,000 people, and everyone must redistribute work according to the new organizational structure and requirements. This is a huge organizational reengineering project, but Yonyou has experience in multiple successful organizational changes, and with the help of BIP, this complex organizational reengineering was completely completed in one and a half months. Recently, the Central Committee of the Communist Party of China and the State Council issued the "Overall Layout Plan for the Construction of Digital China," which points out that "building Digital China is an important engine for promoting Chinese-style modernization in the digital age." The digitalization of China's FMCG industry is an important part of Digital China. The development of digital FMCG is actually the process in which, driven by digital intelligence service providers like Yonyou BIP, Chinese FMCG enterprises collectively move from informatization to digitalization, and even to "digital intelligence." On April 7, 2023, at the 8th China FMCG Innovation Conference, two digitalization special forums will be held: [Digital Intelligence · New FMCG - The New World of Digital Intelligence in China's FMCG Industry] and [Full Industry Chain Digital Innovation]. At that time, we will invite top FMCG digital intelligence experts, multiple successful digital transformation brand founders and executives, SaaS software service providers, etc., to share on-site, providing practical system methodologies from theory to implementation. Welcome your arrival!


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